---
title: "ivory shower curtain — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/ivory-shower-curtain"
last_updated: "2026-07-14T03:07:42.429Z"
locale: en
meta:
  description: "a small market ($57K/yr) — ivory shower curtain doesn't clear our bar today."
  "og:description": "a small market ($57K/yr) — ivory shower curtain doesn't clear our bar today."
  "og:title": "ivory shower curtain — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **ivory shower curtain**

**Skip it**

A small market ($57K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 43Conversion 19Competition 67Returns 23Price range 84Avg price 95Brand share 71Review moat 37Quality gap 27

**Avg price**

**Incredible****$23.48**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.44–$49.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+14.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,825.68**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Returns**

**Bad****6.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$57K**

$57K/yr · 158K searches

## **Competition**

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**18 **▼falling

**Sellers**

**22**

**Top-5 brand share**

**63%**

**Open market**

**30%**

- Naturoom20% - XOGUIBO14% - BTTN10% - MIULEE10% - DUKIYO9% - HIG7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$11K30%$17K40%$23K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Naturoom Linen Shower Curtain Country Boho Farmhouse Bath Decor Beige Ivory Shower Curtains for Bathroom Neutral Cloth Weighted Textured Fabric Bath Curtain Liner with Hooks Natural Cream 72 Inch](https://m.media-amazon.com/images/I/41l0JYyLzaL.jpg)**Naturoom Linen Shower Curtain Country Boho Farmhouse Bath Decor Beige Ivory Shower Curtains for Bathroom Neutral Cloth Weighted Textured Fabric Bath Curtain Liner with Hooks Natural Cream 72 Inch**Naturoom**$12.55**4.6★1,814 rev](https://www.amazon.com/dp/B0CGRC4VGS) [2![MIULEE Beige Scalloped Shower Curtain Linen Textured with 12 Metal Hooks Cute Heavy Duty Washable Waterproof Neutral Thick Cloth Shower Curtains with Black Border for Bathroom Bathtub W72*L72 Cream](https://m.media-amazon.com/images/I/41ueMNbVvGL.jpg)**MIULEE Beige Scalloped Shower Curtain Linen Textured with 12 Metal Hooks Cute Heavy Duty Washable Waterproof Neutral Thick Cloth Shower Curtains with Black Border for Bathroom Bathtub W72*L72 Cream**MIULEE**$18.73**4.7★1,275 rev](https://www.amazon.com/dp/B0DGL6Q56X) [3![HIG Camel Linen-Like Pinch Pleated Shower Curtain 72 Inch Wide Fabric Bathroom Curtain with Memory Shape Modern Neutral Solid Color Machine Washable Privacy Cloth Curtain for All Season Use](https://m.media-amazon.com/images/I/412o8KJSnTL.jpg)**HIG Camel Linen-Like Pinch Pleated Shower Curtain 72 Inch Wide Fabric Bathroom Curtain with Memory Shape Modern Neutral Solid Color Machine Washable Privacy Cloth Curtain for All Season Use**HIG**$26.89**4.7★35 rev](https://www.amazon.com/dp/B0FLJVFBT9) [4![BTTN Fabric Shower Curtain Linen Textured Heavy Duty Polyester Cloth Shower Curtain Set with 12 Plastic Hooks Hotel Luxury Waterproof Decorative Shower Curtains for Bathroom - 72x72 - Beige/Cream](https://m.media-amazon.com/images/I/41HFody8zYL.jpg)**BTTN Fabric Shower Curtain Linen Textured Heavy Duty Polyester Cloth Shower Curtain Set with 12 Plastic Hooks Hotel Luxury Waterproof Decorative Shower Curtains for Bathroom - 72x72 - Beige/Cream**BTTN**$15.14**4.6★8,494 rev](https://www.amazon.com/dp/B092VN2BZK) [5![Natural Pinch Pleated Linen Curtains 72 Inches Long 72 Inch Wide for Living Room Bathroom Light Filtering Semi Sheer Shower Bath Curtain 72x72 Boho Neutral Pinch Pleated Drape Hooks Rings 1 Panel](https://m.media-amazon.com/images/I/41poQmXPbxL.jpg)**Natural Pinch Pleated Linen Curtains 72 Inches Long 72 Inch Wide for Living Room Bathroom Light Filtering Semi Sheer Shower Bath Curtain 72x72 Boho Neutral Pinch Pleated Drape Hooks Rings 1 Panel**DUKIYO**$49.93**4.5★495 rev](https://www.amazon.com/dp/B0DZNP1DYR)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Nanspring Linen Shower Curtain 72 Inch Long Boho Farmhouse Fabric Natural Cream Beige Shower Curtains Set with Hooks for Bathroom Neutral Cloth Modern Cottage Core Waterproof Bath Decor 72x72 Ivory](https://m.media-amazon.com/images/I/41plCJeIkLL.jpg)**Nanspring Linen Shower Curtain 72 Inch Long Boho Farmhouse Fabric Natural Cream Beige Shower Curtains Set with Hooks for Bathroom Neutral Cloth Modern Cottage Core Waterproof Bath Decor 72x72 Ivory**Nanspring**$15.14**57 rev3mo ago](https://www.amazon.com/dp/B0GWLFNMY2) [![Preston Lane Stonebridge Linen Cotton Shower Curtain 72 x 72 67% Linen 33% Cotton Blend Fabric Bathroom Curtain with Reinforced Holes with Stitching Made in Portugal Alabaster](https://m.media-amazon.com/images/I/315d451GCjL.jpg)**Preston Lane Stonebridge Linen Cotton Shower Curtain 72 x 72 67% Linen 33% Cotton Blend Fabric Bathroom Curtain with Reinforced Holes with Stitching Made in Portugal Alabaster**Preston Lane**$45.73**39 rev8mo ago](https://www.amazon.com/dp/B0FBBTJMTQ) [![XOGUIBO Ruffle Shower Curtain with Bow Vintage Farmhouse Linen Shower Curtain for Bathroom Cream 72 W x 72 H](https://m.media-amazon.com/images/I/51tZY+CO8LL.jpg)**XOGUIBO Ruffle Shower Curtain with Bow Vintage Farmhouse Linen Shower Curtain for Bathroom Cream 72 W x 72 H**XOGUIBO**$28.23**66 rev10mo ago](https://www.amazon.com/dp/B0FP87V4LW) [![Seasonwood Linen Shower Curtain Neutral Vintage Farmhouse Linen Shower Curtains for Bathroom Boho Bathroom Decor with 12 Sturdy Stainless Steel Sliding Hangers(Beige 72x72 Inches)](https://m.media-amazon.com/images/I/41ezZRg8cZL.jpg)**Seasonwood Linen Shower Curtain Neutral Vintage Farmhouse Linen Shower Curtains for Bathroom Boho Bathroom Decor with 12 Sturdy Stainless Steel Sliding Hangers(Beige 72x72 Inches)**Seasonwood**$18.59**150 rev10mo ago](https://www.amazon.com/dp/B0FMFG4WDD) [![HIG Camel Linen-Like Pinch Pleated Shower Curtain 72 Inch Wide Fabric Bathroom Curtain with Memory Shape Modern Neutral Solid Color Machine Washable Privacy Cloth Curtain for All Season Use](https://m.media-amazon.com/images/I/412o8KJSnTL.jpg)**HIG Camel Linen-Like Pinch Pleated Shower Curtain 72 Inch Wide Fabric Bathroom Curtain with Memory Shape Modern Neutral Solid Color Machine Washable Privacy Cloth Curtain for All Season Use**HIG**$26.89**35 rev11mo ago](https://www.amazon.com/dp/B0FLJVFBT9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Nanspring Linen Shower Curtain 72 Inch Long Boho Farmhouse Fabric Natural Cream Beige Shower Curtains Set with Hooks for Bathroom Neutral Cloth Modern Cottage Core Waterproof Bath Decor 72x72 Ivory](https://m.media-amazon.com/images/I/41plCJeIkLL.jpg)**Nanspring Linen Shower Curtain 72 Inch Long Boho Farmhouse Fabric Natural Cream Beige Shower Curtains Set with Hooks for Bathroom Neutral Cloth Modern Cottage Core Waterproof Bath Decor 72x72 Ivory**Nanspring**$15.14**4.9★**▲ 176%**](https://www.amazon.com/dp/B0GWLFNMY2) [![XOGUIBO Ruffle Shower Curtain with Bow Vintage Farmhouse Linen Shower Curtain for Bathroom Cream 72 W x 72 H](https://m.media-amazon.com/images/I/51tZY+CO8LL.jpg)**XOGUIBO Ruffle Shower Curtain with Bow Vintage Farmhouse Linen Shower Curtain for Bathroom Cream 72 W x 72 H**XOGUIBO**$28.23**4.5★**▲ 106%**](https://www.amazon.com/dp/B0FP87V4LW) [![Seasonwood Linen Shower Curtain Neutral Vintage Farmhouse Linen Shower Curtains for Bathroom Boho Bathroom Decor with 12 Sturdy Stainless Steel Sliding Hangers(Beige 72x72 Inches)](https://m.media-amazon.com/images/I/41ezZRg8cZL.jpg)**Seasonwood Linen Shower Curtain Neutral Vintage Farmhouse Linen Shower Curtains for Bathroom Boho Bathroom Decor with 12 Sturdy Stainless Steel Sliding Hangers(Beige 72x72 Inches)**Seasonwood**$18.59**4.5★**▲ 102%**](https://www.amazon.com/dp/B0FMFG4WDD) [![Topfinel Oatmeal Beige Pinch Pleated Curtains 84 Inches Long for Living Room 2 Panels Sets Stone Washed Linen Earth Tone Decor Back Tab Boho Neutral Greige Earthy Sheer Curtain for Bedroom](https://m.media-amazon.com/images/I/41eVgEZb+AL.jpg)**Topfinel Oatmeal Beige Pinch Pleated Curtains 84 Inches Long for Living Room 2 Panels Sets Stone Washed Linen Earth Tone Decor Back Tab Boho Neutral Greige Earthy Sheer Curtain for Bedroom**Topfinel**$27.96**4.4★**▲ 100%**](https://www.amazon.com/dp/B0D1TJP3P6) [![HIG Camel Linen-Like Pinch Pleated Shower Curtain 72 Inch Wide Fabric Bathroom Curtain with Memory Shape Modern Neutral Solid Color Machine Washable Privacy Cloth Curtain for All Season Use](https://m.media-amazon.com/images/I/412o8KJSnTL.jpg)**HIG Camel Linen-Like Pinch Pleated Shower Curtain 72 Inch Wide Fabric Bathroom Curtain with Memory Shape Modern Neutral Solid Color Machine Washable Privacy Cloth Curtain for All Season Use**HIG**$26.89**4.7★**▲ 98%**](https://www.amazon.com/dp/B0FLJVFBT9)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 51 weeks — +14.0% search growth over the last 90 days.

9K7KSpike '25Spike '26Jul '25Sep '25Nov '25Jan '26Mar '26Apr '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**25%

*“Adorable & Good Quality”*

**Upholstery/Fabric Quality**8%

*“Great fabric”*

**Color**8%

*“The perfect shade”*

**Value For Money**8%

*“They were inexpensive”*

**Material Quality**8%

*“Beautiful, thick material”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Design-Overall**4%

*“well constructed”*

**Assembly/Installation**3%

*“it looks as good as it did when we first installed it”*

**Size-Overall**3%

*“Nice fit”*

**Durability**2%

*“Beautiful and durable”*

### **What buyers complain about **

**Water Resistance**9%

*“Doesn't have water proof”*

**Material Quality**8%

*“Not The Material I Was Looking For”*

**Quality-Overall**7%

*“The quality for the money is nuts”*

**Advertised Vs Actual Product**6%

*“So deceptive”*

**Stain Resistance**5%

*“Arrived with stains”*

**Smell**4%

*“Smells bad”*

**Value For Money**4%

*“not worth the price”*

**Color**4%

*“or their beige looks very different from the pictures so beware”*

**Thickness**4%

*“They are a thin material”*

**Shape/Style**3%

*“Not full flowing look”*

### **Top return reasons **

**Color**36%

**Size-Overall**30%

**Material Quality**7%

**Advertised Vs Actual Product**6%

**Quality-Overall**3%

**Display Colors**3%

**Value For Money**3%

**Thin**2%

**Shape/Style**1%

**Product Condition**1%