---
title: "black washcloth — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/black-washcloth"
last_updated: "2026-07-14T01:52:29.213Z"
locale: en
meta:
  description: "black washcloth shows searches that convert (11.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "black washcloth shows searches that convert (11.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "black washcloth — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **black washcloth**

**Worth a look**

Shows searches that convert (11.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 31Conversion 93Competition 54Returns 87Price range 72Avg price 66Brand share 69Review moat 21Quality gap 58

**Conversion**

**Great****11.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$6.25–$37.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****$13.91**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$347K**

$347K/yr · 217K searches

**Growth**

**Okay****+4.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****10,858.22**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**18 **▲rising

**Sellers**

**24**

**Top-5 brand share**

**64%**

**Open market**

**29%**

- HOMEXCEL20% - Utopia Towels17% - Keith Lun9% - LIVINATI9% - American Soft Linen9% - UNIMADE7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$17K10%$35K15%$52K20%$69K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![HOMEXCEL Black Washcloths 12 Pack Highly Absorbent and Soft Microfiber Face Towel Makeup Remover Towels Multi-Purpose Wash Cloths for Bathroom Hotel Spa Gym and Kitchen 12x12 Inch](https://m.media-amazon.com/images/I/41F5OrUgHnL.jpg)**HOMEXCEL Black Washcloths 12 Pack Highly Absorbent and Soft Microfiber Face Towel Makeup Remover Towels Multi-Purpose Wash Cloths for Bathroom Hotel Spa Gym and Kitchen 12x12 Inch**HOMEXCEL**$8.43**4.3★6,437 rev](https://www.amazon.com/dp/B0DF2KQVFZ) [2![Utopia Towels 24 Pack Cotton Washcloths Set 100% Ring Spun Cotton Premium Quality Flannel Face Cloths Highly Absorbent and Soft Feel Fingertip Towels Black](https://m.media-amazon.com/images/I/51fGkUn9KqL.jpg)**Utopia Towels 24 Pack Cotton Washcloths Set 100% Ring Spun Cotton Premium Quality Flannel Face Cloths Highly Absorbent and Soft Feel Fingertip Towels Black**Utopia Towels**$21.30**4.6★72,124 rev](https://www.amazon.com/dp/B07TG9PRB9) [3![Keith LUN 6 Pack 100% Cotton Wash Cloth 12x12Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen Black](https://m.media-amazon.com/images/I/411-xpxifML.jpg)**Keith LUN 6 Pack 100% Cotton Wash Cloth 12x12Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen Black**Keith Lun**$9.59**4.4★90 rev](https://www.amazon.com/dp/B0GHMSYWVZ) [4![American Soft Linen Luxury Washcloths for Bathroom 600 GSM 100% Cotton 4 Piece Turkish Wash Cloth Set 13x13 in Soft Rags for Body and Face Black Washcloths](https://m.media-amazon.com/images/I/4183K6lVZOL.jpg)**American Soft Linen Luxury Washcloths for Bathroom 600 GSM 100% Cotton 4 Piece Turkish Wash Cloth Set 13x13 in Soft Rags for Body and Face Black Washcloths**American Soft Linen**$10.46**4.6★14,108 rev](https://www.amazon.com/dp/B0856QJ36T) [5![LIVINATI Black 100% Cotton Wash Cloths for Showering Body and Face - 12X12 6 Pack Washcloths - Small Terry Towel Bath Rags for Adults and Kids Bathroom - Soft Absorbent](https://m.media-amazon.com/images/I/41sJ08KeoCL.jpg)**LIVINATI Black 100% Cotton Wash Cloths for Showering Body and Face - 12X12 6 Pack Washcloths - Small Terry Towel Bath Rags for Adults and Kids Bathroom - Soft Absorbent**LIVINATI**$9.31**4.5★140 rev](https://www.amazon.com/dp/B0GHJYKVD8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![LIVINATI Black 100% Cotton Wash Cloths for Showering Body and Face - 12X12 6 Pack Washcloths - Small Terry Towel Bath Rags for Adults and Kids Bathroom - Soft Absorbent](https://m.media-amazon.com/images/I/41sJ08KeoCL.jpg)**LIVINATI Black 100% Cotton Wash Cloths for Showering Body and Face - 12X12 6 Pack Washcloths - Small Terry Towel Bath Rags for Adults and Kids Bathroom - Soft Absorbent**LIVINATI**$9.31**140 rev3mo ago](https://www.amazon.com/dp/B0GHJYKVD8) [![LIVINATI Thick Black 100% Cotton Wash Cloths for Showering Body and Face - 12X12 6 Pack Washcloths - Small Terry Towel Bath Rags for Adults and Kids Bathroom - Soft Absorbent](https://m.media-amazon.com/images/I/519-yUw16-L.jpg)**LIVINATI Thick Black 100% Cotton Wash Cloths for Showering Body and Face - 12X12 6 Pack Washcloths - Small Terry Towel Bath Rags for Adults and Kids Bathroom - Soft Absorbent**LIVINATI**$14.92**55 rev3mo ago](https://www.amazon.com/dp/B0GHJNQPPH) [![Keith LUN 6 Pack 100% Cotton Wash Cloth 12x12Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen Black](https://m.media-amazon.com/images/I/411-xpxifML.jpg)**Keith LUN 6 Pack 100% Cotton Wash Cloth 12x12Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen Black**Keith Lun**$9.59**90 rev4mo ago](https://www.amazon.com/dp/B0GHMSYWVZ) [![INFICRIME 6 Pack Microfiber Wash Cloth 12x12 Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen Black](https://m.media-amazon.com/images/I/31aZWm9vWUL.jpg)**INFICRIME 6 Pack Microfiber Wash Cloth 12x12 Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen Black**INFICRIME**$9.84**35 rev5mo ago](https://www.amazon.com/dp/B0G4R41VQ1) [![GLIMGLINT Makeup Remover Wash Cloths 5 Pack Soft Black Makeup Towels Facial Cleansing Washcloths for Face Hand and Make Up Microfiber Face Towels 13 x 13 in](https://m.media-amazon.com/images/I/41JzgMKE6NL.jpg)**GLIMGLINT Makeup Remover Wash Cloths 5 Pack Soft Black Makeup Towels Facial Cleansing Washcloths for Face Hand and Make Up Microfiber Face Towels 13 x 13 in**GLIMGLINT**$6.25**178 rev10mo ago](https://www.amazon.com/dp/B0FNRLBN7T)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![LIVINATI Thick Black 100% Cotton Wash Cloths for Showering Body and Face - 12X12 6 Pack Washcloths - Small Terry Towel Bath Rags for Adults and Kids Bathroom - Soft Absorbent](https://m.media-amazon.com/images/I/519-yUw16-L.jpg)**LIVINATI Thick Black 100% Cotton Wash Cloths for Showering Body and Face - 12X12 6 Pack Washcloths - Small Terry Towel Bath Rags for Adults and Kids Bathroom - Soft Absorbent**LIVINATI**$14.92**4.6★**▲ 263%**](https://www.amazon.com/dp/B0GHJNQPPH) [![LIVINATI Black 100% Cotton Wash Cloths for Showering Body and Face - 12X12 6 Pack Washcloths - Small Terry Towel Bath Rags for Adults and Kids Bathroom - Soft Absorbent](https://m.media-amazon.com/images/I/41sJ08KeoCL.jpg)**LIVINATI Black 100% Cotton Wash Cloths for Showering Body and Face - 12X12 6 Pack Washcloths - Small Terry Towel Bath Rags for Adults and Kids Bathroom - Soft Absorbent**LIVINATI**$9.31**4.5★**▲ 259%**](https://www.amazon.com/dp/B0GHJYKVD8) [![Keith LUN 6 Pack 100% Cotton Wash Cloth 12x12Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen Black](https://m.media-amazon.com/images/I/411-xpxifML.jpg)**Keith LUN 6 Pack 100% Cotton Wash Cloth 12x12Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen Black**Keith Lun**$9.59**4.4★**▲ 203%**](https://www.amazon.com/dp/B0GHMSYWVZ) [![DAN RIVER 12 Pack Wash Cloths for Showering [12x12] - 100% Cotton Washcloths Premium Quality Flannel Face Cloths for Bathroom Highly Absorbent and Soft Feel Wash Clothes Black](https://m.media-amazon.com/images/I/41rmYXctgQL.jpg)**DAN RIVER 12 Pack Wash Cloths for Showering \[12x12\] - 100% Cotton Washcloths Premium Quality Flannel Face Cloths for Bathroom Highly Absorbent and Soft Feel Wash Clothes Black**DAN RIVER**$17.14**4.2★**▲ 199%**](https://www.amazon.com/dp/B0CJMHGPMH) [![12 Pack Sweat Absorbing Handkerchiefs Gym Workout Towels Microfiber Sweat Rags Towels for Men & Women Running Sports accessories Small Cloth for Face Hand Black Hankies (10 x 10)](https://m.media-amazon.com/images/I/31Tk27Fue9L.jpg)**12 Pack Sweat Absorbing Handkerchiefs Gym Workout Towels Microfiber Sweat Rags Towels for Men & Women Running Sports accessories Small Cloth for Face Hand Black Hankies (10 x 10)**CYCLXY**$13.81**4.4★**▲ 196%**](https://www.amazon.com/dp/B0FCBPTBM2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 102 weeks — +4.7% search growth over the last 90 days.

6K4KPrime Day '25 seasonDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Soft Feel**20%

*“Love it nice and smooth”*

**Quality-Overall**10%

*“Beautifully made”*

**Value For Money**9%

*“Worth it”*

**Ease Of Cleaning**7%

*“clean surfaces nicely”*

**Thickness**6%

*“thick material”*

**Absorbency**6%

*“They are absorbent”*

**Washability**6%

*“These are nice wash clothes”*

**Advertised Vs Actual Product**4%

*“Exactly what I needed”*

**Color**4%

*“Love the black color”*

**Durability**3%

*“its holding up strong”*

### **What buyers complain about **

**Quality-Overall**12%

*“Not good quality”*

**Thickness**9%

*“It felt very thin through the bag”*

**Washability**6%

*“Tore apart after one wash”*

**Color**5%

*“I had a hard time finding black ones”*

**Absorbency**5%

*“Not absorbent”*

**Size-Overall**5%

*“too big”*

**Material Quality**5%

*“Linty & not the best material”*

**Value For Money**3%

*“Cheap cheap I returned these not worth your money”*

**Moist/Dry**3%

*“doesnt dry face well”*

**Ease Of Cleaning**3%

*“To big very aggressive to be wiping your face with”*

### **Top return reasons **

**Material Quality**27%

**Size-Overall**23%

**Quality-Overall**9%

**Advertised Vs Actual Product**8%

**Thin**7%

**Stitch/Finish/Polish**4%

**Color**2%

**Value For Money**2%

**Soft Feel**2%

**Defective Material/Parts**2%