---
title: "baby bath mat — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/baby-bath-mat"
last_updated: "2026-07-10T02:37:26.608Z"
locale: en
meta:
  description: "baby bath mat shows low returns (2.3%), but a small market ($565K/yr) keeps it on the watch list."
  "og:description": "baby bath mat shows low returns (2.3%), but a small market ($565K/yr) keeps it on the watch list."
  "og:title": "baby bath mat — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
---

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# **baby bath mat**

**Worth a look****56/100 **

baby bath mat shows low returns (2.3%), but a small market ($565K/yr) keeps it on the watch list.

**Market/yr**

**$565K**

**Growth (1y)**

**+188.6%**

**Products**

**33**

**Brands**

**21**

was 20 a year ago

**Sellers**

**30**

**Price range**

**$9.47–$38.23**

**Returns**

**2.3%**

**Rating**

**4.4★**

**Worth a look**

Scored 56/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**26**

 ×0.30

Growth

**75**

 ×0.30

Competition

**61**

 ×0.20

Quality gap

**50**

 ×0.10

Returns

**82**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +188.6% year over year.

21K11KPrime Day '24Prime Day '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.2×

## **Competition**

- Homerella18% - Munchkin15% - XIYUNTE12% - Secopad12% - Sheepping8% - UNEEDE7% - Other (15 brands)27%

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them. 21 brands and 30 sellers compete here.

**Brands**

**21 **▲rising

was 20 a year ago

**Sellers**

**30**

**Top 5 brand share**

**65%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Munchkin Soft Spot Baby Bath Mat for Tub Cushioned Bathtub Mat for Toddlers and Kids 36x17 Grey](https://m.media-amazon.com/images/I/41R5dffUvzL.jpg) [**Munchkin Soft Spot Baby Bath Mat for Tub Cushioned Bathtub Mat for Toddlers and Kids 36x17 Grey**](https://www.amazon.com/dp/B07V3NJFW5)

Munchkin$16.874.3★6,57013%▲rising

2
![XIYUNTE Baby Bath Mat for Tub Non Slip Kids Bath Mat - 40x16 Extra Long Cartoon Bathtub Mat Non Slip Kids Shower Mat Eco-Friendly Toddler Bath Mats with Suction Cups Machine Washable Sea Turtle](https://m.media-amazon.com/images/I/51fn0LG-euL.jpg) [**XIYUNTE Baby Bath Mat for Tub Non Slip Kids Bath Mat - 40x16 Extra Long Cartoon Bathtub Mat Non Slip Kids Shower Mat Eco-Friendly Toddler Bath Mats with Suction Cups Machine Washable Sea Turtle**](https://www.amazon.com/dp/B0B767M8BZ)

XIYUNTE$15.554.4★2,58911%▲rising

3
![Bath Tub Mat Non Slip Anti Mold for Kids BPA Free INCL Hooks - homerella Ocean Sea Animals 40x16 Baby Bath Mat Non Slip 200 Suction Cups Non Toxic Machine Washable Toddler Bath Mat EU Certified](https://m.media-amazon.com/images/I/51wfAgWCwjL.jpg) [**Bath Tub Mat Non Slip Anti Mold for Kids BPA Free INCL Hooks - homerella Ocean Sea Animals 40x16 Baby Bath Mat Non Slip 200 Suction Cups Non Toxic Machine Washable Toddler Bath Mat EU Certified**](https://www.amazon.com/dp/B0CRWVFJTD)

Homerella$23.924.4★4,71810%▲rising

4
![Upgrade Baby Bath Mat Non Slip Extra Long Bathtub Mat for Kids 40 X 16 Inch - Eco Friendly Bath Tub Mat with 200 Big Suction Cups Machine Washable Shower Mat Blue](https://m.media-amazon.com/images/I/51JGmk5w+oL.jpg) [**Upgrade Baby Bath Mat Non Slip Extra Long Bathtub Mat for Kids 40 X 16 Inch - Eco Friendly Bath Tub Mat with 200 Big Suction Cups Machine Washable Shower Mat Blue**](https://www.amazon.com/dp/B07TW5JDWS)

Sheepping$12.384.3★16,2008%▼falling

5
![UNEEDE Kids Bathtub Mat Non Slip Shower Mat for Toddlers Washable Anti Slip Tub Surface Soft Rubber Mat for Bathtub Shower Waterproof Bathtub Essentials for ChildrenNot for Textured Surfaces](https://m.media-amazon.com/images/I/31vF+foDIdL.jpg) [**UNEEDE Kids Bathtub Mat Non Slip Shower Mat for Toddlers Washable Anti Slip Tub Surface Soft Rubber Mat for Bathtub Shower Waterproof Bathtub Essentials for ChildrenNot for Textured Surfaces**](https://www.amazon.com/dp/B0DP6NMDXP)

UNEEDE$18.394.4★7607%▼falling

6
![Secopad Bath Mat for Tub Non Slip Machine Washable Anti-Slip Cartoon Baby Bathtub Shower Mat with Drain Holes and Suction Cups for Toddler & Kids 27.5 Inch x 15 Inch-Rectangular Pink Octopus](https://m.media-amazon.com/images/I/51l1WeZDcHL.jpg) [**Secopad Bath Mat for Tub Non Slip Machine Washable Anti-Slip Cartoon Baby Bathtub Shower Mat with Drain Holes and Suction Cups for Toddler & Kids 27.5 Inch x 15 Inch-Rectangular Pink Octopus**](https://www.amazon.com/dp/B0DDNP6SM2)

Secopad$9.914.4★9754%▲rising

7
![Skip Hop Non-Slip Baby Bath Mat Moby Grey](https://m.media-amazon.com/images/I/31t-6-BDntL.jpg) [**Skip Hop Non-Slip Baby Bath Mat Moby Grey**](https://www.amazon.com/dp/B07PZGWRJ7)

Skip Hop$12.414.4★3,6654%▼falling

8
![Bathtub Mat Non Slip Anti Mold for Kids 40x16 - homerella Bath Mat for Tub BPA Free Incl. 2 Hooks Washable Shower Mat Non Slip Anti Mold Shower Mats for Inside Shower EU Certified](https://m.media-amazon.com/images/I/51e8BDXzyWL.jpg) [**Bathtub Mat Non Slip Anti Mold for Kids 40x16 - homerella Bath Mat for Tub BPA Free Incl. 2 Hooks Washable Shower Mat Non Slip Anti Mold Shower Mats for Inside Shower EU Certified**](https://www.amazon.com/dp/B0C7HJ1Y65)

Homerella$23.544.4★4,7184%▲rising

9
![GORILLA GRIP Patented Bath Tub Shower Mat Machine Washable Bathtub Floor Liner Mats Suction Cups and Drain Holes to Keep Tubs Clean Soft on Feet Bathroom Essentials 35x16 Inch Clear](https://m.media-amazon.com/images/I/41BkEx9bU-L.jpg) [**GORILLA GRIP Patented Bath Tub Shower Mat Machine Washable Bathtub Floor Liner Mats Suction Cups and Drain Holes to Keep Tubs Clean Soft on Feet Bathroom Essentials 35x16 Inch Clear**](https://www.amazon.com/dp/B01F5K9YNS)

GORILLA GRIP$24.884.5★111,4023%▼falling

10

![Secopad Bath Mat for Tub Non Slip Machine Washable Anti-Slip Cartoon Baby Bathtub Shower Mat with Drain Holes and Suction Cups for Toddler & Kids (40 Inch x 16 Inch-Rectangular Turtles)](https://m.media-amazon.com/images/I/51XCR2gW2xL.jpg) [**Secopad Bath Mat for Tub Non Slip Machine Washable Anti-Slip Cartoon Baby Bathtub Shower Mat with Drain Holes and Suction Cups for Toddler & Kids (40 Inch x 16 Inch-Rectangular Turtles)**](https://www.amazon.com/dp/B0CZDFCQFL)

Secopad$16.894.4★9243%▼falling

11

![YINENN Bath and Shower Safety Mats 40x16 inch Non Slip with Suction Cups for Bathroom Stall and Tub Floor Extra Large and Machine Washable Drain Holes Keep Bathtub Clean Light Green](https://m.media-amazon.com/images/I/41s7+z0ZrgL.jpg) [**YINENN Bath and Shower Safety Mats 40x16 inch Non Slip with Suction Cups for Bathroom Stall and Tub Floor Extra Large and Machine Washable Drain Holes Keep Bathtub Clean Light Green**](https://www.amazon.com/dp/B083FDRJNX)

YINENN$14.784.4★53,1623%▼falling

12

![Vannokor Baby Bath Mat for Tub Non Slip Kids 40 X 16 Inch Extra Long Bathtub Mat with Drain Holes and Suction Cups Anti Slip Shower Mat Machine Washable Whale](https://m.media-amazon.com/images/I/511CEUVK2+L.jpg) [**Vannokor Baby Bath Mat for Tub Non Slip Kids 40 X 16 Inch Extra Long Bathtub Mat with Drain Holes and Suction Cups Anti Slip Shower Mat Machine Washable Whale**](https://www.amazon.com/dp/B0DSJDZVF2)

Vannokor$19.064.3★1,4613%▲rising

13

![Munchkin Dots Bath Mat for Kids Multicolored 30.5x14.25 Inch](https://m.media-amazon.com/images/I/31LqJRgfvDL.jpg) [**Munchkin Dots Bath Mat for Kids Multicolored 30.5x14.25 Inch**](https://www.amazon.com/dp/B00IBO5O6W)

Munchkin$14.114.2★20,9782%—flat

14

![Ubbi Cushioned Non-Slip Bath Mat for Baby Powerful Suction Cups Baby Bathtub Time Essentials Gray](https://m.media-amazon.com/images/I/21dT5GISyhL.jpg) [**Ubbi Cushioned Non-Slip Bath Mat for Baby Powerful Suction Cups Baby Bathtub Time Essentials Gray**](https://www.amazon.com/dp/B084DVXBHQ)

Ubbi$14.724.2★1,0622%—flat

15

![Nonslip Bathtub Mat Extra Soft TPE Bath Mat for Kids Machine Washable Bathroom Shower Mat Smooth/Non-Textured Tubs Only 30L x 17W Inch (Blue)](https://m.media-amazon.com/images/I/51LFH33VeyL.jpg) [**Nonslip Bathtub Mat Extra Soft TPE Bath Mat for Kids Machine Washable Bathroom Shower Mat Smooth/Non-Textured Tubs Only 30L x 17W Inch (Blue)**](https://www.amazon.com/dp/B077VHHRFP)

Mantto$11.684.3★15,2132%—flat

**~~Showing 15 of 33 — show all ~~**

## **Product shelf**

All 33 tracked products in this niche.

Top sellersNewestTrending

[![Munchkin Soft Spot Baby Bath Mat for Tub Cushioned Bathtub Mat for Toddlers and Kids 36x17 Grey](https://m.media-amazon.com/images/I/41R5dffUvzL.jpg)**Munchkin Soft Spot Baby Bath Mat for Tub Cushioned Bathtub Mat for Toddlers and Kids 36x17 Grey** Munchkin**$16.87**4.3★6,570 reviews](https://www.amazon.com/dp/B07V3NJFW5) [![XIYUNTE Baby Bath Mat for Tub Non Slip Kids Bath Mat - 40x16 Extra Long Cartoon Bathtub Mat Non Slip Kids Shower Mat Eco-Friendly Toddler Bath Mats with Suction Cups Machine Washable Sea Turtle](https://m.media-amazon.com/images/I/51fn0LG-euL.jpg)**XIYUNTE Baby Bath Mat for Tub Non Slip Kids Bath Mat - 40x16 Extra Long Cartoon Bathtub Mat Non Slip Kids Shower Mat Eco-Friendly Toddler Bath Mats with Suction Cups Machine Washable Sea Turtle** XIYUNTE**$15.55**4.4★2,589 reviews](https://www.amazon.com/dp/B0B767M8BZ) [![Bath Tub Mat Non Slip Anti Mold for Kids BPA Free INCL Hooks - homerella Ocean Sea Animals 40x16 Baby Bath Mat Non Slip 200 Suction Cups Non Toxic Machine Washable Toddler Bath Mat EU Certified](https://m.media-amazon.com/images/I/51wfAgWCwjL.jpg)**Bath Tub Mat Non Slip Anti Mold for Kids BPA Free INCL Hooks - homerella Ocean Sea Animals 40x16 Baby Bath Mat Non Slip 200 Suction Cups Non Toxic Machine Washable Toddler Bath Mat EU Certified** Homerella**$23.92**4.4★4,718 reviews](https://www.amazon.com/dp/B0CRWVFJTD) [![Upgrade Baby Bath Mat Non Slip Extra Long Bathtub Mat for Kids 40 X 16 Inch - Eco Friendly Bath Tub Mat with 200 Big Suction Cups Machine Washable Shower Mat Blue](https://m.media-amazon.com/images/I/51JGmk5w+oL.jpg)**Upgrade Baby Bath Mat Non Slip Extra Long Bathtub Mat for Kids 40 X 16 Inch - Eco Friendly Bath Tub Mat with 200 Big Suction Cups Machine Washable Shower Mat Blue** Sheepping**$12.38**4.3★16,200 reviews](https://www.amazon.com/dp/B07TW5JDWS) [![UNEEDE Kids Bathtub Mat Non Slip Shower Mat for Toddlers Washable Anti Slip Tub Surface Soft Rubber Mat for Bathtub Shower Waterproof Bathtub Essentials for ChildrenNot for Textured Surfaces](https://m.media-amazon.com/images/I/31vF+foDIdL.jpg)**UNEEDE Kids Bathtub Mat Non Slip Shower Mat for Toddlers Washable Anti Slip Tub Surface Soft Rubber Mat for Bathtub Shower Waterproof Bathtub Essentials for ChildrenNot for Textured Surfaces** UNEEDE**$18.39**4.4★760 reviews](https://www.amazon.com/dp/B0DP6NMDXP) [![Secopad Bath Mat for Tub Non Slip Machine Washable Anti-Slip Cartoon Baby Bathtub Shower Mat with Drain Holes and Suction Cups for Toddler & Kids 27.5 Inch x 15 Inch-Rectangular Pink Octopus](https://m.media-amazon.com/images/I/51l1WeZDcHL.jpg)**Secopad Bath Mat for Tub Non Slip Machine Washable Anti-Slip Cartoon Baby Bathtub Shower Mat with Drain Holes and Suction Cups for Toddler & Kids 27.5 Inch x 15 Inch-Rectangular Pink Octopus** Secopad**$9.91**4.4★975 reviews](https://www.amazon.com/dp/B0DDNP6SM2) [![Skip Hop Non-Slip Baby Bath Mat Moby Grey](https://m.media-amazon.com/images/I/31t-6-BDntL.jpg)**Skip Hop Non-Slip Baby Bath Mat Moby Grey** Skip Hop**$12.41**4.4★3,665 reviews](https://www.amazon.com/dp/B07PZGWRJ7) [![Bathtub Mat Non Slip Anti Mold for Kids 40x16 - homerella Bath Mat for Tub BPA Free Incl. 2 Hooks Washable Shower Mat Non Slip Anti Mold Shower Mats for Inside Shower EU Certified](https://m.media-amazon.com/images/I/51e8BDXzyWL.jpg)**Bathtub Mat Non Slip Anti Mold for Kids 40x16 - homerella Bath Mat for Tub BPA Free Incl. 2 Hooks Washable Shower Mat Non Slip Anti Mold Shower Mats for Inside Shower EU Certified** Homerella**$23.54**4.4★4,718 reviews](https://www.amazon.com/dp/B0C7HJ1Y65)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Grip**13%

*“Excellent grip”*

**Quality-Overall**12%

*“Good Quality Tub Mat”*

**Size-Overall**8%

*“Fits tub well”*

**Advertised Vs Actual Product**5%

*“As described”*

**Value For Money**5%

*“Good Price”*

**Color**5%

*“Colors were beautiful”*

**Ease Of Cleaning**4%

*“It cleans easily”*

**Efficiency**4%

*“Works very well”*

**Suction**4%

*“the suction works really well”*

**Adhesion/Stickiness**4%

*“Sticks really good”*

### **What buyers complain about **

**Adhesion/Stickiness**21%

*“Did not stick”*

**Suction**15%

*“No Suction”*

**Grip**12%

*“No Grip”*

**Smell**5%

*“Chemical smell”*

**Size-Overall**3%

*“Really big”*

**Ease Of Cleaning**3%

*“Impossible to get fully clean”*

**Color**3%

*“Color is off”*

**Functionality-Overall**3%

*“Does not work properly”*

**Quality-Overall**2%

*“Very poor mat”*

**Value For Money**2%

*“not worth the price”*

#### **Top return reasons**- Adhesion/Stickiness24% - Suction20% - Size-Overall18% - Grip5% - Color5% - Advertised Vs Actual Product4% - Functionality-Overall3% - Smell3% - Wet Cleaning2% - Value For Money2%