---
title: "kids bathroom rug — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/kids-bathroom-rug"
last_updated: "2026-07-10T01:46:44.688Z"
locale: en
meta:
  description: "kids bathroom rug shows a fragmented shelf (top 5 take 14% of clicks), but a small market ($133K/yr) keeps it on the watch list."
  "og:description": "kids bathroom rug shows a fragmented shelf (top 5 take 14% of clicks), but a small market ($133K/yr) keeps it on the watch list."
  "og:title": "kids bathroom rug — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
---

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# **kids bathroom rug**

**Worth a look****61/100 **

kids bathroom rug shows a fragmented shelf (top 5 take 14% of clicks), but a small market ($133K/yr) keeps it on the watch list.

**Market/yr**

**$133K**

**Growth (1y)**

**+363.7%**

**Products**

**165**

**Brands**

**102**

was 140 a year ago

**Sellers**

**109**

**Price range**

**$6.04–$36.09**

**Returns**

**2.9%**

**Rating**

**4.5★**

**Worth a look**

Scored 61/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**7**

 ×0.30

Growth

**90**

 ×0.30

Competition

**100**

 ×0.20

Quality gap

**43**

 ×0.10

Returns

**77**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +363.7% year over year.

34K17KPrime Day '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×

## **Competition**

- LUMI11% - TRUEDAYS5% - DEXI3% - Drydiet3% - Molesun3% - GIB cleaningtool3% - Other (96 brands)70%

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen. 102 brands and 109 sellers compete here.

**Brands**

**102 **▼falling

was 140 a year ago

**Sellers**

**109**

**Top 5 brand share**

**26%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![LUMI Flower Bath Rug Funny Floral Bath Mat Soft Plush Fluffy Red Rug Absorbent Non-Slip for Bathroom Kitchen Sink Bedroom Kids Bedroom and Living Room 20x32 Bliss Pink](https://m.media-amazon.com/images/I/514CK9YycxL.jpg) [**LUMI Flower Bath Rug Funny Floral Bath Mat Soft Plush Fluffy Red Rug Absorbent Non-Slip for Bathroom Kitchen Sink Bedroom Kids Bedroom and Living Room 20x32 Bliss Pink**](https://www.amazon.com/dp/B0D6LKX4WC)

LUMI$28.004.7★7244%▲rising

2
![LUMI Cute Bathroom Rugs Funny Fruit Runner Rug Soft Plush Fluffy Bath Mat Absorbent Non-Slip for Bathroom Kitchen Sink Bedroom Kids Bedroom and Living Room 18.5x39.5 Banana](https://m.media-amazon.com/images/I/51n3D1AaqrL.jpg) [**LUMI Cute Bathroom Rugs Funny Fruit Runner Rug Soft Plush Fluffy Bath Mat Absorbent Non-Slip for Bathroom Kitchen Sink Bedroom Kids Bedroom and Living Room 18.5x39.5 Banana**](https://www.amazon.com/dp/B0CPHZYTH9)

LUMI$28.224.7★7243%▼falling

3
![HAIWAOO Splash Bathroom Rug Mat 17x24 Soft Colorful Letter Bath Mat Absorbent Microfiber Bath Rug with Non Slip Backing Machine Washable Rug for Bathroom Tub Shower Sink](https://m.media-amazon.com/images/I/41Qct4aYYsL.jpg) [**HAIWAOO Splash Bathroom Rug Mat 17x24 Soft Colorful Letter Bath Mat Absorbent Microfiber Bath Rug with Non Slip Backing Machine Washable Rug for Bathroom Tub Shower Sink**](https://www.amazon.com/dp/B0B9S5HM96)

HAIWAOO$17.844.7★4143%▼falling

4
![LUMI Cute Animal Bathroom Rugs Plush Absorbent Bath Mats for Bathroom Non-Slip Backing Washable Bath Mat Ideal for Shower Sink Bathtub Room Decor 20x33 Blue Sea Turtle](https://m.media-amazon.com/images/I/512bYpIXMaL.jpg) [**LUMI Cute Animal Bathroom Rugs Plush Absorbent Bath Mats for Bathroom Non-Slip Backing Washable Bath Mat Ideal for Shower Sink Bathtub Room Decor 20x33 Blue Sea Turtle**](https://www.amazon.com/dp/B0D9JZ9WN4)

LUMI$32.284.8★2382%▲rising

5
![HAOCOO Orange Bathroom Rugs Non Slip Washable Soft Plush Irregular Shape Non Slip Bath Mat Microfiber Machine Washable Floor Mat Carpet for Bath Sink Tub Shower](https://m.media-amazon.com/images/I/41bD-a3z8+L.jpg) [**HAOCOO Orange Bathroom Rugs Non Slip Washable Soft Plush Irregular Shape Non Slip Bath Mat Microfiber Machine Washable Floor Mat Carpet for Bath Sink Tub Shower**](https://www.amazon.com/dp/B0CHVYRZT4)

HAOCOO$18.594.5★8192%▲rising

6
![gdmgdr Spring Floral Bathroom Rug 32 x 20 Wild Flowers Bathroom Mat Boho Floral Bath Rug (Rectangular Green)](https://m.media-amazon.com/images/I/51CthNMCbAL.jpg) [**gdmgdr Spring Floral Bathroom Rug 32 x 20 Wild Flowers Bathroom Mat Boho Floral Bath Rug (Rectangular Green)**](https://www.amazon.com/dp/B0F8H947QM)

gdmgdr$25.014.0★492%▲rising

7
![Moutina Boho Bathroom Rugs Cute Half Circle Bath Mat 16x30 Inch Soft and Absorbent Tufted Bohemian Sun Bath Mat Non Slip Washable Boho Bathroom Decor Rug Colorful Decorations](https://m.media-amazon.com/images/I/51WQLIhEZYL.jpg) [**Moutina Boho Bathroom Rugs Cute Half Circle Bath Mat 16x30 Inch Soft and Absorbent Tufted Bohemian Sun Bath Mat Non Slip Washable Boho Bathroom Decor Rug Colorful Decorations**](https://www.amazon.com/dp/B0F2HWLG7W)

Moutina$22.034.6★692%—flat

8
![TRUEDAYS Sardine Can Bath Mat Blue Bathroom Rugs for Bedroom Soft Washable Rug Non Slip Cute Kitchen Bath Mats for Bathroom Funny Cartoon Fish and Lemon](https://m.media-amazon.com/images/I/51KucMdmC7L.jpg) [**TRUEDAYS Sardine Can Bath Mat Blue Bathroom Rugs for Bedroom Soft Washable Rug Non Slip Cute Kitchen Bath Mats for Bathroom Funny Cartoon Fish and Lemon**](https://www.amazon.com/dp/B0FDQ2Q25W)

TRUEDAYS$25.764.6★762%▲rising

9
![Washable 2x3 Entryway Scalloped Rug: Floral Thin Door Mat Non Slip Water Resistant Kitchen Bathroom Area Rug Indoor Ultra Soft Carpet for Laundry Nursery Living Room Bedroom Soft Floor Mat (2x3 Cream)](https://m.media-amazon.com/images/I/51fejJ2iomL.jpg) [**Washable 2x3 Entryway Scalloped Rug: Floral Thin Door Mat Non Slip Water Resistant Kitchen Bathroom Area Rug Indoor Ultra Soft Carpet for Laundry Nursery Living Room Bedroom Soft Floor Mat (2x3 Cream)**](https://www.amazon.com/dp/B0DWJSV234)

HY HAO YUN LAI$12.974.7★8,2172%▲rising

10

![GRANNY SAYS Checkered Pink Bathroom Rugs Decor 24 x 16 Fluffy Rug Absorbent Microfiber Ultra Soft Bath Mat Washable Non-Slip Bath Mats for Bathroom Cute Floor Mat for Tub Shower Bedroom](https://m.media-amazon.com/images/I/41rCf3VKKXL.jpg) [**GRANNY SAYS Checkered Pink Bathroom Rugs Decor 24 x 16 Fluffy Rug Absorbent Microfiber Ultra Soft Bath Mat Washable Non-Slip Bath Mats for Bathroom Cute Floor Mat for Tub Shower Bedroom**](https://www.amazon.com/dp/B0D2K9CN1R)

GRANNY SAYS$12.694.2★3912%▼falling

11

![KOEXM Get Naked Bath Mat Cute Bathroom Rugs 16 x 24 Non Slip Absorbent Black Bath Rug for Bathroom Floor and Shower Funny Decor for Apartment Machine Washable](https://m.media-amazon.com/images/I/51BejB9VMsL.jpg) [**KOEXM Get Naked Bath Mat Cute Bathroom Rugs 16 x 24 Non Slip Absorbent Black Bath Rug for Bathroom Floor and Shower Funny Decor for Apartment Machine Washable**](https://www.amazon.com/dp/B0CXXB8Y91)

KOEXM$13.574.5★7561%—flat

12

![GIB Bathroom Rugs Mat 24 x 16 Extra Soft Absorbent Plush Fluffy Bath Rugs Non-Slip Washable Bath Mats for Bathroom Floor Shower Home Decor Accessories Blue & White Striped with Yellow Accents](https://m.media-amazon.com/images/I/51P0y1kSzCL.jpg) [**GIB Bathroom Rugs Mat 24 x 16 Extra Soft Absorbent Plush Fluffy Bath Rugs Non-Slip Washable Bath Mats for Bathroom Floor Shower Home Decor Accessories Blue & White Striped with Yellow Accents**](https://www.amazon.com/dp/B0DQP6GJ83)

GIB cleaningtool$16.334.4★1351%▲rising

13

![QJHOMO Pink Bathroom Rugs Cute Daisy Bath Mat White and Yellow Flower Decor Rug Non Slip Floor Carpet Microfiber Bathmat Super Absorbent Machine Washable Bathtub Mats for Shower (16x24 inch)](https://m.media-amazon.com/images/I/41ODJmUPVEL.jpg) [**QJHOMO Pink Bathroom Rugs Cute Daisy Bath Mat White and Yellow Flower Decor Rug Non Slip Floor Carpet Microfiber Bathmat Super Absorbent Machine Washable Bathtub Mats for Shower (16x24 inch)**](https://www.amazon.com/dp/B0B73ZVC25)

QJHOMO$15.374.4★1,9561%▼falling

14

![Molesun Floral Bath Mat Bathroom Rug Non-Slip Soft Shower Rug Microfiber Cute Bath Rug for Kids Water Absorbent Thick Shaggy Floor Mats for Bedroom Kitchen Home Decor 16 x 24](https://m.media-amazon.com/images/I/512rtTUsFtL.jpg) [**Molesun Floral Bath Mat Bathroom Rug Non-Slip Soft Shower Rug Microfiber Cute Bath Rug for Kids Water Absorbent Thick Shaggy Floor Mats for Bedroom Kitchen Home Decor 16 x 24**](https://www.amazon.com/dp/B0C5H5W557)

Molesun$19.504.3★1811%▼falling

15

![Molesun Frog Bathroom Rug Mat Extra Soft Absorbent Bath Rug Non-Slip Comfortable Bath Mat Animal Carpet for Tub Shower Bath Room Machine Wash Dry Frog 16x24](https://m.media-amazon.com/images/I/513pxL-V1yL.jpg) [**Molesun Frog Bathroom Rug Mat Extra Soft Absorbent Bath Rug Non-Slip Comfortable Bath Mat Animal Carpet for Tub Shower Bath Room Machine Wash Dry Frog 16x24**](https://www.amazon.com/dp/B09XCQ7SSN)

Molesun$19.904.7★5071%—flat

**~~Showing 15 of 165 — show all ~~**

## **Product shelf**

All 165 tracked products in this niche.

Top sellersNewestTrending

[![LUMI Flower Bath Rug Funny Floral Bath Mat Soft Plush Fluffy Red Rug Absorbent Non-Slip for Bathroom Kitchen Sink Bedroom Kids Bedroom and Living Room 20x32 Bliss Pink](https://m.media-amazon.com/images/I/514CK9YycxL.jpg)**LUMI Flower Bath Rug Funny Floral Bath Mat Soft Plush Fluffy Red Rug Absorbent Non-Slip for Bathroom Kitchen Sink Bedroom Kids Bedroom and Living Room 20x32 Bliss Pink** LUMI**$28.00**4.7★724 reviews](https://www.amazon.com/dp/B0D6LKX4WC) [![LUMI Cute Bathroom Rugs Funny Fruit Runner Rug Soft Plush Fluffy Bath Mat Absorbent Non-Slip for Bathroom Kitchen Sink Bedroom Kids Bedroom and Living Room 18.5x39.5 Banana](https://m.media-amazon.com/images/I/51n3D1AaqrL.jpg)**LUMI Cute Bathroom Rugs Funny Fruit Runner Rug Soft Plush Fluffy Bath Mat Absorbent Non-Slip for Bathroom Kitchen Sink Bedroom Kids Bedroom and Living Room 18.5x39.5 Banana** LUMI**$28.22**4.7★724 reviews](https://www.amazon.com/dp/B0CPHZYTH9) [![HAIWAOO Splash Bathroom Rug Mat 17x24 Soft Colorful Letter Bath Mat Absorbent Microfiber Bath Rug with Non Slip Backing Machine Washable Rug for Bathroom Tub Shower Sink](https://m.media-amazon.com/images/I/41Qct4aYYsL.jpg)**HAIWAOO Splash Bathroom Rug Mat 17x24 Soft Colorful Letter Bath Mat Absorbent Microfiber Bath Rug with Non Slip Backing Machine Washable Rug for Bathroom Tub Shower Sink** HAIWAOO**$17.84**4.7★414 reviews](https://www.amazon.com/dp/B0B9S5HM96) [![LUMI Cute Animal Bathroom Rugs Plush Absorbent Bath Mats for Bathroom Non-Slip Backing Washable Bath Mat Ideal for Shower Sink Bathtub Room Decor 20x33 Blue Sea Turtle](https://m.media-amazon.com/images/I/512bYpIXMaL.jpg)**LUMI Cute Animal Bathroom Rugs Plush Absorbent Bath Mats for Bathroom Non-Slip Backing Washable Bath Mat Ideal for Shower Sink Bathtub Room Decor 20x33 Blue Sea Turtle** LUMI**$32.28**4.8★238 reviews](https://www.amazon.com/dp/B0D9JZ9WN4) [![HAOCOO Orange Bathroom Rugs Non Slip Washable Soft Plush Irregular Shape Non Slip Bath Mat Microfiber Machine Washable Floor Mat Carpet for Bath Sink Tub Shower](https://m.media-amazon.com/images/I/41bD-a3z8+L.jpg)**HAOCOO Orange Bathroom Rugs Non Slip Washable Soft Plush Irregular Shape Non Slip Bath Mat Microfiber Machine Washable Floor Mat Carpet for Bath Sink Tub Shower** HAOCOO**$18.59**4.5★819 reviews](https://www.amazon.com/dp/B0CHVYRZT4) [![gdmgdr Spring Floral Bathroom Rug 32 x 20 Wild Flowers Bathroom Mat Boho Floral Bath Rug (Rectangular Green)](https://m.media-amazon.com/images/I/51CthNMCbAL.jpg)**gdmgdr Spring Floral Bathroom Rug 32 x 20 Wild Flowers Bathroom Mat Boho Floral Bath Rug (Rectangular Green)** gdmgdr**$25.01**4.0★49 reviews](https://www.amazon.com/dp/B0F8H947QM) [![Moutina Boho Bathroom Rugs Cute Half Circle Bath Mat 16x30 Inch Soft and Absorbent Tufted Bohemian Sun Bath Mat Non Slip Washable Boho Bathroom Decor Rug Colorful Decorations](https://m.media-amazon.com/images/I/51WQLIhEZYL.jpg)**Moutina Boho Bathroom Rugs Cute Half Circle Bath Mat 16x30 Inch Soft and Absorbent Tufted Bohemian Sun Bath Mat Non Slip Washable Boho Bathroom Decor Rug Colorful Decorations** Moutina**$22.03**4.6★69 reviews](https://www.amazon.com/dp/B0F2HWLG7W) [![TRUEDAYS Sardine Can Bath Mat Blue Bathroom Rugs for Bedroom Soft Washable Rug Non Slip Cute Kitchen Bath Mats for Bathroom Funny Cartoon Fish and Lemon](https://m.media-amazon.com/images/I/51KucMdmC7L.jpg)**TRUEDAYS Sardine Can Bath Mat Blue Bathroom Rugs for Bedroom Soft Washable Rug Non Slip Cute Kitchen Bath Mats for Bathroom Funny Cartoon Fish and Lemon** TRUEDAYS**$25.76**4.6★76 reviews](https://www.amazon.com/dp/B0FDQ2Q25W)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Soft Feel**19%

*“Soft and Fluffy”*

**Quality-Overall**14%

*“Good quality mat”*

**Value For Money**8%

*“Very affordable”*

**Color**7%

*“Bright colors”*

**Advertised Vs Actual Product**7%

*“Better Than Expected”*

**Absorbency**6%

*“Absorbs water”*

**Comfort-Overall**5%

*“Comfy and they stay put”*

**Size-Overall**5%

*“Great size, fits perfect in my kiddos room”*

**Grip**3%

*“Does not slip”*

**Thickness**2%

*“extra thick”*

### **What buyers complain about **

**Size-Overall**21%

*“Way too short”*

**Thickness**11%

*“Its thick”*

**Advertised Vs Actual Product**10%

*“Pictures are deceiving”*

**Quality-Overall**7%

*“Not the quality expected”*

**Grip**6%

*“Doesn't grip very well”*

**Color**3%

*“Color not as described”*

**Durability**3%

*“Doesn't Last”*

**Value For Money**2%

*“i can't beleive i got suckered again by cheap prices”*

**Absorbency**1%

*“it is not absorbent”*

**Washability**1%

*“I am afraid to wash them”*

#### **Top return reasons**- Size-Overall45% - Color18% - Advertised Vs Actual Product8% - Quality-Overall5% - Material Quality4% - Thickness4% - Thin2% - Value For Money2% - Grip1% - Display Colors1%