--- title: "guest towel holder — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/guest-towel-holder" last_updated: "2026-07-10T03:36:17.681Z" locale: en meta: description: "a small market ($69K/yr) — guest towel holder doesn't clear our bar today." "og:description": "a small market ($69K/yr) — guest towel holder doesn't clear our bar today." "og:title": "guest towel holder — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen" --- Back to Flapen home # **guest towel holder** **Skip it****51/100 ** a small market ($69K/yr) — guest towel holder doesn't clear our bar today. **Market/yr** **$69K** **Growth (1y)** **+233.2%** **Products** **62** **Brands** **44** was 51 a year ago **Sellers** **55** **Price range** **$7.10–$46.50** **Returns** **4.5%** **Rating** **4.7★** **Skip it** Scored 51/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **3** ×0.30 Growth **80** ×0.30 Competition **86** ×0.20 Quality gap **21** ×0.10 Returns **64** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +233.2% year over year. 12K6KBlack Friday '24Holiday '24Black Friday '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Nov, Dec · busiest ÷ quietest = 2.1× ## **Competition** - SheeChung10% - STWWO6% - HIIMIEI6% - Bivvclaz5% - Wican5% - ZMZKKLL5% - Other (38 brands)62% Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen. 44 brands and 55 sellers compete here. **Brands** **44 **▼falling was 51 a year ago **Sellers** **55** **Top 5 brand share** **33%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Vintage Farmhouse Decor Metal Vanity Tray(2 Pack) Countertop Guest Hand Towel Storage Organizer Tray Dispenser Sturdy Holder for Perfume Cosmetics Jewelry Makeup Bathroom OrganizerGold](https://m.media-amazon.com/images/I/417rVFe5z8L.jpg) [**Vintage Farmhouse Decor Metal Vanity Tray(2 Pack) Countertop Guest Hand Towel Storage Organizer Tray Dispenser Sturdy Holder for Perfume Cosmetics Jewelry Makeup Bathroom OrganizerGold**](https://www.amazon.com/dp/B08FXCBQLJ) SheeChung$11.544.7★3,52710%▼falling 2 ![STWWO Napkin Holder for Bathroom Guest Towel Holder Tray for Bathroom White Guest Napkin Holders with Golden T-Handle Disposable Hand Towel Tray for Guest Room Table Kitchen](https://m.media-amazon.com/images/I/31FpP10ZegL.jpg) [**STWWO Napkin Holder for Bathroom Guest Towel Holder Tray for Bathroom White Guest Napkin Holders with Golden T-Handle Disposable Hand Towel Tray for Guest Room Table Kitchen**](https://www.amazon.com/dp/B0D7HN5YFX) STWWO$7.464.5★4756%▼falling 3 ![Napkin Holder for Bathroom Acacia Wooden Guest Towel Holder Tray for Bathroom Disposable Paper Hand Towel Holder for Bathroom Accessories Dinner Napkin Holder for Kitchen Table Party](https://m.media-amazon.com/images/I/416Hb3YNUwL.jpg) [**Napkin Holder for Bathroom Acacia Wooden Guest Towel Holder Tray for Bathroom Disposable Paper Hand Towel Holder for Bathroom Accessories Dinner Napkin Holder for Kitchen Table Party**](https://www.amazon.com/dp/B0D9T6684W) Bivvclaz$13.894.8★5395%▼falling 4 ![Fengzhe Acrylic Guest Towel Napkin Holder Clear Bathroom Paper Hand Towels Storage Tray Disposable Paper Towel Holder for Bathroom Kitchen Parties Weddings and Various Events 8.5x4.9x2.4 inches](https://m.media-amazon.com/images/I/31ADnxnLgOL.jpg) [**Fengzhe Acrylic Guest Towel Napkin Holder Clear Bathroom Paper Hand Towels Storage Tray Disposable Paper Towel Holder for Bathroom Kitchen Parties Weddings and Various Events 8.5x4.9x2.4 inches**](https://www.amazon.com/dp/B0CTN1FR7H) Fengzhe$13.684.8★2575%▲rising 5 ![ZMZKKLL Napkin Holder for Bathroom Woven Wicker Water Hyacinth Guest Towel Holder Tray Disposable Paper Hand Towel Holder for Bathroom Accessories Dinner Napkin Holder for Kitchen Table Party](https://m.media-amazon.com/images/I/41zaFgmwgVL.jpg) [**ZMZKKLL Napkin Holder for Bathroom Woven Wicker Water Hyacinth Guest Towel Holder Tray Disposable Paper Hand Towel Holder for Bathroom Accessories Dinner Napkin Holder for Kitchen Table Party**](https://www.amazon.com/dp/B0DWXDMMFK) ZMZKKLL$11.004.8★4484%▲rising 6 ![Guest Towel Holder Tray for Bathroom - White Marble-Tray - Napkin Holder for-Bathroom - Paper Hand Towel Holder.](https://m.media-amazon.com/images/I/31NGcZoI-ZL.jpg) [**Guest Towel Holder Tray for Bathroom - White Marble-Tray - Napkin Holder for-Bathroom - Paper Hand Towel Holder.**](https://www.amazon.com/dp/B0BB85FD2K) Fete$38.254.6★4953%▲rising 7 ![HIIMIEI Acrylic Napkin Holder for Bathroom Acrylic Guest Towel Holder Bathroom Napkins Guest Disposable Holder Hand Towel Tray for Kitchen Parties Weddings Party Hotel RestaurantClear](https://m.media-amazon.com/images/I/318rchVk3RS.jpg) [**HIIMIEI Acrylic Napkin Holder for Bathroom Acrylic Guest Towel Holder Bathroom Napkins Guest Disposable Holder Hand Towel Tray for Kitchen Parties Weddings Party Hotel RestaurantClear**](https://www.amazon.com/dp/B092R2MT34) HIIMIEI$21.954.7★3763%▲rising 8 ![Stainless Steel Napkin Holder & Guest Towel Tray](https://m.media-amazon.com/images/I/41+xEIBXm-L.jpg) [**Stainless Steel Napkin Holder & Guest Towel Tray**](https://www.amazon.com/dp/B0CJRBJFLM) Zhithink$10.534.8★5743%—flat 9 ![Kordory Acrylic Guest Towel Holder for Bathroom Clear Waterproof Splashing Vertical Napkin Holder for Kitchen Disposable Hand Towel Holder Modern Dining Table Napkin Tray for Home Hotel Office](https://m.media-amazon.com/images/I/51gYRVZ9nLL.jpg) [**Kordory Acrylic Guest Towel Holder for Bathroom Clear Waterproof Splashing Vertical Napkin Holder for Kitchen Disposable Hand Towel Holder Modern Dining Table Napkin Tray for Home Hotel Office**](https://www.amazon.com/dp/B0D17GTY72) Kordory$13.744.7★6143%▼falling 10 ![Guest Towel Holder Tray for Bathroom Napkin Holder Modern Disposable Hand Towel Holder Basket White Wooden Napkins Holder for Table Paper Rustic Bathroom Towel Tray Flat Wood Dinner Napkin Holder](https://m.media-amazon.com/images/I/41gzYhQJzDL.jpg) [**Guest Towel Holder Tray for Bathroom Napkin Holder Modern Disposable Hand Towel Holder Basket White Wooden Napkins Holder for Table Paper Rustic Bathroom Towel Tray Flat Wood Dinner Napkin Holder**](https://www.amazon.com/dp/B0CDPVV47G) Renawe$13.264.7★4443%—flat 11 ![Napkin Holder Acrylic Napkin Holder for Table Clear Hand Towel Holder for Bathroom 9x5x1.8 Inch Napkin Tray for Kitchen Dinner Hotel Acrylic Tray for Paper Napkin Bathroom Accessories](https://m.media-amazon.com/images/I/41pyDK0ULTL.jpg) [**Napkin Holder Acrylic Napkin Holder for Table Clear Hand Towel Holder for Bathroom 9x5x1.8 Inch Napkin Tray for Kitchen Dinner Hotel Acrylic Tray for Paper Napkin Bathroom Accessories**](https://www.amazon.com/dp/B0DFCLHTY3) bryantye$12.984.8★2332%▲rising 12 ![Guest Towel Holder Tray for Bathroom - Napkin Holder for Bathroom Napkin Organizer for Disposable Hand Paper Towels for Bathroom Kitchen Table Parties](https://m.media-amazon.com/images/I/31ukj5QDKbL.jpg) [**Guest Towel Holder Tray for Bathroom - Napkin Holder for Bathroom Napkin Organizer for Disposable Hand Paper Towels for Bathroom Kitchen Table Parties**](https://www.amazon.com/dp/B0GDJX8XJV) JEMSNLUNK$7.104.6★282%▲rising 13 ![Rattan Napkin Holder Rectangle 9.5 x 5.5 x 2 Wicker Napkin Tray Woven Guest Towel Holder for Restaurant/Kitchen/Bathroom Paper Towels for Guests](https://m.media-amazon.com/images/I/51gMtQ5Yg5L.jpg) [**Rattan Napkin Holder Rectangle 9.5 x 5.5 x 2 Wicker Napkin Tray Woven Guest Towel Holder for Restaurant/Kitchen/Bathroom Paper Towels for Guests**](https://www.amazon.com/dp/B0BZVND4Q3) YANGQIHOME$22.444.7★6862%—flat 14 ![Gurygo 10 Vanity Tray for Bathroom - Hand Towel Tray Organizer for Paper Napkins - Bathroom Vanity Counter Organization - Ceramic Soap Dispenser Tray for Kitchen Counter (Marble White Set/1)](https://m.media-amazon.com/images/I/31yROX9iQbL.jpg) [**Gurygo 10 Vanity Tray for Bathroom - Hand Towel Tray Organizer for Paper Napkins - Bathroom Vanity Counter Organization - Ceramic Soap Dispenser Tray for Kitchen Counter (Marble White Set/1)**](https://www.amazon.com/dp/B0BQWD5JTH) Gurygo$16.074.7★5412%—flat 15 ![Kordory Acrylic Guest Towel Holder Tray for Bathroom Clear Counter Rectangular Bathroom Napkin Holder for Ktichen Modern Disposable Hand Towel Holder Tray for Home Bar Hotel Office](https://m.media-amazon.com/images/I/41zDKIT5LwL.jpg) [**Kordory Acrylic Guest Towel Holder Tray for Bathroom Clear Counter Rectangular Bathroom Napkin Holder for Ktichen Modern Disposable Hand Towel Holder Tray for Home Bar Hotel Office**](https://www.amazon.com/dp/B0DNSQGRD9) Kordory$17.294.9★902%▲rising **~~Showing 15 of 62 — show all ~~** ## **Product shelf** All 62 tracked products in this niche. Top sellersNewestTrending [![Vintage Farmhouse Decor Metal Vanity Tray(2 Pack) Countertop Guest Hand Towel Storage Organizer Tray Dispenser Sturdy Holder for Perfume Cosmetics Jewelry Makeup Bathroom OrganizerGold](https://m.media-amazon.com/images/I/417rVFe5z8L.jpg)**Vintage Farmhouse Decor Metal Vanity Tray(2 Pack) Countertop Guest Hand Towel Storage Organizer Tray Dispenser Sturdy Holder for Perfume Cosmetics Jewelry Makeup Bathroom OrganizerGold** SheeChung**$11.54**4.7★3,527 reviews](https://www.amazon.com/dp/B08FXCBQLJ) [![STWWO Napkin Holder for Bathroom Guest Towel Holder Tray for Bathroom White Guest Napkin Holders with Golden T-Handle Disposable Hand Towel Tray for Guest Room Table Kitchen](https://m.media-amazon.com/images/I/31FpP10ZegL.jpg)**STWWO Napkin Holder for Bathroom Guest Towel Holder Tray for Bathroom White Guest Napkin Holders with Golden T-Handle Disposable Hand Towel Tray for Guest Room Table Kitchen** STWWO**$7.46**4.5★475 reviews](https://www.amazon.com/dp/B0D7HN5YFX) [![Napkin Holder for Bathroom Acacia Wooden Guest Towel Holder Tray for Bathroom Disposable Paper Hand Towel Holder for Bathroom Accessories Dinner Napkin Holder for Kitchen Table Party](https://m.media-amazon.com/images/I/416Hb3YNUwL.jpg)**Napkin Holder for Bathroom Acacia Wooden Guest Towel Holder Tray for Bathroom Disposable Paper Hand Towel Holder for Bathroom Accessories Dinner Napkin Holder for Kitchen Table Party** Bivvclaz**$13.89**4.8★539 reviews](https://www.amazon.com/dp/B0D9T6684W) [![Fengzhe Acrylic Guest Towel Napkin Holder Clear Bathroom Paper Hand Towels Storage Tray Disposable Paper Towel Holder for Bathroom Kitchen Parties Weddings and Various Events 8.5x4.9x2.4 inches](https://m.media-amazon.com/images/I/31ADnxnLgOL.jpg)**Fengzhe Acrylic Guest Towel Napkin Holder Clear Bathroom Paper Hand Towels Storage Tray Disposable Paper Towel Holder for Bathroom Kitchen Parties Weddings and Various Events 8.5x4.9x2.4 inches** Fengzhe**$13.68**4.8★257 reviews](https://www.amazon.com/dp/B0CTN1FR7H) [![ZMZKKLL Napkin Holder for Bathroom Woven Wicker Water Hyacinth Guest Towel Holder Tray Disposable Paper Hand Towel Holder for Bathroom Accessories Dinner Napkin Holder for Kitchen Table Party](https://m.media-amazon.com/images/I/41zaFgmwgVL.jpg)**ZMZKKLL Napkin Holder for Bathroom Woven Wicker Water Hyacinth Guest Towel Holder Tray Disposable Paper Hand Towel Holder for Bathroom Accessories Dinner Napkin Holder for Kitchen Table Party** ZMZKKLL**$11.00**4.8★448 reviews](https://www.amazon.com/dp/B0DWXDMMFK) [![Guest Towel Holder Tray for Bathroom - White Marble-Tray - Napkin Holder for-Bathroom - Paper Hand Towel Holder.](https://m.media-amazon.com/images/I/31NGcZoI-ZL.jpg)**Guest Towel Holder Tray for Bathroom - White Marble-Tray - Napkin Holder for-Bathroom - Paper Hand Towel Holder.** Fete**$38.25**4.6★495 reviews](https://www.amazon.com/dp/B0BB85FD2K) [![HIIMIEI Acrylic Napkin Holder for Bathroom Acrylic Guest Towel Holder Bathroom Napkins Guest Disposable Holder Hand Towel Tray for Kitchen Parties Weddings Party Hotel RestaurantClear](https://m.media-amazon.com/images/I/318rchVk3RS.jpg)**HIIMIEI Acrylic Napkin Holder for Bathroom Acrylic Guest Towel Holder Bathroom Napkins Guest Disposable Holder Hand Towel Tray for Kitchen Parties Weddings Party Hotel RestaurantClear** HIIMIEI**$21.95**4.7★376 reviews](https://www.amazon.com/dp/B092R2MT34) [![Stainless Steel Napkin Holder & Guest Towel Tray](https://m.media-amazon.com/images/I/41+xEIBXm-L.jpg)**Stainless Steel Napkin Holder & Guest Towel Tray** Zhithink**$10.53**4.8★574 reviews](https://www.amazon.com/dp/B0CJRBJFLM) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**24% *“Beautiful quality”* **Size-Overall**13% *“Fits perfectly”* **Advertised Vs Actual Product**9% *“As described”* **Value For Money**8% *“Well worth it”* **Design-Overall**8% *“Sleek”* **Strength**5% *“Sturdy construction”* **Ease Of Use**4% *“Convenient”* **Color**4% *“a nice even color”* **Storage Capacity**3% *“Works great in the space”* **Ease Of Cleaning**3% *“The perfect clean”* ### **What buyers complain about ** **Size-Overall**20% *“You cant fit anything on it”* **Quality-Overall**12% *“looks/feels extremely cheap”* **Material Quality**8% *“quality of material is BAD and paper thin”* **Thickness**7% *“The base its thick”* **Color**6% *“The color is also not as pictured”* **Value For Money**5% *“While a little overpriced for what it is”* **Weight Heavy**3% *“This guest towel holder is rather heavy having a metal base”* **Weight Light**2% *“It's not light”* **Product Condition**2% *“Definitely previously used”* **Design-Overall**2% *“just a poor design”* #### **Top return reasons**- Size-Overall61% - Color10% - Material Quality6% - Quality-Overall5% - Advertised Vs Actual Product5% - Value For Money3% - Functionality-Overall1% - Thin1% - Design-Overall1% - Weight Heavy1%