--- title: "beach rug — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/beach-rug" last_updated: "2026-07-09T21:45:16.339Z" locale: en meta: description: "beach rug shows a fragmented shelf (top 5 take 25% of clicks), but a small market ($180K/yr) keeps it on the watch list." "og:description": "beach rug shows a fragmented shelf (top 5 take 25% of clicks), but a small market ($180K/yr) keeps it on the watch list." "og:title": "beach rug — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen" --- Back to Flapen home # **beach rug** **Worth a look****60/100 ** beach rug shows a fragmented shelf (top 5 take 25% of clicks), but a small market ($180K/yr) keeps it on the watch list. **Market/yr** **$180K** **Growth (1y)** **+316.3%** **Products** **84** **Brands** **63** was 56 a year ago **Sellers** **79** **Price range** **$9.47–$73.02** **Returns** **3.5%** **Rating** **4.3★** **Worth a look** Scored 60/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **9** ×0.30 Growth **86** ×0.30 Competition **90** ×0.20 Quality gap **60** ×0.10 Returns **72** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +316.3% year over year. 31K16KPrime Day '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jun, Jul · busiest ÷ quietest = 4.5× ## **Competition** - LUMI10% - Weaverlane5% - Britimes5% - ZSHIFANG4% - Cevolyn4% - Tritard4% - Other (57 brands)68% Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen. 63 brands and 79 sellers compete here. **Brands** **63 **▲rising was 56 a year ago **Sellers** **79** **Top 5 brand share** **28%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![LUMI Soft and Absorbent Beach Bathroom Rug Non-Slip Backing Ideal for Bathroom Kitchen and Entryway Decor Sea Beach Starfish Shell Bath Decor Blue 22x34](https://m.media-amazon.com/images/I/51PsqJGtTAL.jpg) [**LUMI Soft and Absorbent Beach Bathroom Rug Non-Slip Backing Ideal for Bathroom Kitchen and Entryway Decor Sea Beach Starfish Shell Bath Decor Blue 22x34**](https://www.amazon.com/dp/B0DCN2FX3C) LUMI$32.664.6★9559%▼falling 2 ![ZSHIFANG Soft Shag 3D Stereo Wave Moss Bedside Rug 2036 Cute Navy Blue Runner Rug Non Slip Washable Bathroom Rugs Bath Mats for Bedroom Bathroom Hallway Home Decor Indoor Doormat Shower Mat](https://m.media-amazon.com/images/I/51Yuv1InpaL.jpg) [**ZSHIFANG Soft Shag 3D Stereo Wave Moss Bedside Rug 2036 Cute Navy Blue Runner Rug Non Slip Washable Bathroom Rugs Bath Mats for Bedroom Bathroom Hallway Home Decor Indoor Doormat Shower Mat**](https://www.amazon.com/dp/B0CQVNB7N2) ZSHIFANG$29.654.5★2114%▼falling 3 ![Soft Marine Animal Washable Faux Wool Stain Resistant Rug Rubber Non-Slip Backing for Playroom Bathroom Living Room Bedroom Bedside Beachy Cute Coastal Nautical Nursery Rug (Blue Multi 5 x 7)](https://m.media-amazon.com/images/I/51ygbmDtnIL.jpg) [**Soft Marine Animal Washable Faux Wool Stain Resistant Rug Rubber Non-Slip Backing for Playroom Bathroom Living Room Bedroom Bedside Beachy Cute Coastal Nautical Nursery Rug (Blue Multi 5 x 7)**](https://www.amazon.com/dp/B0DLVSTLKM) Weaverlane$61.734.5★1834%▲rising 4 ![HRILO Microfiber Bathroom Rugs Absorbent Soft Shaggy Carpet Floor Mats for Shower Tub Sink Toilet Non-Slip Plush Carpet Floor Mats for Living Room Bedroom Kitchen Green24 X 16 Inches](https://m.media-amazon.com/images/I/51+wFmqdHIL.jpg) [**HRILO Microfiber Bathroom Rugs Absorbent Soft Shaggy Carpet Floor Mats for Shower Tub Sink Toilet Non-Slip Plush Carpet Floor Mats for Living Room Bedroom Kitchen Green24 X 16 Inches**](https://www.amazon.com/dp/B0CXX73D6T) HRILO$14.624.6★6444%▼falling 5 ![QJHOMO Coastal Bathroom Rugs Beach Ocean Wave Bath Mat Nautical Rug Cute Colorful Bath Rug 3D Starfish Shell Beachy Theme Bathroom Decor Soft Microfiber Carpet Non Slip Washable Bathmat(18x26 inch)](https://m.media-amazon.com/images/I/519-wdQ-XTL.jpg) [**QJHOMO Coastal Bathroom Rugs Beach Ocean Wave Bath Mat Nautical Rug Cute Colorful Bath Rug 3D Starfish Shell Beachy Theme Bathroom Decor Soft Microfiber Carpet Non Slip Washable Bathmat(18x26 inch)**](https://www.amazon.com/dp/B0G4PJJD2B) QJHOMO$18.574.8★1423%▲rising 6 ![Coastal Beach Bath Mats for Bathroom Decor Seashells Starfish Absorbent Bath Rug Non-Slip Floor Rug Carpets for Kitchen Bathroom Laundry Bedroom Living Room](https://m.media-amazon.com/images/I/513R23tyztL.jpg) [**Coastal Beach Bath Mats for Bathroom Decor Seashells Starfish Absorbent Bath Rug Non-Slip Floor Rug Carpets for Kitchen Bathroom Laundry Bedroom Living Room**](https://www.amazon.com/dp/B0C6994GYG) Poream$12.793.6★3553%▼falling 7 ![Cevolyn Blue Beach Bathroom Rugs Microfiber Nautical Cute Coastal Bath Mats for Bathroom Floor Non Slip Quick Dry Absorbent Bath Rugs with Starfish Seashell Machine Washable 20x32](https://m.media-amazon.com/images/I/51SxNetsIcL.jpg) [**Cevolyn Blue Beach Bathroom Rugs Microfiber Nautical Cute Coastal Bath Mats for Bathroom Floor Non Slip Quick Dry Absorbent Bath Rugs with Starfish Seashell Machine Washable 20x32**](https://www.amazon.com/dp/B0G5191W52) Cevolyn$23.814.6★803%▲rising 8 ![Britimes Bath Mat for Bathroom Beach Starfish Sea Shell Washable Cover Floor Rug Carpets Floor Mat Bathroom Decorations 16x24 Inches for Kitchen Bedroom Indoor](https://m.media-amazon.com/images/I/41pM3nHn3GL.jpg) [**Britimes Bath Mat for Bathroom Beach Starfish Sea Shell Washable Cover Floor Rug Carpets Floor Mat Bathroom Decorations 16x24 Inches for Kitchen Bedroom Indoor**](https://www.amazon.com/dp/B08BL24C2D) Britimes$10.204.1★5,5612%▼falling 9 ![DweIke Luxury Fluffy Kids Rugs for Living Room Bedroom 4x6 Feet Shaggy Gradient Navy Blue Area Rug for Girls Boys Upgrade Plush Non-Slip and Washable Colorful Fuzzy Carpet for Dorm Nursery Decor](https://m.media-amazon.com/images/I/51Hl2qnxJ4L.jpg) [**DweIke Luxury Fluffy Kids Rugs for Living Room Bedroom 4x6 Feet Shaggy Gradient Navy Blue Area Rug for Girls Boys Upgrade Plush Non-Slip and Washable Colorful Fuzzy Carpet for Dorm Nursery Decor**](https://www.amazon.com/dp/B0D1C6PY6B) DweIke$29.854.4★9722%—flat 10 ![Madison Park Bayside 100% Cotton Tufted Non-Slip Absorbent Ultra Soft Seashells Beach Style Bath Mat Bathroom Rugs 21X34 Inches Blue 1 Piece](https://m.media-amazon.com/images/I/41pdR8bTWkL.jpg) [**Madison Park Bayside 100% Cotton Tufted Non-Slip Absorbent Ultra Soft Seashells Beach Style Bath Mat Bathroom Rugs 21X34 Inches Blue 1 Piece**](https://www.amazon.com/dp/B07BF8K2ZS) Madison Park$20.714.6★7342%▲rising 11 ![Tritard Coastal Area Rugs Nautical Beach Themed Non-Slip Machine Washable Rugs Modern Floor Carpet for Living Room Bedroom 4x6 Blue](https://m.media-amazon.com/images/I/61XacffcfyL.jpg) [**Tritard Coastal Area Rugs Nautical Beach Themed Non-Slip Machine Washable Rugs Modern Floor Carpet for Living Room Bedroom 4x6 Blue**](https://www.amazon.com/dp/B0C2VPDXNR) Tritard$54.924.2★1,0712%▲rising 12 ![Britimes Beach Starfish Sea Shell Ocean Bathroom Rug Mat Set of 2 Washable Cover Floor Rug Carpets Floor Bath Mat Bathroom Decorations 16x24 and 20x32 Inches](https://m.media-amazon.com/images/I/41kU-a9FRZL.jpg) [**Britimes Beach Starfish Sea Shell Ocean Bathroom Rug Mat Set of 2 Washable Cover Floor Rug Carpets Floor Bath Mat Bathroom Decorations 16x24 and 20x32 Inches**](https://www.amazon.com/dp/B09CPJGBSL) Britimes$22.763.8★1,2142%—flat 13 ![Lahome Estelle Scalloped Modern Washable Rugs 5x7 Blue Rugs for Bedroom Soft Living Room Rug Abstract Minimalist Non Slip Low Pile Throw Carpet for Dining Room Home Office (Blue 5x7)](https://m.media-amazon.com/images/I/51euJUU1mJL.jpg) [**Lahome Estelle Scalloped Modern Washable Rugs 5x7 Blue Rugs for Bedroom Soft Living Room Rug Abstract Minimalist Non Slip Low Pile Throw Carpet for Dining Room Home Office (Blue 5x7)**](https://www.amazon.com/dp/B0CYWDPG54) Lahome$57.424.3★2192%▼falling 14 ![HOMORE Ocean Rugs 5x7 Washable Rug for Kids Room Non Slip Coastal Rug for Living Room Bedroom Nautical Coral Rugs with Fish Sea Turtles Jellyfish Seahorse Beach Carpet for Nursery Dorm Dark Blue](https://m.media-amazon.com/images/I/61r9A2cfwPL.jpg) [**HOMORE Ocean Rugs 5x7 Washable Rug for Kids Room Non Slip Coastal Rug for Living Room Bedroom Nautical Coral Rugs with Fish Sea Turtles Jellyfish Seahorse Beach Carpet for Nursery Dorm Dark Blue**](https://www.amazon.com/dp/B0FL7GMJTY) HOMORE$59.284.4★512%▲rising 15 ![9CH Ocean Beach Area Rug 5x7 Blue Sea Waves Soft Area Rugs Non-Slip Coastal Carpet Mat for Living Dining Room Bedroom](https://m.media-amazon.com/images/I/51NSI+ajFxL.jpg) [**9CH Ocean Beach Area Rug 5x7 Blue Sea Waves Soft Area Rugs Non-Slip Coastal Carpet Mat for Living Dining Room Bedroom**](https://www.amazon.com/dp/B0CJFJT92V) 9CH$57.314.0★5822%▼falling **~~Showing 15 of 84 — show all ~~** ## **Product shelf** All 84 tracked products in this niche. Top sellersNewestTrending [![LUMI Soft and Absorbent Beach Bathroom Rug Non-Slip Backing Ideal for Bathroom Kitchen and Entryway Decor Sea Beach Starfish Shell Bath Decor Blue 22x34](https://m.media-amazon.com/images/I/51PsqJGtTAL.jpg)**LUMI Soft and Absorbent Beach Bathroom Rug Non-Slip Backing Ideal for Bathroom Kitchen and Entryway Decor Sea Beach Starfish Shell Bath Decor Blue 22x34** LUMI**$32.66**4.6★955 reviews](https://www.amazon.com/dp/B0DCN2FX3C) [![ZSHIFANG Soft Shag 3D Stereo Wave Moss Bedside Rug 2036 Cute Navy Blue Runner Rug Non Slip Washable Bathroom Rugs Bath Mats for Bedroom Bathroom Hallway Home Decor Indoor Doormat Shower Mat](https://m.media-amazon.com/images/I/51Yuv1InpaL.jpg)**ZSHIFANG Soft Shag 3D Stereo Wave Moss Bedside Rug 2036 Cute Navy Blue Runner Rug Non Slip Washable Bathroom Rugs Bath Mats for Bedroom Bathroom Hallway Home Decor Indoor Doormat Shower Mat** ZSHIFANG**$29.65**4.5★211 reviews](https://www.amazon.com/dp/B0CQVNB7N2) [![Soft Marine Animal Washable Faux Wool Stain Resistant Rug Rubber Non-Slip Backing for Playroom Bathroom Living Room Bedroom Bedside Beachy Cute Coastal Nautical Nursery Rug (Blue Multi 5 x 7)](https://m.media-amazon.com/images/I/51ygbmDtnIL.jpg)**Soft Marine Animal Washable Faux Wool Stain Resistant Rug Rubber Non-Slip Backing for Playroom Bathroom Living Room Bedroom Bedside Beachy Cute Coastal Nautical Nursery Rug (Blue Multi 5 x 7)** Weaverlane**$61.73**4.5★183 reviews](https://www.amazon.com/dp/B0DLVSTLKM) [![HRILO Microfiber Bathroom Rugs Absorbent Soft Shaggy Carpet Floor Mats for Shower Tub Sink Toilet Non-Slip Plush Carpet Floor Mats for Living Room Bedroom Kitchen Green24 X 16 Inches](https://m.media-amazon.com/images/I/51+wFmqdHIL.jpg)**HRILO Microfiber Bathroom Rugs Absorbent Soft Shaggy Carpet Floor Mats for Shower Tub Sink Toilet Non-Slip Plush Carpet Floor Mats for Living Room Bedroom Kitchen Green24 X 16 Inches** HRILO**$14.62**4.6★644 reviews](https://www.amazon.com/dp/B0CXX73D6T) [![QJHOMO Coastal Bathroom Rugs Beach Ocean Wave Bath Mat Nautical Rug Cute Colorful Bath Rug 3D Starfish Shell Beachy Theme Bathroom Decor Soft Microfiber Carpet Non Slip Washable Bathmat(18x26 inch)](https://m.media-amazon.com/images/I/519-wdQ-XTL.jpg)**QJHOMO Coastal Bathroom Rugs Beach Ocean Wave Bath Mat Nautical Rug Cute Colorful Bath Rug 3D Starfish Shell Beachy Theme Bathroom Decor Soft Microfiber Carpet Non Slip Washable Bathmat(18x26 inch)** QJHOMO**$18.57**4.8★142 reviews](https://www.amazon.com/dp/B0G4PJJD2B) [![Coastal Beach Bath Mats for Bathroom Decor Seashells Starfish Absorbent Bath Rug Non-Slip Floor Rug Carpets for Kitchen Bathroom Laundry Bedroom Living Room](https://m.media-amazon.com/images/I/513R23tyztL.jpg)**Coastal Beach Bath Mats for Bathroom Decor Seashells Starfish Absorbent Bath Rug Non-Slip Floor Rug Carpets for Kitchen Bathroom Laundry Bedroom Living Room** Poream**$12.79**3.6★355 reviews](https://www.amazon.com/dp/B0C6994GYG) [![Cevolyn Blue Beach Bathroom Rugs Microfiber Nautical Cute Coastal Bath Mats for Bathroom Floor Non Slip Quick Dry Absorbent Bath Rugs with Starfish Seashell Machine Washable 20x32](https://m.media-amazon.com/images/I/51SxNetsIcL.jpg)**Cevolyn Blue Beach Bathroom Rugs Microfiber Nautical Cute Coastal Bath Mats for Bathroom Floor Non Slip Quick Dry Absorbent Bath Rugs with Starfish Seashell Machine Washable 20x32** Cevolyn**$23.81**4.6★80 reviews](https://www.amazon.com/dp/B0G5191W52) [![Britimes Bath Mat for Bathroom Beach Starfish Sea Shell Washable Cover Floor Rug Carpets Floor Mat Bathroom Decorations 16x24 Inches for Kitchen Bedroom Indoor](https://m.media-amazon.com/images/I/41pM3nHn3GL.jpg)**Britimes Bath Mat for Bathroom Beach Starfish Sea Shell Washable Cover Floor Rug Carpets Floor Mat Bathroom Decorations 16x24 Inches for Kitchen Bedroom Indoor** Britimes**$10.20**4.1★5,561 reviews](https://www.amazon.com/dp/B08BL24C2D) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Soft Feel**17% *“Soft and fluffy”* **Quality-Overall**11% *“Good quality bath mat”* **Color**11% *“Beautiful Color”* **Size-Overall**9% *“Good fit”* **Value For Money**6% *“Great value”* **Advertised Vs Actual Product**5% *“Exactly what I wanted”* **Design-Overall**4% *“the pattern looks nice”* **Ease Of Cleaning**3% *“Cleans up great”* **Thickness**3% *“thicker than I expected”* **Durability**2% *“they have held up great”* ### **What buyers complain about ** **Size-Overall**14% *“It is a bit more narrow that I expected”* **Thickness**12% *“not as thick as it lets on”* **Quality-Overall**10% *“Poor quality, not washable”* **Durability**6% *“It falls apart”* **Material Quality**5% *“Cheap material”* **Color**3% *“it wasn't as dark as I wanted”* **Value For Money**3% *“I was leery because price”* **Advertised Vs Actual Product**2% *“Deceiving”* **Strength**2% *“It is so cheap and flimsy”* **Ease Of Cleaning**2% *“Hard to clean”* #### **Top return reasons**- Size-Overall36% - Color15% - Material Quality13% - Advertised Vs Actual Product8% - Thin6% - Quality-Overall6% - Thickness3% - Value For Money3% - Functionality-Overall1% - Strength1%