---
title: "makeup towel — Niche Verdict: Launch it (60/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/makeup-towel"
last_updated: "2026-07-13T19:58:46.285Z"
locale: en
meta:
  description: "makeup towel clears our launch bar: a $926K/yr market growing +9.0% this quarter with returns at 0.4%."
  "og:description": "makeup towel clears our launch bar: a $926K/yr market growing +9.0% this quarter with returns at 0.4%."
  "og:title": "makeup towel — Niche Verdict: Launch it (60/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **makeup towel**

**Launch it**

A $926K/yr market growing +9.0% this quarter with returns at 0.4% — clears our launch bar.

Market size 76Growth 36Conversion 93Competition 40Returns 98Price range 69Avg price 70Brand share 63Review moat 25Quality gap 32

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$926K**

$926K/yr · 561K searches

**Avg price**

**Good****$14.43**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.15–$34.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+9.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,295.24**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **—flat

**Sellers**

**23**

**Top-5 brand share**

**67%**

**Open market**

**25%**

- White Classic21% - Orighty14% - UNIMADE12% - HOMEXCEL11% - Arkwright LLC10% - GLIMGLINT8%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$46K10%$93K15%$139K20%$185K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![White Classic Bleach Safe Black Makeup Washcloths for Face Cleansing 6 Pack - Super Soft Luxury Cotton Black Makeup Towels Highly Absorbent and Quick Dry All Makeup Remover Cloth | 13 x 13](https://m.media-amazon.com/images/I/51cGGCvSXQL.jpg)**White Classic Bleach Safe Black Makeup Washcloths for Face Cleansing 6 Pack - Super Soft Luxury Cotton Black Makeup Towels Highly Absorbent and Quick Dry All Makeup Remover Cloth | 13 x 13**White Classic**$19.75**4.6★827 rev](https://www.amazon.com/dp/B09TRXC38W) [2![Orighty Microfiber Makeup Remover Cloths - Super Soft Quick Dry Face Towels for Cleansing 13 x 13 Inch 6 Count Black](https://m.media-amazon.com/images/I/51-ubw46PbL.jpg)**Orighty Microfiber Makeup Remover Cloths - Super Soft Quick Dry Face Towels for Cleansing 13 x 13 Inch 6 Count Black**Orighty**$7.96**4.4★2,476 rev](https://www.amazon.com/dp/B0BLYP6GTJ) [3![UNIMADE Makeup Remover Cloth 12 Pack Black Facial Wash Cloths Soft Coral Fleece Microfiber Towels for Face Hand and Bathroom(13 x 13)](https://m.media-amazon.com/images/I/41C1W4m99VL.jpg)**UNIMADE Makeup Remover Cloth 12 Pack Black Facial Wash Cloths Soft Coral Fleece Microfiber Towels for Face Hand and Bathroom(13 x 13)**UNIMADE**$15.47**4.6★641 rev](https://www.amazon.com/dp/B0CQLTR6PV) [4![HOMEXCEL Makeup Remover Cloth 6 Pack Premium Washable Soft 13x13 Inch Facial Cleansing Makeup Towels Quick Dry Microfiber Face Towels Washcloths for All Skin Types Black](https://m.media-amazon.com/images/I/41DPy27miVL.jpg)**HOMEXCEL Makeup Remover Cloth 6 Pack Premium Washable Soft 13x13 Inch Facial Cleansing Makeup Towels Quick Dry Microfiber Face Towels Washcloths for All Skin Types Black**HOMEXCEL**$7.42**4.1★1,639 rev](https://www.amazon.com/dp/B0C5CVYQ4W) [5![GLIMGLINT Makeup Remover Wash Cloths 5 Pack Soft Black Makeup Towels Facial Cleansing Washcloths for Face Hand and Make Up Microfiber Face Towels 13 x 13 in](https://m.media-amazon.com/images/I/41JzgMKE6NL.jpg)**GLIMGLINT Makeup Remover Wash Cloths 5 Pack Soft Black Makeup Towels Facial Cleansing Washcloths for Face Hand and Make Up Microfiber Face Towels 13 x 13 in**GLIMGLINT**$6.25**4.4★178 rev](https://www.amazon.com/dp/B0FNRLBN7T)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![GLIMGLINT Makeup Remover Wash Cloths 5 Pack Soft Black Makeup Towels Facial Cleansing Washcloths for Face Hand and Make Up Microfiber Face Towels 13 x 13 in](https://m.media-amazon.com/images/I/41JzgMKE6NL.jpg)**GLIMGLINT Makeup Remover Wash Cloths 5 Pack Soft Black Makeup Towels Facial Cleansing Washcloths for Face Hand and Make Up Microfiber Face Towels 13 x 13 in**GLIMGLINT**$6.25**178 rev10mo ago](https://www.amazon.com/dp/B0FNRLBN7T) [![Cliganic Clean Face Towels XL Disposable Ultra-Absorbent Hypoallergenic & Soft - Makeup Remover Dry Wipes Pamper Your Face Feel Fresh & Radiant Hygienic Towelettes for All Skin Types (50 Ct)](https://m.media-amazon.com/images/I/41w5U6eLpkL.jpg)**Cliganic Clean Face Towels XL Disposable Ultra-Absorbent Hypoallergenic & Soft - Makeup Remover Dry Wipes Pamper Your Face Feel Fresh & Radiant Hygienic Towelettes for All Skin Types (50 Ct)**Cliganic**$9.73**2,050 rev1y ago](https://www.amazon.com/dp/B0F8P3GXXH) [![YRALY Makeup Towels - Pack of 6 - Soft Cotton Wash Cloths for Face & Makeup Removal Airbnb Essentials for Hosts Luxury Washcloths (13x13 Inches. Black)](https://m.media-amazon.com/images/I/418-p0005zL.jpg)**YRALY Makeup Towels - Pack of 6 - Soft Cotton Wash Cloths for Face & Makeup Removal Airbnb Essentials for Hosts Luxury Washcloths (13x13 Inches. Black)**YRALY**$17.11**78 rev1y ago](https://www.amazon.com/dp/B0DBZZTPJ8) [![Puomue Makeup Remover Cloth 12 Pack Ultra Soft and Reusable Microfiber Makeup Remover Towels for All Skin Types Perfect Face Towels for Women 6 Inch X 6 Inch Multicolor](https://m.media-amazon.com/images/I/41J-N8SK8eL.jpg)**Puomue Makeup Remover Cloth 12 Pack Ultra Soft and Reusable Microfiber Makeup Remover Towels for All Skin Types Perfect Face Towels for Women 6 Inch X 6 Inch Multicolor**Puomue**$6.15**1,621 rev2y ago](https://www.amazon.com/dp/B0CZCZQ4JP) [![Orighty 6 Pack Premium Makeup Remover Wash Cloths - Super Soft Quick Dry Microfiber Coral Fleece Face Makeup Towels for Cleansing 13 x 13 Inch Black](https://m.media-amazon.com/images/I/41UqrinXuJL.jpg)**Orighty 6 Pack Premium Makeup Remover Wash Cloths - Super Soft Quick Dry Microfiber Coral Fleece Face Makeup Towels for Cleansing 13 x 13 Inch Black**Orighty**$8.34**414 rev2y ago](https://www.amazon.com/dp/B0CYC58VPD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![GLIMGLINT Makeup Remover Wash Cloths 5 Pack Soft Black Makeup Towels Facial Cleansing Washcloths for Face Hand and Make Up Microfiber Face Towels 13 x 13 in](https://m.media-amazon.com/images/I/41JzgMKE6NL.jpg)**GLIMGLINT Makeup Remover Wash Cloths 5 Pack Soft Black Makeup Towels Facial Cleansing Washcloths for Face Hand and Make Up Microfiber Face Towels 13 x 13 in**GLIMGLINT**$6.25**4.4★**▲ 169%**](https://www.amazon.com/dp/B0FNRLBN7T) [![UNIMADE Makeup Remover Cloth 24 Pack Black Facial Wash Cloths Soft Coral Fleece Microfiber Towel for Face Hand and Bathroom(13 x 13)](https://m.media-amazon.com/images/I/41qUMndRm+L.jpg)**UNIMADE Makeup Remover Cloth 24 Pack Black Facial Wash Cloths Soft Coral Fleece Microfiber Towel for Face Hand and Bathroom(13 x 13)**UNIMADE**$25.77**4.6★**▲ 138%**](https://www.amazon.com/dp/B0CQLW545S) [![Cliganic Clean Face Towels XL Disposable Ultra-Absorbent Hypoallergenic & Soft - Makeup Remover Dry Wipes Pamper Your Face Feel Fresh & Radiant Hygienic Towelettes for All Skin Types (50 Ct)](https://m.media-amazon.com/images/I/41w5U6eLpkL.jpg)**Cliganic Clean Face Towels XL Disposable Ultra-Absorbent Hypoallergenic & Soft - Makeup Remover Dry Wipes Pamper Your Face Feel Fresh & Radiant Hygienic Towelettes for All Skin Types (50 Ct)**Cliganic**$9.73**4.7★**▲ 107%**](https://www.amazon.com/dp/B0F8P3GXXH) [![Chakir Turkish Linens | Hotel & Spa Quality 100% Cotton Premium Turkish Towels | Soft & Absorbent (4-Piece Washcloths Black - Makeup Embroidered)](https://m.media-amazon.com/images/I/31We3caeRfL.jpg)**Chakir Turkish Linens | Hotel & Spa Quality 100% Cotton Premium Turkish Towels | Soft & Absorbent (4-Piece Washcloths Black - Makeup Embroidered)**Chakir Turkish Linens**$14.64**4.6★**▲ 100%**](https://www.amazon.com/dp/B0B7VDNLRX) [![UNIMADE Makeup Remover Cloth 12 Pack Black Facial Wash Cloths Soft Coral Fleece Microfiber Towels for Face Hand and Bathroom(13 x 13)](https://m.media-amazon.com/images/I/41C1W4m99VL.jpg)**UNIMADE Makeup Remover Cloth 12 Pack Black Facial Wash Cloths Soft Coral Fleece Microfiber Towels for Face Hand and Bathroom(13 x 13)**UNIMADE**$15.47**4.6★**▲ 24%**](https://www.amazon.com/dp/B0CQLTR6PV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +9.0% search growth over the last 90 days.

15K10KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Soft Feel**22%

*“Soft to the touch”*

**Quality-Overall**14%

*“great quality for face”*

**Cleansing**9%

*“easy to clean”*

**Ease Of Cleaning**7%

*“Great clean material”*

**Value For Money**5%

*“Good deal”*

**Size-Overall**5%

*“the box is a convenient size”*

**Suitability Combination Skin**4%

*“Good for your skin”*

**Thickness**3%

*“Good thickness”*

**Durability**3%

*“they are holding up well”*

**Ease Of Use**3%

*“Easy and convenient”*

### **What buyers complain about **

**Smell**11%

*“Chemical Smell”*

**Size-Overall**8%

*“Size is false”*

**Quality-Overall**6%

*“Bad quality”*

**Value For Money**5%

*“expensive”*

**Thickness**5%

*“the towel is thicker than expected”*

**Material Quality**4%

*“Weird material”*

**Color**3%

*“what could make more sense than black”*

**Absorbency**3%

*“Not absorbent”*

**Ease Of Cleaning**3%

*“Not as clean as they say”*

**Allergies**3%

*“caused irritation”*

### **Top return reasons **

**Material Quality**21%

**Size-Overall**16%

**Value For Money**9%

**Advertised Vs Actual Product**8%

**Quality-Overall**7%

**Color**4%

**Smell**4%

**Functionality-Overall**3%

**Stitch/Finish/Polish**2%

**Thin**2%