--- title: "navy blue bathroom rugs — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/navy-blue-bathroom-rugs" last_updated: "2026-07-10T01:46:46.044Z" locale: en meta: description: "navy blue bathroom rugs shows demand growing +244.9%, but a small market ($190K/yr) keeps it on the watch list." "og:description": "navy blue bathroom rugs shows demand growing +244.9%, but a small market ($190K/yr) keeps it on the watch list." "og:title": "navy blue bathroom rugs — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen" --- Back to Flapen home # **navy blue bathroom rugs** **Worth a look****55/100 ** navy blue bathroom rugs shows demand growing +244.9%, but a small market ($190K/yr) keeps it on the watch list. **Market/yr** **$190K** **Growth (1y)** **+244.9%** **Products** **45** **Brands** **32** was 35 a year ago **Sellers** **41** **Price range** **$9.45–$47.51** **Returns** **3.3%** **Rating** **4.4★** **Worth a look** Scored 55/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **10** ×0.30 Growth **81** ×0.30 Competition **78** ×0.20 Quality gap **51** ×0.10 Returns **74** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +244.9% year over year. 16K8KSpike '25Prime Day '25Black Friday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.6× ## **Competition** - H.VERSAILTEX22% - HOMEIDEAS9% - Disolla8% - Ruggnovea5% - Exclusivo Mezcla4% - OLANLY4% - Other (26 brands)47% Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen. 32 brands and 41 sellers compete here. **Brands** **32 **▼falling was 35 a year ago **Sellers** **41** **Top 5 brand share** **49%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![H.VERSAILTEX Navy Blue Bath Rug Bath Mat Non Slip Bath Mats for Bathroom Floor Bathroom Rug Extra Thick Chenille Rug 17 x 24 Absorbent Soft Shaggy Washable Dry Fast Plush Rugs for Bathtubs](https://m.media-amazon.com/images/I/51AMJP2Sj2L.jpg) [**H.VERSAILTEX Navy Blue Bath Rug Bath Mat Non Slip Bath Mats for Bathroom Floor Bathroom Rug Extra Thick Chenille Rug 17 x 24 Absorbent Soft Shaggy Washable Dry Fast Plush Rugs for Bathtubs**](https://www.amazon.com/dp/B072JCRM9M) H.VERSAILTEX$10.544.3★24,18617%▼falling 2 ![H.VERSAILTEX Navy Blue Bathroom Rugs 2 Piece Bath Mat Set Slip-Resistant Extra Absorbent Soft and Fluffy Striped Chenille Bath Rugs Floor Mats Dry Fast Machine Washable (20 x 32/17 x 24)](https://m.media-amazon.com/images/I/51wxfEqALpL.jpg) [**H.VERSAILTEX Navy Blue Bathroom Rugs 2 Piece Bath Mat Set Slip-Resistant Extra Absorbent Soft and Fluffy Striped Chenille Bath Rugs Floor Mats Dry Fast Machine Washable (20 x 32/17 x 24)**](https://www.amazon.com/dp/B07DS7J2CZ) H.VERSAILTEX$24.604.3★75,7766%▼falling 3 ![Disolla Small Bath Mat 17x24 Inch - Chenille Navy Blue Bathroom Rug Extra Soft Absorbent Plush Shaggy Bathmat Non-Slip Machine Washable Floor Mat for Shower Tub and Sink](https://m.media-amazon.com/images/I/51C9cnOGXcL.jpg) [**Disolla Small Bath Mat 17x24 Inch - Chenille Navy Blue Bathroom Rug Extra Soft Absorbent Plush Shaggy Bathmat Non-Slip Machine Washable Floor Mat for Shower Tub and Sink**](https://www.amazon.com/dp/B0FKGN26LH) Disolla$9.574.4★1755%▲rising 4 ![Exclusivo Mezcla Bathroom Rugs Mat 17x24 Extra Soft Non Slip Absorbent Microfiber Bath Rugs Machine Washable Quick Dry Bath Mats for Bathroom Floor Shower Home Decor Solid Navy Blue](https://m.media-amazon.com/images/I/51FMAfmFTSL.jpg) [**Exclusivo Mezcla Bathroom Rugs Mat 17x24 Extra Soft Non Slip Absorbent Microfiber Bath Rugs Machine Washable Quick Dry Bath Mats for Bathroom Floor Shower Home Decor Solid Navy Blue**](https://www.amazon.com/dp/B0FK5GV1QR) Exclusivo Mezcla$9.454.5★5024%▲rising 5 ![Pauwer 3 Piece Bath Mat Set Non-Slip Plush Rugs Absorbent Shaggy Set With U-Shaped Contour Toilet Mat for Bathroom Bedroom Living Room Navy](https://m.media-amazon.com/images/I/51oO17Ho7aL.jpg) [**Pauwer 3 Piece Bath Mat Set Non-Slip Plush Rugs Absorbent Shaggy Set With U-Shaped Contour Toilet Mat for Bathroom Bedroom Living Room Navy**](https://www.amazon.com/dp/B0CYH2H9BZ) Pauwer$35.454.3★12,6044%—flat 6 ![Ruggnovea Bathroom Rugs Non Slip Washable Ultra Thick Soft Microfiber Absorbent Bath Mats High Density Foam Latex Non Slip Backing Bath Rugs Fluffy Floor Carpet for Tub&Shower 24x17 Navy](https://m.media-amazon.com/images/I/51Wcig6yEtL.jpg) [**Ruggnovea Bathroom Rugs Non Slip Washable Ultra Thick Soft Microfiber Absorbent Bath Mats High Density Foam Latex Non Slip Backing Bath Rugs Fluffy Floor Carpet for Tub&Shower 24x17 Navy**](https://www.amazon.com/dp/B0FC6K8CR9) Ruggnovea$15.524.4★7274%▲rising 7 ![HOMEIDEAS Bathroom Rugs Sets 2 Piece Super Soft and Absorbent Non Slip Microfiber Machine Washable Bath Mat Set (20 x 32 + 16 x 24 Navy Blue)](https://m.media-amazon.com/images/I/513TOrGXBVL.jpg) [**HOMEIDEAS Bathroom Rugs Sets 2 Piece Super Soft and Absorbent Non Slip Microfiber Machine Washable Bath Mat Set (20 x 32 + 16 x 24 Navy Blue)**](https://www.amazon.com/dp/B09V132H73) HOMEIDEAS$26.084.2★2,8734%—flat 8 ![HOMEIDEAS 3 Pieces Bathroom Rugs Ultra Soft Non Slip Absorbent Chenille Toilet Bath Mat Set (Navy Blue)](https://m.media-amazon.com/images/I/51rULRsZiYL.jpg) [**HOMEIDEAS 3 Pieces Bathroom Rugs Ultra Soft Non Slip Absorbent Chenille Toilet Bath Mat Set (Navy Blue)**](https://www.amazon.com/dp/B07SV3SFLM) HOMEIDEAS$27.624.5★25,8583%—flat 9 ![Disolla Navy Blue Bathroom Rug 20x32 Inch - Luxury Chenille Bath Mat Thick Shaggy Plush Absorbent Rug Non-Slip Machine Washable Mats for Bathroom Floor & Decor](https://m.media-amazon.com/images/I/51C9cnOGXcL.jpg) [**Disolla Navy Blue Bathroom Rug 20x32 Inch - Luxury Chenille Bath Mat Thick Shaggy Plush Absorbent Rug Non-Slip Machine Washable Mats for Bathroom Floor & Decor**](https://www.amazon.com/dp/B0FKGQ8YC4) Disolla$18.874.4★1753%▲rising 10 ![Arotive Luxury Bathroom Rugs 24x16 Extra Soft Thick Absorbent Shaggy Chenille Bath Rugs Non-Slip Machine Wash Dry Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories Navy](https://m.media-amazon.com/images/I/41jpeLRFO7L.jpg) [**Arotive Luxury Bathroom Rugs 24x16 Extra Soft Thick Absorbent Shaggy Chenille Bath Rugs Non-Slip Machine Wash Dry Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories Navy**](https://www.amazon.com/dp/B092ZCW2XZ) Arotive$13.794.5★10,7363%▼falling 11 ![Hearth & Harbor Bathroom Rugs Chenille Bath Mat - Machine Washable Bath Mats for Bathroom Non-Slip Backing Rubber Quick Dry Bathroom Mat](https://m.media-amazon.com/images/I/51DVG8G7L5L.jpg) [**Hearth & Harbor Bathroom Rugs Chenille Bath Mat - Machine Washable Bath Mats for Bathroom Non-Slip Backing Rubber Quick Dry Bathroom Mat**](https://www.amazon.com/dp/B0CF73MRK1) Hearth & Harbor$20.394.3★1,5583%▲rising 12 ![Utopia Towels Cotton Banded Rug Bath Mats Not a Bathroom Rug 21 by 34 Inches 100% Ring Spun Cotton Highly Absorbent Shower Bathroom Floor Mat Navy 2 Pack](https://m.media-amazon.com/images/I/41tdWKRE5pL.jpg) [**Utopia Towels Cotton Banded Rug Bath Mats Not a Bathroom Rug 21 by 34 Inches 100% Ring Spun Cotton Highly Absorbent Shower Bathroom Floor Mat Navy 2 Pack**](https://www.amazon.com/dp/B084GTCDLJ) Utopia Towels$23.884.6★22,6743%▼falling 13 ![GRANNY SAYS Bathroom Rugs and Mats 16 x 24 Non-Slip Bath Mat for Bathroom Super Soft Absorbent Microfiber Bath Rug Machine Washable and Dry Small Navy Rug for Shower Tub and Bath Floor](https://m.media-amazon.com/images/I/41qZFNpxyaL.jpg) [**GRANNY SAYS Bathroom Rugs and Mats 16 x 24 Non-Slip Bath Mat for Bathroom Super Soft Absorbent Microfiber Bath Rug Machine Washable and Dry Small Navy Rug for Shower Tub and Bath Floor**](https://www.amazon.com/dp/B0BKFCGPTF) GRANNY SAYS$13.924.3★5,1142%—flat 14 ![Luxury Microfiber Bathroom Rugs White Bath Rug with Blue Scalloped Piping Cute Aesthetic Preppy Bath Mat for Bathroom Tub Floor Carpet Sink Shower Anti Slip Absorbent 32x20](https://m.media-amazon.com/images/I/41S4Q2qCfOL.jpg) [**Luxury Microfiber Bathroom Rugs White Bath Rug with Blue Scalloped Piping Cute Aesthetic Preppy Bath Mat for Bathroom Tub Floor Carpet Sink Shower Anti Slip Absorbent 32x20**](https://www.amazon.com/dp/B0CN8Y32HG) Ohocut$23.474.4★4392%—flat 15 ![TYUU Bathroom Rugs Non Slip Washable Super Absorbent Thin Bath Mat Small Quick Dry Low Pile Bathroom Rug Navy Blue 16x24](https://m.media-amazon.com/images/I/51r9xKIh2IL.jpg) [**TYUU Bathroom Rugs Non Slip Washable Super Absorbent Thin Bath Mat Small Quick Dry Low Pile Bathroom Rug Navy Blue 16x24**](https://www.amazon.com/dp/B0DL6ZMCRF) TYUU$18.484.4★3,1202%—flat **~~Showing 15 of 45 — show all ~~** ## **Product shelf** All 45 tracked products in this niche. Top sellersNewestTrending [![H.VERSAILTEX Navy Blue Bath Rug Bath Mat Non Slip Bath Mats for Bathroom Floor Bathroom Rug Extra Thick Chenille Rug 17 x 24 Absorbent Soft Shaggy Washable Dry Fast Plush Rugs for Bathtubs](https://m.media-amazon.com/images/I/51AMJP2Sj2L.jpg)**H.VERSAILTEX Navy Blue Bath Rug Bath Mat Non Slip Bath Mats for Bathroom Floor Bathroom Rug Extra Thick Chenille Rug 17 x 24 Absorbent Soft Shaggy Washable Dry Fast Plush Rugs for Bathtubs** H.VERSAILTEX**$10.54**4.3★24,186 reviews](https://www.amazon.com/dp/B072JCRM9M) [![H.VERSAILTEX Navy Blue Bathroom Rugs 2 Piece Bath Mat Set Slip-Resistant Extra Absorbent Soft and Fluffy Striped Chenille Bath Rugs Floor Mats Dry Fast Machine Washable (20 x 32/17 x 24)](https://m.media-amazon.com/images/I/51wxfEqALpL.jpg)**H.VERSAILTEX Navy Blue Bathroom Rugs 2 Piece Bath Mat Set Slip-Resistant Extra Absorbent Soft and Fluffy Striped Chenille Bath Rugs Floor Mats Dry Fast Machine Washable (20 x 32/17 x 24)** H.VERSAILTEX**$24.60**4.3★75,776 reviews](https://www.amazon.com/dp/B07DS7J2CZ) [![Disolla Small Bath Mat 17x24 Inch - Chenille Navy Blue Bathroom Rug Extra Soft Absorbent Plush Shaggy Bathmat Non-Slip Machine Washable Floor Mat for Shower Tub and Sink](https://m.media-amazon.com/images/I/51C9cnOGXcL.jpg)**Disolla Small Bath Mat 17x24 Inch - Chenille Navy Blue Bathroom Rug Extra Soft Absorbent Plush Shaggy Bathmat Non-Slip Machine Washable Floor Mat for Shower Tub and Sink** Disolla**$9.57**4.4★175 reviews](https://www.amazon.com/dp/B0FKGN26LH) [![Exclusivo Mezcla Bathroom Rugs Mat 17x24 Extra Soft Non Slip Absorbent Microfiber Bath Rugs Machine Washable Quick Dry Bath Mats for Bathroom Floor Shower Home Decor Solid Navy Blue](https://m.media-amazon.com/images/I/51FMAfmFTSL.jpg)**Exclusivo Mezcla Bathroom Rugs Mat 17x24 Extra Soft Non Slip Absorbent Microfiber Bath Rugs Machine Washable Quick Dry Bath Mats for Bathroom Floor Shower Home Decor Solid Navy Blue** Exclusivo Mezcla**$9.45**4.5★502 reviews](https://www.amazon.com/dp/B0FK5GV1QR) [![Pauwer 3 Piece Bath Mat Set Non-Slip Plush Rugs Absorbent Shaggy Set With U-Shaped Contour Toilet Mat for Bathroom Bedroom Living Room Navy](https://m.media-amazon.com/images/I/51oO17Ho7aL.jpg)**Pauwer 3 Piece Bath Mat Set Non-Slip Plush Rugs Absorbent Shaggy Set With U-Shaped Contour Toilet Mat for Bathroom Bedroom Living Room Navy** Pauwer**$35.45**4.3★12,604 reviews](https://www.amazon.com/dp/B0CYH2H9BZ) [![Ruggnovea Bathroom Rugs Non Slip Washable Ultra Thick Soft Microfiber Absorbent Bath Mats High Density Foam Latex Non Slip Backing Bath Rugs Fluffy Floor Carpet for Tub&Shower 24x17 Navy](https://m.media-amazon.com/images/I/51Wcig6yEtL.jpg)**Ruggnovea Bathroom Rugs Non Slip Washable Ultra Thick Soft Microfiber Absorbent Bath Mats High Density Foam Latex Non Slip Backing Bath Rugs Fluffy Floor Carpet for Tub&Shower 24x17 Navy** Ruggnovea**$15.52**4.4★727 reviews](https://www.amazon.com/dp/B0FC6K8CR9) [![HOMEIDEAS Bathroom Rugs Sets 2 Piece Super Soft and Absorbent Non Slip Microfiber Machine Washable Bath Mat Set (20 x 32 + 16 x 24 Navy Blue)](https://m.media-amazon.com/images/I/513TOrGXBVL.jpg)**HOMEIDEAS Bathroom Rugs Sets 2 Piece Super Soft and Absorbent Non Slip Microfiber Machine Washable Bath Mat Set (20 x 32 + 16 x 24 Navy Blue)** HOMEIDEAS**$26.08**4.2★2,873 reviews](https://www.amazon.com/dp/B09V132H73) [![HOMEIDEAS 3 Pieces Bathroom Rugs Ultra Soft Non Slip Absorbent Chenille Toilet Bath Mat Set (Navy Blue)](https://m.media-amazon.com/images/I/51rULRsZiYL.jpg)**HOMEIDEAS 3 Pieces Bathroom Rugs Ultra Soft Non Slip Absorbent Chenille Toilet Bath Mat Set (Navy Blue)** HOMEIDEAS**$27.62**4.5★25,858 reviews](https://www.amazon.com/dp/B07SV3SFLM) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Soft Feel**14% *“Very soft and fluffy”* **Quality-Overall**13% *“Excellent quality”* **Advertised Vs Actual Product**8% *“Exactly as pictured”* **Color**8% *“Color is completely accurate”* **Absorbency**8% *“Super absorbent”* **Grip**6% *“Doesn't slip”* **Value For Money**6% *“Very affordable”* **Comfort-Overall**6% *“Soft and comfy”* **Size-Overall**5% *“Perfect fit”* **Thickness**3% *“Nice thick bath mat”* ### **What buyers complain about ** **Size-Overall**28% *“This was not a good fit either”* **Grip**12% *“Doesn't grip very well”* **Thickness**9% *“this mat isn't thick as advertised, at all”* **Quality-Overall**7% *“Low quality”* **Advertised Vs Actual Product**5% *“Picture is misleading”* **Value For Money**3% *“not cheap at all”* **Moist/Dry**2% *“it gets sopping wet”* **Color**2% *“Color not as Expected”* **Absorbency**2% *“not even that absorbent”* **Adhesion/Stickiness**1% *“sticks -”* #### **Top return reasons**- Size-Overall52% - Color19% - Advertised Vs Actual Product6% - Quality-Overall5% - Thickness4% - Material Quality3% - Thin2% - Grip2% - Display Colors1% - Cushion1%