---
title: "adult coloring book bulk — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/adult-coloring-book-bulk"
last_updated: "2026-07-14T06:32:27.841Z"
locale: en
meta:
  description: "a small market ($22K/yr) — adult coloring book bulk doesn't clear our bar today."
  "og:description": "a small market ($22K/yr) — adult coloring book bulk doesn't clear our bar today."
  "og:title": "adult coloring book bulk — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **adult coloring book bulk**

**Skip it**

A small market ($22K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 29Conversion 40Competition 25Returns 95Price range 78Avg price 94Brand share 27Review moat 90Quality gap 82

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$22.60**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****196.74**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$6.95–$45.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+3.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$22K**

$22K/yr · 30K searches

## **Competition**

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**10 **▼falling

**Sellers**

**12**

**Top-5 brand share**

**89%**

**Open market**

**8%**

- Sinload42% - Liliful29% - Pasimy8% - gisgfim6% - ZICOTO4% - Zealor3% - Open — no brand owns it (4 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$7K40%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Sinload 72 Pcs Mindful Coloring Book Bulk for Adults DIY Art Coloring for Adult Stress Relief Drawing Book with Flower for Party Favors Goodie Bag Filler Gifts](https://m.media-amazon.com/images/I/61CKAKuogTL.jpg)**Sinload 72 Pcs Mindful Coloring Book Bulk for Adults DIY Art Coloring for Adult Stress Relief Drawing Book with Flower for Party Favors Goodie Bag Filler Gifts**Sinload**$29.92**4.4★151 rev](https://www.amazon.com/dp/B0D31HRZY2) [2![Sinload 72 Pcs Motivation Coloring Book Bulk for Adult DIY Coloring Book for Drawing with Flower Motivational Words for Stress Relief Party Favors Goodie Bag Filler](https://m.media-amazon.com/images/I/61qTo0u9baL.jpg)**Sinload 72 Pcs Motivation Coloring Book Bulk for Adult DIY Coloring Book for Drawing with Flower Motivational Words for Stress Relief Party Favors Goodie Bag Filler**Sinload**$27.82**4.4★151 rev](https://www.amazon.com/dp/B0D31KPNX2) [3![Liliful 144 Pcs Motivational Sayings Coloring Book Bulk for Adult DIY Art Stress Relief Drawing Book with Inspiring Patterns for Adults Party Favors Goodie Bag Filler and Holiday Gifts](https://m.media-amazon.com/images/I/61FJYUdOlwL.jpg)**Liliful 144 Pcs Motivational Sayings Coloring Book Bulk for Adult DIY Art Stress Relief Drawing Book with Inspiring Patterns for Adults Party Favors Goodie Bag Filler and Holiday Gifts**Liliful**$39.65**4.4★178 rev](https://www.amazon.com/dp/B0CR37G289) [4![Liliful 24 Pcs Mindful Coloring Book Bulk for Adult DIY Art Stress Relief Drawing Book with Relaxing Mindfulness Patterns for Adults Party Favors Goodie Bag Filler and Holiday Gifts](https://m.media-amazon.com/images/I/61-Rl5xcObL.jpg)**Liliful 24 Pcs Mindful Coloring Book Bulk for Adult DIY Art Stress Relief Drawing Book with Relaxing Mindfulness Patterns for Adults Party Favors Goodie Bag Filler and Holiday Gifts**Liliful**$19.71**4.4★178 rev](https://www.amazon.com/dp/B0CP1P5ZSH) [5![Pasimy 24 Pcs Animals Coloring Books DIY Mandala Ocean Jungle Animal Coloring Book Mini Holiday Activity Supplies for Kids Adult Party Favors Gift Bags Filler Classroom Activity](https://m.media-amazon.com/images/I/618UJAxZ3oL.jpg)**Pasimy 24 Pcs Animals Coloring Books DIY Mandala Ocean Jungle Animal Coloring Book Mini Holiday Activity Supplies for Kids Adult Party Favors Gift Bags Filler Classroom Activity**Pasimy**$14.58**4.4★128 rev](https://www.amazon.com/dp/B0CM9G1JGF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![5PCS Coloring Book for Adults Relaxation Arts and Crafts Coloring Gifts for Women 160 Simple and Cute Patterns Include Comfy & Dream & Relief & Colorful & Comfort](https://m.media-amazon.com/images/I/61LBOM3TjuL.jpg)**5PCS Coloring Book for Adults Relaxation Arts and Crafts Coloring Gifts for Women 160 Simple and Cute Patterns Include Comfy & Dream & Relief & Colorful & Comfort**apolyone**$22.50**45 rev5mo ago](https://www.amazon.com/dp/B0GM74GMQ1) [![Zealor 72PCS Adult Mini Mandala Coloring Book for Teens Kid Little Mandala Activity Books Bulk Coloring Pages Booklet Relaxation Stocking Stuffer for Operation Christmas Child Boxes Gift Goodie Bag](https://m.media-amazon.com/images/I/61SzMRmF1GL.jpg)**Zealor 72PCS Adult Mini Mandala Coloring Book for Teens Kid Little Mandala Activity Books Bulk Coloring Pages Booklet Relaxation Stocking Stuffer for Operation Christmas Child Boxes Gift Goodie Bag**Zealor**$28.09**3 rev5mo ago](https://www.amazon.com/dp/B0G7T2QCGK) [![Zealor 36PCS Adult Mini Mandala Coloring Book for Teens Kid Little Mandala Activity Books Bulk Coloring Pages Booklet Relaxation Stocking Stuffer for Operation Christmas Child Boxes Gift Goodie Bag](https://m.media-amazon.com/images/I/61P6Auu9QJL.jpg)**Zealor 36PCS Adult Mini Mandala Coloring Book for Teens Kid Little Mandala Activity Books Bulk Coloring Pages Booklet Relaxation Stocking Stuffer for Operation Christmas Child Boxes Gift Goodie Bag**Zealor**$19.91**12 rev5mo ago](https://www.amazon.com/dp/B0G7TBVCSJ) [![Liliful 24 Pcs Motivational Sayings Coloring Book Bulk for Adult DIY Art Stress Relief Drawing Book with Inspiring Patterns for Adults Party Favors Goodie Bag Filler and Holiday Gifts](https://m.media-amazon.com/images/I/617EqOH0uhL.jpg)**Liliful 24 Pcs Motivational Sayings Coloring Book Bulk for Adult DIY Art Stress Relief Drawing Book with Inspiring Patterns for Adults Party Favors Goodie Bag Filler and Holiday Gifts**Liliful**$23.62**178 rev6mo ago](https://www.amazon.com/dp/B0GF2B6L9G) [![Liliful 24 Pcs Mindfulness Geometric Theme Coloring Book Bulk Intricate Pattern & Mandala Coloring Books for Stress Relief Ideal for Adult Relaxation Gift Fillers & Self-Care Activities](https://m.media-amazon.com/images/I/61y3HlApuKL.jpg)**Liliful 24 Pcs Mindfulness Geometric Theme Coloring Book Bulk Intricate Pattern & Mandala Coloring Books for Stress Relief Ideal for Adult Relaxation Gift Fillers & Self-Care Activities**Liliful**$21.24**178 rev6mo ago](https://www.amazon.com/dp/B0GCM1HPJK)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Liliful 24 Pcs Motivational Sayings Coloring Book Bulk for Adult DIY Art Stress Relief Drawing Book with Inspiring Patterns for Adults Party Favors Goodie Bag Filler and Holiday Gifts](https://m.media-amazon.com/images/I/617EqOH0uhL.jpg)**Liliful 24 Pcs Motivational Sayings Coloring Book Bulk for Adult DIY Art Stress Relief Drawing Book with Inspiring Patterns for Adults Party Favors Goodie Bag Filler and Holiday Gifts**Liliful**$23.62**4.4★**▲ 311%**](https://www.amazon.com/dp/B0GF2B6L9G) [![5PCS Coloring Book for Adults Relaxation Arts and Crafts Coloring Gifts for Women 160 Simple and Cute Patterns Include Comfy & Dream & Relief & Colorful & Comfort](https://m.media-amazon.com/images/I/61LBOM3TjuL.jpg)**5PCS Coloring Book for Adults Relaxation Arts and Crafts Coloring Gifts for Women 160 Simple and Cute Patterns Include Comfy & Dream & Relief & Colorful & Comfort**apolyone**$22.50**3.8★**▲ 297%**](https://www.amazon.com/dp/B0GM74GMQ1) [![Liliful 24 Pcs Mindfulness Geometric Theme Coloring Book Bulk Intricate Pattern & Mandala Coloring Books for Stress Relief Ideal for Adult Relaxation Gift Fillers & Self-Care Activities](https://m.media-amazon.com/images/I/61y3HlApuKL.jpg)**Liliful 24 Pcs Mindfulness Geometric Theme Coloring Book Bulk Intricate Pattern & Mandala Coloring Books for Stress Relief Ideal for Adult Relaxation Gift Fillers & Self-Care Activities**Liliful**$21.24**4.4★**▲ 280%**](https://www.amazon.com/dp/B0GCM1HPJK) [![Liliful 144 Pcs Mindful Coloring Book Bulk DIY Art Stress Relief Drawing Book with Mindfulness Patterns for Adults Party Favors Goodie Bag Filler and Holiday Gifts](https://m.media-amazon.com/images/I/6188kWNz6hL.jpg)**Liliful 144 Pcs Mindful Coloring Book Bulk DIY Art Stress Relief Drawing Book with Mindfulness Patterns for Adults Party Favors Goodie Bag Filler and Holiday Gifts**Liliful**$45.82**4.4★**▲ 224%**](https://www.amazon.com/dp/B0FH2L4VGH) [![YEGEER 528 Count Colored Pencils Bulk 12 Assorted Colors 44 Packs Pre-sharpened Coloring Pencils Set for Kids and Adult Teachers Essential Classroom Prizes Back to School Supplies (528)](https://m.media-amazon.com/images/I/51sDpFd8XeL.jpg)**YEGEER 528 Count Colored Pencils Bulk 12 Assorted Colors 44 Packs Pre-sharpened Coloring Pencils Set for Kids and Adult Teachers Essential Classroom Prizes Back to School Supplies (528)**YEGEER**$36.64**4.7★**▲ 143%**](https://www.amazon.com/dp/B0D5M73S6M)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 30 weeks — +3.3% search growth over the last 90 days.

1K750Spike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**28%

*“These are cute and colorful”*

**Quality-Overall**11%

*“Good quality set”*

**Value For Money**11%

*“Great value”*

**Gifting Purpose**7%

*“Christmas gift”*

**Design-Overall**6%

*“The designs are attractive”*

**Size-Overall**6%

*“Compact size – easy to slip into goodie bags or gift baskets”*

**Fun/Entertainment Experience**6%

*“Fun”*

**Print Quality**4%

*“they're well-printed”*

**Ease Of Use**2%

*“Easy to use”*

**Durability**1%

*“which makes them feel durable”*

### **What buyers complain about **

**Size-Overall**19%

*“Too small for crayons”*

**Color**12%

*“color doesnt show up”*

**Print Quality**6%

*“It would be very hard to do that on such a tiny page”*

**Display Colors**5%

*“I was not super impressed with these coloring books”*

**Thickness**5%

*“Not super thick”*

**Fun/Entertainment Experience**3%

*“Not interesting subjects”*

**Strength**2%

*“Also very flimsy”*

**Quality-Overall**2%

*“The quality is not quite on the same level as those”*

**Value For Money**1%

*“This is not worth the money at all”*

**Storage Capacity**1%

*“Both books have a lot of wasted space”*

### **Top return reasons **

**Size-Overall**42%

**Advertised Vs Actual Product**22%

**Color**7%

**Display Colors**7%

**Quality-Overall**6%

**Value For Money**4%

**Design-Overall**4%

**Print Quality**2%

**Thin**2%

**Moist/Dry**1%