---
title: "hearth & hand with magnolia — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/hearth-hand-with-magnolia"
last_updated: "2026-07-10T00:07:08.038Z"
locale: en
meta:
  description: "a small market ($44K/yr) — hearth & hand with magnolia doesn't clear our bar today."
  "og:description": "a small market ($44K/yr) — hearth & hand with magnolia doesn't clear our bar today."
  "og:title": "hearth & hand with magnolia — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **hearth & hand with magnolia**

**Skip it****44/100 **

a small market ($44K/yr) — hearth & hand with magnolia doesn't clear our bar today.

**Market/yr**

**$44K**

**Growth (1y)**

**+72.8%**

**Products**

**51**

**Brands**

**31**

was 19 a year ago

**Sellers**

**51**

**Price range**

**$6.73–$67.39**

**Returns**

**2.5%**

**Rating**

**4.6★**

**Skip it**

Scored 44/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**2**

 ×0.30

Growth

**57**

 ×0.30

Competition

**74**

 ×0.20

Quality gap

**33**

 ×0.10

Returns

**80**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +72.8% year over year.

14K7KHoliday '24Prime Day '25Spike '25Black Friday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

## **Competition**

- Hearth & Hand with Magnolia24% - Generic15% - zoocatia10% - FLYIEE8% - NiuYichee7% - Razborci6% - Other (25 brands)30%

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen. 31 brands and 51 sellers compete here.

**Brands**

**31 **▲rising

was 19 a year ago

**Sellers**

**51**

**Top 5 brand share**

**64%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![4 fl oz Salt Refresher Room Spray - Hearth & Hand with Magnolia](https://m.media-amazon.com/images/I/311fjchTgRL.jpg) [**4 fl oz Salt Refresher Room Spray - Hearth & Hand with Magnolia**](https://www.amazon.com/dp/B09BZ5LZ26)

Hearth & Hand with Magnolia$18.184.3★12812%▲rising

2
![4 fl oz CANVAS Refresher Room Spray - Hearth & Hand with Magnolia](https://m.media-amazon.com/images/I/41KtCHFxE1L.jpg) [**4 fl oz CANVAS Refresher Room Spray - Hearth & Hand with Magnolia**](https://www.amazon.com/dp/B0D4XJT3CJ)

Generic$16.104.6★208%▲rising

3
![FLYIEE Wood Risers for Decor Display Bathroom Counter Sink Decor Dish Soap Tray Wood Tray for Kitchen Counter Small Wooden Soap Stand Wood Soap Pedestal Soap Dispenser Stand Modern Farmhouse](https://m.media-amazon.com/images/I/41LS7wO44bL.jpg) [**FLYIEE Wood Risers for Decor Display Bathroom Counter Sink Decor Dish Soap Tray Wood Tray for Kitchen Counter Small Wooden Soap Stand Wood Soap Pedestal Soap Dispenser Stand Modern Farmhouse**](https://www.amazon.com/dp/B0C3LPD8FZ)

FLYIEE$8.804.6★1,3128%▼falling

4
![zoocatia Small Wood Tray Pedestal Stand Farmhouse Bathroom Decor Decorative Wooden Riser Kitchen Soap Dish Holder for Vanity Counter Sink Brown](https://m.media-amazon.com/images/I/41yYs61LKbL.jpg) [**zoocatia Small Wood Tray Pedestal Stand Farmhouse Bathroom Decor Decorative Wooden Riser Kitchen Soap Dish Holder for Vanity Counter Sink Brown**](https://www.amazon.com/dp/B0C68RBNYL)

zoocatia$9.444.5★3,1826%▼falling

5
![NiuYichee 2 Pcs Water Absorbing Stone Trays Kitchen/Bathroom Sink Soap Dish Diatomite Tray Used for Hand Soap & Cosmetic Bottles in The Modern Home 3.15 W x 8.7 L White](https://m.media-amazon.com/images/I/21x04yTo+FL.jpg) [**NiuYichee 2 Pcs Water Absorbing Stone Trays Kitchen/Bathroom Sink Soap Dish Diatomite Tray Used for Hand Soap & Cosmetic Bottles in The Modern Home 3.15 W x 8.7 L White**](https://www.amazon.com/dp/B0CH9WGF1V)

NiuYichee$8.534.3★3,2534%▼falling

6
![NiuYichee 2 PCS Water Absorbent diatomite Coasters 8.3 x 4 Water Absorbing Stone Tray for Sink Stone Drying mat for Kitchen Counter Stone soap Tray Used for Hand Soaps & toiletries & Plants](https://m.media-amazon.com/images/I/31iu9heceJL.jpg) [**NiuYichee 2 PCS Water Absorbent diatomite Coasters 8.3 x 4 Water Absorbing Stone Tray for Sink Stone Drying mat for Kitchen Counter Stone soap Tray Used for Hand Soaps & toiletries & Plants**](https://www.amazon.com/dp/B0BPMB1Y13)

NiuYichee$9.474.4★5,7923%▲rising

7
![11.83 fl oz Salt Oil Diffuser - Hearth & Hand with Magnolia](https://m.media-amazon.com/images/I/31cZwiPllvL.jpg) [**11.83 fl oz Salt Oil Diffuser - Hearth & Hand with Magnolia**](https://www.amazon.com/dp/B09Y45VC8M)

Hearth & Hand with Magnolia$42.903.7★93%▲rising

8
![Wood Pedestal Soap Stand Farmhouse Wood Riser Soap Dish Holder/Tray Counter Decor for Bathroom Kitchen Rustic Candle Plant Holder Display Rectangular Decorative (Antique Walnut)](https://m.media-amazon.com/images/I/41jlVS+gJvL.jpg) [**Wood Pedestal Soap Stand Farmhouse Wood Riser Soap Dish Holder/Tray Counter Decor for Bathroom Kitchen Rustic Candle Plant Holder Display Rectangular Decorative (Antique Walnut)**](https://www.amazon.com/dp/B0BCH75Z68)

GRID FORTE$11.244.8★1,1283%▼falling

9
![Stoneware Reactive Exposed Rim Cereal Bowl Blue - Hearth & Hand with Magnolia](https://m.media-amazon.com/images/I/31Ie27774QL.jpg) [**Stoneware Reactive Exposed Rim Cereal Bowl Blue - Hearth & Hand with Magnolia**](https://www.amazon.com/dp/B08NHQ89LP)

Hearth & Hand with Magnolia$40.845.0★103%—flat

10

![3pc King Textured Stripe Comforter & Sham Set Jet Gray - Hearth & Hand with Magn](https://m.media-amazon.com/images/I/41wnsP354LL.jpg) [**3pc King Textured Stripe Comforter & Sham Set Jet Gray - Hearth & Hand with Magn**](https://www.amazon.com/dp/B08M48ZHBH)

Hearth & Hand with Magnolia$57.445.0★23%▲rising

11

![Sink Caddy Kitchen Sink Organizer Water Absorbing Stone Tray for Sink Diatomite Bathroom Counter Tray Faucet Drying Mat Protector Coaster Soap Dish Rack Riser Vanity Dispenser Sponge Holder 10 x 4](https://m.media-amazon.com/images/I/31rFIglYclL.jpg) [**Sink Caddy Kitchen Sink Organizer Water Absorbing Stone Tray for Sink Diatomite Bathroom Counter Tray Faucet Drying Mat Protector Coaster Soap Dish Rack Riser Vanity Dispenser Sponge Holder 10 x 4**](https://www.amazon.com/dp/B0C9CCGLPW)

Razborci$9.324.6★1,1833%▼falling

12

![Razborci Water Absorbing Stone Sink Caddy Kitchen Sink Organizer Tray Diatomite Bathroom Counter Tray Gold Faucet Drying Mat Coaster Soap Dish Rack Riser Dispenser Sponge Holder White 10 x 4](https://m.media-amazon.com/images/I/31MFEht7x0L.jpg) [**Razborci Water Absorbing Stone Sink Caddy Kitchen Sink Organizer Tray Diatomite Bathroom Counter Tray Gold Faucet Drying Mat Coaster Soap Dish Rack Riser Dispenser Sponge Holder White 10 x 4**](https://www.amazon.com/dp/B0F5Q74DSC)

Razborci$9.924.4★4562%▲rising

13

![Hearth & Hand with Magnolia Clip Stitch Knotted Fringe Shower Curtain Sour Cream - Hearth & Hand with Magnolia](https://m.media-amazon.com/images/I/31gVdLQjTlL.jpg) [**Hearth & Hand with Magnolia Clip Stitch Knotted Fringe Shower Curtain Sour Cream - Hearth & Hand with Magnolia**](https://www.amazon.com/dp/B09S9ZFXDR)

Hearth & Hand with Magnolia$34.015.0★32%—flat

14

![Cisily Sponge Holder for Kitchen Sink Sink Caddy Organizer with High Brush Holder Kitchen Countertop Organizers and Storage Essentials Rustproof 304 Stainless Steel (Black 9.25)](https://m.media-amazon.com/images/I/51R6o9M3bIL.jpg) [**Cisily Sponge Holder for Kitchen Sink Sink Caddy Organizer with High Brush Holder Kitchen Countertop Organizers and Storage Essentials Rustproof 304 Stainless Steel (Black 9.25)**](https://www.amazon.com/dp/B0C3QZ7SNF)

Cisily$13.964.6★17,7462%—flat

15

![Bathroom Tray Farmhouse Decor Pedestal Stand Wood Riser Display Kitchen Accessories Soap Holder for Sink Counter Vanity 8.7 * 3.6 Brown](https://m.media-amazon.com/images/I/41QWVPSyAWL.jpg) [**Bathroom Tray Farmhouse Decor Pedestal Stand Wood Riser Display Kitchen Accessories Soap Holder for Sink Counter Vanity 8.7 * 3.6 Brown**](https://www.amazon.com/dp/B0FDWBGCM4)

zoocatia$8.684.6★1612%▲rising

**~~Showing 15 of 51 — show all ~~**

## **Product shelf**

All 51 tracked products in this niche.

Top sellersNewestTrending

[![4 fl oz Salt Refresher Room Spray - Hearth & Hand with Magnolia](https://m.media-amazon.com/images/I/311fjchTgRL.jpg)**4 fl oz Salt Refresher Room Spray - Hearth & Hand with Magnolia** Hearth & Hand with Magnolia**$18.18**4.3★128 reviews](https://www.amazon.com/dp/B09BZ5LZ26) [![4 fl oz CANVAS Refresher Room Spray - Hearth & Hand with Magnolia](https://m.media-amazon.com/images/I/41KtCHFxE1L.jpg)**4 fl oz CANVAS Refresher Room Spray - Hearth & Hand with Magnolia** Generic**$16.10**4.6★20 reviews](https://www.amazon.com/dp/B0D4XJT3CJ) [![FLYIEE Wood Risers for Decor Display Bathroom Counter Sink Decor Dish Soap Tray Wood Tray for Kitchen Counter Small Wooden Soap Stand Wood Soap Pedestal Soap Dispenser Stand Modern Farmhouse](https://m.media-amazon.com/images/I/41LS7wO44bL.jpg)**FLYIEE Wood Risers for Decor Display Bathroom Counter Sink Decor Dish Soap Tray Wood Tray for Kitchen Counter Small Wooden Soap Stand Wood Soap Pedestal Soap Dispenser Stand Modern Farmhouse** FLYIEE**$8.80**4.6★1,312 reviews](https://www.amazon.com/dp/B0C3LPD8FZ) [![zoocatia Small Wood Tray Pedestal Stand Farmhouse Bathroom Decor Decorative Wooden Riser Kitchen Soap Dish Holder for Vanity Counter Sink Brown](https://m.media-amazon.com/images/I/41yYs61LKbL.jpg)**zoocatia Small Wood Tray Pedestal Stand Farmhouse Bathroom Decor Decorative Wooden Riser Kitchen Soap Dish Holder for Vanity Counter Sink Brown** zoocatia**$9.44**4.5★3,182 reviews](https://www.amazon.com/dp/B0C68RBNYL) [![NiuYichee 2 Pcs Water Absorbing Stone Trays Kitchen/Bathroom Sink Soap Dish Diatomite Tray Used for Hand Soap & Cosmetic Bottles in The Modern Home 3.15 W x 8.7 L White](https://m.media-amazon.com/images/I/21x04yTo+FL.jpg)**NiuYichee 2 Pcs Water Absorbing Stone Trays Kitchen/Bathroom Sink Soap Dish Diatomite Tray Used for Hand Soap & Cosmetic Bottles in The Modern Home 3.15 W x 8.7 L White** NiuYichee**$8.53**4.3★3,253 reviews](https://www.amazon.com/dp/B0CH9WGF1V) [![NiuYichee 2 PCS Water Absorbent diatomite Coasters 8.3 x 4 Water Absorbing Stone Tray for Sink Stone Drying mat for Kitchen Counter Stone soap Tray Used for Hand Soaps & toiletries & Plants](https://m.media-amazon.com/images/I/31iu9heceJL.jpg)**NiuYichee 2 PCS Water Absorbent diatomite Coasters 8.3 x 4 Water Absorbing Stone Tray for Sink Stone Drying mat for Kitchen Counter Stone soap Tray Used for Hand Soaps & toiletries & Plants** NiuYichee**$9.47**4.4★5,792 reviews](https://www.amazon.com/dp/B0BPMB1Y13) [![11.83 fl oz Salt Oil Diffuser - Hearth & Hand with Magnolia](https://m.media-amazon.com/images/I/31cZwiPllvL.jpg)**11.83 fl oz Salt Oil Diffuser - Hearth & Hand with Magnolia** Hearth & Hand with Magnolia**$42.90**3.7★9 reviews](https://www.amazon.com/dp/B09Y45VC8M) [![Wood Pedestal Soap Stand Farmhouse Wood Riser Soap Dish Holder/Tray Counter Decor for Bathroom Kitchen Rustic Candle Plant Holder Display Rectangular Decorative (Antique Walnut)](https://m.media-amazon.com/images/I/41jlVS+gJvL.jpg)**Wood Pedestal Soap Stand Farmhouse Wood Riser Soap Dish Holder/Tray Counter Decor for Bathroom Kitchen Rustic Candle Plant Holder Display Rectangular Decorative (Antique Walnut)** GRID FORTE**$11.24**4.8★1,128 reviews](https://www.amazon.com/dp/B0BCH75Z68)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Good product; just as described”*

**Size-Overall**9%

*“True to size”*

**Advertised Vs Actual Product**8%

*“Better than expected”*

**Design-Overall**5%

*“The design itself is attractive”*

**Value For Money**5%

*“Good value for money”*

**Ease Of Cleaning**4%

*“Easy to clean”*

**Ease Of Use**4%

*“Ease of use”*

**Smell**3%

*“Great smell”*

**Organizing Capabilities**3%

*“Great organizer”*

**Drainage**2%

*“Love the drainage shoot”*

### **What buyers complain about **

**Size-Overall**16%

*“So big”*

**Durability**9%

*“Falls apart”*

**Allergies**6%

*“Itchy hands”*

**Quality-Overall**5%

*“Cheap quality”*

**Smell**4%

*“Odd scent”*

**Stain Resistance**4%

*“Stains badly”*

**Value For Money**4%

*“Waste of money”*

**Functionality-Overall**3%

*“Stopped working”*

**Strength**3%

*“Not sturdy”*

**Moist/Dry**2%

*“Dried up my skin”*

#### **Top return reasons**- Size-Overall50% - Color10% - Advertised Vs Actual Product6% - Wood Quality4% - Material Quality4% - Functionality-Overall3% - Quality-Overall3% - Value For Money3% - Smell2% - Defective Material/Parts1%