---
title: "rubber bath mat — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/rubber-bath-mat"
last_updated: "2026-07-10T01:36:39.978Z"
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meta:
  description: "a small market ($46K/yr) — rubber bath mat doesn't clear our bar today."
  "og:description": "a small market ($46K/yr) — rubber bath mat doesn't clear our bar today."
  "og:title": "rubber bath mat — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

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# **rubber bath mat**

**Skip it****40/100 **

a small market ($46K/yr) — rubber bath mat doesn't clear our bar today.

**Market/yr**

**$46K**

**Growth (1y)**

**+187.6%**

**Products**

**10**

**Brands**

**3**

was 4 a year ago

**Sellers**

**57**

**Price range**

**$12.55–$24.88**

**Returns**

**2.0%**

**Rating**

**4.3★**

**Skip it**

Scored 40/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**2**

 ×0.30

Growth

**75**

 ×0.30

Competition

**13**

 ×0.20

Quality gap

**58**

 ×0.10

Returns

**84**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +187.6% year over year.

3K2KBlack Friday '24Prime Day '25Spike '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.8×

## **Competition**

- Rubbermaid Commercial Products59% - Rubbermaid36% - GORILLA GRIP5%

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack. 3 brands and 57 sellers compete here.

**Brands**

**3 **▼falling

was 4 a year ago

**Sellers**

**57**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Rubbermaid Commercial Products Safti-Grip Bath Mat Large White Suction-Backed for Commercial/Residential Use for Home/Hotel/Shower/Bathtub](https://m.media-amazon.com/images/I/31Kt9pTlrBL.jpg) [**Rubbermaid Commercial Products Safti-Grip Bath Mat Large White Suction-Backed for Commercial/Residential Use for Home/Hotel/Shower/Bathtub**](https://www.amazon.com/dp/B01LZPQBR3)

Rubbermaid Commercial Products$16.554.6★10,60834%▼falling

2
![Rubbermaid Commercial Products Bath Tub and Shower Mat 36-Inch X 18-Inch White Extra Long Machine Washable Safti-Grip Non-Slip Bathroom Mat with Suction Cups for Home/Hotel/Shower/Bathtub](https://m.media-amazon.com/images/I/31C3d6YGQiL.jpg) [**Rubbermaid Commercial Products Bath Tub and Shower Mat 36-Inch X 18-Inch White Extra Long Machine Washable Safti-Grip Non-Slip Bathroom Mat with Suction Cups for Home/Hotel/Shower/Bathtub**](https://www.amazon.com/dp/B01LZ2BMUX)

Rubbermaid Commercial Products$22.344.6★10,60513%—flat

3
![Rubbermaid Commercial Products Safti-Grip Bath Mat Medium White Suction-Backed Non-Slip for Commercial/Residential Use for Shower Stall/Bathtub/Bathroom](https://m.media-amazon.com/images/I/31jypM2F2pL.jpg) [**Rubbermaid Commercial Products Safti-Grip Bath Mat Medium White Suction-Backed Non-Slip for Commercial/Residential Use for Shower Stall/Bathtub/Bathroom**](https://www.amazon.com/dp/B01M16T5PA)

Rubbermaid Commercial Products$15.574.6★10,60512%▼falling

4
![Rubbermaid INSTAMAT Bath Tub Shower Mat Non-Slip Tub Mat with Suction Cups Bath Mat Hangs on Showerhead for Quick Dry 27.2 x 15.2 Inch BPA-Free Easy to Clean for Inside Tub or Shower Clear](https://m.media-amazon.com/images/I/41rkCAYDsOL.jpg) [**Rubbermaid INSTAMAT Bath Tub Shower Mat Non-Slip Tub Mat with Suction Cups Bath Mat Hangs on Showerhead for Quick Dry 27.2 x 15.2 Inch BPA-Free Easy to Clean for Inside Tub or Shower Clear**](https://www.amazon.com/dp/B0FWRS9H5Y)

Rubbermaid$12.554.1★12512%▲rising

5
![Rubbermaid Soft Foam Bath Tub Shower Mat Non-Slip Tub Mat with Quick-Drain Holes 35.88 x 17 Inch BPA-Free Bath Mat for Inside Bathtub or Shower Grey](https://m.media-amazon.com/images/I/410XllU5VmL.jpg) [**Rubbermaid Soft Foam Bath Tub Shower Mat Non-Slip Tub Mat with Quick-Drain Holes 35.88 x 17 Inch BPA-Free Bath Mat for Inside Bathtub or Shower Grey**](https://www.amazon.com/dp/B0FWRY3H8Y)

Rubbermaid$14.764.1★7610%▲rising

6
![GORILLA GRIP Patented Bath Tub Shower Mat Machine Washable Bathtub Floor Liner Mats Suction Cups and Drain Holes to Keep Tubs Clean Soft on Feet Bathroom Essentials 35x16 Inch Clear](https://m.media-amazon.com/images/I/41BkEx9bU-L.jpg) [**GORILLA GRIP Patented Bath Tub Shower Mat Machine Washable Bathtub Floor Liner Mats Suction Cups and Drain Holes to Keep Tubs Clean Soft on Feet Bathroom Essentials 35x16 Inch Clear**](https://www.amazon.com/dp/B01F5K9YNS)

GORILLA GRIP$24.884.5★111,4025%▼falling

7
![Rubbermaid INSTAMAT Bath Tub Shower Mat Non-Slip Tub Mat with Suction Cups Bath Mat Hangs on Showerhead for Quick Dry 27.2 x 15.2 Inch BPA-Free Easy to Clean for Inside Tub or Shower Grey](https://m.media-amazon.com/images/I/41ob991S2aL.jpg) [**Rubbermaid INSTAMAT Bath Tub Shower Mat Non-Slip Tub Mat with Suction Cups Bath Mat Hangs on Showerhead for Quick Dry 27.2 x 15.2 Inch BPA-Free Easy to Clean for Inside Tub or Shower Grey**](https://www.amazon.com/dp/B0FWRVWQ14)

Rubbermaid$13.624.1★1254%▲rising

8
![Rubbermaid Soft Foam Tub Mat Non-Slip Bath Mat with Quick-Drain Holes 35.88 x 17 Inch BPA-Free Shower Mat for Inside Bathtub or Shower White](https://m.media-amazon.com/images/I/41D9KL6vGaL.jpg) [**Rubbermaid Soft Foam Tub Mat Non-Slip Bath Mat with Quick-Drain Holes 35.88 x 17 Inch BPA-Free Shower Mat for Inside Bathtub or Shower White**](https://www.amazon.com/dp/B0FWRX7QS7)

Rubbermaid$14.874.1★764%▲rising

9
![Rubbermaid #7035-04-WHT 14x22.5 SM White Bath Mat](https://m.media-amazon.com/images/I/31a8IHyInGL.jpg) [**Rubbermaid #7035-04-WHT 14x22.5 SM White Bath Mat**](https://www.amazon.com/dp/B000VBJ88I)

Rubbermaid$20.154.4★2693%▼falling

10

![Rubbermaid INSTAMAT Bath Tub Shower Mat Non-Slip Tub Mat with Suction Cups Bath Mat Hangs on Showerhead for Quick Dry 27.2 x 15.2 Inch BPA-Free Easy to Clean for Inside Tub or Shower White](https://m.media-amazon.com/images/I/41FTR2+IJrL.jpg) [**Rubbermaid INSTAMAT Bath Tub Shower Mat Non-Slip Tub Mat with Suction Cups Bath Mat Hangs on Showerhead for Quick Dry 27.2 x 15.2 Inch BPA-Free Easy to Clean for Inside Tub or Shower White**](https://www.amazon.com/dp/B0FWRXGTV2)

Rubbermaid$12.864.1★1253%▲rising

## **Product shelf**

All 10 tracked products in this niche.

Top sellersNewestTrending

[![Rubbermaid Commercial Products Safti-Grip Bath Mat Large White Suction-Backed for Commercial/Residential Use for Home/Hotel/Shower/Bathtub](https://m.media-amazon.com/images/I/31Kt9pTlrBL.jpg)**Rubbermaid Commercial Products Safti-Grip Bath Mat Large White Suction-Backed for Commercial/Residential Use for Home/Hotel/Shower/Bathtub** Rubbermaid Commercial Products**$16.55**4.6★10,608 reviews](https://www.amazon.com/dp/B01LZPQBR3) [![Rubbermaid Commercial Products Bath Tub and Shower Mat 36-Inch X 18-Inch White Extra Long Machine Washable Safti-Grip Non-Slip Bathroom Mat with Suction Cups for Home/Hotel/Shower/Bathtub](https://m.media-amazon.com/images/I/31C3d6YGQiL.jpg)**Rubbermaid Commercial Products Bath Tub and Shower Mat 36-Inch X 18-Inch White Extra Long Machine Washable Safti-Grip Non-Slip Bathroom Mat with Suction Cups for Home/Hotel/Shower/Bathtub** Rubbermaid Commercial Products**$22.34**4.6★10,605 reviews](https://www.amazon.com/dp/B01LZ2BMUX) [![Rubbermaid Commercial Products Safti-Grip Bath Mat Medium White Suction-Backed Non-Slip for Commercial/Residential Use for Shower Stall/Bathtub/Bathroom](https://m.media-amazon.com/images/I/31jypM2F2pL.jpg)**Rubbermaid Commercial Products Safti-Grip Bath Mat Medium White Suction-Backed Non-Slip for Commercial/Residential Use for Shower Stall/Bathtub/Bathroom** Rubbermaid Commercial Products**$15.57**4.6★10,605 reviews](https://www.amazon.com/dp/B01M16T5PA) [![Rubbermaid INSTAMAT Bath Tub Shower Mat Non-Slip Tub Mat with Suction Cups Bath Mat Hangs on Showerhead for Quick Dry 27.2 x 15.2 Inch BPA-Free Easy to Clean for Inside Tub or Shower Clear](https://m.media-amazon.com/images/I/41rkCAYDsOL.jpg)**Rubbermaid INSTAMAT Bath Tub Shower Mat Non-Slip Tub Mat with Suction Cups Bath Mat Hangs on Showerhead for Quick Dry 27.2 x 15.2 Inch BPA-Free Easy to Clean for Inside Tub or Shower Clear** Rubbermaid**$12.55**4.1★125 reviews](https://www.amazon.com/dp/B0FWRS9H5Y) [![Rubbermaid Soft Foam Bath Tub Shower Mat Non-Slip Tub Mat with Quick-Drain Holes 35.88 x 17 Inch BPA-Free Bath Mat for Inside Bathtub or Shower Grey](https://m.media-amazon.com/images/I/410XllU5VmL.jpg)**Rubbermaid Soft Foam Bath Tub Shower Mat Non-Slip Tub Mat with Quick-Drain Holes 35.88 x 17 Inch BPA-Free Bath Mat for Inside Bathtub or Shower Grey** Rubbermaid**$14.76**4.1★76 reviews](https://www.amazon.com/dp/B0FWRY3H8Y) [![GORILLA GRIP Patented Bath Tub Shower Mat Machine Washable Bathtub Floor Liner Mats Suction Cups and Drain Holes to Keep Tubs Clean Soft on Feet Bathroom Essentials 35x16 Inch Clear](https://m.media-amazon.com/images/I/41BkEx9bU-L.jpg)**GORILLA GRIP Patented Bath Tub Shower Mat Machine Washable Bathtub Floor Liner Mats Suction Cups and Drain Holes to Keep Tubs Clean Soft on Feet Bathroom Essentials 35x16 Inch Clear** GORILLA GRIP**$24.88**4.5★111,402 reviews](https://www.amazon.com/dp/B01F5K9YNS) [![Rubbermaid INSTAMAT Bath Tub Shower Mat Non-Slip Tub Mat with Suction Cups Bath Mat Hangs on Showerhead for Quick Dry 27.2 x 15.2 Inch BPA-Free Easy to Clean for Inside Tub or Shower Grey](https://m.media-amazon.com/images/I/41ob991S2aL.jpg)**Rubbermaid INSTAMAT Bath Tub Shower Mat Non-Slip Tub Mat with Suction Cups Bath Mat Hangs on Showerhead for Quick Dry 27.2 x 15.2 Inch BPA-Free Easy to Clean for Inside Tub or Shower Grey** Rubbermaid**$13.62**4.1★125 reviews](https://www.amazon.com/dp/B0FWRVWQ14) [![Rubbermaid Soft Foam Tub Mat Non-Slip Bath Mat with Quick-Drain Holes 35.88 x 17 Inch BPA-Free Shower Mat for Inside Bathtub or Shower White](https://m.media-amazon.com/images/I/41D9KL6vGaL.jpg)**Rubbermaid Soft Foam Tub Mat Non-Slip Bath Mat with Quick-Drain Holes 35.88 x 17 Inch BPA-Free Shower Mat for Inside Bathtub or Shower White** Rubbermaid**$14.87**4.1★76 reviews](https://www.amazon.com/dp/B0FWRX7QS7)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Grip**17%

*“No Slip”*

**Quality-Overall**13%

*“Very good quality mat”*

**Size-Overall**8%

*“Good fit”*

**Advertised Vs Actual Product**6%

*“As Advertised”*

**Adhesion/Stickiness**5%

*“this mat adhered perfectly”*

**Security**5%

*“Feels secure”*

**Efficiency**5%

*“This prosuct has been working fantastically”*

**Value For Money**4%

*“Worth the money”*

**Comfort-Overall**3%

*“Very comfy”*

**Ease Of Cleaning**3%

*“clean as needed”*

### **What buyers complain about **

**Adhesion/Stickiness**13%

*“Did not stick”*

**Grip**13%

*“it doesn't grip”*

**Smell**10%

*“Chemical smell”*

**Suction**8%

*“No suction”*

**Size-Overall**5%

*“The stick pads are really small”*

**Ease Of Cleaning**4%

*“Impossible to get fully clean”*

**Color**3%

*“white isnt white”*

**Value For Money**2%

*“It wasnt what I thought it was going to be for the price that I paid”*

**Thickness**2%

*“This is a thick”*

**Quality-Overall**2%

*“The quality control is severely lacking in the Rubbermaid plant”*

#### **Top return reasons**- Size-Overall27% - Suction15% - Adhesion/Stickiness15% - Grip7% - Smell6% - Advertised Vs Actual Product5% - Functionality-Overall4% - Wet Cleaning3% - Color3% - Value For Money2%