---
title: "zyrtec — Niche Verdict: Launch it (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/zyrtec"
last_updated: "2026-07-14T00:23:07.781Z"
locale: en
meta:
  description: "zyrtec clears our launch bar: a $32.0M/yr market growing +10.9% this quarter with returns at 0.0%."
  "og:description": "zyrtec clears our launch bar: a $32.0M/yr market growing +10.9% this quarter with returns at 0.0%."
  "og:title": "zyrtec — Niche Verdict: Launch it (58/100) | Amazon United States - Flapen"
---

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# **zyrtec**

**Launch it**

A $32.0M/yr market growing +10.9% this quarter with returns at 0.0% — clears our launch bar.

Market size 100Growth 39Conversion 100Competition 43Returns 100Price range 69Avg price 84Brand share 12Review moat 14Quality gap 16

**Market size**

**Incredible****$32.0M**

$32.0M/yr · 8.5M searches

**Conversion**

**Incredible****20.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$18.58**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$3.09–$41.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+10.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****24,875.86**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▼falling

**Sellers**

**85**

**Top-5 brand share**

**95%**

**Open market**

**3%**

- Zyrtec42% - Amazon Basic Care39% - ValuMeds9% - HealthA2Z3% - Claritin3% - TIME-CAP LABS, INC.2% - Open — no brand owns it (3 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$1.6M10%$3.2M15%$4.8M20%$6.4M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Amazon Basic Care All Day Allergy Cetirizine Hydrochloride Tablets 10 mg 24-Hour Relief for Sneezing Runny Nose Itchy Eyes & Throat Indoor & Outdoor Allergy Relief 365 Count](https://m.media-amazon.com/images/I/41XxbkhwxbL.jpg)**Amazon Basic Care All Day Allergy Cetirizine Hydrochloride Tablets 10 mg 24-Hour Relief for Sneezing Runny Nose Itchy Eyes & Throat Indoor & Outdoor Allergy Relief 365 Count**Amazon Basic Care**$14.50**4.7★70,891 rev](https://www.amazon.com/dp/B08ZF5GN5B) [2![Zyrtec Allergy Medicine 24-Hour Allergy Relief Cetirizine Tablets for Symptoms Like Sneezing Runny Nose Itchy Watery Eyes Bundle Pack 30-Count Plus 3x1-Count Packs](https://m.media-amazon.com/images/I/51gYHr0LMhL.jpg)**Zyrtec Allergy Medicine 24-Hour Allergy Relief Cetirizine Tablets for Symptoms Like Sneezing Runny Nose Itchy Watery Eyes Bundle Pack 30-Count Plus 3x1-Count Packs**Zyrtec**$21.88**4.8★10,905 rev](https://www.amazon.com/dp/B08QKRMC7L) [3![Zyrtec 24 Hour Allergy Relief Tablets Cetirizine Tablets for Symptoms Like Sneezing Runny Nose Itchy Watery Eyes 90-Count Size Plus 3x1-Count Packs](https://m.media-amazon.com/images/I/51SbHxRUlKL.jpg)**Zyrtec 24 Hour Allergy Relief Tablets Cetirizine Tablets for Symptoms Like Sneezing Runny Nose Itchy Watery Eyes 90-Count Size Plus 3x1-Count Packs**Zyrtec**$41.59**4.8★5,381 rev](https://www.amazon.com/dp/B0D1Z1YDPF) [4![Zyrtec 24 Hour Allergy Relief Tablets Indoor & Outdoor Allergy Medicine for Adults with 5 mg Cetirizine Hydrochloride Relief of Runny Nose Sneezing Itchy Eyes Plus Dust Mold & Pet Dander 35 ct](https://m.media-amazon.com/images/I/41ShiowyeYL.jpg)**Zyrtec 24 Hour Allergy Relief Tablets Indoor & Outdoor Allergy Medicine for Adults with 5 mg Cetirizine Hydrochloride Relief of Runny Nose Sneezing Itchy Eyes Plus Dust Mold & Pet Dander 35 ct**Zyrtec**$19.00**4.7★1,169 rev](https://www.amazon.com/dp/B0F2JRBVSM) [5![ValuMeds 24-Hour Allergy Medicine Antihistamine for Pollen Hay Fever Dry Itchy Eyes Allergies | Cetirizine HCl 10mg Caplets Compare to Leading Brand (300 Count)](https://m.media-amazon.com/images/I/41BmHsVUpJL.jpg)**ValuMeds 24-Hour Allergy Medicine Antihistamine for Pollen Hay Fever Dry Itchy Eyes Allergies | Cetirizine HCl 10mg Caplets Compare to Leading Brand (300 Count)**ValuMeds**$11.04**4.7★36,515 rev](https://www.amazon.com/dp/B07KFPLDGB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Allegra Adult 24-Hour Allergy Relief Tablets Non-Drowsy Indoor and Outdoor Allergy Medicine 180 mg Fexofenadine HCI Antihistamine Pill 90 Count Plus 1 Count Travel Pack](https://m.media-amazon.com/images/I/41OvbXg4AsL.jpg)**Allegra Adult 24-Hour Allergy Relief Tablets Non-Drowsy Indoor and Outdoor Allergy Medicine 180 mg Fexofenadine HCI Antihistamine Pill 90 Count Plus 1 Count Travel Pack**Allegra**$38.83**660 rev8mo ago](https://www.amazon.com/dp/B0FX5Y975J) [![Zyrtec Allergy Medicine Relief for Full 24 Hours Cetirizine Tablets Take on Symptoms Like Sneezing Runny Nose Itchy Watery Eyes and Itchy Nose or Throat 75 Count Size](https://m.media-amazon.com/images/I/41NFXF3hHBL.jpg)**Zyrtec Allergy Medicine Relief for Full 24 Hours Cetirizine Tablets Take on Symptoms Like Sneezing Runny Nose Itchy Watery Eyes and Itchy Nose or Throat 75 Count Size**Zyrtec**$35.14**1,036 rev11mo ago](https://www.amazon.com/dp/B071G1V5NZ) [![Zyrtec 24 Hour Allergy Relief Tablets Indoor & Outdoor Allergy Medicine for Adults with 5 mg Cetirizine Hydrochloride Relief of Runny Nose Sneezing Itchy Eyes Plus Dust Mold & Pet Dander 35 ct](https://m.media-amazon.com/images/I/41ShiowyeYL.jpg)**Zyrtec 24 Hour Allergy Relief Tablets Indoor & Outdoor Allergy Medicine for Adults with 5 mg Cetirizine Hydrochloride Relief of Runny Nose Sneezing Itchy Eyes Plus Dust Mold & Pet Dander 35 ct**Zyrtec**$19.00**1,169 rev1y ago](https://www.amazon.com/dp/B0F2JRBVSM) [![Zyrtec 24 Hour Allergy Relief Tablets Cetirizine Tablets for Symptoms Like Sneezing Runny Nose Itchy Watery Eyes 90-Count Size Plus 3x1-Count Packs](https://m.media-amazon.com/images/I/51SbHxRUlKL.jpg)**Zyrtec 24 Hour Allergy Relief Tablets Cetirizine Tablets for Symptoms Like Sneezing Runny Nose Itchy Watery Eyes 90-Count Size Plus 3x1-Count Packs**Zyrtec**$41.59**5,381 rev2y ago](https://www.amazon.com/dp/B0D1Z1YDPF) [![Claritin Allergy Medicine for Adults 24-Hour Non-Drowsy Loratadine 10mg Pills Antihistamine 30 Tablets + 1ct On-The-Go Relief](https://m.media-amazon.com/images/I/416spFwNe7L.jpg)**Claritin Allergy Medicine for Adults 24-Hour Non-Drowsy Loratadine 10mg Pills Antihistamine 30 Tablets + 1ct On-The-Go Relief**Claritin**$20.56**3,694 rev2y ago](https://www.amazon.com/dp/B0CW6LD6BV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Zyrtec Allergy Medicine Relief for 24 Hours Cetirizine Tablets 10 mg for Symptoms Like Sneezing Runny Nose Itchy Watery Eyes and Itchy Nose or Throat 45 Count Size](https://m.media-amazon.com/images/I/41MI4uRDZaL.jpg)**Zyrtec Allergy Medicine Relief for 24 Hours Cetirizine Tablets 10 mg for Symptoms Like Sneezing Runny Nose Itchy Watery Eyes and Itchy Nose or Throat 45 Count Size**Zyrtec**$27.29**4.8★**▲ 111%**](https://www.amazon.com/dp/B01J4UQF6E) [![Allegra Adult 24-Hour Allergy Relief Tablets Non-Drowsy Indoor and Outdoor Allergy Medicine 180 mg Fexofenadine HCI Antihistamine Pill 90 Count Plus 1 Count Travel Pack](https://m.media-amazon.com/images/I/41OvbXg4AsL.jpg)**Allegra Adult 24-Hour Allergy Relief Tablets Non-Drowsy Indoor and Outdoor Allergy Medicine 180 mg Fexofenadine HCI Antihistamine Pill 90 Count Plus 1 Count Travel Pack**Allegra**$38.83**4.8★**▲ 108%**](https://www.amazon.com/dp/B0FX5Y975J) [![Amazon Basic Care Allergy Relief Loratadine Tablets 10 mg 24-Hour Non-Drowsy Antihistamine for Runny Nose Sneezing Itchy Eyes 300 Count (Packaging may vary)](https://m.media-amazon.com/images/I/41gINtCGoHL.jpg)**Amazon Basic Care Allergy Relief Loratadine Tablets 10 mg 24-Hour Non-Drowsy Antihistamine for Runny Nose Sneezing Itchy Eyes 300 Count (Packaging may vary)**Amazon Basic Care**$10.44**4.7★**▲ 89%**](https://www.amazon.com/dp/B074F18H5N) [![Zyrtec 24 Hour Allergy Relief Tablets Indoor & Outdoor Allergy Medicine for Adults with 5 mg Cetirizine Hydrochloride Relief of Runny Nose Sneezing Itchy Eyes Plus Dust Mold & Pet Dander 35 ct](https://m.media-amazon.com/images/I/41ShiowyeYL.jpg)**Zyrtec 24 Hour Allergy Relief Tablets Indoor & Outdoor Allergy Medicine for Adults with 5 mg Cetirizine Hydrochloride Relief of Runny Nose Sneezing Itchy Eyes Plus Dust Mold & Pet Dander 35 ct**Zyrtec**$19.00**4.7★**▲ 47%**](https://www.amazon.com/dp/B0F2JRBVSM) [![Benadryl Extra Strength Relief Allergy Tablets 50 mg Diphenhydramine HCl 2X The Strength in One Pill Compared to 1 of the Ultratabs Works When You Need it Most 24 Count](https://m.media-amazon.com/images/I/519LEbaDM3L.jpg)**Benadryl Extra Strength Relief Allergy Tablets 50 mg Diphenhydramine HCl 2X The Strength in One Pill Compared to 1 of the Ultratabs Works When You Need it Most 24 Count**Benadryl**$8.06**4.8★**▲ 42%**](https://www.amazon.com/dp/B0B13PZF8Z)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.

250K150KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**26%

*“They are affordable”*

**Allergies**22%

*“Best allergy med”*

**Efficiency**12%

*“works effectively”*

**Advertised Vs Actual Product**9%

*“Arrived as described”*

**Quality-Overall**8%

*“Always consistent with quality”*

**Dosage**2%

*“Very effective”*

**Sinus Relief**2%

*“Sinus Relief”*

**Sleep Quality**1%

*“Sleeping great”*

**Ease Of Chewing/Swallowing**1%

*“Great value and love that they are chewable for the kiddos with flavor”*

**Ease Of Use**1%

*“Convenient to use”*

### **What buyers complain about **

**Allergies**28%

*“my skin was itchy”*

**Functionality-Overall**13%

*“Did not work”*

**Value For Money**5%

*“Waste of money”*

**Dosage**5%

*“No info on the dosage”*

**Sleep Quality**5%

*“I couldn't sleep”*

**Advertised Vs Actual Product**4%

*“Not as pictured”*

**Side Effects**2%

*“Side Effects”*

**Quality-Overall**2%

*“Not as good as other citerizene products”*

**Strength**1%

*“Weak does not do anything”*

**Size-Overall**1%

*“It is a small tablet”*

### **Top return reasons **

**Dosage**37%

**Functionality-Overall**17%

**Value For Money**13%

**Advertised Vs Actual Product**12%

**Joint Pain**2%

**Side Effects**2%

**Product Condition**2%

**Measurement/Reading Accuracy**1%

**Ease Of Use**1%

**Certifications**1%