---
title: "makeup tray — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/makeup-tray"
last_updated: "2026-07-09T22:47:14.474Z"
locale: en
meta:
  description: "a small market ($45K/yr) — makeup tray doesn't clear our bar today."
  "og:description": "a small market ($45K/yr) — makeup tray doesn't clear our bar today."
  "og:title": "makeup tray — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen"
---

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# **makeup tray**

**Skip it****51/100 **

a small market ($45K/yr) — makeup tray doesn't clear our bar today.

**Market/yr**

**$45K**

**Growth (1y)**

**+231.6%**

**Products**

**61**

**Brands**

**38**

was 41 a year ago

**Sellers**

**46**

**Price range**

**$5.30–$39.80**

**Returns**

**4.5%**

**Rating**

**4.6★**

**Skip it**

Scored 51/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**2**

 ×0.30

Growth

**80**

 ×0.30

Competition

**85**

 ×0.20

Quality gap

**32**

 ×0.10

Returns

**64**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +231.6% year over year.

17K8KBlack Friday '24Holiday '24Spike '25Prime Day '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

## **Competition**

- Gurygo16% - zoocatia11% - Heagoale8% - NiuYichee7% - Luxspire6% - Koville5% - Other (32 brands)46%

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen. 38 brands and 46 sellers compete here.

**Brands**

**38 **▼falling

was 41 a year ago

**Sellers**

**46**

**Top 5 brand share**

**48%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Gurygo 8 Bathroom Trays - Ceramic Vanity Tray for Bathroom - Small Ceramic Tray - Kitchen Soap Trays - Porcelain Dispenser Organizer for Kitchen Bathtub Counter (White)](https://m.media-amazon.com/images/I/21Q2DukAoOL.jpg) [**Gurygo 8 Bathroom Trays - Ceramic Vanity Tray for Bathroom - Small Ceramic Tray - Kitchen Soap Trays - Porcelain Dispenser Organizer for Kitchen Bathtub Counter (White)**](https://www.amazon.com/dp/B0B3X1DGHJ)

Gurygo$10.704.6★1,37510%▼falling

2
![zoocatia Small Wood Tray Pedestal Stand Farmhouse Bathroom Decor Decorative Wooden Riser Kitchen Soap Dish Holder for Vanity Counter Sink Brown](https://m.media-amazon.com/images/I/41yYs61LKbL.jpg) [**zoocatia Small Wood Tray Pedestal Stand Farmhouse Bathroom Decor Decorative Wooden Riser Kitchen Soap Dish Holder for Vanity Counter Sink Brown**](https://www.amazon.com/dp/B0C68RBNYL)

zoocatia$9.444.5★3,1826%▼falling

3
![Mriluvy Vanity and Bathroom Tray 7.7 ABS Countertop Organizer Waterproof Vanity Tray for Toilet Tank Perfume Soap Keys Bathroom Accessories Kitchen and Bath Trays Non Slip Small Trays White](https://m.media-amazon.com/images/I/31CNbetlFYL.jpg) [**Mriluvy Vanity and Bathroom Tray 7.7 ABS Countertop Organizer Waterproof Vanity Tray for Toilet Tank Perfume Soap Keys Bathroom Accessories Kitchen and Bath Trays Non Slip Small Trays White**](https://www.amazon.com/dp/B0FM838L2T)

Mriluvy$6.774.4★2265%▲rising

4
![Koville Italian Travertine Tray 12x6 Vanity Decorative Marble Tray for Countertop Catchall Tray for Perfume Candles Jewelry Dish Tray](https://m.media-amazon.com/images/I/41pbAfCplPL.jpg) [**Koville Italian Travertine Tray 12x6 Vanity Decorative Marble Tray for Countertop Catchall Tray for Perfume Candles Jewelry Dish Tray**](https://www.amazon.com/dp/B0C4KQF1V8)

Koville$31.804.8★5135%▲rising

5
![Luxspire Bathroom Vanity Tray 8 x 4 inch Resin Kitchen Sink Tray for Soap Dispenser Bathroom Countertop Organizer Plate Holder for Perfume Soap Towel Bathroom Accessories Mini White Marble](https://m.media-amazon.com/images/I/21kG7rnMIUL.jpg) [**Luxspire Bathroom Vanity Tray 8 x 4 inch Resin Kitchen Sink Tray for Soap Dispenser Bathroom Countertop Organizer Plate Holder for Perfume Soap Towel Bathroom Accessories Mini White Marble**](https://www.amazon.com/dp/B07RHLSJPK)

Luxspire$9.364.6★5,1154%▼falling

6
![ALELION 11.7 Bathroom Vanity Tray for Counter - Acacia Wood Decorative Tray for Toilet Tank Makeup Perfume Jewelry Catchall Coffee Table - Wooden Kitchen Countertop Organizer for Soap Dispenser](https://m.media-amazon.com/images/I/4198yCyrPnL.jpg) [**ALELION 11.7 Bathroom Vanity Tray for Counter - Acacia Wood Decorative Tray for Toilet Tank Makeup Perfume Jewelry Catchall Coffee Table - Wooden Kitchen Countertop Organizer for Soap Dispenser**](https://www.amazon.com/dp/B0CYGHDDK4)

ALELION$13.144.7★6234%▲rising

7
![NiuYichee 2 PCS Water Absorbent diatomite Coasters 8.3 x 4 Water Absorbing Stone Tray for Sink Stone Drying mat for Kitchen Counter Stone soap Tray Used for Hand Soaps & toiletries & Plants](https://m.media-amazon.com/images/I/31iu9heceJL.jpg) [**NiuYichee 2 PCS Water Absorbent diatomite Coasters 8.3 x 4 Water Absorbing Stone Tray for Sink Stone Drying mat for Kitchen Counter Stone soap Tray Used for Hand Soaps & toiletries & Plants**](https://www.amazon.com/dp/B0BPMB1Y13)

NiuYichee$9.474.4★5,7924%▲rising

8
![Small Silicone Bathroom Vanity Tray Rectangle Soap and Sponge Holder Kitchen Sink Organizer for Scrubber Lotion Bottles Perfume Jewelry Candle Key Trinket Ring Black](https://m.media-amazon.com/images/I/21I0axBK7QL.jpg) [**Small Silicone Bathroom Vanity Tray Rectangle Soap and Sponge Holder Kitchen Sink Organizer for Scrubber Lotion Bottles Perfume Jewelry Candle Key Trinket Ring Black**](https://www.amazon.com/dp/B0BP7RN4VH)

Heagoale$7.594.6★1,3194%▼falling

9
![NiuYichee 2 Pcs Water Absorbing Stone Trays Kitchen/Bathroom Sink Soap Dish Diatomite Tray Used for Hand Soap & Cosmetic Bottles in The Modern Home 3.15 W x 8.7 L White](https://m.media-amazon.com/images/I/21x04yTo+FL.jpg) [**NiuYichee 2 Pcs Water Absorbing Stone Trays Kitchen/Bathroom Sink Soap Dish Diatomite Tray Used for Hand Soap & Cosmetic Bottles in The Modern Home 3.15 W x 8.7 L White**](https://www.amazon.com/dp/B0CH9WGF1V)

NiuYichee$8.534.3★3,2533%▼falling

10

![Premium Ceramic Bathroom Tray Sleek Non-Slip Organizer for Shower Countertop Vanity | 9.25x3.66inch | Easy-Clean Corrosion-Resistant](https://m.media-amazon.com/images/I/31Z+IjKNA2L.jpg) [**Premium Ceramic Bathroom Tray Sleek Non-Slip Organizer for Shower Countertop Vanity | 9.25x3.66inch | Easy-Clean Corrosion-Resistant**](https://www.amazon.com/dp/B0DZ6V3ZMY)

YEECOPON$9.144.3★1213%▼falling

11

![Round Decorative Tray Wood Bathroom Counter Organizer Farmhouse Kitchen Decor Wooden Riser for Soap Dish Perfume Candle Sponge 10 - Brown](https://m.media-amazon.com/images/I/51d45t+VLNL.jpg) [**Round Decorative Tray Wood Bathroom Counter Organizer Farmhouse Kitchen Decor Wooden Riser for Soap Dish Perfume Candle Sponge 10 - Brown**](https://www.amazon.com/dp/B0CN2NC39S)

zoocatia$13.394.7★1,2973%▼falling

12

![Spacewiser Countertop and Vanity Tray - Small 7.7 Silicone Tray for Soap Dispenser Bottles Sponge Holder for Kitchen Sink Caddy Organizer Bathroom Trays Dish Soap Holder for Kitchen Counter Keys](https://m.media-amazon.com/images/I/31AeDYL7cQL.jpg) [**Spacewiser Countertop and Vanity Tray - Small 7.7 Silicone Tray for Soap Dispenser Bottles Sponge Holder for Kitchen Sink Caddy Organizer Bathroom Trays Dish Soap Holder for Kitchen Counter Keys**](https://www.amazon.com/dp/B0B981HDBB)

Spacewiser$14.774.6★2,6572%▲rising

13

![3PCS Water Absorbing Stone Tray DryingNeat Diatomite Stone Sink Tray Instant Dry Sink Coasters Kitchen Sponge Hand Soap Holder Countertop Fast Drying Counter Trays 8 * 4inch and 4 * 4inch](https://m.media-amazon.com/images/I/51hvILCTBrL.jpg) [**3PCS Water Absorbing Stone Tray DryingNeat Diatomite Stone Sink Tray Instant Dry Sink Coasters Kitchen Sponge Hand Soap Holder Countertop Fast Drying Counter Trays 8 * 4inch and 4 * 4inch**](https://www.amazon.com/dp/B0D4YQKKL7)

Lyxel$10.074.5★2,4882%▲rising

14

![Silicone Bathroom Tray Small Vanity Organizer Rectangle Sink Caddy Sponge Holder Kitchen Counter Decor for Dish Soap Perfume Candle Black](https://m.media-amazon.com/images/I/31YOfdvrQWL.jpg) [**Silicone Bathroom Tray Small Vanity Organizer Rectangle Sink Caddy Sponge Holder Kitchen Counter Decor for Dish Soap Perfume Candle Black**](https://www.amazon.com/dp/B0FSKX4C8N)

Heagoale$8.634.8★1132%▲rising

15

![Gurygo 12 Countertop and Vanity Tray - Kitchen Tray for Soap Bottles - Rectangular Vanity Tray for Bathroom - Vanity Trays for Bathroom - Kitchen Soap Dispenser Tray White](https://m.media-amazon.com/images/I/412Uh6kebrL.jpg) [**Gurygo 12 Countertop and Vanity Tray - Kitchen Tray for Soap Bottles - Rectangular Vanity Tray for Bathroom - Vanity Trays for Bathroom - Kitchen Soap Dispenser Tray White**](https://www.amazon.com/dp/B0C7QZSZMQ)

Gurygo$17.334.7★5412%▲rising

**~~Showing 15 of 61 — show all ~~**

## **Product shelf**

All 61 tracked products in this niche.

Top sellersNewestTrending

[![Gurygo 8 Bathroom Trays - Ceramic Vanity Tray for Bathroom - Small Ceramic Tray - Kitchen Soap Trays - Porcelain Dispenser Organizer for Kitchen Bathtub Counter (White)](https://m.media-amazon.com/images/I/21Q2DukAoOL.jpg)**Gurygo 8 Bathroom Trays - Ceramic Vanity Tray for Bathroom - Small Ceramic Tray - Kitchen Soap Trays - Porcelain Dispenser Organizer for Kitchen Bathtub Counter (White)** Gurygo**$10.70**4.6★1,375 reviews](https://www.amazon.com/dp/B0B3X1DGHJ) [![zoocatia Small Wood Tray Pedestal Stand Farmhouse Bathroom Decor Decorative Wooden Riser Kitchen Soap Dish Holder for Vanity Counter Sink Brown](https://m.media-amazon.com/images/I/41yYs61LKbL.jpg)**zoocatia Small Wood Tray Pedestal Stand Farmhouse Bathroom Decor Decorative Wooden Riser Kitchen Soap Dish Holder for Vanity Counter Sink Brown** zoocatia**$9.44**4.5★3,182 reviews](https://www.amazon.com/dp/B0C68RBNYL) [![Mriluvy Vanity and Bathroom Tray 7.7 ABS Countertop Organizer Waterproof Vanity Tray for Toilet Tank Perfume Soap Keys Bathroom Accessories Kitchen and Bath Trays Non Slip Small Trays White](https://m.media-amazon.com/images/I/31CNbetlFYL.jpg)**Mriluvy Vanity and Bathroom Tray 7.7 ABS Countertop Organizer Waterproof Vanity Tray for Toilet Tank Perfume Soap Keys Bathroom Accessories Kitchen and Bath Trays Non Slip Small Trays White** Mriluvy**$6.77**4.4★226 reviews](https://www.amazon.com/dp/B0FM838L2T) [![Koville Italian Travertine Tray 12x6 Vanity Decorative Marble Tray for Countertop Catchall Tray for Perfume Candles Jewelry Dish Tray](https://m.media-amazon.com/images/I/41pbAfCplPL.jpg)**Koville Italian Travertine Tray 12x6 Vanity Decorative Marble Tray for Countertop Catchall Tray for Perfume Candles Jewelry Dish Tray** Koville**$31.80**4.8★513 reviews](https://www.amazon.com/dp/B0C4KQF1V8) [![Luxspire Bathroom Vanity Tray 8 x 4 inch Resin Kitchen Sink Tray for Soap Dispenser Bathroom Countertop Organizer Plate Holder for Perfume Soap Towel Bathroom Accessories Mini White Marble](https://m.media-amazon.com/images/I/21kG7rnMIUL.jpg)**Luxspire Bathroom Vanity Tray 8 x 4 inch Resin Kitchen Sink Tray for Soap Dispenser Bathroom Countertop Organizer Plate Holder for Perfume Soap Towel Bathroom Accessories Mini White Marble** Luxspire**$9.36**4.6★5,115 reviews](https://www.amazon.com/dp/B07RHLSJPK) [![ALELION 11.7 Bathroom Vanity Tray for Counter - Acacia Wood Decorative Tray for Toilet Tank Makeup Perfume Jewelry Catchall Coffee Table - Wooden Kitchen Countertop Organizer for Soap Dispenser](https://m.media-amazon.com/images/I/4198yCyrPnL.jpg)**ALELION 11.7 Bathroom Vanity Tray for Counter - Acacia Wood Decorative Tray for Toilet Tank Makeup Perfume Jewelry Catchall Coffee Table - Wooden Kitchen Countertop Organizer for Soap Dispenser** ALELION**$13.14**4.7★623 reviews](https://www.amazon.com/dp/B0CYGHDDK4) [![NiuYichee 2 PCS Water Absorbent diatomite Coasters 8.3 x 4 Water Absorbing Stone Tray for Sink Stone Drying mat for Kitchen Counter Stone soap Tray Used for Hand Soaps & toiletries & Plants](https://m.media-amazon.com/images/I/31iu9heceJL.jpg)**NiuYichee 2 PCS Water Absorbent diatomite Coasters 8.3 x 4 Water Absorbing Stone Tray for Sink Stone Drying mat for Kitchen Counter Stone soap Tray Used for Hand Soaps & toiletries & Plants** NiuYichee**$9.47**4.4★5,792 reviews](https://www.amazon.com/dp/B0BPMB1Y13) [![Small Silicone Bathroom Vanity Tray Rectangle Soap and Sponge Holder Kitchen Sink Organizer for Scrubber Lotion Bottles Perfume Jewelry Candle Key Trinket Ring Black](https://m.media-amazon.com/images/I/21I0axBK7QL.jpg)**Small Silicone Bathroom Vanity Tray Rectangle Soap and Sponge Holder Kitchen Sink Organizer for Scrubber Lotion Bottles Perfume Jewelry Candle Key Trinket Ring Black** Heagoale**$7.59**4.6★1,319 reviews](https://www.amazon.com/dp/B0BP7RN4VH)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**15%

*“Solid build quality”*

**Size-Overall**12%

*“Perfect fit”*

**Advertised Vs Actual Product**8%

*“Exactly as pictured”*

**Design-Overall**8%

*“They are good design”*

**Ease Of Cleaning**7%

*“I love it mine stays clean all the time no issues”*

**Value For Money**6%

*“Cant beat the price”*

**Color**5%

*“Love the blue color”*

**Strength**3%

*“The tray is extremely sturdy”*

**Wood Quality**2%

*“Real wood”*

**Absorbency**2%

*“Absorbs water perfectly”*

### **What buyers complain about **

**Size-Overall**24%

*“Not the size i was expecting”*

**Stain Resistance**14%

*“Stains badly”*

**Ease Of Cleaning**6%

*“Its not easy to clean”*

**Color**5%

*“My only compalint it they do not stay white”*

**Quality-Overall**5%

*“Overpriced for the quality”*

**Durability**4%

*“questionable durability”*

**Wood Quality**3%

*“Low quality wood”*

**Advertised Vs Actual Product**3%

*“Not as advertised”*

**Value For Money**3%

*“Quite expensive tho”*

**Material Quality**2%

*“the material is plastic”*

#### **Top return reasons**- Size-Overall54% - Color12% - Advertised Vs Actual Product5% - Material Quality5% - Wood Quality5% - Quality-Overall3% - Value For Money2% - Defective Material/Parts1% - Functionality-Overall1% - Stain Resistance1%