---
title: "black and white towels — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/black-and-white-towels"
last_updated: "2026-07-13T22:31:03.976Z"
locale: en
meta:
  description: "black and white towels shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "black and white towels shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "black and white towels — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **black and white towels**

**Worth a look**

Shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 31Growth 22Conversion 10Competition 96Returns 53Price range 85Avg price 95Brand share 95Review moat 44Quality gap 75

**Competition**

**Incredible****16%**

top-5 click share — an open shelf

**Brand share**

**Great****40%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$29.06**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.81–$59.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.9%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****2,143.14**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$143K**

$143K/yr · 637K searches

**Growth**

**Bad****-6.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

**Brands**

**74 **▼falling

**Sellers**

**71**

**Top-5 brand share**

**40%**

**Open market**

**57%**

- Modern Threads14% - Jacquotha14% - Lavish Home5% - Oliven4% - Madison Park4% - MAGGEA3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$6K6%$9K8%$11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 160 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Jacquotha 8 Piece Black and Ivory Towel Set Super Soft & Absorbent Cotton Striped Towels for Bathroom Decor 2 Bath 2 Hand 4 Washcloths](https://m.media-amazon.com/images/I/51FHUyStwUL.jpg)**Jacquotha 8 Piece Black and Ivory Towel Set Super Soft & Absorbent Cotton Striped Towels for Bathroom Decor 2 Bath 2 Hand 4 Washcloths**Jacquotha**$53.26**4.6★53 rev](https://www.amazon.com/dp/B0G6K3VMSC) [2![Lavish Home 6 Piece Bathroom Towels Set - 525GSM 100% Cotton Bathroom Essentials - 2 Bath Sheets 2 Hand Towels and 2 Wash Cloths for Bath Shower Gym Spa and Dorm Room (Black)](https://m.media-amazon.com/images/I/51f2zUCAyvL.jpg)**Lavish Home 6 Piece Bathroom Towels Set - 525GSM 100% Cotton Bathroom Essentials - 2 Bath Sheets 2 Hand Towels and 2 Wash Cloths for Bath Shower Gym Spa and Dorm Room (Black)**Lavish Home**$36.39**4.1★1,591 rev](https://www.amazon.com/dp/B01GIO6J38) [3![Jacquotha Black and White Striped Hand Towels for Bathroom Vintage Kitchen Decor Guest Use Adults & Kids Natural Cotton 14 x 29](https://m.media-amazon.com/images/I/510FL7ZabCL.jpg)**Jacquotha Black and White Striped Hand Towels for Bathroom Vintage Kitchen Decor Guest Use Adults & Kids Natural Cotton 14 x 29**Jacquotha**$14.03**4.6★426 rev](https://www.amazon.com/dp/B0F2SGPR4X) [4![8 Piece Bathroom Towel Set Black White|2 Oversized Large Bath Towels Sheet 2 Hand Towels 4 Washcloths| 600GSM Soft Towel Set for Bathroom Hotel Highly Absorbent Quick Dry Bath Towel Collections](https://m.media-amazon.com/images/I/51bSZVVUopL.jpg)**8 Piece Bathroom Towel Set Black White|2 Oversized Large Bath Towels Sheet 2 Hand Towels 4 Washcloths| 600GSM Soft Towel Set for Bathroom Hotel Highly Absorbent Quick Dry Bath Towel Collections**MAGGEA**$39.30**4.2★1,204 rev](https://www.amazon.com/dp/B0BWXW3MKQ) [5![Modern Threads 6 Piece Bath Towel Set Bathroom Set with 2 Bath Towels 2 Hand Towels and 2 Wash Cloths 100% Cotton Super Absorbent & Extra Soft Reversible Floral Trail (Navy)](https://m.media-amazon.com/images/I/51g6inrlnXL.jpg)**Modern Threads 6 Piece Bath Towel Set Bathroom Set with 2 Bath Towels 2 Hand Towels and 2 Wash Cloths 100% Cotton Super Absorbent & Extra Soft Reversible Floral Trail (Navy)**Modern Threads**$27.86**4.5★3,219 rev](https://www.amazon.com/dp/B093CJRVX8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![18 Pcs Black White Stripe Bath Towel Set with Hanging Loop-6 Bath Towels 6 Hand Towels 6 Washcloths Soft Family Towels Set Bathroom Towel Highly Absorbent Quick Dry Shower Towel for Beach Spa Gym](https://m.media-amazon.com/images/I/41p2KSQFVDL.jpg)**18 Pcs Black White Stripe Bath Towel Set with Hanging Loop-6 Bath Towels 6 Hand Towels 6 Washcloths Soft Family Towels Set Bathroom Towel Highly Absorbent Quick Dry Shower Towel for Beach Spa Gym**Oliven**$44.86**26 rev1mo ago](https://www.amazon.com/dp/B0F48B621R) [![ecolook Black and White Boho Bath Towels 2 Pack 27.5x55](https://m.media-amazon.com/images/I/51+1D6HTobL.jpg)**ecolook Black and White Boho Bath Towels 2 Pack 27.5x55**ecolook**$35.62**30 rev3mo ago](https://www.amazon.com/dp/B0GV3195QZ) [![Madison Park Floral Decorative Towel Set of 6 Zero Twist Cotton Bath Towel Set with Botanical Leaf Pattern Soft Absorbent Quick Dry Bathroom Towels Bath Hand Washcloth Set Sage Green](https://m.media-amazon.com/images/I/41Cc7JLqGxL.jpg)**Madison Park Floral Decorative Towel Set of 6 Zero Twist Cotton Bath Towel Set with Botanical Leaf Pattern Soft Absorbent Quick Dry Bathroom Towels Bath Hand Washcloth Set Sage Green**Madison Park**$59.02**49 rev3mo ago](https://www.amazon.com/dp/B0GTX9GSHB) [![Madison Park Floral Decorative Towel Set of 6 Zero Twist Cotton Bath Towel Set with Botanical Leaf Pattern Soft Absorbent Quick Dry Bathroom Towels Bath Hand Washcloth Set Taupe](https://m.media-amazon.com/images/I/41S6okRz0SL.jpg)**Madison Park Floral Decorative Towel Set of 6 Zero Twist Cotton Bath Towel Set with Botanical Leaf Pattern Soft Absorbent Quick Dry Bathroom Towels Bath Hand Washcloth Set Taupe**Madison Park**$55.64**49 rev3mo ago](https://www.amazon.com/dp/B0GTXF6Q24) [![Jacquotha Black Hand Towels Set of 2 Cotton Quick Dry Bathroom Face Towels Modern & Aesthetic Striped 14 x 29](https://m.media-amazon.com/images/I/51Yp9reoBIL.jpg)**Jacquotha Black Hand Towels Set of 2 Cotton Quick Dry Bathroom Face Towels Modern & Aesthetic Striped 14 x 29**Jacquotha**$15.70**5 rev3mo ago](https://www.amazon.com/dp/B0GTT898MM)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![MICROFI New Microfiber Waffle Bath Towels 2 Pieces Soft Absorbent Fast Drying Lint Free 430 GSM (White Striped)](https://m.media-amazon.com/images/I/41PXO-RRUnL.jpg)**MICROFI New Microfiber Waffle Bath Towels 2 Pieces Soft Absorbent Fast Drying Lint Free 430 GSM (White Striped)**MICROFI**$21.04**4.5★**▲ 340%**](https://www.amazon.com/dp/B0GGMX5S2Q) [![VOOVA & MOVAS Quick Dry Soft Absorbent Black Striped Towel Set (Set of 3) - 100% Cotton Luxury Bathroom Towels (1 Hand Towel 16x27 1 Washcloth 13x13 1 Bath Towel 28x52 with Hanging Loop)](https://m.media-amazon.com/images/I/51CTb4-jlLL.jpg)**VOOVA & MOVAS Quick Dry Soft Absorbent Black Striped Towel Set (Set of 3) - 100% Cotton Luxury Bathroom Towels (1 Hand Towel 16x27 1 Washcloth 13x13 1 Bath Towel 28x52 with Hanging Loop)**VOOVA & MOVAS**$43.66**4.7★**▲ 333%**](https://www.amazon.com/dp/B0GQS27GRY) [![POLYTE 430 GSM Microfiber Quick Dry Lint Free Oversize Bath Towel Set 6 Piece (Waffle Weave)](https://m.media-amazon.com/images/I/51et6vZrY6L.jpg)**POLYTE 430 GSM Microfiber Quick Dry Lint Free Oversize Bath Towel Set 6 Piece (Waffle Weave)**POLYTE**$37.05**4.4★**▲ 333%**](https://www.amazon.com/dp/B0GPSH5K4Y) [![ecolook Black and White Boho Bath Towels 2 Pack 27.5x55](https://m.media-amazon.com/images/I/51+1D6HTobL.jpg)**ecolook Black and White Boho Bath Towels 2 Pack 27.5x55**ecolook**$35.62**4.4★**▲ 333%**](https://www.amazon.com/dp/B0GV3195QZ) [![Hillsuren 16 Pcs Black and White Striped Towel Set Include 4 Bath Towels 4 Hand Towels and 8 Washcloths Soft Absorbent Quick Dry Striped Sheets with Hanging Hooks for Bathroom Kitchen Gym Hotel Spa](https://m.media-amazon.com/images/I/5170jU8T7CL.jpg)**Hillsuren 16 Pcs Black and White Striped Towel Set Include 4 Bath Towels 4 Hand Towels and 8 Washcloths Soft Absorbent Quick Dry Striped Sheets with Hanging Hooks for Bathroom Kitchen Gym Hotel Spa**Hillsuren**$38.36**5.0★**▲ 327%**](https://www.amazon.com/dp/B0GSVY4VCQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.

18K13KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“Very good quality set”*

**Soft Feel**16%

*“Material is very soft”*

**Color**11%

*“Color is accurate”*

**Absorbency**7%

*“Good Water absorbent”*

**Value For Money**6%

*“Low Price”*

**Thickness**4%

*“The towers are thick”*

**Design-Overall**4%

*“Beautiful design”*

**Size-Overall**4%

*“They are a generous size, too”*

**Washability**3%

*“Excellent quality have washed numerous times”*

**Advertised Vs Actual Product**3%

*“As advertised”*

### **What buyers complain about **

**Thickness**16%

*“These are not as thick as I thought they would be returned”*

**Quality-Overall**15%

*“Cheap quality”*

**Color**6%

*“they are way darker”*

**Size-Overall**6%

*“Its way too narrow”*

**Washability**4%

*“Ripped on initial wash”*

**Absorbency**4%

*“Not very absorbent”*

**Material Quality**4%

*“Cheap material”*

**Pilling/Linting**4%

*“Full of lint”*

**Value For Money**3%

*“They were not cheap”*

**Advertised Vs Actual Product**3%

*“Not as described”*

### **Top return reasons **

**Color**28%

**Thin**13%

**Material Quality**12%

**Quality-Overall**11%

**Size-Overall**8%

**Advertised Vs Actual Product**5%

**Thickness**3%

**Display Colors**3%

**Value For Money**2%

**Soft Feel**2%