--- title: "cute bath mat — Niche Verdict: Worth a look (64/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/cute-bath-mat" last_updated: "2026-07-09T21:44:47.404Z" locale: en meta: description: "cute bath mat shows a fragmented shelf (top 5 take 10% of clicks), but a small market ($418K/yr) keeps it on the watch list." "og:description": "cute bath mat shows a fragmented shelf (top 5 take 10% of clicks), but a small market ($418K/yr) keeps it on the watch list." "og:title": "cute bath mat — Niche Verdict: Worth a look (64/100) | Amazon United States - Flapen" --- Back to Flapen home # **cute bath mat** **Worth a look****64/100 ** cute bath mat shows a fragmented shelf (top 5 take 10% of clicks), but a small market ($418K/yr) keeps it on the watch list. **Market/yr** **$418K** **Growth (1y)** **+293.1%** **Products** **208** **Brands** **99** was 110 a year ago **Sellers** **111** **Price range** **$7.05–$47.51** **Returns** **3.3%** **Rating** **4.4★** **Worth a look** Scores 64/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed. Market sizeGrowthCompetitionQuality gapReturns Market size **21** ×0.30 Growth **85** ×0.30 Competition **100** ×0.20 Quality gap **52** ×0.10 Returns **74** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +293.1% year over year. 93K46KPrime Day '24Spike '25Prime Day '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jul, Aug · busiest ÷ quietest = 2.4× ## **Competition** - H.VERSAILTEX9% - HOMEIDEAS6% - OLANLY6% - LUMI3% - MIULEE3% - Disolla3% - Other (93 brands)70% Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen. 99 brands and 111 sellers compete here. **Brands** **99 **▼falling was 110 a year ago **Sellers** **111** **Top 5 brand share** **27%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![H.VERSAILTEX Navy Blue Bath Rug Bath Mat Non Slip Bath Mats for Bathroom Floor Bathroom Rug Extra Thick Chenille Rug 17 x 24 Absorbent Soft Shaggy Washable Dry Fast Plush Rugs for Bathtubs](https://m.media-amazon.com/images/I/51AMJP2Sj2L.jpg) [**H.VERSAILTEX Navy Blue Bath Rug Bath Mat Non Slip Bath Mats for Bathroom Floor Bathroom Rug Extra Thick Chenille Rug 17 x 24 Absorbent Soft Shaggy Washable Dry Fast Plush Rugs for Bathtubs**](https://www.amazon.com/dp/B072JCRM9M) H.VERSAILTEX$10.544.3★24,1864%▼falling 2 ![H.VERSAILTEX Navy Blue Bathroom Rugs 2 Piece Bath Mat Set Slip-Resistant Extra Absorbent Soft and Fluffy Striped Chenille Bath Rugs Floor Mats Dry Fast Machine Washable (20 x 32/17 x 24)](https://m.media-amazon.com/images/I/51wxfEqALpL.jpg) [**H.VERSAILTEX Navy Blue Bathroom Rugs 2 Piece Bath Mat Set Slip-Resistant Extra Absorbent Soft and Fluffy Striped Chenille Bath Rugs Floor Mats Dry Fast Machine Washable (20 x 32/17 x 24)**](https://www.amazon.com/dp/B07DS7J2CZ) H.VERSAILTEX$24.604.3★75,7762%▼falling 3 ![Ruggnovea Bathroom Rugs Non Slip Washable Ultra Thick Soft Microfiber Absorbent Bath Mats High Density Foam Latex Non Slip Backing Bath Rugs Fluffy Floor Carpet for Tub&Shower 24x17 Navy](https://m.media-amazon.com/images/I/51Wcig6yEtL.jpg) [**Ruggnovea Bathroom Rugs Non Slip Washable Ultra Thick Soft Microfiber Absorbent Bath Mats High Density Foam Latex Non Slip Backing Bath Rugs Fluffy Floor Carpet for Tub&Shower 24x17 Navy**](https://www.amazon.com/dp/B0FC6K8CR9) Ruggnovea$15.524.4★7272%▲rising 4 ![MIULEE Dark Green Bathroom Rugs Set 2 Piece Soft Absorbent Microfiber Bath Mat Set Non Slip Quick Dry Machine Washable Plush Shaggy Bath Rugs for Bathroom Floor Tub and Shower 16x24 inches](https://m.media-amazon.com/images/I/5123AgTzvnL.jpg) [**MIULEE Dark Green Bathroom Rugs Set 2 Piece Soft Absorbent Microfiber Bath Mat Set Non Slip Quick Dry Machine Washable Plush Shaggy Bath Rugs for Bathroom Floor Tub and Shower 16x24 inches**](https://www.amazon.com/dp/B0BYZRSJQZ) MIULEE$21.963.9★7,0342%—flat 5 ![HOMEIDEAS Bathroom Rugs Sets 2 Piece Super Soft and Absorbent Non Slip Microfiber Machine Washable Bath Mat Set (20 x 32 + 16 x 24 Navy Blue)](https://m.media-amazon.com/images/I/513TOrGXBVL.jpg) [**HOMEIDEAS Bathroom Rugs Sets 2 Piece Super Soft and Absorbent Non Slip Microfiber Machine Washable Bath Mat Set (20 x 32 + 16 x 24 Navy Blue)**](https://www.amazon.com/dp/B09V132H73) HOMEIDEAS$26.084.2★2,8731%—flat 6 ![Pauwer 3 Piece Bath Mat Set Non-Slip Plush Rugs Absorbent Shaggy Set With U-Shaped Contour Toilet Mat for Bathroom Bedroom Living Room Navy](https://m.media-amazon.com/images/I/51oO17Ho7aL.jpg) [**Pauwer 3 Piece Bath Mat Set Non-Slip Plush Rugs Absorbent Shaggy Set With U-Shaped Contour Toilet Mat for Bathroom Bedroom Living Room Navy**](https://www.amazon.com/dp/B0CYH2H9BZ) Pauwer$35.454.3★12,6041%—flat 7 ![Exclusivo Mezcla Bathroom Rugs Mat 17x24 Extra Soft Non Slip Absorbent Microfiber Bath Rugs Machine Washable Quick Dry Bath Mats for Bathroom Floor Shower Home Decor Solid Navy Blue](https://m.media-amazon.com/images/I/51FMAfmFTSL.jpg) [**Exclusivo Mezcla Bathroom Rugs Mat 17x24 Extra Soft Non Slip Absorbent Microfiber Bath Rugs Machine Washable Quick Dry Bath Mats for Bathroom Floor Shower Home Decor Solid Navy Blue**](https://www.amazon.com/dp/B0FK5GV1QR) Exclusivo Mezcla$9.454.5★5021%▲rising 8 ![Disolla Small Bath Mat 17x24 Inch - Chenille Navy Blue Bathroom Rug Extra Soft Absorbent Plush Shaggy Bathmat Non-Slip Machine Washable Floor Mat for Shower Tub and Sink](https://m.media-amazon.com/images/I/51C9cnOGXcL.jpg) [**Disolla Small Bath Mat 17x24 Inch - Chenille Navy Blue Bathroom Rug Extra Soft Absorbent Plush Shaggy Bathmat Non-Slip Machine Washable Floor Mat for Shower Tub and Sink**](https://www.amazon.com/dp/B0FKGN26LH) Disolla$9.574.4★1751%▲rising 9 ![Disolla Navy Blue Bathroom Rug 20x32 Inch - Luxury Chenille Bath Mat Thick Shaggy Plush Absorbent Rug Non-Slip Machine Washable Mats for Bathroom Floor & Decor](https://m.media-amazon.com/images/I/51C9cnOGXcL.jpg) [**Disolla Navy Blue Bathroom Rug 20x32 Inch - Luxury Chenille Bath Mat Thick Shaggy Plush Absorbent Rug Non-Slip Machine Washable Mats for Bathroom Floor & Decor**](https://www.amazon.com/dp/B0FKGQ8YC4) Disolla$18.874.4★1751%▲rising 10 ![Luxury Microfiber Bathroom Rugs White Bath Rug with Blue Scalloped Piping Cute Aesthetic Preppy Bath Mat for Bathroom Tub Floor Carpet Sink Shower Anti Slip Absorbent 32x20](https://m.media-amazon.com/images/I/41S4Q2qCfOL.jpg) [**Luxury Microfiber Bathroom Rugs White Bath Rug with Blue Scalloped Piping Cute Aesthetic Preppy Bath Mat for Bathroom Tub Floor Carpet Sink Shower Anti Slip Absorbent 32x20**](https://www.amazon.com/dp/B0CN8Y32HG) Ohocut$23.474.4★4391%▼falling 11 ![MondayRug Bathroom Rugs Non Slip 24x16 Absorbent Bath Mats Quick Dry Shaggy Microfiber Bath Rugs Extra Soft Plush Machine Washable Bath Mats for Bathroom Floor Tub and Shower Light Yellow](https://m.media-amazon.com/images/I/41veul+QxnL.jpg) [**MondayRug Bathroom Rugs Non Slip 24x16 Absorbent Bath Mats Quick Dry Shaggy Microfiber Bath Rugs Extra Soft Plush Machine Washable Bath Mats for Bathroom Floor Tub and Shower Light Yellow**](https://www.amazon.com/dp/B0F8MYHZJ8) MondayRug$7.053.6★6551%▲rising 12 ![Arotive Luxury Bathroom Rugs 24x16 Extra Soft Thick Absorbent Shaggy Chenille Bath Rugs Non-Slip Machine Wash Dry Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories Navy](https://m.media-amazon.com/images/I/41jpeLRFO7L.jpg) [**Arotive Luxury Bathroom Rugs 24x16 Extra Soft Thick Absorbent Shaggy Chenille Bath Rugs Non-Slip Machine Wash Dry Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories Navy**](https://www.amazon.com/dp/B092ZCW2XZ) Arotive$13.794.5★10,7361%▼falling 13 ![TRUEDAYS Sardine Can Bath Mat Blue Bathroom Rugs for Bedroom Soft Washable Rug Non Slip Cute Kitchen Bath Mats for Bathroom Funny Cartoon Fish and Lemon](https://m.media-amazon.com/images/I/51KucMdmC7L.jpg) [**TRUEDAYS Sardine Can Bath Mat Blue Bathroom Rugs for Bedroom Soft Washable Rug Non Slip Cute Kitchen Bath Mats for Bathroom Funny Cartoon Fish and Lemon**](https://www.amazon.com/dp/B0FDQ2Q25W) TRUEDAYS$25.764.6★761%▲rising 14 ![H.VERSAILTEX Extra Thick Chenille Striped Pattern Bath Rugs for Bathroom Non Slip - Soft Plush Shaggy Mats Floor Indoor Entryway (Bronze Green 32 x 20 Plus 24 17 Inches)](https://m.media-amazon.com/images/I/5116ogwr-1L.jpg) [**H.VERSAILTEX Extra Thick Chenille Striped Pattern Bath Rugs for Bathroom Non Slip - Soft Plush Shaggy Mats Floor Indoor Entryway (Bronze Green 32 x 20 Plus 24 17 Inches)**](https://www.amazon.com/dp/B09YKNMQXM) H.VERSAILTEX$29.224.3★75,7761%▼falling 15 ![KIBAGA Beautiful Boho Rug with Tassels for Your Bathroom - Soft 2 x 3 ft. Cotton Rug Fits Perfectly Into Your Bath - Washable Non-Slip Mat Ideal to Enhance Any Modern Home Decor 24 x 36 inch](https://m.media-amazon.com/images/I/51ZgQR4vGVL.jpg) [**KIBAGA Beautiful Boho Rug with Tassels for Your Bathroom - Soft 2 x 3 ft. Cotton Rug Fits Perfectly Into Your Bath - Washable Non-Slip Mat Ideal to Enhance Any Modern Home Decor 24 x 36 inch**](https://www.amazon.com/dp/B0CLV1BBCS) KIBAGA$22.314.4★7191%▲rising **~~Showing 15 of 208 — show all ~~** ## **Product shelf** All 208 tracked products in this niche. Top sellersNewestTrending [![H.VERSAILTEX Navy Blue Bath Rug Bath Mat Non Slip Bath Mats for Bathroom Floor Bathroom Rug Extra Thick Chenille Rug 17 x 24 Absorbent Soft Shaggy Washable Dry Fast Plush Rugs for Bathtubs](https://m.media-amazon.com/images/I/51AMJP2Sj2L.jpg)**H.VERSAILTEX Navy Blue Bath Rug Bath Mat Non Slip Bath Mats for Bathroom Floor Bathroom Rug Extra Thick Chenille Rug 17 x 24 Absorbent Soft Shaggy Washable Dry Fast Plush Rugs for Bathtubs** H.VERSAILTEX**$10.54**4.3★24,186 reviews](https://www.amazon.com/dp/B072JCRM9M) [![H.VERSAILTEX Navy Blue Bathroom Rugs 2 Piece Bath Mat Set Slip-Resistant Extra Absorbent Soft and Fluffy Striped Chenille Bath Rugs Floor Mats Dry Fast Machine Washable (20 x 32/17 x 24)](https://m.media-amazon.com/images/I/51wxfEqALpL.jpg)**H.VERSAILTEX Navy Blue Bathroom Rugs 2 Piece Bath Mat Set Slip-Resistant Extra Absorbent Soft and Fluffy Striped Chenille Bath Rugs Floor Mats Dry Fast Machine Washable (20 x 32/17 x 24)** H.VERSAILTEX**$24.60**4.3★75,776 reviews](https://www.amazon.com/dp/B07DS7J2CZ) [![Ruggnovea Bathroom Rugs Non Slip Washable Ultra Thick Soft Microfiber Absorbent Bath Mats High Density Foam Latex Non Slip Backing Bath Rugs Fluffy Floor Carpet for Tub&Shower 24x17 Navy](https://m.media-amazon.com/images/I/51Wcig6yEtL.jpg)**Ruggnovea Bathroom Rugs Non Slip Washable Ultra Thick Soft Microfiber Absorbent Bath Mats High Density Foam Latex Non Slip Backing Bath Rugs Fluffy Floor Carpet for Tub&Shower 24x17 Navy** Ruggnovea**$15.52**4.4★727 reviews](https://www.amazon.com/dp/B0FC6K8CR9) [![MIULEE Dark Green Bathroom Rugs Set 2 Piece Soft Absorbent Microfiber Bath Mat Set Non Slip Quick Dry Machine Washable Plush Shaggy Bath Rugs for Bathroom Floor Tub and Shower 16x24 inches](https://m.media-amazon.com/images/I/5123AgTzvnL.jpg)**MIULEE Dark Green Bathroom Rugs Set 2 Piece Soft Absorbent Microfiber Bath Mat Set Non Slip Quick Dry Machine Washable Plush Shaggy Bath Rugs for Bathroom Floor Tub and Shower 16x24 inches** MIULEE**$21.96**3.9★7,034 reviews](https://www.amazon.com/dp/B0BYZRSJQZ) [![HOMEIDEAS Bathroom Rugs Sets 2 Piece Super Soft and Absorbent Non Slip Microfiber Machine Washable Bath Mat Set (20 x 32 + 16 x 24 Navy Blue)](https://m.media-amazon.com/images/I/513TOrGXBVL.jpg)**HOMEIDEAS Bathroom Rugs Sets 2 Piece Super Soft and Absorbent Non Slip Microfiber Machine Washable Bath Mat Set (20 x 32 + 16 x 24 Navy Blue)** HOMEIDEAS**$26.08**4.2★2,873 reviews](https://www.amazon.com/dp/B09V132H73) [![Pauwer 3 Piece Bath Mat Set Non-Slip Plush Rugs Absorbent Shaggy Set With U-Shaped Contour Toilet Mat for Bathroom Bedroom Living Room Navy](https://m.media-amazon.com/images/I/51oO17Ho7aL.jpg)**Pauwer 3 Piece Bath Mat Set Non-Slip Plush Rugs Absorbent Shaggy Set With U-Shaped Contour Toilet Mat for Bathroom Bedroom Living Room Navy** Pauwer**$35.45**4.3★12,604 reviews](https://www.amazon.com/dp/B0CYH2H9BZ) [![Exclusivo Mezcla Bathroom Rugs Mat 17x24 Extra Soft Non Slip Absorbent Microfiber Bath Rugs Machine Washable Quick Dry Bath Mats for Bathroom Floor Shower Home Decor Solid Navy Blue](https://m.media-amazon.com/images/I/51FMAfmFTSL.jpg)**Exclusivo Mezcla Bathroom Rugs Mat 17x24 Extra Soft Non Slip Absorbent Microfiber Bath Rugs Machine Washable Quick Dry Bath Mats for Bathroom Floor Shower Home Decor Solid Navy Blue** Exclusivo Mezcla**$9.45**4.5★502 reviews](https://www.amazon.com/dp/B0FK5GV1QR) [![Disolla Small Bath Mat 17x24 Inch - Chenille Navy Blue Bathroom Rug Extra Soft Absorbent Plush Shaggy Bathmat Non-Slip Machine Washable Floor Mat for Shower Tub and Sink](https://m.media-amazon.com/images/I/51C9cnOGXcL.jpg)**Disolla Small Bath Mat 17x24 Inch - Chenille Navy Blue Bathroom Rug Extra Soft Absorbent Plush Shaggy Bathmat Non-Slip Machine Washable Floor Mat for Shower Tub and Sink** Disolla**$9.57**4.4★175 reviews](https://www.amazon.com/dp/B0FKGN26LH) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Soft Feel**19% *“Soft and Fluffy”* **Quality-Overall**14% *“A+ quality”* **Value For Money**8% *“Very affordable”* **Color**7% *“Bright colors”* **Absorbency**7% *“Absorbs water”* **Advertised Vs Actual Product**6% *“As Described”* **Comfort-Overall**6% *“Comfy and they stay put”* **Size-Overall**5% *“Fits perfectly and love the plush feel”* **Grip**3% *“Good grip”* **Thickness**3% *“thickness is good”* ### **What buyers complain about ** **Size-Overall**21% *“Little small”* **Thickness**11% *“Not as thick as I had hoped”* **Advertised Vs Actual Product**10% *“Doesn't look like the photo”* **Quality-Overall**8% *“Bad quality”* **Grip**6% *“Doesn't grip very well”* **Color**3% *“Color is off”* **Value For Money**3% *“Over priced for what you get”* **Durability**3% *“Falling apart”* **Hard Feel**1% *“not that soft”* **Absorbency**1% *“it is not absorbent”* #### **Top return reasons**- Size-Overall42% - Color23% - Advertised Vs Actual Product7% - Quality-Overall5% - Material Quality4% - Thickness4% - Thin2% - Value For Money1% - Display Colors1% - Grip1%