--- title: "heated bathroom mat — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/heated-bathroom-mat" last_updated: "2026-07-10T01:40:23.641Z" locale: en meta: description: "a small market ($40K/yr) — heated bathroom mat doesn't clear our bar today." "og:description": "a small market ($40K/yr) — heated bathroom mat doesn't clear our bar today." "og:title": "heated bathroom mat — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen" --- Back to Flapen home # **heated bathroom mat** **Skip it****41/100 ** a small market ($40K/yr) — heated bathroom mat doesn't clear our bar today. **Market/yr** **$40K** **Growth (1y)** **+141.2%** **Products** **18** **Brands** **18** was 14 a year ago **Sellers** **30** **Price range** **$9.87–$192.34** **Returns** **3.0%** **Rating** **4.2★** **Skip it** Scored 41/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **2** ×0.30 Growth **70** ×0.30 Competition **26** ×0.20 Quality gap **71** ×0.10 Returns **76** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +141.2% year over year. 7K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 10.0× ## **Competition** - Yimobra25% - Enhon22% - WHISPERHEAT16% - AHSDBG5% - DenGraph5% - LuxHeat4% - Other (12 brands)23% The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack. 18 brands and 30 sellers compete here. **Brands** **18 **▲rising was 14 a year ago **Sellers** **30** **Top 5 brand share** **73%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Yimobra Heating Pad for Bathroom Rugs with Memory Function Adjustable Temperature (32-146) and Time (1-24h) Keep Dry Bathroom Bath Mat in Winter Every Day Waterproof 25x17.5](https://m.media-amazon.com/images/I/41jCNjqFX6L.jpg) [**Yimobra Heating Pad for Bathroom Rugs with Memory Function Adjustable Temperature (32-146) and Time (1-24h) Keep Dry Bathroom Bath Mat in Winter Every Day Waterproof 25x17.5**](https://www.amazon.com/dp/B0CGWB85SF) Yimobra$40.714.0★29525%▼falling 2 ![Enhon 3 in 1bathroom Heating Pad Set Adjustable Temperature(32-147) and Time(0-24h) Mats Heated Bath Rug with Memory Function Waterproof Bathroom Mat 22x15.7 (Memory Foam Bath Rug Normal)](https://m.media-amazon.com/images/I/41a-owhfGDL.jpg) [**Enhon 3 in 1bathroom Heating Pad Set Adjustable Temperature(32-147) and Time(0-24h) Mats Heated Bath Rug with Memory Function Waterproof Bathroom Mat 22x15.7 (Memory Foam Bath Rug Normal)**](https://www.amazon.com/dp/B0DJ6YLDTC) Enhon$36.643.9★2222%▲rising 3 ![WhisperHeat Heated Floor Mat Electric Tap-to-Activate Foot & Floor Warmer- Silent Energy-Efficient Underfoot Heating Mat](https://m.media-amazon.com/images/I/41WHrvy8WxL.jpg) [**WhisperHeat Heated Floor Mat Electric Tap-to-Activate Foot & Floor Warmer- Silent Energy-Efficient Underfoot Heating Mat**](https://www.amazon.com/dp/B0FVMJKFC7) WHISPERHEAT$46.394.5★11516%▲rising 4 ![AHSDBG Large Heated Floor Mat Portable Infrared Heating Carpet Heated Area Rugs Radiant Floor Heater Heated Yoga Mat Heated Foot Warmers Under Desk (79x39in/200x100cm)](https://m.media-amazon.com/images/I/41T4TxKc51L.jpg) [**AHSDBG Large Heated Floor Mat Portable Infrared Heating Carpet Heated Area Rugs Radiant Floor Heater Heated Yoga Mat Heated Foot Warmers Under Desk (79x39in/200x100cm)**](https://www.amazon.com/dp/B0FD3C1H19) AHSDBG$192.344.7★115%▲rising 5 ![Heated Floor Mat for Foot Warmer - 110V Adjustable Temperature Under Desk Electric Heater with Timer for Office Bathroom Home Heating Pad for Cold Feet](https://m.media-amazon.com/images/I/41IzTRUsY6L.jpg) [**Heated Floor Mat for Foot Warmer - 110V Adjustable Temperature Under Desk Electric Heater with Timer for Office Bathroom Home Heating Pad for Cold Feet**](https://www.amazon.com/dp/B0FQ2LCHNB) DenGraph$25.494.3★875%▲rising 6 ![LuxHeat 20sqft Floor Heating Mat Kit - 120v in Floor Heating System - Complete Electric Radiant Heated Flooring System Includes Alarm UDG Programmable Thermostat w/GFCI & Flooring Sensor](https://m.media-amazon.com/images/I/51RBTLgxl7L.jpg) [**LuxHeat 20sqft Floor Heating Mat Kit - 120v in Floor Heating System - Complete Electric Radiant Heated Flooring System Includes Alarm UDG Programmable Thermostat w/GFCI & Flooring Sensor**](https://www.amazon.com/dp/B0849T3PS1) LuxHeat$178.354.6★2044%▲rising 7 ![RugHeat Portable Heated Floor Mat Small (22x34 inches) Fits under a 2 x 3 Rug Foot Warmer Under-Rug Pad for Heated Rug Electric Radiant Floor Heater for Area Rugs](https://m.media-amazon.com/images/I/515s-6ZzlyL.jpg) [**RugHeat Portable Heated Floor Mat Small (22x34 inches) Fits under a 2 x 3 Rug Foot Warmer Under-Rug Pad for Heated Rug Electric Radiant Floor Heater for Area Rugs**](https://www.amazon.com/dp/B08LKK3JRX) RugHeat$168.434.2★863%▼falling 8 ![Glooglitter Heating Pad for Bathroom Rugs Mat Adjustable Temperature (86-141) and Time (1-12h) Waterproof Heated Floor Mat with Non-Slip Mat Keep Dry Winter Bathroom Bath Mat 15.75 x 23.62](https://m.media-amazon.com/images/I/41aGj5B5VnL.jpg) [**Glooglitter Heating Pad for Bathroom Rugs Mat Adjustable Temperature (86-141) and Time (1-12h) Waterproof Heated Floor Mat with Non-Slip Mat Keep Dry Winter Bathroom Bath Mat 15.75 x 23.62**](https://www.amazon.com/dp/B0DKT8NPLD) Glooglitter$29.353.5★103%▼falling 9 ![QOUBAI PVC 110V Heated Floor Mat Heater for Foot Warmer Under Desk 31.5 x 20 Inch Electric Heating Pad Energy Saving Carpet Pad Indoor Floor Heated Rug for Home Office Bathroom House Gray](https://m.media-amazon.com/images/I/41cjJR7Gm9L.jpg) [**QOUBAI PVC 110V Heated Floor Mat Heater for Foot Warmer Under Desk 31.5 x 20 Inch Electric Heating Pad Energy Saving Carpet Pad Indoor Floor Heated Rug for Home Office Bathroom House Gray**](https://www.amazon.com/dp/B0DJSBWZFF) QOUBAI$51.863.6★462%▼falling 10 ![Dribbl Electric Bubble Massage Bathtub Mat Non-Slip Full-Body Waterproof Hot Tub Spa Mat for Bath with Heater Motorized Air Pump and Remote Control 6-Speed Adjustable Massage Blue](https://m.media-amazon.com/images/I/51+fR4QHq6L.jpg) [**Dribbl Electric Bubble Massage Bathtub Mat Non-Slip Full-Body Waterproof Hot Tub Spa Mat for Bath with Heater Motorized Air Pump and Remote Control 6-Speed Adjustable Massage Blue**](https://www.amazon.com/dp/B0DMH54T1L) Dribbl$114.103.9★4632%—flat 11 ![Warming Systems - 15 Sqft 120V Electric Radiant Floor Heating Mat Includes Heating Mat Programmable Thermostat Thermostat Floor Sensor Installation Monitor and Under Tile Heater](https://m.media-amazon.com/images/I/51Siv2rmz7L.jpg) [**Warming Systems - 15 Sqft 120V Electric Radiant Floor Heating Mat Includes Heating Mat Programmable Thermostat Thermostat Floor Sensor Installation Monitor and Under Tile Heater**](https://www.amazon.com/dp/B0053HDWY6) Warming Systems$171.224.6★9092%▲rising 12 ![AWW Foldable Stone Bath Mat Quick Dry Diatomaceous Earth Bath Mat with Non-Slip Mat Super Absorbent Easy to Clean Compact for Small Bathrooms 23.6 x 15.5 Grey](https://m.media-amazon.com/images/I/41uV0nsqmJL.jpg) [**AWW Foldable Stone Bath Mat Quick Dry Diatomaceous Earth Bath Mat with Non-Slip Mat Super Absorbent Easy to Clean Compact for Small Bathrooms 23.6 x 15.5 Grey**](https://www.amazon.com/dp/B0D91KN7KP) AWW$30.604.3★2,9162%▲rising 13 ![MontVoo-Bath Mat-Bathroom Mat Rug Non Slip Super Absorbent Stain Resistant Quick Dry Thin Bath Rug-Bath Mats for Bathroom Floor Bathtub Vanity-Bathmat Bath Rug Easy Care-17x27 Grey](https://m.media-amazon.com/images/I/51q3AQTiLbL.jpg) [**MontVoo-Bath Mat-Bathroom Mat Rug Non Slip Super Absorbent Stain Resistant Quick Dry Thin Bath Rug-Bath Mats for Bathroom Floor Bathtub Vanity-Bathmat Bath Rug Easy Care-17x27 Grey**](https://www.amazon.com/dp/B0BR3F4HFX) MontVoo$12.194.3★5,3982%▲rising 14 ![Heated Floor Mats Heated Floor Carpet Electric Heated Rug with Adjustable Temperature 12 Hour Timer Radiant Floor Heater for Yoga/Indoor/Under Desk (20x39 Inch/50x100 cm)](https://m.media-amazon.com/images/I/41PlEeMY2TL.jpg) [**Heated Floor Mats Heated Floor Carpet Electric Heated Rug with Adjustable Temperature 12 Hour Timer Radiant Floor Heater for Yoga/Indoor/Under Desk (20x39 Inch/50x100 cm)**](https://www.amazon.com/dp/B0FP2D4F6S) YIRCELOM$101.184.0★142%▼falling 15 ![Snailax Heating Pad & Foot Warmer with 6 Temperature Settings & Auto Shut Off 17x33 Washable Fast Heated Pads for Back Pain Relief Abdomen Feet Back Cramp(Grey)](https://m.media-amazon.com/images/I/41728eVBFRL.jpg) [**Snailax Heating Pad & Foot Warmer with 6 Temperature Settings & Auto Shut Off 17x33 Washable Fast Heated Pads for Back Pain Relief Abdomen Feet Back Cramp(Grey)**](https://www.amazon.com/dp/B09BJL82B2) Snailax$35.464.5★1,3772%▼falling **~~Showing 15 of 18 — show all ~~** ## **Product shelf** All 18 tracked products in this niche. Top sellersNewestTrending [![Yimobra Heating Pad for Bathroom Rugs with Memory Function Adjustable Temperature (32-146) and Time (1-24h) Keep Dry Bathroom Bath Mat in Winter Every Day Waterproof 25x17.5](https://m.media-amazon.com/images/I/41jCNjqFX6L.jpg)**Yimobra Heating Pad for Bathroom Rugs with Memory Function Adjustable Temperature (32-146) and Time (1-24h) Keep Dry Bathroom Bath Mat in Winter Every Day Waterproof 25x17.5** Yimobra**$40.71**4.0★295 reviews](https://www.amazon.com/dp/B0CGWB85SF) [![Enhon 3 in 1bathroom Heating Pad Set Adjustable Temperature(32-147) and Time(0-24h) Mats Heated Bath Rug with Memory Function Waterproof Bathroom Mat 22x15.7 (Memory Foam Bath Rug Normal)](https://m.media-amazon.com/images/I/41a-owhfGDL.jpg)**Enhon 3 in 1bathroom Heating Pad Set Adjustable Temperature(32-147) and Time(0-24h) Mats Heated Bath Rug with Memory Function Waterproof Bathroom Mat 22x15.7 (Memory Foam Bath Rug Normal)** Enhon**$36.64**3.9★22 reviews](https://www.amazon.com/dp/B0DJ6YLDTC) [![WhisperHeat Heated Floor Mat Electric Tap-to-Activate Foot & Floor Warmer- Silent Energy-Efficient Underfoot Heating Mat](https://m.media-amazon.com/images/I/41WHrvy8WxL.jpg)**WhisperHeat Heated Floor Mat Electric Tap-to-Activate Foot & Floor Warmer- Silent Energy-Efficient Underfoot Heating Mat** WHISPERHEAT**$46.39**4.5★115 reviews](https://www.amazon.com/dp/B0FVMJKFC7) [![AHSDBG Large Heated Floor Mat Portable Infrared Heating Carpet Heated Area Rugs Radiant Floor Heater Heated Yoga Mat Heated Foot Warmers Under Desk (79x39in/200x100cm)](https://m.media-amazon.com/images/I/41T4TxKc51L.jpg)**AHSDBG Large Heated Floor Mat Portable Infrared Heating Carpet Heated Area Rugs Radiant Floor Heater Heated Yoga Mat Heated Foot Warmers Under Desk (79x39in/200x100cm)** AHSDBG**$192.34**4.7★11 reviews](https://www.amazon.com/dp/B0FD3C1H19) [![Heated Floor Mat for Foot Warmer - 110V Adjustable Temperature Under Desk Electric Heater with Timer for Office Bathroom Home Heating Pad for Cold Feet](https://m.media-amazon.com/images/I/41IzTRUsY6L.jpg)**Heated Floor Mat for Foot Warmer - 110V Adjustable Temperature Under Desk Electric Heater with Timer for Office Bathroom Home Heating Pad for Cold Feet** DenGraph**$25.49**4.3★87 reviews](https://www.amazon.com/dp/B0FQ2LCHNB) [![LuxHeat 20sqft Floor Heating Mat Kit - 120v in Floor Heating System - Complete Electric Radiant Heated Flooring System Includes Alarm UDG Programmable Thermostat w/GFCI & Flooring Sensor](https://m.media-amazon.com/images/I/51RBTLgxl7L.jpg)**LuxHeat 20sqft Floor Heating Mat Kit - 120v in Floor Heating System - Complete Electric Radiant Heated Flooring System Includes Alarm UDG Programmable Thermostat w/GFCI & Flooring Sensor** LuxHeat**$178.35**4.6★204 reviews](https://www.amazon.com/dp/B0849T3PS1) [![RugHeat Portable Heated Floor Mat Small (22x34 inches) Fits under a 2 x 3 Rug Foot Warmer Under-Rug Pad for Heated Rug Electric Radiant Floor Heater for Area Rugs](https://m.media-amazon.com/images/I/515s-6ZzlyL.jpg)**RugHeat Portable Heated Floor Mat Small (22x34 inches) Fits under a 2 x 3 Rug Foot Warmer Under-Rug Pad for Heated Rug Electric Radiant Floor Heater for Area Rugs** RugHeat**$168.43**4.2★86 reviews](https://www.amazon.com/dp/B08LKK3JRX) [![Glooglitter Heating Pad for Bathroom Rugs Mat Adjustable Temperature (86-141) and Time (1-12h) Waterproof Heated Floor Mat with Non-Slip Mat Keep Dry Winter Bathroom Bath Mat 15.75 x 23.62](https://m.media-amazon.com/images/I/41aGj5B5VnL.jpg)**Glooglitter Heating Pad for Bathroom Rugs Mat Adjustable Temperature (86-141) and Time (1-12h) Waterproof Heated Floor Mat with Non-Slip Mat Keep Dry Winter Bathroom Bath Mat 15.75 x 23.62** Glooglitter**$29.35**3.5★10 reviews](https://www.amazon.com/dp/B0DKT8NPLD) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Advertised Vs Actual Product**9% *“As advertised”* **Quality-Overall**9% *“Excellent Quality”* **Absorbency**7% *“absorb lots of water”* **Soft Feel**7% *“So soft”* **Value For Money**6% *“Great value”* **Comfort-Overall**5% *“Feet so comfy”* **Size-Overall**4% *“The size is perfect”* **Efficiency**4% *“Effective and efficient”* **Heating**4% *“Great heating pad”* **Moist/Dry**3% *“Holds moisture underneath”* ### **What buyers complain about ** **Size-Overall**10% *“Little bigger than i excepted”* **Thickness**8% *“Not thick as explained in description”* **Durability**5% *“may not be durable”* **Heating**5% *“Does NOT control Temp at all, overheats easily”* **Grip**5% *“It doesn't grip the ground”* **Absorbency**4% *“It is not absorbent at all”* **Comfort-Overall**4% *“Not comfortable at all”* **Quality-Overall**4% *“Poor quality”* **Water Resistance**3% *“Its not waterproof or water resistant”* **Advertised Vs Actual Product**3% *“Definitely doesnt look like the picture”* #### **Top return reasons**- Size-Overall27% - Heating7% - Advertised Vs Actual Product7% - Color7% - Quality-Overall5% - Material Quality4% - Absorbency4% - Thickness4% - Functionality-Overall4% - Thin3%