---
title: "black towels — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/black-towels"
last_updated: "2026-07-13T20:02:56.959Z"
locale: en
meta:
  description: "black towels shows a sweet-spot price point ($23.91 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "black towels shows a sweet-spot price point ($23.91 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "black towels — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
---

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# **black towels**

**Worth a look**

Shows a sweet-spot price point ($23.91 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 85Growth 24Conversion 65Competition 59Returns 78Price range 81Avg price 95Brand share 47Review moat 19Quality gap 76

**Avg price**

**Incredible****$23.91**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.4M**

$1.4M/yr · 1.0M searches

**Price range**

**Great****$9.91–$38.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-1.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****14,569.23**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **—flat

**Sellers**

**17**

**Top-5 brand share**

**77%**

**Open market**

**17%**

- Tens Towels21% - HOMEXCEL19% - GLAMBURG17% - Utopia Towels10% - Amazon Basics10% - American Soft Linen6% - Open — no brand owns it (8 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$57K8%$114K12%$171K16%$228K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![GLAMBURG 100% Cotton 2 Pack Oversized Bath Towel Set 28x55 Inches Ultra Soft Highly Absorbant Compact Quickdry & Lightweight Large Bath Towels Ideal for Gym Travel Camp Pool - Black](https://m.media-amazon.com/images/I/41BZhDrdJhL.jpg)**GLAMBURG 100% Cotton 2 Pack Oversized Bath Towel Set 28x55 Inches Ultra Soft Highly Absorbant Compact Quickdry & Lightweight Large Bath Towels Ideal for Gym Travel Camp Pool - Black**GLAMBURG**$13.51**4.1★9,542 rev](https://www.amazon.com/dp/B0BB29GC7W) [2![Tens Towels Pack of 4 Extra Large Bath Towels 30 x 60 Inches 100% Cotton Larger & Lighter Weight Quicker to Dry Super Soft and Absorbent Perfect for Bathroom Black](https://m.media-amazon.com/images/I/41e6g33vJaL.jpg)**Tens Towels Pack of 4 Extra Large Bath Towels 30 x 60 Inches 100% Cotton Larger & Lighter Weight Quicker to Dry Super Soft and Absorbent Perfect for Bathroom Black**Tens Towels**$38.06**4.3★24,049 rev](https://www.amazon.com/dp/B0B8SJBGX7) [3![Amazon Basics 6-Piece Highly Absorbent Fade-Resistant Towel Set 100% Cotton Towels for Bathroom Soft 2 Bath Towels 2 Hand Towels 2 Washcloths Black](https://m.media-amazon.com/images/I/41+18ymBqpL.jpg)**Amazon Basics 6-Piece Highly Absorbent Fade-Resistant Towel Set 100% Cotton Towels for Bathroom Soft 2 Bath Towels 2 Hand Towels 2 Washcloths Black**Amazon Basics**$18.88**4.4★26,849 rev](https://www.amazon.com/dp/B00Q7JF38W) [4![American Soft Linen Luxury 6 Piece Towel Set 2 Bath Towels 2 Hand Towel 2 Washcloths 600 GSM 100% Cotton Turkish Towels for Bathroom Black Towel Sets](https://m.media-amazon.com/images/I/41GxheKY-+L.jpg)**American Soft Linen Luxury 6 Piece Towel Set 2 Bath Towels 2 Hand Towel 2 Washcloths 600 GSM 100% Cotton Turkish Towels for Bathroom Black Towel Sets**American Soft Linen**$38.70**4.4★35,730 rev](https://www.amazon.com/dp/B07Z6J5DB1) [5![HOMEXCEL 8 Piece Bath Towel Set Microfiber Bathroom Towel - 2 Bath Towels 2 Hand Towels and 4 Wash Cloths Super Soft Highly Absorbent Towels for Bathroom Gym Hotel and Spa (Black)](https://m.media-amazon.com/images/I/41Rl5Y5qY7L.jpg)**HOMEXCEL 8 Piece Bath Towel Set Microfiber Bathroom Towel - 2 Bath Towels 2 Hand Towels and 4 Wash Cloths Super Soft Highly Absorbent Towels for Bathroom Gym Hotel and Spa (Black)**HOMEXCEL**$17.53**4.2★3,206 rev](https://www.amazon.com/dp/B0D7MPMNCR)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![REDKISS 8 Piece Cotton Towel Sets for Bathroom - 2 Oversized Bath Sheets (35x70 in) 2 Hand 4 Washcloth Super Soft Quick Dry Highly Absorbent Balck Bath Towel Set for Home Gym Dorm Spa](https://m.media-amazon.com/images/I/41+8S5fZJ2L.jpg)**REDKISS 8 Piece Cotton Towel Sets for Bathroom - 2 Oversized Bath Sheets (35x70 in) 2 Hand 4 Washcloth Super Soft Quick Dry Highly Absorbent Balck Bath Towel Set for Home Gym Dorm Spa**REDKISS**$30.91**120 rev10mo ago](https://www.amazon.com/dp/B0FND7HQHP) [![Premium Staple Cotton Bathroom Towel Set - Black 600 GSM 6-Piece Luxury Bath Towel Set 1 Stripe - 2 Bath Towels 2 Hand Towels & 2 Washclothes Set - High Absorbent & Quick Dry for Gym Spa Hotel](https://m.media-amazon.com/images/I/51fUAVz7Y+L.jpg)**Premium Staple Cotton Bathroom Towel Set - Black 600 GSM 6-Piece Luxury Bath Towel Set 1 Stripe - 2 Bath Towels 2 Hand Towels & 2 Washclothes Set - High Absorbent & Quick Dry for Gym Spa Hotel**One Thousand Reasons**$27.94**514 rev1y ago](https://www.amazon.com/dp/B0F4KJM4M9) [![REDKISS 6-Piece Bath Towel Set - 2 Washcloths 2 Hand Towels 2 Bath Towels | Ultra-Fiber Coral Fleece Super Absorbent No Lint & No Fading | Perfect for Bathroom Spa Gym | Family & Adults-Black](https://m.media-amazon.com/images/I/41iXVmmplAL.jpg)**REDKISS 6-Piece Bath Towel Set - 2 Washcloths 2 Hand Towels 2 Bath Towels | Ultra-Fiber Coral Fleece Super Absorbent No Lint & No Fading | Perfect for Bathroom Spa Gym | Family & Adults-Black**REDKISS**$21.08**671 rev1y ago](https://www.amazon.com/dp/B0DZ5Y2GKH) [![HOMEXCEL Professional Large Microfiber Car Drying Towels 2 Pack Lint Free Scratch Free Highly Absorbent Drying Towel for Cars SUVs RVs Trucks and Boats 31 x 24 Black](https://m.media-amazon.com/images/I/41fxQ2lpSdL.jpg)**HOMEXCEL Professional Large Microfiber Car Drying Towels 2 Pack Lint Free Scratch Free Highly Absorbent Drying Towel for Cars SUVs RVs Trucks and Boats 31 x 24 Black**HOMEXCEL**$9.91**3,085 rev1y ago](https://www.amazon.com/dp/B0DZ5RS7JG) [![HOMEXCEL Professional Large Microfiber Car Drying Towels 4 Pack Lint Free Scratch Free Highly Absorbent Drying Towel for Cars SUVs RVs Trucks and Boats 31 x 24  Black](https://m.media-amazon.com/images/I/51ojt209BpL.jpg)**HOMEXCEL Professional Large Microfiber Car Drying Towels 4 Pack Lint Free Scratch Free Highly Absorbent Drying Towel for Cars SUVs RVs Trucks and Boats 31 x 24 Black**HOMEXCEL**$16.04**3,085 rev1y ago](https://www.amazon.com/dp/B0DZ676Z6L)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![REDKISS 8 Piece Cotton Towel Sets for Bathroom - 2 Oversized Bath Sheets (35x70 in) 2 Hand 4 Washcloth Super Soft Quick Dry Highly Absorbent Balck Bath Towel Set for Home Gym Dorm Spa](https://m.media-amazon.com/images/I/41+8S5fZJ2L.jpg)**REDKISS 8 Piece Cotton Towel Sets for Bathroom - 2 Oversized Bath Sheets (35x70 in) 2 Hand 4 Washcloth Super Soft Quick Dry Highly Absorbent Balck Bath Towel Set for Home Gym Dorm Spa**REDKISS**$30.91**4.2★**▲ 258%**](https://www.amazon.com/dp/B0FND7HQHP) [![GLAMBURG Ultra Soft 8 Piece Towel Set - 100% Pure Ring Spun Cotton Contains 2 Oversized Bath Towels 27x54 2 Hand Towels 16x28 4 Wash Cloths 13x13 - Ideal for Everyday use Hotel & Spa - Light Grey](https://m.media-amazon.com/images/I/417U8u4KaQL.jpg)**GLAMBURG Ultra Soft 8 Piece Towel Set - 100% Pure Ring Spun Cotton Contains 2 Oversized Bath Towels 27x54 2 Hand Towels 16x28 4 Wash Cloths 13x13 - Ideal for Everyday use Hotel & Spa - Light Grey**GLAMBURG**$21.68**4.0★**▲ 210%**](https://www.amazon.com/dp/B07TY1NKV3) [![Cotton Paradise 100% Cotton Turkish Towel Set Soft Absorbent Quick Dry 4 Piece Washcloth Set Coal Black](https://m.media-amazon.com/images/I/41QRyv1KmSL.jpg)**Cotton Paradise 100% Cotton Turkish Towel Set Soft Absorbent Quick Dry 4 Piece Washcloth Set Coal Black**Cotton Paradise**$11.09**4.6★**▲ 189%**](https://www.amazon.com/dp/B07QHHRVLH) [![GOLD TEXTILES Premium Hand Towels for Bathroom -100% Ring Spun Cotton (Black 4 Pack 16x30 Inches) Luxury Soft Absorbent & Quick Dry Bathroom Hand Towel Perfect for Hotel Salon Gym & Spa](https://m.media-amazon.com/images/I/41uxBC3aJML.jpg)**GOLD TEXTILES Premium Hand Towels for Bathroom -100% Ring Spun Cotton (Black 4 Pack 16x30 Inches) Luxury Soft Absorbent & Quick Dry Bathroom Hand Towel Perfect for Hotel Salon Gym & Spa**GOLD TEXTILES**$17.74**4.4★**▲ 169%**](https://www.amazon.com/dp/B01MUZJ7JL) [![Premium Staple Cotton Bathroom Towel Set - Black 600 GSM 6-Piece Luxury Bath Towel Set 1 Stripe - 2 Bath Towels 2 Hand Towels & 2 Washclothes Set - High Absorbent & Quick Dry for Gym Spa Hotel](https://m.media-amazon.com/images/I/51fUAVz7Y+L.jpg)**Premium Staple Cotton Bathroom Towel Set - Black 600 GSM 6-Piece Luxury Bath Towel Set 1 Stripe - 2 Bath Towels 2 Hand Towels & 2 Washclothes Set - High Absorbent & Quick Dry for Gym Spa Hotel**One Thousand Reasons**$27.94**4.5★**▲ 168%**](https://www.amazon.com/dp/B0F4KJM4M9)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.

25K15KPrime Day '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Soft Feel**26%

*“So soft”*

**Quality-Overall**13%

*“Great quality, good size and soft”*

**Value For Money**8%

*“Good for the price”*

**Absorbency**7%

*“seem to absorb water good”*

**Size-Overall**6%

*“These look big and impressive”*

**Thickness**5%

*“They are thick enough to dry the body well”*

**Color**3%

*“The black color has not faded at all”*

**Comfort-Overall**2%

*“So comfortable”*

**Advertised Vs Actual Product**2%

*“Better than I expected”*

**Quick Drying**2%

*“dry you faster”*

### **What buyers complain about **

**Thickness**16%

*“Not as thick as I would have hoped”*

**Quality-Overall**13%

*“Towels are cheap quality”*

**Pilling/Linting**6%

*“FULL OF LINT”*

**Absorbency**6%

*“Not very absorbent”*

**Washability**5%

*“Washing did not help”*

**Value For Money**5%

*“Cheap”*

**Thin**4%

*“Super thin”*

**Advertised Vs Actual Product**4%

*“Not as described”*

**Material Quality**4%

*“Cheap material”*

**Size-Overall**4%

*“Small”*

### **Top return reasons **

**Thin**19%

**Size-Overall**16%

**Quality-Overall**14%

**Material Quality**13%

**Color**7%

**Advertised Vs Actual Product**5%

**Thickness**5%

**Absorbency**3%

**Wet Cleaning**3%

**Soft Feel**2%