--- title: "bath mat towel — Niche Verdict: Skip it (50/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/bath-mat-towel" last_updated: "2026-07-09T22:49:50.380Z" locale: en meta: description: "a small market ($458K/yr) — bath mat towel doesn't clear our bar today." "og:description": "a small market ($458K/yr) — bath mat towel doesn't clear our bar today." "og:title": "bath mat towel — Niche Verdict: Skip it (50/100) | Amazon United States - Flapen" --- Back to Flapen home # **bath mat towel** **Skip it****50/100 ** a small market ($458K/yr) — bath mat towel doesn't clear our bar today. **Market/yr** **$458K** **Growth (1y)** **+243.8%** **Products** **18** **Brands** **13** was 11 a year ago **Sellers** **17** **Price range** **$8.06–$39.02** **Returns** **3.6%** **Rating** **4.4★** **Skip it** Scored 50/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **23** ×0.30 Growth **81** ×0.30 Competition **37** ×0.20 Quality gap **47** ×0.10 Returns **71** ×0.10 ## **Demand** Weekly Amazon search volume, last 98 weeks — +243.8% year over year. 22K11KPrime Day '25Jul '24Dec '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.5× ## **Competition** - Amazon Basics42% - Utopia Towels17% - FEATHER & STITCH NEW YORK8% - Pearl Linens7% - KAHAF COLLECTION7% - Madison Park4% - Other (7 brands)15% The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them. 13 brands and 17 sellers compete here. **Brands** **13 **▲rising was 11 a year ago **Sellers** **17** **Top 5 brand share** **81%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Amazon Basics Non-Slip Cotton Bath Mat 100% Cotton Absorbent Machine Washable 31 L x 20 W Bright White](https://m.media-amazon.com/images/I/114qVuPLJcS.jpg) [**Amazon Basics Non-Slip Cotton Bath Mat 100% Cotton Absorbent Machine Washable 31 L x 20 W Bright White**](https://www.amazon.com/dp/B08FXL36XK) Amazon Basics$8.634.4★18,53926%▼falling 2 ![Amazon Basics Premium 100% Cotton Absorbent Soft Bath Mat Machine Washable 684 GSM 20 x 30 White Hotel Spa Bathmats 6-Pack (Previously AmazonCommercial)](https://m.media-amazon.com/images/I/31hC77XtAJL.jpg) [**Amazon Basics Premium 100% Cotton Absorbent Soft Bath Mat Machine Washable 684 GSM 20 x 30 White Hotel Spa Bathmats 6-Pack (Previously AmazonCommercial)**](https://www.amazon.com/dp/B07GPTYVTR) Amazon Basics$30.324.4★18,53913%▲rising 3 ![Utopia Towels Cotton Banded Rug Bath Mats Not a Bathroom Rug 21 by 34 Inches 100% Ring Spun Cotton Highly Absorbent Shower Bathroom Floor Mat White 2 Pack](https://m.media-amazon.com/images/I/31J8uUmIGwL.jpg) [**Utopia Towels Cotton Banded Rug Bath Mats Not a Bathroom Rug 21 by 34 Inches 100% Ring Spun Cotton Highly Absorbent Shower Bathroom Floor Mat White 2 Pack**](https://www.amazon.com/dp/B009SZ2P7E) Utopia Towels$19.414.6★22,67412%▼falling 4 ![Pearl Linens Pack of 6 100% Cotton Bath Mat Towels 20x30 inches Soft & Absorbent Floor Towels for Bathroom Not Bathroom Rugs After Shower Mat 687 GSM Machine Washable Airbnb Essentials White](https://m.media-amazon.com/images/I/31S0t+1au-L.jpg) [**Pearl Linens Pack of 6 100% Cotton Bath Mat Towels 20x30 inches Soft & Absorbent Floor Towels for Bathroom Not Bathroom Rugs After Shower Mat 687 GSM Machine Washable Airbnb Essentials White**](https://www.amazon.com/dp/B09PBTVKHT) Pearl Linens$28.584.2★8987%▲rising 5 ![KAHAF COLLECTION Bath Mat Floor Towel Set - Absorbent Cotton Hotel Spa Shower/Bathtub Mats [Not a Bathroom Rug] 22x34 Pack of 2](https://m.media-amazon.com/images/I/51WXJD5KFDL.jpg) [**KAHAF COLLECTION Bath Mat Floor Towel Set - Absorbent Cotton Hotel Spa Shower/Bathtub Mats \[Not a Bathroom Rug\] 22x34 Pack of 2**](https://www.amazon.com/dp/B083MBNP44) KAHAF COLLECTION$15.384.2★3,8377%▼falling 6 ![Feather & Stitch 2 Piece Towel Like Bath Mats (30x21 Inch) 100% Cotton Terry Bath Mats Bathroom Shower Floor Mats [NOT A Bathroom Rug] Soft Absorbent Washable Mats - Grey](https://m.media-amazon.com/images/I/41M09KBb7+L.jpg) [**Feather & Stitch 2 Piece Towel Like Bath Mats (30x21 Inch) 100% Cotton Terry Bath Mats Bathroom Shower Floor Mats \[NOT A Bathroom Rug\] Soft Absorbent Washable Mats - Grey**](https://www.amazon.com/dp/B07HPBG5V5) FEATHER & STITCH NEW YORK$20.494.5★2,8275%▲rising 7 ![Utopia Towels Cotton Banded Rug Bath Mats Not a Bathroom Rug 21 by 34 Inches 100% Ring Spun Cotton Highly Absorbent Shower Bathroom Floor Mat Grey 2 Pack](https://m.media-amazon.com/images/I/41wOVIrF5hL.jpg) [**Utopia Towels Cotton Banded Rug Bath Mats Not a Bathroom Rug 21 by 34 Inches 100% Ring Spun Cotton Highly Absorbent Shower Bathroom Floor Mat Grey 2 Pack**](https://www.amazon.com/dp/B07PLHVJ7S) Utopia Towels$19.154.6★22,6745%▼falling 8 ![Madison Park Splendor Reversible 100% Cotton Tufted Bathroom Rug-3000 GSM Hotel Quality Luxurious Plush Medium Pile Bath Mat Absorbent Quick Dry Shower Room Dcor 21x34 White](https://m.media-amazon.com/images/I/41y7DPI3FtL.jpg) [**Madison Park Splendor Reversible 100% Cotton Tufted Bathroom Rug-3000 GSM Hotel Quality Luxurious Plush Medium Pile Bath Mat Absorbent Quick Dry Shower Room Dcor 21x34 White**](https://www.amazon.com/dp/B07Z6RZ6H5) Madison Park$24.764.4★1,2494%—flat 9 ![Tens Towels Pack of 2 Bath Mats 100% Cotton 20 x 32 Inches Super Absorbent Hotel Quality Premium Floor Towels Luxurious Soft & Quick Dry Not a Bathroom Rug Dark Grey](https://m.media-amazon.com/images/I/41ijn1b3eML.jpg) [**Tens Towels Pack of 2 Bath Mats 100% Cotton 20 x 32 Inches Super Absorbent Hotel Quality Premium Floor Towels Luxurious Soft & Quick Dry Not a Bathroom Rug Dark Grey**](https://www.amazon.com/dp/B0BHF1Q7CV) Tens Towels$20.954.5★5583%▼falling 10 ![Amazon Basics Banded Bathroom Bath Rug Mat Machine Washable 100% Cotton 31 x 20 Powder Gray](https://m.media-amazon.com/images/I/41WLAjrCSCS.jpg) [**Amazon Basics Banded Bathroom Bath Rug Mat Machine Washable 100% Cotton 31 x 20 Powder Gray**](https://www.amazon.com/dp/B08FXDBRYF) Amazon Basics$8.544.4★18,5393%▲rising 11 ![Avalon Towels Beige Bath Mat - 100% Cotton Set of 2 Absorbent Bathmat - Bathroom Mats Quick Dry Bath Mats for Bathrooms (22x34 Inches)](https://m.media-amazon.com/images/I/41qSrrufuuL.jpg) [**Avalon Towels Beige Bath Mat - 100% Cotton Set of 2 Absorbent Bathmat - Bathroom Mats Quick Dry Bath Mats for Bathrooms (22x34 Inches)**](https://www.amazon.com/dp/B093B1Q9G9) Avalon Towels$23.424.5★9503%▲rising 12 ![COTTON CRAFT Bath Mats - 2 Pack 100% Cotton 21x30 Inches - Ultra Absorbent - Plush 900 GSM - Banded Border Luxury Towel Rug - Step Out Tub Shower Floor Mat -Not a Bathroom Rug - Azure Blue](https://m.media-amazon.com/images/I/31xBB1m49aL.jpg) [**COTTON CRAFT Bath Mats - 2 Pack 100% Cotton 21x30 Inches - Ultra Absorbent - Plush 900 GSM - Banded Border Luxury Towel Rug - Step Out Tub Shower Floor Mat -Not a Bathroom Rug - Azure Blue**](https://www.amazon.com/dp/B01F4XJIVO) COTTON CRAFT$18.034.5★2,5842%—flat 13 ![Casual Living White Cotton Bath Mats Set of 2 Towel Mats for Bathroom Floor Banded Rugs Soft Absorbent Ring Spun Cotton Washable Essentials Bathroom Shower Accessories 34-inch x 21-inch White](https://m.media-amazon.com/images/I/21k6VnkaQuL.jpg) [**Casual Living White Cotton Bath Mats Set of 2 Towel Mats for Bathroom Floor Banded Rugs Soft Absorbent Ring Spun Cotton Washable Essentials Bathroom Shower Accessories 34-inch x 21-inch White**](https://www.amazon.com/dp/B0CNL361BG) CASUAL LIVING$18.874.8★1562%▲rising 14 ![Feather & Stitch 2 Piece Towel Like Bath Mats (30x21 Inch) 100% Cotton Terry Bath Mats Bathroom Shower Floor Mats [NOT A Bathroom Rug] Soft Absorbent Washable Mats - Pool Blue](https://m.media-amazon.com/images/I/41svOE3gcRL.jpg) [**Feather & Stitch 2 Piece Towel Like Bath Mats (30x21 Inch) 100% Cotton Terry Bath Mats Bathroom Shower Floor Mats \[NOT A Bathroom Rug\] Soft Absorbent Washable Mats - Pool Blue**](https://www.amazon.com/dp/B0DVQ9QB4X) FEATHER & STITCH NEW YORK$19.494.5★2,8252%▲rising 15 ![AMOAMI Upgraded Waffle Bath Mat Super Absorbent Non Slip Bath Mats for Bathroom Floor Machine Washable Bathroom Rugs with Tassels Rubber Backed Bathroom Mats Ultra Soft 17 x 24 Brown](https://m.media-amazon.com/images/I/5138FcZOlyL.jpg) [**AMOAMI Upgraded Waffle Bath Mat Super Absorbent Non Slip Bath Mats for Bathroom Floor Machine Washable Bathroom Rugs with Tassels Rubber Backed Bathroom Mats Ultra Soft 17 x 24 Brown**](https://www.amazon.com/dp/B0CMQ2CQMH) AMOAMI$8.064.0★5,2002%▲rising **~~Showing 15 of 18 — show all ~~** ## **Product shelf** All 18 tracked products in this niche. Top sellersNewestTrending [![Amazon Basics Non-Slip Cotton Bath Mat 100% Cotton Absorbent Machine Washable 31 L x 20 W Bright White](https://m.media-amazon.com/images/I/114qVuPLJcS.jpg)**Amazon Basics Non-Slip Cotton Bath Mat 100% Cotton Absorbent Machine Washable 31 L x 20 W Bright White** Amazon Basics**$8.63**4.4★18,539 reviews](https://www.amazon.com/dp/B08FXL36XK) [![Amazon Basics Premium 100% Cotton Absorbent Soft Bath Mat Machine Washable 684 GSM 20 x 30 White Hotel Spa Bathmats 6-Pack (Previously AmazonCommercial)](https://m.media-amazon.com/images/I/31hC77XtAJL.jpg)**Amazon Basics Premium 100% Cotton Absorbent Soft Bath Mat Machine Washable 684 GSM 20 x 30 White Hotel Spa Bathmats 6-Pack (Previously AmazonCommercial)** Amazon Basics**$30.32**4.4★18,539 reviews](https://www.amazon.com/dp/B07GPTYVTR) [![Utopia Towels Cotton Banded Rug Bath Mats Not a Bathroom Rug 21 by 34 Inches 100% Ring Spun Cotton Highly Absorbent Shower Bathroom Floor Mat White 2 Pack](https://m.media-amazon.com/images/I/31J8uUmIGwL.jpg)**Utopia Towels Cotton Banded Rug Bath Mats Not a Bathroom Rug 21 by 34 Inches 100% Ring Spun Cotton Highly Absorbent Shower Bathroom Floor Mat White 2 Pack** Utopia Towels**$19.41**4.6★22,674 reviews](https://www.amazon.com/dp/B009SZ2P7E) [![Pearl Linens Pack of 6 100% Cotton Bath Mat Towels 20x30 inches Soft & Absorbent Floor Towels for Bathroom Not Bathroom Rugs After Shower Mat 687 GSM Machine Washable Airbnb Essentials White](https://m.media-amazon.com/images/I/31S0t+1au-L.jpg)**Pearl Linens Pack of 6 100% Cotton Bath Mat Towels 20x30 inches Soft & Absorbent Floor Towels for Bathroom Not Bathroom Rugs After Shower Mat 687 GSM Machine Washable Airbnb Essentials White** Pearl Linens**$28.58**4.2★898 reviews](https://www.amazon.com/dp/B09PBTVKHT) [![KAHAF COLLECTION Bath Mat Floor Towel Set - Absorbent Cotton Hotel Spa Shower/Bathtub Mats [Not a Bathroom Rug] 22x34 Pack of 2](https://m.media-amazon.com/images/I/51WXJD5KFDL.jpg)**KAHAF COLLECTION Bath Mat Floor Towel Set - Absorbent Cotton Hotel Spa Shower/Bathtub Mats \[Not a Bathroom Rug\] 22x34 Pack of 2** KAHAF COLLECTION**$15.38**4.2★3,837 reviews](https://www.amazon.com/dp/B083MBNP44) [![Feather & Stitch 2 Piece Towel Like Bath Mats (30x21 Inch) 100% Cotton Terry Bath Mats Bathroom Shower Floor Mats [NOT A Bathroom Rug] Soft Absorbent Washable Mats - Grey](https://m.media-amazon.com/images/I/41M09KBb7+L.jpg)**Feather & Stitch 2 Piece Towel Like Bath Mats (30x21 Inch) 100% Cotton Terry Bath Mats Bathroom Shower Floor Mats \[NOT A Bathroom Rug\] Soft Absorbent Washable Mats - Grey** FEATHER & STITCH NEW YORK**$20.49**4.5★2,827 reviews](https://www.amazon.com/dp/B07HPBG5V5) [![Utopia Towels Cotton Banded Rug Bath Mats Not a Bathroom Rug 21 by 34 Inches 100% Ring Spun Cotton Highly Absorbent Shower Bathroom Floor Mat Grey 2 Pack](https://m.media-amazon.com/images/I/41wOVIrF5hL.jpg)**Utopia Towels Cotton Banded Rug Bath Mats Not a Bathroom Rug 21 by 34 Inches 100% Ring Spun Cotton Highly Absorbent Shower Bathroom Floor Mat Grey 2 Pack** Utopia Towels**$19.15**4.6★22,674 reviews](https://www.amazon.com/dp/B07PLHVJ7S) [![Madison Park Splendor Reversible 100% Cotton Tufted Bathroom Rug-3000 GSM Hotel Quality Luxurious Plush Medium Pile Bath Mat Absorbent Quick Dry Shower Room Dcor 21x34 White](https://m.media-amazon.com/images/I/41y7DPI3FtL.jpg)**Madison Park Splendor Reversible 100% Cotton Tufted Bathroom Rug-3000 GSM Hotel Quality Luxurious Plush Medium Pile Bath Mat Absorbent Quick Dry Shower Room Dcor 21x34 White** Madison Park**$24.76**4.4★1,249 reviews](https://www.amazon.com/dp/B07Z6RZ6H5) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**16% *“Great Quality Bath Mat”* **Soft Feel**11% *“They are soft and absorbent”* **Thickness**10% *“Super thick”* **Value For Money**8% *“Good Purchase”* **Color**7% *“Vibrant color”* **Absorbency**5% *“Very absorbent”* **Advertised Vs Actual Product**5% *“Exactly what I needed”* **Size-Overall**5% *“Nice fit”* **Washability**4% *“they hold up VERY well to constant washing”* **Comfort-Overall**2% *“extremely comfortable”* ### **What buyers complain about ** **Size-Overall**14% *“the size is not”* **Thickness**11% *“Not as thick as expected”* **Quality-Overall**10% *“Cheaply made”* **Grip**9% *“The grip isnt there”* **Value For Money**5% *“I am upset about the price”* **Durability**4% *“Started falling apart quickly”* **Washability**4% *“Was I not supposed to wash it”* **Color**4% *“This color is totally incorrect”* **Advertised Vs Actual Product**3% *“Not as described”* **Adhesion/Stickiness**3% *“Doesn't adhere to the floor as much as it says”* #### **Top return reasons**- Size-Overall41% - Color13% - Advertised Vs Actual Product7% - Thin6% - Quality-Overall6% - Material Quality5% - Thickness5% - Grip3% - Value For Money2% - Stain Resistance1%