---
title: "zum — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/zum"
last_updated: "2026-07-14T00:23:49.026Z"
locale: en
meta:
  description: "zum shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "zum shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "zum — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **zum**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 73Growth 33Conversion 76Competition 62Returns 96Price range 86Avg price 85Brand share 0Review moat 37Quality gap 32

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$11.39–$44.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$19.04**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$802K**

$802K/yr · 589K searches

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,761.82**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+6.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**3 **▲rising

**Sellers**

**104**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Zum65% - Indigo Wild33% - Zum Speed2% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$32K8%$64K12%$96K16%$128K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz](https://m.media-amazon.com/images/I/41t+3PIMXpL.jpg)**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz**Zum**$21.87**4.6★13,128 rev](https://www.amazon.com/dp/B0D7WZHDJ2) [2![Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Frankincense & Myrrh Scent - 4 fl oz (2 Pack)](https://m.media-amazon.com/images/I/416z7fq-OZL.jpg)**Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Frankincense & Myrrh Scent - 4 fl oz (2 Pack)**Indigo Wild**$22.58**4.7★4,062 rev](https://www.amazon.com/dp/B00YAY68QW) [3![Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Frankincense & Myrrh Scent - 4 fl oz](https://m.media-amazon.com/images/I/31nz7BfH0qL.jpg)**Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Frankincense & Myrrh Scent - 4 fl oz**Zum**$12.53**4.5★4,199 rev](https://www.amazon.com/dp/B0009YDO32) [4![Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Sea Salt Scent - 4 fl oz (2 Pack)](https://m.media-amazon.com/images/I/41JHLiqmxpL.jpg)**Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Sea Salt Scent - 4 fl oz (2 Pack)**Indigo Wild**$22.55**4.6★1,352 rev](https://www.amazon.com/dp/B00YAYEOJ0) [5![Zum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)](https://m.media-amazon.com/images/I/41VMpvmoyVL.jpg)**Zum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)**Zum**$19.37**4.5★114 rev](https://www.amazon.com/dp/B0FL4GBVNM)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Zum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)](https://m.media-amazon.com/images/I/41VMpvmoyVL.jpg)**Zum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)**Zum**$19.37**114 rev11mo ago](https://www.amazon.com/dp/B0FL4GBVNM) [![Zum Powdered Laundry Soap by Indigo Wild - Plant-Based Laundry Soap with Baking Soda Coconut Oil & Essential Oils - 64 Loads (32 oz) - Frankincense & Myrrh](https://m.media-amazon.com/images/I/41uKamRgcjL.jpg)**Zum Powdered Laundry Soap by Indigo Wild - Plant-Based Laundry Soap with Baking Soda Coconut Oil & Essential Oils - 64 Loads (32 oz) - Frankincense & Myrrh**Zum**$21.85**415 rev1y ago](https://www.amazon.com/dp/B0DKB1S5TL) [![Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz](https://m.media-amazon.com/images/I/41t+3PIMXpL.jpg)**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz**Zum**$21.87**13,128 rev2y ago](https://www.amazon.com/dp/B0D7WZHDJ2) [![Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz (2 Pack)](https://m.media-amazon.com/images/I/41L8DMcqMNL.jpg)**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz (2 Pack)**Zum**$38.69**13,128 rev2y ago](https://www.amazon.com/dp/B0D7WZGLMS) [![Zum Indigo Wild Home Essentials - Laundry Soap (64 oz) - Liquid Hand Soap (12 fl oz) - Room Spray Air Freshener (4 fl oz) - Goat Milk Soap Bar (3 oz) - Frankincense & Myrrh Scent](https://m.media-amazon.com/images/I/41ctPpk0QAL.jpg)**Zum Indigo Wild Home Essentials - Laundry Soap (64 oz) - Liquid Hand Soap (12 fl oz) - Room Spray Air Freshener (4 fl oz) - Goat Milk Soap Bar (3 oz) - Frankincense & Myrrh Scent**Zum**$44.54**255 rev3y ago](https://www.amazon.com/dp/B0BSXTBLTL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Zum Speed Lancer Shirt Lancer EVO 6th gen Lancer t-Shirt 10th Gen Lancer Shirt Fast Furious EVO Tuner car Shirt Black](https://m.media-amazon.com/images/I/41KQMLxt29L.jpg)**Zum Speed Lancer Shirt Lancer EVO 6th gen Lancer t-Shirt 10th Gen Lancer Shirt Fast Furious EVO Tuner car Shirt Black**Zum Speed**$24.26**5.0★**▲ 270%**](https://www.amazon.com/dp/B0B37Q122H) [![Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz (2 Pack)](https://m.media-amazon.com/images/I/41L8DMcqMNL.jpg)**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz (2 Pack)**Zum**$38.69**4.6★**▲ 149%**](https://www.amazon.com/dp/B0D7WZGLMS) [![Zum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)](https://m.media-amazon.com/images/I/41VMpvmoyVL.jpg)**Zum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)**Zum**$19.37**4.5★**▲ 126%**](https://www.amazon.com/dp/B0FL4GBVNM) [![Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Frankincense & Myrrh Scent - 4 fl oz](https://m.media-amazon.com/images/I/31nz7BfH0qL.jpg)**Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Frankincense & Myrrh Scent - 4 fl oz**Zum**$12.53**4.5★**▲ 121%**](https://www.amazon.com/dp/B0009YDO32) [![Zum Indigo Wild Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Sea Salt Scent - 4 fl oz](https://m.media-amazon.com/images/I/31GOTKUmlzL.jpg)**Zum Indigo Wild Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Sea Salt Scent - 4 fl oz**Zum**$12.42**4.5★**▲ 96%**](https://www.amazon.com/dp/B005WLZVBU)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 67 weeks — +6.4% search growth over the last 90 days.

13K8KPrime Day '25Spike '25Black Friday '25 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**64%

*“Amazing Scent”*

**Quality-Overall**7%

*“Excellent product”*

**Ease Of Cleaning**5%

*“Great clean”*

**Soft Feel**3%

*“soft”*

**Cleansing**2%

*“I like the product it gives you a natural clean feeling”*

**Value For Money**2%

*“Worth the the money”*

**Ingredients-Overall**1%

*“Clean ingredients”*

**Durability**1%

*“Performance-wise, it genuinely holds its own”*

**Washability**1%

*“washes clothes good”*

**Moist/Dry**1%

*“Moisturizing and Smells Great”*

### **What buyers complain about **

**Smell**27%

*“I dont like the smell”*

**Leak-Proof**13%

*“it arrived leaking and open”*

**Value For Money**7%

*“Waste of Money”*

**Ease Of Cleaning**6%

*“Didn't clean my clothes”*

**Dilute/Watery**4%

*“Nothing like the liquid”*

**Stain Resistance**2%

*“Leaves Detergent Stains”*

**Durability**2%

*“A bottle lasts just less than a week in my house”*

**Advertised Vs Actual Product**2%

*“bought this believing those claims”*

**Allergies**2%

*“can cause hives 🥲 they didnt do it right away”*

**Texture/Consistency-Overall**1%

*“I was just disappointed with the texture”*

### **Top return reasons **

**Smell**51%

**Leak-Proof**29%

**Advertised Vs Actual Product**6%

**Value For Money**2%

**Color**1%

**Product Condition**1%

**Defective Material/Parts**1%

**Functionality-Overall**1%

**Dilute/Watery**1%

**Size-Overall**1%