--- title: "black tray — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/black-tray" last_updated: "2026-07-09T22:48:14.221Z" locale: en meta: description: "a small market ($164K/yr) — black tray doesn't clear our bar today." "og:description": "a small market ($164K/yr) — black tray doesn't clear our bar today." "og:title": "black tray — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen" --- Back to Flapen home # **black tray** **Skip it****53/100 ** a small market ($164K/yr) — black tray doesn't clear our bar today. **Market/yr** **$164K** **Growth (1y)** **+215.8%** **Products** **73** **Brands** **55** was 32 a year ago **Sellers** **68** **Price range** **$5.15–$36.71** **Returns** **4.3%** **Rating** **4.6★** **Skip it** Scored 53/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **8** ×0.30 Growth **79** ×0.30 Competition **89** ×0.20 Quality gap **30** ×0.10 Returns **66** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +215.8% year over year. 13K7KSpike '25Prime Day '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.6× ## **Competition** - Heagoale18% - Fibogollo8% - Weenson7% - zoocatia6% - Ayiaren4% - ZHWS4% - Other (49 brands)54% Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen. 55 brands and 68 sellers compete here. **Brands** **55 **▲rising was 32 a year ago **Sellers** **68** **Top 5 brand share** **42%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Silicone Bathroom Tray Round Vanity Tray Decorative Soap Holder Kitchen Countertop Organizer Coffee Table Decor for Candle Perfume Plant 9 Inch Black](https://m.media-amazon.com/images/I/41lfF3zUcBL.jpg) [**Silicone Bathroom Tray Round Vanity Tray Decorative Soap Holder Kitchen Countertop Organizer Coffee Table Decor for Candle Perfume Plant 9 Inch Black**](https://www.amazon.com/dp/B0D1G1ZZBD) Heagoale$10.744.5★1,1678%▼falling 2 ![Bathroom Counter Organizer Wood Pedestal Stand Farmhouse Decorative Tray Soap Holder for Kitchen Decor 9 x 6 - Black](https://m.media-amazon.com/images/I/41+lVkx5GlL.jpg) [**Bathroom Counter Organizer Wood Pedestal Stand Farmhouse Decorative Tray Soap Holder for Kitchen Decor 9 x 6 - Black**](https://www.amazon.com/dp/B0BQF2CW5T) zoocatia$9.764.6★1,1465%▼falling 3 ![Fibogollo Bamboo Serving Tray with Metal Handles 15x10in Ottoman Decorative Trays Platter for Coffee Table Living Room Bar Party Medium(Black)](https://m.media-amazon.com/images/I/31WflKQyfaL.jpg) [**Fibogollo Bamboo Serving Tray with Metal Handles 15x10in Ottoman Decorative Trays Platter for Coffee Table Living Room Bar Party Medium(Black)**](https://www.amazon.com/dp/B0F6Y7ZXKL) Fibogollo$17.494.7★2585%▲rising 4 ![Weenson Small Bathroom Vanity Tray for Countertop Makeup Perfume Jewelry Decor Candle Keys Small Black Kitchen Tray for Soap Dispenser Spice Bamboo Toilet Tray 7.9 L x 4 W x 0.79 H](https://m.media-amazon.com/images/I/41BMSqZ38hL.jpg) [**Weenson Small Bathroom Vanity Tray for Countertop Makeup Perfume Jewelry Decor Candle Keys Small Black Kitchen Tray for Soap Dispenser Spice Bamboo Toilet Tray 7.9 L x 4 W x 0.79 H**](https://www.amazon.com/dp/B0CW1Q2MW6) Weenson$9.454.8★9154%▲rising 5 ![Round Decorative Tray for Coffee Dining Table Countertop Small Wooden Serving Trays Farmhouse Kitchen Home Living Room Decor and Bathroom Accessories Tray Black Rustic Wood Candle Centerpiece Trays](https://m.media-amazon.com/images/I/41bPZ9PtY4L.jpg) [**Round Decorative Tray for Coffee Dining Table Countertop Small Wooden Serving Trays Farmhouse Kitchen Home Living Room Decor and Bathroom Accessories Tray Black Rustic Wood Candle Centerpiece Trays**](https://www.amazon.com/dp/B0CYT1MZ2X) Ayiaren$12.284.6★7824%▼falling 6 ![ZHWS Bathroom Tray Countertop for Toiletries Black Vanity Tray for Makeup Perfume Decor Candle Bamboo Kitchen Tray for Soap Dispenser Salt Pepper Brush Holder 11.3 L x 4.4 W x 1.1 H](https://m.media-amazon.com/images/I/31RfP0YHFLL.jpg) [**ZHWS Bathroom Tray Countertop for Toiletries Black Vanity Tray for Makeup Perfume Decor Candle Bamboo Kitchen Tray for Soap Dispenser Salt Pepper Brush Holder 11.3 L x 4.4 W x 1.1 H**](https://www.amazon.com/dp/B09Q5L4V8J) ZHWS$12.554.8★1,1474%▲rising 7 ![Small Silicone Bathroom Vanity Tray Rectangle Soap and Sponge Holder Kitchen Sink Organizer for Scrubber Lotion Bottles Perfume Jewelry Candle Key Trinket Ring Black](https://m.media-amazon.com/images/I/21I0axBK7QL.jpg) [**Small Silicone Bathroom Vanity Tray Rectangle Soap and Sponge Holder Kitchen Sink Organizer for Scrubber Lotion Bottles Perfume Jewelry Candle Key Trinket Ring Black**](https://www.amazon.com/dp/B0BP7RN4VH) Heagoale$7.594.6★1,3194%▼falling 8 ![Bathroom Vanity Tray for Countertop - Bamboo Organizer Tray for Dresser Tops Toilet Perfume Small Decorative Tray Wood Tray for Home Decoration 11.81 L x 6.1 W x 0.79 H Black](https://m.media-amazon.com/images/I/419r-kP8hCL.jpg) [**Bathroom Vanity Tray for Countertop - Bamboo Organizer Tray for Dresser Tops Toilet Perfume Small Decorative Tray Wood Tray for Home Decoration 11.81 L x 6.1 W x 0.79 H Black**](https://www.amazon.com/dp/B09N36Y1YX) Weenson$16.394.8★9153%▼falling 9 ![Yudevey Silicone Bathroom Tray - 9-Inch Round Vanity Tray Suitable for Candles Perfumes Soap Dispensers Black](https://m.media-amazon.com/images/I/41enNsr8-7L.jpg) [**Yudevey Silicone Bathroom Tray - 9-Inch Round Vanity Tray Suitable for Candles Perfumes Soap Dispensers Black**](https://www.amazon.com/dp/B0FPR9VFF3) Yudevey$7.374.5★593%▲rising 10 ![Round Bathroom Tray Silicone Kitchen Counter Decor Vanity Organizer Decorative Coffee Table Tray for Perfume Candle Soap Dish 9 Inch Black](https://m.media-amazon.com/images/I/41uiIYQMS5L.jpg) [**Round Bathroom Tray Silicone Kitchen Counter Decor Vanity Organizer Decorative Coffee Table Tray for Perfume Candle Soap Dish 9 Inch Black**](https://www.amazon.com/dp/B0FSKYXKXM) Heagoale$9.244.6★1442%▲rising 11 ![2PCS 7.87 L x 3.93 W Silicone Soap Dispenser Trays countertop Tray for Kitchen Counter Toilet Small Black Tray for Scrubber Lotion Bottles Perfume Jewelry Candle Key Trinket Ring-Black](https://m.media-amazon.com/images/I/31E8DcyFovL.jpg) [**2PCS 7.87 L x 3.93 W Silicone Soap Dispenser Trays countertop Tray for Kitchen Counter Toilet Small Black Tray for Scrubber Lotion Bottles Perfume Jewelry Candle Key Trinket Ring-Black**](https://www.amazon.com/dp/B0DP9PRPBK) BasedFloor$9.724.6★4052%—flat 12 ![Blaucasa Bathroom Vanity Tray 1 Pack 9 ABS Black Round Vanity Trays for Bathroom Counter Dresser Decor Trays for Perfume Candles Keys Kitchen Countertop Organizer Decorative Tray Soap Holder](https://m.media-amazon.com/images/I/41HcneFSy9L.jpg) [**Blaucasa Bathroom Vanity Tray 1 Pack 9 ABS Black Round Vanity Trays for Bathroom Counter Dresser Decor Trays for Perfume Candles Keys Kitchen Countertop Organizer Decorative Tray Soap Holder**](https://www.amazon.com/dp/B0G4HG878S) Blaucasa$9.504.4★592%▲rising 13 ![Black Decorative Wooden Tray for Kitchen Counter Bathroom Accessories Sink Vanity Trays Wood Riser Candle Pedestal Stand for Perfume Soap Trays Round Dining Coffee Table Small Rustic Home Decor Tray](https://m.media-amazon.com/images/I/41rZjiKItZL.jpg) [**Black Decorative Wooden Tray for Kitchen Counter Bathroom Accessories Sink Vanity Trays Wood Riser Candle Pedestal Stand for Perfume Soap Trays Round Dining Coffee Table Small Rustic Home Decor Tray**](https://www.amazon.com/dp/B0F9FJMD8D) Renawe$13.684.3★2422%▼falling 14 ![PATIKIL Wood Serving Tray 12x8 Inch Outer Base Rectangular Decorative Platter for Home Decor Kitchen Table Candle Holder Black](https://m.media-amazon.com/images/I/31njAIs2K2L.jpg) [**PATIKIL Wood Serving Tray 12x8 Inch Outer Base Rectangular Decorative Platter for Home Decor Kitchen Table Candle Holder Black**](https://www.amazon.com/dp/B0C3B986DB) PATIKIL$15.334.6★632%—flat 15 ![Aglary Rectangle Black Matte Metal Tray Suit for Candle Holder Vanity Decor Projects Bathroom Toilet Tank Tray Perfume or Jewelry Storage and Coffee Table Centerpiece](https://m.media-amazon.com/images/I/312lt1O1rPL.jpg) [**Aglary Rectangle Black Matte Metal Tray Suit for Candle Holder Vanity Decor Projects Bathroom Toilet Tank Tray Perfume or Jewelry Storage and Coffee Table Centerpiece**](https://www.amazon.com/dp/B0BR7PF84M) AGLARY$20.924.6★2252%▼falling **~~Showing 15 of 73 — show all ~~** ## **Product shelf** All 73 tracked products in this niche. Top sellersNewestTrending [![Silicone Bathroom Tray Round Vanity Tray Decorative Soap Holder Kitchen Countertop Organizer Coffee Table Decor for Candle Perfume Plant 9 Inch Black](https://m.media-amazon.com/images/I/41lfF3zUcBL.jpg)**Silicone Bathroom Tray Round Vanity Tray Decorative Soap Holder Kitchen Countertop Organizer Coffee Table Decor for Candle Perfume Plant 9 Inch Black** Heagoale**$10.74**4.5★1,167 reviews](https://www.amazon.com/dp/B0D1G1ZZBD) [![Bathroom Counter Organizer Wood Pedestal Stand Farmhouse Decorative Tray Soap Holder for Kitchen Decor 9 x 6 - Black](https://m.media-amazon.com/images/I/41+lVkx5GlL.jpg)**Bathroom Counter Organizer Wood Pedestal Stand Farmhouse Decorative Tray Soap Holder for Kitchen Decor 9 x 6 - Black** zoocatia**$9.76**4.6★1,146 reviews](https://www.amazon.com/dp/B0BQF2CW5T) [![Fibogollo Bamboo Serving Tray with Metal Handles 15x10in Ottoman Decorative Trays Platter for Coffee Table Living Room Bar Party Medium(Black)](https://m.media-amazon.com/images/I/31WflKQyfaL.jpg)**Fibogollo Bamboo Serving Tray with Metal Handles 15x10in Ottoman Decorative Trays Platter for Coffee Table Living Room Bar Party Medium(Black)** Fibogollo**$17.49**4.7★258 reviews](https://www.amazon.com/dp/B0F6Y7ZXKL) [![Weenson Small Bathroom Vanity Tray for Countertop Makeup Perfume Jewelry Decor Candle Keys Small Black Kitchen Tray for Soap Dispenser Spice Bamboo Toilet Tray 7.9 L x 4 W x 0.79 H](https://m.media-amazon.com/images/I/41BMSqZ38hL.jpg)**Weenson Small Bathroom Vanity Tray for Countertop Makeup Perfume Jewelry Decor Candle Keys Small Black Kitchen Tray for Soap Dispenser Spice Bamboo Toilet Tray 7.9 L x 4 W x 0.79 H** Weenson**$9.45**4.8★915 reviews](https://www.amazon.com/dp/B0CW1Q2MW6) [![Round Decorative Tray for Coffee Dining Table Countertop Small Wooden Serving Trays Farmhouse Kitchen Home Living Room Decor and Bathroom Accessories Tray Black Rustic Wood Candle Centerpiece Trays](https://m.media-amazon.com/images/I/41bPZ9PtY4L.jpg)**Round Decorative Tray for Coffee Dining Table Countertop Small Wooden Serving Trays Farmhouse Kitchen Home Living Room Decor and Bathroom Accessories Tray Black Rustic Wood Candle Centerpiece Trays** Ayiaren**$12.28**4.6★782 reviews](https://www.amazon.com/dp/B0CYT1MZ2X) [![ZHWS Bathroom Tray Countertop for Toiletries Black Vanity Tray for Makeup Perfume Decor Candle Bamboo Kitchen Tray for Soap Dispenser Salt Pepper Brush Holder 11.3 L x 4.4 W x 1.1 H](https://m.media-amazon.com/images/I/31RfP0YHFLL.jpg)**ZHWS Bathroom Tray Countertop for Toiletries Black Vanity Tray for Makeup Perfume Decor Candle Bamboo Kitchen Tray for Soap Dispenser Salt Pepper Brush Holder 11.3 L x 4.4 W x 1.1 H** ZHWS**$12.55**4.8★1,147 reviews](https://www.amazon.com/dp/B09Q5L4V8J) [![Small Silicone Bathroom Vanity Tray Rectangle Soap and Sponge Holder Kitchen Sink Organizer for Scrubber Lotion Bottles Perfume Jewelry Candle Key Trinket Ring Black](https://m.media-amazon.com/images/I/21I0axBK7QL.jpg)**Small Silicone Bathroom Vanity Tray Rectangle Soap and Sponge Holder Kitchen Sink Organizer for Scrubber Lotion Bottles Perfume Jewelry Candle Key Trinket Ring Black** Heagoale**$7.59**4.6★1,319 reviews](https://www.amazon.com/dp/B0BP7RN4VH) [![Bathroom Vanity Tray for Countertop - Bamboo Organizer Tray for Dresser Tops Toilet Perfume Small Decorative Tray Wood Tray for Home Decoration 11.81 L x 6.1 W x 0.79 H Black](https://m.media-amazon.com/images/I/419r-kP8hCL.jpg)**Bathroom Vanity Tray for Countertop - Bamboo Organizer Tray for Dresser Tops Toilet Perfume Small Decorative Tray Wood Tray for Home Decoration 11.81 L x 6.1 W x 0.79 H Black** Weenson**$16.39**4.8★915 reviews](https://www.amazon.com/dp/B09N36Y1YX) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**16% *“Great quality, excellent for perfume”* **Size-Overall**15% *“Great size”* **Design-Overall**9% *“The design is elegant”* **Advertised Vs Actual Product**8% *“As advertised”* **Value For Money**6% *“Good Value”* **Strength**5% *“The tray is heavy-duty”* **Ease Of Cleaning**4% *“The smooth surface wipes clean quickly”* **Ease Of Use**3% *“Very convenient to use”* **Color**3% *“It's Black-Black And I Like That”* **Durability**3% *“Sturdy and durable”* ### **What buyers complain about ** **Size-Overall**36% *“Also very small”* **Quality-Overall**11% *“very cheap quality”* **Strength**4% *“Flimsy,”* **Advertised Vs Actual Product**4% *“Not as described”* **Value For Money**4% *“overall I think there are better value options available at this price point”* **Material Quality**3% *“Cheap Material”* **Weight Heavy**2% *“Base too bulky”* **Thickness**2% *“Trays are shallow”* **Durability**1% *“like they could break easily”* **Handle Quality**1% *“But one of the handles fell apart”* #### **Top return reasons**- Size-Overall67% - Material Quality5% - Advertised Vs Actual Product4% - Quality-Overall4% - Color3% - Value For Money2% - Wood Quality2% - Defective Material/Parts2% - Functionality-Overall1% - Strength1%