--- title: "bathroom rugs — Niche Verdict: Launch it (78/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/bathroom-rugs" last_updated: "2026-07-09T23:46:44.569Z" locale: en meta: description: "bathroom rugs clears our launch bar: a $15.6M/yr market growing +223.5% with returns at 2.5%." "og:description": "bathroom rugs clears our launch bar: a $15.6M/yr market growing +223.5% with returns at 2.5%." "og:title": "bathroom rugs — Niche Verdict: Launch it (78/100) | Amazon United States - Flapen" --- Back to Flapen home # **bathroom rugs** **Launch it****78/100 ** bathroom rugs clears our launch bar: a $15.6M/yr market growing +223.5% with returns at 2.5%. **Market/yr** **$15.6M** **Growth (1y)** **+223.5%** **Products** **46** **Brands** **28** was 23 a year ago **Sellers** **37** **Price range** **$7.95–$35.13** **Returns** **2.5%** **Rating** **4.4★** **Launch it** Scored 78/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **89** ×0.30 Growth **79** ×0.30 Competition **70** ×0.20 Quality gap **49** ×0.10 Returns **80** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +223.5% year over year. 1.5M751KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.3× ## **Competition** - OLANLY32% - GORILLA GRIP11% - H.VERSAILTEX6% - Yimobra6% - AMOAMI4% - Bosap4% - Other (22 brands)36% The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them. 28 brands and 37 sellers compete here. **Brands** **28 **▲rising was 23 a year ago **Sellers** **37** **Top 5 brand share** **60%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![OLANLY Bathroom Rugs 30x20 Extra Soft Absorbent Chenille Bath Rugs Rubber Backing Quick Dry Machine Washable Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories Grey](https://m.media-amazon.com/images/I/61bpC9mkywL.jpg) [**OLANLY Bathroom Rugs 30x20 Extra Soft Absorbent Chenille Bath Rugs Rubber Backing Quick Dry Machine Washable Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories Grey**](https://www.amazon.com/dp/B0CFGYFCYL) OLANLY$9.444.4★47,96213%▼falling 2 ![GORILLA GRIP Bath Rug Mat Thick Soft Absorbent Chenille Quick Dry Microfiber Mats Rubber Backing Machine Washable Shower Floor Rugs Bathroom Bathmat Home Decor Accessories 24x17 Grey](https://m.media-amazon.com/images/I/51q7vlK3FWL.jpg) [**GORILLA GRIP Bath Rug Mat Thick Soft Absorbent Chenille Quick Dry Microfiber Mats Rubber Backing Machine Washable Shower Floor Rugs Bathroom Bathmat Home Decor Accessories 24x17 Grey**](https://www.amazon.com/dp/B07FPQZG6V) GORILLA GRIP$10.234.3★83,56210%▲rising 3 ![OLANLY Bathroom Rugs Mat 30x20 Extra Soft Absorbent Microfiber Bath Rugs Rubber Backing Quick Dry Machine Washable Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories Grey](https://m.media-amazon.com/images/I/61HdzGy-ZYL.jpg) [**OLANLY Bathroom Rugs Mat 30x20 Extra Soft Absorbent Microfiber Bath Rugs Rubber Backing Quick Dry Machine Washable Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories Grey**](https://www.amazon.com/dp/B0CBP8CL71) OLANLY$9.354.4★71,6358%▼falling 4 ![H.VERSAILTEX Sage Bathroom Rugs Bath Mat Set of 2 Extra Thick Chenille Striped Pattern Shaggy Bath Rugs for Bath Room Non Skid Bath Mats for Bathroom Floor (32 x 20 Plus 24 x 17 - Inches)](https://m.media-amazon.com/images/I/51fJabLZmnL.jpg) [**H.VERSAILTEX Sage Bathroom Rugs Bath Mat Set of 2 Extra Thick Chenille Striped Pattern Shaggy Bath Rugs for Bath Room Non Skid Bath Mats for Bathroom Floor (32 x 20 Plus 24 x 17 - Inches)**](https://www.amazon.com/dp/B09Y116MJP) H.VERSAILTEX$23.904.3★75,7766%—flat 5 ![AMOAMI Upgraded Waffle Bath Mat Super Absorbent Non Slip Bath Mats for Bathroom Floor Machine Washable Bathroom Rugs with Tassels Rubber Backed Bathroom Mats Ultra Soft 17 x 24 Brown](https://m.media-amazon.com/images/I/5138FcZOlyL.jpg) [**AMOAMI Upgraded Waffle Bath Mat Super Absorbent Non Slip Bath Mats for Bathroom Floor Machine Washable Bathroom Rugs with Tassels Rubber Backed Bathroom Mats Ultra Soft 17 x 24 Brown**](https://www.amazon.com/dp/B0CMQ2CQMH) AMOAMI$8.064.0★5,2004%—flat 6 ![Bath Mat Ultra Thin Bathroom Rugs Rubber Bath Mats for Bathroom No Slip Bath Rugs Quick Dry Machine Washable Low Pile Absorbent Shower Outside Sink Home Decor Accessories.Grey 15x23(17x27Inch)](https://m.media-amazon.com/images/I/51vASFRseBL.jpg) [**Bath Mat Ultra Thin Bathroom Rugs Rubber Bath Mats for Bathroom No Slip Bath Rugs Quick Dry Machine Washable Low Pile Absorbent Shower Outside Sink Home Decor Accessories.Grey 15x23(17x27Inch)**](https://www.amazon.com/dp/B0CGDLK8JY) Bosap$9.694.4★5,3234%—flat 7 ![TYUU Waffle Bath Mat Boho Bathroom Rugs Non Slip Washable Super Absorbent Quick Dry Farmhouse Bathroom Decor 30x20 Khaki](https://m.media-amazon.com/images/I/51dC37U653L.jpg) [**TYUU Waffle Bath Mat Boho Bathroom Rugs Non Slip Washable Super Absorbent Quick Dry Farmhouse Bathroom Decor 30x20 Khaki**](https://www.amazon.com/dp/B0DQ1ZTF6S) TYUU$15.424.4★2,0604%▲rising 8 ![OLANLY Black Bathroom Rug 30x20 Extra Soft Absorbent Chenille Bath Rugs Rubber Backing Quick Dry Machine Washable Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories](https://m.media-amazon.com/images/I/51yekME1BXL.jpg) [**OLANLY Black Bathroom Rug 30x20 Extra Soft Absorbent Chenille Bath Rugs Rubber Backing Quick Dry Machine Washable Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories**](https://www.amazon.com/dp/B0CFGWHLWG) OLANLY$12.734.4★47,9622%▲rising 9 ![Pauwer Bathroom Rugs Set 3 Piece Non Slip Washable Plush Absorbent Microfiber Bath Mat Shower Rug Runner Quick Dry Super Soft U Shaped Toilet Mats Floor Carpet Dark Grey](https://m.media-amazon.com/images/I/51n-4Hl4AxL.jpg) [**Pauwer Bathroom Rugs Set 3 Piece Non Slip Washable Plush Absorbent Microfiber Bath Mat Shower Rug Runner Quick Dry Super Soft U Shaped Toilet Mats Floor Carpet Dark Grey**](https://www.amazon.com/dp/B09M6R9K46) Pauwer$35.134.3★12,6042%—flat 10 ![HUXMEYSON Bathroom Rugs Sets 3 Piece Non-Slip & Quick Dry Bath Mat Set Ultra Soft Velvet Bath Rugs for Bathroom Toilet and Shower Floor Grey](https://m.media-amazon.com/images/I/41hTsSMfbAL.jpg) [**HUXMEYSON Bathroom Rugs Sets 3 Piece Non-Slip & Quick Dry Bath Mat Set Ultra Soft Velvet Bath Rugs for Bathroom Toilet and Shower Floor Grey**](https://www.amazon.com/dp/B0F2F3JVCK) HUXMEYSON$22.474.4★9222%▲rising 11 ![Yimobra Memory Foam Bath Mat Super Soft Absorbent Bathroom Rug Non Slip Quick Dry Machine Washable Floor Carpet for Tub Shower Home Decor Accessories 24x17 Grey](https://m.media-amazon.com/images/I/41xJas-7v8L.jpg) [**Yimobra Memory Foam Bath Mat Super Soft Absorbent Bathroom Rug Non Slip Quick Dry Machine Washable Floor Carpet for Tub Shower Home Decor Accessories 24x17 Grey**](https://www.amazon.com/dp/B07VX6GH88) Yimobra$9.164.5★54,8352%—flat 12 ![Bcoimo Bathroom Rugs 24x17 Bath Mats for Bathroom Non Slip with Rubber Backing High Absorbent Microfiber Bath Rugs Quick Drying Machine Washable Durable Decor](https://m.media-amazon.com/images/I/51elxb3RYAL.jpg) [**Bcoimo Bathroom Rugs 24x17 Bath Mats for Bathroom Non Slip with Rubber Backing High Absorbent Microfiber Bath Rugs Quick Drying Machine Washable Durable Decor**](https://www.amazon.com/dp/B0FMDT1BY2) Bcoimo$7.954.4★7772%▲rising 13 ![Yimobra Bathroom Rugs Non-Slip Washable Extra Soft & Absorbent Chenille Bath Mat Quick-Dry Plush Shaggy Floor & Vanity Bath Rugs for Tub & Shower Modern Home Decor Accessories 24 x 17 Grey](https://m.media-amazon.com/images/I/61fv-bnuUBL.jpg) [**Yimobra Bathroom Rugs Non-Slip Washable Extra Soft & Absorbent Chenille Bath Mat Quick-Dry Plush Shaggy Floor & Vanity Bath Rugs for Tub & Shower Modern Home Decor Accessories 24 x 17 Grey**](https://www.amazon.com/dp/B07VV33FSV) Yimobra$9.154.6★54,4692%—flat 14 ![OLANLY Thick Memory Foam Bath Mat Rug 30x20 Extra Soft Absorbent Bathroom Rugs Quick Dry Bath Mats Non-Slip Machine Washable Carpet for Bathroom Tub and Shower Home Decor Accessories Grey](https://m.media-amazon.com/images/I/612OuTEHmSL.jpg) [**OLANLY Thick Memory Foam Bath Mat Rug 30x20 Extra Soft Absorbent Bathroom Rugs Quick Dry Bath Mats Non-Slip Machine Washable Carpet for Bathroom Tub and Shower Home Decor Accessories Grey**](https://www.amazon.com/dp/B0DK8K2H88) OLANLY$9.874.5★4,9202%▼falling 15 ![Bathroom Rugs Set Non Slip 3 Piece Bath Mat Washable Chenille Bath Rugs with PVC Backing Bath Carpet Absorbent Bathroom Mats with Toilet Rug Bath Mats for Bathroom Bedroom Kitchen Tub Home Decor](https://m.media-amazon.com/images/I/61XEsosxBeL.jpg) [**Bathroom Rugs Set Non Slip 3 Piece Bath Mat Washable Chenille Bath Rugs with PVC Backing Bath Carpet Absorbent Bathroom Mats with Toilet Rug Bath Mats for Bathroom Bedroom Kitchen Tub Home Decor**](https://www.amazon.com/dp/B09NND842V) RUN HELIX$19.314.2★2,9892%—flat **~~Showing 15 of 46 — show all ~~** ## **Product shelf** All 46 tracked products in this niche. Top sellersNewestTrending [![OLANLY Bathroom Rugs 30x20 Extra Soft Absorbent Chenille Bath Rugs Rubber Backing Quick Dry Machine Washable Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories Grey](https://m.media-amazon.com/images/I/61bpC9mkywL.jpg)**OLANLY Bathroom Rugs 30x20 Extra Soft Absorbent Chenille Bath Rugs Rubber Backing Quick Dry Machine Washable Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories Grey** OLANLY**$9.44**4.4★47,962 reviews](https://www.amazon.com/dp/B0CFGYFCYL) [![GORILLA GRIP Bath Rug Mat Thick Soft Absorbent Chenille Quick Dry Microfiber Mats Rubber Backing Machine Washable Shower Floor Rugs Bathroom Bathmat Home Decor Accessories 24x17 Grey](https://m.media-amazon.com/images/I/51q7vlK3FWL.jpg)**GORILLA GRIP Bath Rug Mat Thick Soft Absorbent Chenille Quick Dry Microfiber Mats Rubber Backing Machine Washable Shower Floor Rugs Bathroom Bathmat Home Decor Accessories 24x17 Grey** GORILLA GRIP**$10.23**4.3★83,562 reviews](https://www.amazon.com/dp/B07FPQZG6V) [![OLANLY Bathroom Rugs Mat 30x20 Extra Soft Absorbent Microfiber Bath Rugs Rubber Backing Quick Dry Machine Washable Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories Grey](https://m.media-amazon.com/images/I/61HdzGy-ZYL.jpg)**OLANLY Bathroom Rugs Mat 30x20 Extra Soft Absorbent Microfiber Bath Rugs Rubber Backing Quick Dry Machine Washable Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories Grey** OLANLY**$9.35**4.4★71,635 reviews](https://www.amazon.com/dp/B0CBP8CL71) [![H.VERSAILTEX Sage Bathroom Rugs Bath Mat Set of 2 Extra Thick Chenille Striped Pattern Shaggy Bath Rugs for Bath Room Non Skid Bath Mats for Bathroom Floor (32 x 20 Plus 24 x 17 - Inches)](https://m.media-amazon.com/images/I/51fJabLZmnL.jpg)**H.VERSAILTEX Sage Bathroom Rugs Bath Mat Set of 2 Extra Thick Chenille Striped Pattern Shaggy Bath Rugs for Bath Room Non Skid Bath Mats for Bathroom Floor (32 x 20 Plus 24 x 17 - Inches)** H.VERSAILTEX**$23.90**4.3★75,776 reviews](https://www.amazon.com/dp/B09Y116MJP) [![AMOAMI Upgraded Waffle Bath Mat Super Absorbent Non Slip Bath Mats for Bathroom Floor Machine Washable Bathroom Rugs with Tassels Rubber Backed Bathroom Mats Ultra Soft 17 x 24 Brown](https://m.media-amazon.com/images/I/5138FcZOlyL.jpg)**AMOAMI Upgraded Waffle Bath Mat Super Absorbent Non Slip Bath Mats for Bathroom Floor Machine Washable Bathroom Rugs with Tassels Rubber Backed Bathroom Mats Ultra Soft 17 x 24 Brown** AMOAMI**$8.06**4.0★5,200 reviews](https://www.amazon.com/dp/B0CMQ2CQMH) [![Bath Mat Ultra Thin Bathroom Rugs Rubber Bath Mats for Bathroom No Slip Bath Rugs Quick Dry Machine Washable Low Pile Absorbent Shower Outside Sink Home Decor Accessories.Grey 15x23(17x27Inch)](https://m.media-amazon.com/images/I/51vASFRseBL.jpg)**Bath Mat Ultra Thin Bathroom Rugs Rubber Bath Mats for Bathroom No Slip Bath Rugs Quick Dry Machine Washable Low Pile Absorbent Shower Outside Sink Home Decor Accessories.Grey 15x23(17x27Inch)** Bosap**$9.69**4.4★5,323 reviews](https://www.amazon.com/dp/B0CGDLK8JY) [![TYUU Waffle Bath Mat Boho Bathroom Rugs Non Slip Washable Super Absorbent Quick Dry Farmhouse Bathroom Decor 30x20 Khaki](https://m.media-amazon.com/images/I/51dC37U653L.jpg)**TYUU Waffle Bath Mat Boho Bathroom Rugs Non Slip Washable Super Absorbent Quick Dry Farmhouse Bathroom Decor 30x20 Khaki** TYUU**$15.42**4.4★2,060 reviews](https://www.amazon.com/dp/B0DQ1ZTF6S) [![OLANLY Black Bathroom Rug 30x20 Extra Soft Absorbent Chenille Bath Rugs Rubber Backing Quick Dry Machine Washable Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories](https://m.media-amazon.com/images/I/51yekME1BXL.jpg)**OLANLY Black Bathroom Rug 30x20 Extra Soft Absorbent Chenille Bath Rugs Rubber Backing Quick Dry Machine Washable Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories** OLANLY**$12.73**4.4★47,962 reviews](https://www.amazon.com/dp/B0CFGWHLWG) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Soft Feel**16% *“Soft and Fluffy”* **Quality-Overall**13% *“High Quality Mat”* **Value For Money**8% *“Very affordable”* **Absorbency**7% *“Absorbs water”* **Advertised Vs Actual Product**7% *“As Described”* **Comfort-Overall**6% *“Wearers are comfortable”* **Grip**5% *“Excellent grip”* **Size-Overall**5% *“Fit great”* **Color**4% *“Beautiful colors”* **Thickness**3% *“Thick enough”* ### **What buyers complain about ** **Size-Overall**17% *“Too short”* **Thickness**9% *“not as thick as it looks”* **Grip**9% *“it doesn't grip”* **Advertised Vs Actual Product**8% *“Looks can be deceiving”* **Quality-Overall**7% *“Cheap Quality”* **Adhesion/Stickiness**3% *“Did not stick”* **Value For Money**2% *“i can't beleive i got suckered again by cheap prices”* **Smell**2% *“Strong Odor”* **Durability**2% *“Doesn't Last”* **Color**2% *“The color was awful”* #### **Top return reasons**- Size-Overall39% - Color13% - Advertised Vs Actual Product8% - Quality-Overall5% - Material Quality4% - Thickness4% - Adhesion/Stickiness3% - Suction3% - Grip3% - Thin3%