--- title: "round tray — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/round-tray" last_updated: "2026-07-09T22:45:27.308Z" locale: en meta: description: "round tray shows a fragmented shelf (top 5 take 20% of clicks), but a small market ($391K/yr) keeps it on the watch list." "og:description": "round tray shows a fragmented shelf (top 5 take 20% of clicks), but a small market ($391K/yr) keeps it on the watch list." "og:title": "round tray — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen" --- Back to Flapen home # **round tray** **Worth a look****59/100 ** round tray shows a fragmented shelf (top 5 take 20% of clicks), but a small market ($391K/yr) keeps it on the watch list. **Market/yr** **$391K** **Growth (1y)** **+245.1%** **Products** **129** **Brands** **92** was 81 a year ago **Sellers** **116** **Price range** **$4.43–$47.49** **Returns** **4.2%** **Rating** **4.6★** **Worth a look** Scored 59/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **20** ×0.30 Growth **81** ×0.30 Competition **95** ×0.20 Quality gap **27** ×0.10 Returns **66** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +245.1% year over year. 71K35KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jan, Nov · busiest ÷ quietest = 2.1× ## **Competition** - Hanobe13% - zoocatia9% - Heagoale6% - GENRICE4% - Ayiaren3% - Carlisle FoodService Products3% - Other (86 brands)61% Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen. 92 brands and 116 sellers compete here. **Brands** **92 **▲rising was 81 a year ago **Sellers** **116** **Top 5 brand share** **36%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Hanobe Candle Plate Holder Tray: Round Wood Decorative Candle Plate - Rustic Farmhouse CoffeeTable Decor - Tealight Pillar Trays for Home Decor (Distressed)](https://m.media-amazon.com/images/I/41TIwPofDBL.jpg) [**Hanobe Candle Plate Holder Tray: Round Wood Decorative Candle Plate - Rustic Farmhouse CoffeeTable Decor - Tealight Pillar Trays for Home Decor (Distressed)**](https://www.amazon.com/dp/B0CDLXVVVZ) Hanobe$12.394.6★2,9885%▲rising 2 ![Round Decorative Tray Wood Bathroom Counter Organizer Farmhouse Kitchen Decor Wooden Riser for Soap Dish Perfume Candle Sponge 10 - Brown](https://m.media-amazon.com/images/I/51d45t+VLNL.jpg) [**Round Decorative Tray Wood Bathroom Counter Organizer Farmhouse Kitchen Decor Wooden Riser for Soap Dish Perfume Candle Sponge 10 - Brown**](https://www.amazon.com/dp/B0CN2NC39S) zoocatia$13.394.7★1,2975%▼falling 3 ![11.5 Inches Candle Holder Tray Home Decor Round Wood Tray for Coffee Table Small Wooden Serving Decorative Trays for Home](https://m.media-amazon.com/images/I/514ovIxFijL.jpg) [**11.5 Inches Candle Holder Tray Home Decor Round Wood Tray for Coffee Table Small Wooden Serving Decorative Trays for Home**](https://www.amazon.com/dp/B09WKN9RMK) GENRICE$10.354.4★1,5014%▼falling 4 ![Hanobe Wooden Tray for Coffee Table: Candle Holder Plate Round Decorative Serving Tray - Vintage Table Centerpiece Rustic Farmhouse Home Decor](https://m.media-amazon.com/images/I/51AHxrd0o9L.jpg) [**Hanobe Wooden Tray for Coffee Table: Candle Holder Plate Round Decorative Serving Tray - Vintage Table Centerpiece Rustic Farmhouse Home Decor**](https://www.amazon.com/dp/B09LQB2PR2) Hanobe$11.064.6★5,0063%▲rising 5 ![zoocatia Small Wood Tray Pedestal Stand Farmhouse Bathroom Decor Decorative Wooden Riser Kitchen Soap Dish Holder for Vanity Counter Sink Brown](https://m.media-amazon.com/images/I/41yYs61LKbL.jpg) [**zoocatia Small Wood Tray Pedestal Stand Farmhouse Bathroom Decor Decorative Wooden Riser Kitchen Soap Dish Holder for Vanity Counter Sink Brown**](https://www.amazon.com/dp/B0C68RBNYL) zoocatia$9.444.5★3,1823%▼falling 6 ![Silicone Bathroom Tray Round Vanity Tray Decorative Soap Holder Kitchen Countertop Organizer Coffee Table Decor for Candle Perfume Plant 9 Inch Black](https://m.media-amazon.com/images/I/41lfF3zUcBL.jpg) [**Silicone Bathroom Tray Round Vanity Tray Decorative Soap Holder Kitchen Countertop Organizer Coffee Table Decor for Candle Perfume Plant 9 Inch Black**](https://www.amazon.com/dp/B0D1G1ZZBD) Heagoale$10.744.5★1,1673%▼falling 7 ![Hanobe Decorative Tray for Coffee Table: 10.5-Inch Round Whitewashed Wood Tray for Rustic Farmhouse Living Room Kitchen Island Entryway Home Decor](https://m.media-amazon.com/images/I/41malzFVz9L.jpg) [**Hanobe Decorative Tray for Coffee Table: 10.5-Inch Round Whitewashed Wood Tray for Rustic Farmhouse Living Room Kitchen Island Entryway Home Decor**](https://www.amazon.com/dp/B0BCPZYRSY) Hanobe$19.984.7★2,2942%▼falling 8 ![OAKOA Decorative Tray for Decor - Coffee Table Tray for Living Room - Round Tray for Home Decor - Coffee Table Decor Centerpiece - Modern Minimalist Centerpiece](https://m.media-amazon.com/images/I/416sdzE6BYL.jpg) [**OAKOA Decorative Tray for Decor - Coffee Table Tray for Living Room - Round Tray for Home Decor - Coffee Table Decor Centerpiece - Modern Minimalist Centerpiece**](https://www.amazon.com/dp/B0F7448BMG) OAKOA$33.464.8★4552%▲rising 9 ![Round Bathroom Tray Silicone Kitchen Counter Decor Vanity Organizer Decorative Coffee Table Tray for Perfume Candle Soap Dish 9 Inch Black](https://m.media-amazon.com/images/I/41uiIYQMS5L.jpg) [**Round Bathroom Tray Silicone Kitchen Counter Decor Vanity Organizer Decorative Coffee Table Tray for Perfume Candle Soap Dish 9 Inch Black**](https://www.amazon.com/dp/B0FSKYXKXM) Heagoale$9.244.6★1442%▲rising 10 ![Aayoruro Round Rattan Tray with Mother of Pearl Inlay Wooden Base](https://m.media-amazon.com/images/I/51u9NFA+ImL.jpg) [**Aayoruro Round Rattan Tray with Mother of Pearl Inlay Wooden Base**](https://www.amazon.com/dp/B0DHCYZWP9) Aayoruro$17.324.6★3662%▲rising 11 ![roygra Rolling Tray Small Metal Tray Cigarette Pre Roll Smoking Accessories Portable Matte Rolling Trays for Smokers Home Table Decor Patio Decorations 7 x 5.5 inch - Black](https://m.media-amazon.com/images/I/312omIKjUEL.jpg) [**roygra Rolling Tray Small Metal Tray Cigarette Pre Roll Smoking Accessories Portable Matte Rolling Trays for Smokers Home Table Decor Patio Decorations 7 x 5.5 inch - Black**](https://www.amazon.com/dp/B094ZGJ4QS) roygra$5.924.7★1,8032%▲rising 12 ![3 Pack Professional Medical Surgical Stainless Steel Dental Procedure Tray Thickening Lab Instrument Tools Trays -Flat Type (8.6 * 4.3 * 0.8 3)](https://m.media-amazon.com/images/I/41R5ma4CSzL.jpg) [**3 Pack Professional Medical Surgical Stainless Steel Dental Procedure Tray Thickening Lab Instrument Tools Trays -Flat Type (8.6 * 4.3 * 0.8 3)**](https://www.amazon.com/dp/B07R1H4NPT) LabAider$9.964.6★2,1232%—flat 13 ![Small Wooden Platters Rectangle Mini Charcuterie Boards Acacia Wood Serving Trays Home Decor Cheese Board Cake Appetizer Plates Kitchen Charcuterie Platter for Food Dish Dessert Snack Tray](https://m.media-amazon.com/images/I/41wuEJWO8rL.jpg) [**Small Wooden Platters Rectangle Mini Charcuterie Boards Acacia Wood Serving Trays Home Decor Cheese Board Cake Appetizer Plates Kitchen Charcuterie Platter for Food Dish Dessert Snack Tray**](https://www.amazon.com/dp/B0C6T55PNX) Ayiaren$9.754.6★9752%—flat 14 ![Koville Italian Travertine Tray 12x6 Vanity Decorative Marble Tray for Countertop Catchall Tray for Perfume Candles Jewelry Dish Tray](https://m.media-amazon.com/images/I/41pbAfCplPL.jpg) [**Koville Italian Travertine Tray 12x6 Vanity Decorative Marble Tray for Countertop Catchall Tray for Perfume Candles Jewelry Dish Tray**](https://www.amazon.com/dp/B0C4KQF1V8) Koville$31.804.8★5131%—flat 15 ![Round Decorative Tray for Coffee Dining Table Countertop Small Wooden Serving Trays Farmhouse Kitchen Home Living Room Decor and Bathroom Accessories Tray Black Rustic Wood Candle Centerpiece Trays](https://m.media-amazon.com/images/I/41bPZ9PtY4L.jpg) [**Round Decorative Tray for Coffee Dining Table Countertop Small Wooden Serving Trays Farmhouse Kitchen Home Living Room Decor and Bathroom Accessories Tray Black Rustic Wood Candle Centerpiece Trays**](https://www.amazon.com/dp/B0CYT1MZ2X) Ayiaren$12.284.6★7821%▼falling **~~Showing 15 of 129 — show all ~~** ## **Product shelf** All 129 tracked products in this niche. Top sellersNewestTrending [![Hanobe Candle Plate Holder Tray: Round Wood Decorative Candle Plate - Rustic Farmhouse CoffeeTable Decor - Tealight Pillar Trays for Home Decor (Distressed)](https://m.media-amazon.com/images/I/41TIwPofDBL.jpg)**Hanobe Candle Plate Holder Tray: Round Wood Decorative Candle Plate - Rustic Farmhouse CoffeeTable Decor - Tealight Pillar Trays for Home Decor (Distressed)** Hanobe**$12.39**4.6★2,988 reviews](https://www.amazon.com/dp/B0CDLXVVVZ) [![Round Decorative Tray Wood Bathroom Counter Organizer Farmhouse Kitchen Decor Wooden Riser for Soap Dish Perfume Candle Sponge 10 - Brown](https://m.media-amazon.com/images/I/51d45t+VLNL.jpg)**Round Decorative Tray Wood Bathroom Counter Organizer Farmhouse Kitchen Decor Wooden Riser for Soap Dish Perfume Candle Sponge 10 - Brown** zoocatia**$13.39**4.7★1,297 reviews](https://www.amazon.com/dp/B0CN2NC39S) [![11.5 Inches Candle Holder Tray Home Decor Round Wood Tray for Coffee Table Small Wooden Serving Decorative Trays for Home](https://m.media-amazon.com/images/I/514ovIxFijL.jpg)**11.5 Inches Candle Holder Tray Home Decor Round Wood Tray for Coffee Table Small Wooden Serving Decorative Trays for Home** GENRICE**$10.35**4.4★1,501 reviews](https://www.amazon.com/dp/B09WKN9RMK) [![Hanobe Wooden Tray for Coffee Table: Candle Holder Plate Round Decorative Serving Tray - Vintage Table Centerpiece Rustic Farmhouse Home Decor](https://m.media-amazon.com/images/I/51AHxrd0o9L.jpg)**Hanobe Wooden Tray for Coffee Table: Candle Holder Plate Round Decorative Serving Tray - Vintage Table Centerpiece Rustic Farmhouse Home Decor** Hanobe**$11.06**4.6★5,006 reviews](https://www.amazon.com/dp/B09LQB2PR2) [![zoocatia Small Wood Tray Pedestal Stand Farmhouse Bathroom Decor Decorative Wooden Riser Kitchen Soap Dish Holder for Vanity Counter Sink Brown](https://m.media-amazon.com/images/I/41yYs61LKbL.jpg)**zoocatia Small Wood Tray Pedestal Stand Farmhouse Bathroom Decor Decorative Wooden Riser Kitchen Soap Dish Holder for Vanity Counter Sink Brown** zoocatia**$9.44**4.5★3,182 reviews](https://www.amazon.com/dp/B0C68RBNYL) [![Silicone Bathroom Tray Round Vanity Tray Decorative Soap Holder Kitchen Countertop Organizer Coffee Table Decor for Candle Perfume Plant 9 Inch Black](https://m.media-amazon.com/images/I/41lfF3zUcBL.jpg)**Silicone Bathroom Tray Round Vanity Tray Decorative Soap Holder Kitchen Countertop Organizer Coffee Table Decor for Candle Perfume Plant 9 Inch Black** Heagoale**$10.74**4.5★1,167 reviews](https://www.amazon.com/dp/B0D1G1ZZBD) [![Hanobe Decorative Tray for Coffee Table: 10.5-Inch Round Whitewashed Wood Tray for Rustic Farmhouse Living Room Kitchen Island Entryway Home Decor](https://m.media-amazon.com/images/I/41malzFVz9L.jpg)**Hanobe Decorative Tray for Coffee Table: 10.5-Inch Round Whitewashed Wood Tray for Rustic Farmhouse Living Room Kitchen Island Entryway Home Decor** Hanobe**$19.98**4.7★2,294 reviews](https://www.amazon.com/dp/B0BCPZYRSY) [![OAKOA Decorative Tray for Decor - Coffee Table Tray for Living Room - Round Tray for Home Decor - Coffee Table Decor Centerpiece - Modern Minimalist Centerpiece](https://m.media-amazon.com/images/I/416sdzE6BYL.jpg)**OAKOA Decorative Tray for Decor - Coffee Table Tray for Living Room - Round Tray for Home Decor - Coffee Table Decor Centerpiece - Modern Minimalist Centerpiece** OAKOA**$33.46**4.8★455 reviews](https://www.amazon.com/dp/B0F7448BMG) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Size-Overall**17% *“Fit is perfect”* **Quality-Overall**16% *“Solid build quality”* **Advertised Vs Actual Product**9% *“As advertised”* **Value For Money**7% *“Good buy for the money”* **Design-Overall**6% *“Clean design”* **Ease Of Cleaning**5% *“Helps keep things clean”* **Strength**5% *“The plastic is sturdy”* **Color**4% *“Beautiful color”* **Wood Quality**3% *“Beautiful wood”* **Ease Of Use**2% *“Easy to use”* ### **What buyers complain about ** **Size-Overall**28% *“Also very small”* **Quality-Overall**8% *“Junk quality”* **Strength**4% *“Flimsy plastic”* **Value For Money**4% *“A little too expensive”* **Thickness**3% *“A little thinner than I expected”* **Wood Quality**3% *“Not wood”* **Color**3% *“Bad color”* **Leak-Proof**2% *“small leak”* **Advertised Vs Actual Product**2% *“Nothing like the picture”* **Stain Resistance**2% *“It had questionable brown stains on it”* #### **Top return reasons**- Size-Overall60% - Color10% - Advertised Vs Actual Product5% - Wood Quality4% - Material Quality3% - Quality-Overall3% - Value For Money2% - Defective Material/Parts1% - Functionality-Overall1% - Strength1%