--- title: "memory foam rug — Niche Verdict: Skip it (50/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/memory-foam-rug" last_updated: "2026-07-10T00:47:37.186Z" locale: en meta: description: "a small market ($64K/yr) — memory foam rug doesn't clear our bar today." "og:description": "a small market ($64K/yr) — memory foam rug doesn't clear our bar today." "og:title": "memory foam rug — Niche Verdict: Skip it (50/100) | Amazon United States - Flapen" --- Back to Flapen home # **memory foam rug** **Skip it****50/100 ** a small market ($64K/yr) — memory foam rug doesn't clear our bar today. **Market/yr** **$64K** **Growth (1y)** **+164.4%** **Products** **66** **Brands** **21** was 14 a year ago **Sellers** **30** **Price range** **$7.29–$31.86** **Returns** **2.9%** **Rating** **4.4★** **Skip it** Scored 50/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **3** ×0.30 Growth **73** ×0.30 Competition **76** ×0.20 Quality gap **47** ×0.10 Returns **77** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +164.4% year over year. 8K4KPrime Day '24Holiday '24Spike '25Prime Day '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jul · busiest ÷ quietest = 1.7× ## **Competition** - Yimobra56% - OLANLY10% - YIHOUSE6% - GORILLA GRIP5% - Clara Clark4% - Genteele3% - Other (15 brands)16% Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen. 21 brands and 30 sellers compete here. **Brands** **21 **▲rising was 14 a year ago **Sellers** **30** **Top 5 brand share** **81%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Yimobra Bathroom Rugs Non-Slip Washable Extra Soft & Absorbent Chenille Bath Mat Quick-Dry Plush Shaggy Floor & Vanity Bath Rugs for Tub & Shower Modern Home Decor Accessories 24 x 17 Grey](https://m.media-amazon.com/images/I/61fv-bnuUBL.jpg) [**Yimobra Bathroom Rugs Non-Slip Washable Extra Soft & Absorbent Chenille Bath Mat Quick-Dry Plush Shaggy Floor & Vanity Bath Rugs for Tub & Shower Modern Home Decor Accessories 24 x 17 Grey**](https://www.amazon.com/dp/B07VV33FSV) Yimobra$9.154.6★54,4699%▼falling 2 ![Yimobra Bathroom Rugs Non Slip Washable Ultra Soft and Water Absorbent Bath Mats Fluffy Shower Mat Outside Plush Matts for Bathroom Floor/Sink 24X17 Home Decor Accessories Light Gray and White](https://m.media-amazon.com/images/I/51Y-oThh+-L.jpg) [**Yimobra Bathroom Rugs Non Slip Washable Ultra Soft and Water Absorbent Bath Mats Fluffy Shower Mat Outside Plush Matts for Bathroom Floor/Sink 24X17 Home Decor Accessories Light Gray and White**](https://www.amazon.com/dp/B09MSZ2V8R) Yimobra$9.394.6★9,8829%▼falling 3 ![Yimobra Memory Foam Bathroom Rugs Sets 2 Piece - Super Soft Absorbent Quick Dry Bath Mat Set Machine Washable Non Slip Floor Carpet for Tub Shower & Single Sink (17x24 & 31.5x20 Inch Gray)](https://m.media-amazon.com/images/I/41Y+cZhOlbL.jpg) [**Yimobra Memory Foam Bathroom Rugs Sets 2 Piece - Super Soft Absorbent Quick Dry Bath Mat Set Machine Washable Non Slip Floor Carpet for Tub Shower & Single Sink (17x24 & 31.5x20 Inch Gray)**](https://www.amazon.com/dp/B092HTYGJ1) Yimobra$18.644.5★8,5028%▼falling 4 ![Yimobra Memory Foam Bath Mat Super Soft Absorbent Bathroom Rug Non Slip Quick Dry Machine Washable Floor Carpet for Tub Shower Home Decor Accessories 24x17 Grey](https://m.media-amazon.com/images/I/41xJas-7v8L.jpg) [**Yimobra Memory Foam Bath Mat Super Soft Absorbent Bathroom Rug Non Slip Quick Dry Machine Washable Floor Carpet for Tub Shower Home Decor Accessories 24x17 Grey**](https://www.amazon.com/dp/B07VX6GH88) Yimobra$9.164.5★54,8356%▼falling 5 ![OLANLY Thick Memory Foam Bath Mat Rug 30x20 Extra Soft Absorbent Bathroom Rugs Quick Dry Bath Mats Non-Slip Machine Washable Carpet for Bathroom Tub and Shower Home Decor Accessories Grey](https://m.media-amazon.com/images/I/612OuTEHmSL.jpg) [**OLANLY Thick Memory Foam Bath Mat Rug 30x20 Extra Soft Absorbent Bathroom Rugs Quick Dry Bath Mats Non-Slip Machine Washable Carpet for Bathroom Tub and Shower Home Decor Accessories Grey**](https://www.amazon.com/dp/B0DK8K2H88) OLANLY$9.874.5★4,9204%▼falling 6 ![OLANLY Memory Foam Bath Mat 30x20 Super Soft Absorbent Bathroom Rugs Quick Dry Machine Washable Shower Floor Rugs Bathmat Carpet Bathroom Home Decor Accessories Grey](https://m.media-amazon.com/images/I/41JXU4SX8HL.jpg) [**OLANLY Memory Foam Bath Mat 30x20 Super Soft Absorbent Bathroom Rugs Quick Dry Machine Washable Shower Floor Rugs Bathmat Carpet Bathroom Home Decor Accessories Grey**](https://www.amazon.com/dp/B0FJRQC5LZ) OLANLY$8.134.6★1,2073%▲rising 7 ![Yimobra Bathroom Rugs Non Slip Washable 36X24 Ultra Soft and Water Absorbent Bath Mats Plush Fluffy Shower Mat Outside Luxury Microfiber Thick Matts for Bathroom Floor/Tub Light Gray and White](https://m.media-amazon.com/images/I/51+htNAQCmL.jpg) [**Yimobra Bathroom Rugs Non Slip Washable 36X24 Ultra Soft and Water Absorbent Bath Mats Plush Fluffy Shower Mat Outside Luxury Microfiber Thick Matts for Bathroom Floor/Tub Light Gray and White**](https://www.amazon.com/dp/B09MSZ266Q) Yimobra$28.904.6★9,8823%▼falling 8 ![GORILLA GRIP Memory Foam Bath Rugs Soft Absorbent Velvet Bathroom Mats Durable Dots on Underside Machine Washable Bathmat Carpet Rug Room Decor for Shower Floor 24x17 Mat Graphite Gray](https://m.media-amazon.com/images/I/41IO+zlg5mL.jpg) [**GORILLA GRIP Memory Foam Bath Rugs Soft Absorbent Velvet Bathroom Mats Durable Dots on Underside Machine Washable Bathmat Carpet Rug Room Decor for Shower Floor 24x17 Mat Graphite Gray**](https://www.amazon.com/dp/B07Q2HCJX4) GORILLA GRIP$12.684.5★27,0563%▼falling 9 ![Yimobra Memory Foam Bath Mat Set 3 Pieces- Super Soft Absorbent Quick Dry Bathroom Rug Sets Machine Washable Non Slip Floor Carpet for Tub Shower Vanity & Toilet Base Gray](https://m.media-amazon.com/images/I/51V8Q8hqUjL.jpg) [**Yimobra Memory Foam Bath Mat Set 3 Pieces- Super Soft Absorbent Quick Dry Bathroom Rug Sets Machine Washable Non Slip Floor Carpet for Tub Shower Vanity & Toilet Base Gray**](https://www.amazon.com/dp/B08PBBK1ZZ) Yimobra$28.284.5★6,2863%—flat 10 ![Yimobra Bathroom Rugs Non Slip Washable 32X20 Ultra Soft and Water Absorbent Bath Mats Plush Fluffy Shower Mat Outside Microfiber Thick Matts for Bathroom Floor/Tub Light Gray and White](https://m.media-amazon.com/images/I/51EO5egMc1L.jpg) [**Yimobra Bathroom Rugs Non Slip Washable 32X20 Ultra Soft and Water Absorbent Bath Mats Plush Fluffy Shower Mat Outside Microfiber Thick Matts for Bathroom Floor/Tub Light Gray and White**](https://www.amazon.com/dp/B09MSXBSL8) Yimobra$22.144.6★9,8822%▼falling 11 ![OLANLY Bathroom Rugs Sets 2 Piece Soft Absorbent Memory Foam Bath Rug Set Non-Slip Quick Dry Machine Washable Bath Mats for Bathroom Home Decor Accessories (30x20+24x16 Grey)](https://m.media-amazon.com/images/I/51BqlfdEMbL.jpg) [**OLANLY Bathroom Rugs Sets 2 Piece Soft Absorbent Memory Foam Bath Rug Set Non-Slip Quick Dry Machine Washable Bath Mats for Bathroom Home Decor Accessories (30x20+24x16 Grey)**](https://www.amazon.com/dp/B0FPMFTN8J) OLANLY$20.034.5★1172%▲rising 12 ![Yimobra Bathroom Rugs Non Slip Washable 32x20 Inch - Ultra Soft Absorbent Chenille Bath Mat Quick Dry Shaggy Floor Carpet for Tub Shower Gray Home Decor Accessories](https://m.media-amazon.com/images/I/51aje9-YzKL.jpg) [**Yimobra Bathroom Rugs Non Slip Washable 32x20 Inch - Ultra Soft Absorbent Chenille Bath Mat Quick Dry Shaggy Floor Carpet for Tub Shower Gray Home Decor Accessories**](https://www.amazon.com/dp/B06XD62M89) Yimobra$16.924.6★54,4692%▲rising 13 ![RUN HELIX Bathroom Rugs Set 2 Piece Memory Foam Bath Rugs Non-Slip Bath Mat Washable Room Mats Absorbent Shaggy Rug Super Soft Kitchen Mats Batroom Carpets for Bathroom Tub Shower Home DecorBlack](https://m.media-amazon.com/images/I/310g7+929iL.jpg) [**RUN HELIX Bathroom Rugs Set 2 Piece Memory Foam Bath Rugs Non-Slip Bath Mat Washable Room Mats Absorbent Shaggy Rug Super Soft Kitchen Mats Batroom Carpets for Bathroom Tub Shower Home DecorBlack**](https://www.amazon.com/dp/B0FL2LVFGV) RUN HELIX$17.694.0★6732%▲rising 14 ![Yimobra Memory Foam Bath Mat Super Soft Absorbent Bathroom Rug Non Slip 31.5x20 Inch Quick Dry Machine Washable Floor Carpet for Tub Shower Home Decor Accessories Gray](https://m.media-amazon.com/images/I/41xJas-7v8L.jpg) [**Yimobra Memory Foam Bath Mat Super Soft Absorbent Bathroom Rug Non Slip 31.5x20 Inch Quick Dry Machine Washable Floor Carpet for Tub Shower Home Decor Accessories Gray**](https://www.amazon.com/dp/B06XSHC3BK) Yimobra$18.094.5★54,8352%—flat 15 ![YIHOUSE Memory Foam Bathroom Rugs Sets 2 Piece - Extra Thick Ultra Soft Absorbent Bath Mat Set Non-Slip Machine Washable Bath Rugs for Bathroom Tub & Shower Home Decor (32x20+24x17 Dark Grey)](https://m.media-amazon.com/images/I/41dYENz9gqL.jpg) [**YIHOUSE Memory Foam Bathroom Rugs Sets 2 Piece - Extra Thick Ultra Soft Absorbent Bath Mat Set Non-Slip Machine Washable Bath Rugs for Bathroom Tub & Shower Home Decor (32x20+24x17 Dark Grey)**](https://www.amazon.com/dp/B0GGB9GVKD) YIHOUSE$24.464.2★962%▲rising **~~Showing 15 of 66 — show all ~~** ## **Product shelf** All 66 tracked products in this niche. Top sellersNewestTrending [![Yimobra Bathroom Rugs Non-Slip Washable Extra Soft & Absorbent Chenille Bath Mat Quick-Dry Plush Shaggy Floor & Vanity Bath Rugs for Tub & Shower Modern Home Decor Accessories 24 x 17 Grey](https://m.media-amazon.com/images/I/61fv-bnuUBL.jpg)**Yimobra Bathroom Rugs Non-Slip Washable Extra Soft & Absorbent Chenille Bath Mat Quick-Dry Plush Shaggy Floor & Vanity Bath Rugs for Tub & Shower Modern Home Decor Accessories 24 x 17 Grey** Yimobra**$9.15**4.6★54,469 reviews](https://www.amazon.com/dp/B07VV33FSV) [![Yimobra Bathroom Rugs Non Slip Washable Ultra Soft and Water Absorbent Bath Mats Fluffy Shower Mat Outside Plush Matts for Bathroom Floor/Sink 24X17 Home Decor Accessories Light Gray and White](https://m.media-amazon.com/images/I/51Y-oThh+-L.jpg)**Yimobra Bathroom Rugs Non Slip Washable Ultra Soft and Water Absorbent Bath Mats Fluffy Shower Mat Outside Plush Matts for Bathroom Floor/Sink 24X17 Home Decor Accessories Light Gray and White** Yimobra**$9.39**4.6★9,882 reviews](https://www.amazon.com/dp/B09MSZ2V8R) [![Yimobra Memory Foam Bathroom Rugs Sets 2 Piece - Super Soft Absorbent Quick Dry Bath Mat Set Machine Washable Non Slip Floor Carpet for Tub Shower & Single Sink (17x24 & 31.5x20 Inch Gray)](https://m.media-amazon.com/images/I/41Y+cZhOlbL.jpg)**Yimobra Memory Foam Bathroom Rugs Sets 2 Piece - Super Soft Absorbent Quick Dry Bath Mat Set Machine Washable Non Slip Floor Carpet for Tub Shower & Single Sink (17x24 & 31.5x20 Inch Gray)** Yimobra**$18.64**4.5★8,502 reviews](https://www.amazon.com/dp/B092HTYGJ1) [![Yimobra Memory Foam Bath Mat Super Soft Absorbent Bathroom Rug Non Slip Quick Dry Machine Washable Floor Carpet for Tub Shower Home Decor Accessories 24x17 Grey](https://m.media-amazon.com/images/I/41xJas-7v8L.jpg)**Yimobra Memory Foam Bath Mat Super Soft Absorbent Bathroom Rug Non Slip Quick Dry Machine Washable Floor Carpet for Tub Shower Home Decor Accessories 24x17 Grey** Yimobra**$9.16**4.5★54,835 reviews](https://www.amazon.com/dp/B07VX6GH88) [![OLANLY Thick Memory Foam Bath Mat Rug 30x20 Extra Soft Absorbent Bathroom Rugs Quick Dry Bath Mats Non-Slip Machine Washable Carpet for Bathroom Tub and Shower Home Decor Accessories Grey](https://m.media-amazon.com/images/I/612OuTEHmSL.jpg)**OLANLY Thick Memory Foam Bath Mat Rug 30x20 Extra Soft Absorbent Bathroom Rugs Quick Dry Bath Mats Non-Slip Machine Washable Carpet for Bathroom Tub and Shower Home Decor Accessories Grey** OLANLY**$9.87**4.5★4,920 reviews](https://www.amazon.com/dp/B0DK8K2H88) [![OLANLY Memory Foam Bath Mat 30x20 Super Soft Absorbent Bathroom Rugs Quick Dry Machine Washable Shower Floor Rugs Bathmat Carpet Bathroom Home Decor Accessories Grey](https://m.media-amazon.com/images/I/41JXU4SX8HL.jpg)**OLANLY Memory Foam Bath Mat 30x20 Super Soft Absorbent Bathroom Rugs Quick Dry Machine Washable Shower Floor Rugs Bathmat Carpet Bathroom Home Decor Accessories Grey** OLANLY**$8.13**4.6★1,207 reviews](https://www.amazon.com/dp/B0FJRQC5LZ) [![Yimobra Bathroom Rugs Non Slip Washable 36X24 Ultra Soft and Water Absorbent Bath Mats Plush Fluffy Shower Mat Outside Luxury Microfiber Thick Matts for Bathroom Floor/Tub Light Gray and White](https://m.media-amazon.com/images/I/51+htNAQCmL.jpg)**Yimobra Bathroom Rugs Non Slip Washable 36X24 Ultra Soft and Water Absorbent Bath Mats Plush Fluffy Shower Mat Outside Luxury Microfiber Thick Matts for Bathroom Floor/Tub Light Gray and White** Yimobra**$28.90**4.6★9,882 reviews](https://www.amazon.com/dp/B09MSZ266Q) [![GORILLA GRIP Memory Foam Bath Rugs Soft Absorbent Velvet Bathroom Mats Durable Dots on Underside Machine Washable Bathmat Carpet Rug Room Decor for Shower Floor 24x17 Mat Graphite Gray](https://m.media-amazon.com/images/I/41IO+zlg5mL.jpg)**GORILLA GRIP Memory Foam Bath Rugs Soft Absorbent Velvet Bathroom Mats Durable Dots on Underside Machine Washable Bathmat Carpet Rug Room Decor for Shower Floor 24x17 Mat Graphite Gray** GORILLA GRIP**$12.68**4.5★27,056 reviews](https://www.amazon.com/dp/B07Q2HCJX4) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Soft Feel**19% *“Amazing softness”* **Quality-Overall**13% *“Seems like its a reasonably good quality mat”* **Value For Money**7% *“Great deal”* **Absorbency**7% *“Super absorbent”* **Comfort-Overall**7% *“So comfy”* **Advertised Vs Actual Product**6% *“As advertised”* **Size-Overall**5% *“Beautiful fit”* **Color**5% *“True to color”* **Thickness**4% *“Super thick”* **Grip**3% *“Good grip”* ### **What buyers complain about ** **Size-Overall**16% *“Very long”* **Thickness**10% *“Not as thick as shown”* **Quality-Overall**8% *“Cheap Quality”* **Advertised Vs Actual Product**5% *“Not as described”* **Adhesion/Stickiness**5% *“Not adhesive to the floor”* **Grip**5% *“it doesn't grip very well”* **Color**4% *“Color not as expected”* **Value For Money**2% *“Not worth the price”* **Suction**2% *“Doesn't suction on my tub”* **Absorbency**2% *“Not absorbing”* #### **Top return reasons**- Size-Overall36% - Color17% - Advertised Vs Actual Product8% - Quality-Overall7% - Thickness5% - Material Quality5% - Thin3% - Grip2% - Value For Money2% - Adhesion/Stickiness2%