---
title: "young living frankincense essential oil — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/young-living-frankincense-essential-oil"
last_updated: "2026-07-13T23:17:50.902Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 96% of clicks) — young living frankincense essential oil doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 96% of clicks) — young living frankincense essential oil doesn't clear our bar today."
  "og:title": "young living frankincense essential oil — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **young living frankincense essential oil**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 52Growth 13Conversion 75Competition 17Returns 95Price range 48Avg price 89Brand share 10Review moat 30Quality gap 23

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$61.97**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$312K**

$312K/yr · 72K searches

**Price range**

**Okay****$10.19–$186.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,450.77**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-24.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**7 **▲rising

**Sellers**

**22**

**Top-5 brand share**

**96%**

**Open market**

**2%**

- doTERRA57% - Young Living29% - Majestic Pure4% - US Organic3% - REVIVEEO3% - Edens Garden2% - Open — no brand owns it (1 brand, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$31K20%$62K30%$94K40%$125K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![doTERRA Frankincense Essential Oil 15 ml](https://m.media-amazon.com/images/I/41B+SipehKL.jpg)**doTERRA Frankincense Essential Oil 15 ml**doTERRA**$96.73**4.7★1,466 rev](https://www.amazon.com/dp/B003I6Q3IG) [2![Young Living Frankincense Essential Oil | 5 ml | Seed to Seal Premium Oil for Diffuser Aromatherapy & Skin Care | Grounding Calming Aroma | Travel-Friendly Bottle for Daily Self-Care](https://m.media-amazon.com/images/I/31aNUqSYZJL.jpg)**Young Living Frankincense Essential Oil | 5 ml | Seed to Seal Premium Oil for Diffuser Aromatherapy & Skin Care | Grounding Calming Aroma | Travel-Friendly Bottle for Daily Self-Care**Young Living**$49.62**4.6★991 rev](https://www.amazon.com/dp/B00194GUZA) [3![doTERRA - Frankincense Touch Essential Oil - 10 mL Roll On](https://m.media-amazon.com/images/I/31bBRzwsTCL.jpg)**doTERRA - Frankincense Touch Essential Oil - 10 mL Roll On**doTERRA**$69.01**4.7★329 rev](https://www.amazon.com/dp/B01N2K23QN) [4![doTERRA Essential Oil - Frankincense Touch Roll-On 10 ml](https://m.media-amazon.com/images/I/31vqFtRdEML.jpg)**doTERRA Essential Oil - Frankincense Touch Roll-On 10 ml**doTERRA**$69.06**4.7★80 rev](https://www.amazon.com/dp/B01BJZ7WV4) [5![Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Frankincense Essential Oil Frankincense Oil 4 Fl Oz](https://m.media-amazon.com/images/I/41e2ampIT+L.jpg)**Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Frankincense Essential Oil Frankincense Oil 4 Fl Oz**Majestic Pure**$12.85**4.4★19,039 rev](https://www.amazon.com/dp/B07PRDSY6J)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![doTERRA Frankincense Boswellic Acid Complex](https://m.media-amazon.com/images/I/51p+zLO9svL.jpg)**doTERRA Frankincense Boswellic Acid Complex**doTERRA**$63.80**34 rev1y ago](https://www.amazon.com/dp/B0DKZ7HSC1) [![Frankincense Boswellia Carterii 10mL Essential Oil by Revive Essential Oils -100% Pure Therapeutic Grade Diffusion Massage Aromatherapy Skin & Hair Care Cruelty Free Unrefined with No Fillers](https://m.media-amazon.com/images/I/31xteT2Z8GL.jpg)**Frankincense Boswellia Carterii 10mL Essential Oil by Revive Essential Oils -100% Pure Therapeutic Grade Diffusion Massage Aromatherapy Skin & Hair Care Cruelty Free Unrefined with No Fillers**REVIVEEO**$17.50**906 rev6y ago](https://www.amazon.com/dp/B084SX8YQ7) [![Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Frankincense Essential Oil Frankincense Oil 4 Fl Oz](https://m.media-amazon.com/images/I/41e2ampIT+L.jpg)**Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Frankincense Essential Oil Frankincense Oil 4 Fl Oz**Majestic Pure**$12.85**19,039 rev7y ago](https://www.amazon.com/dp/B07PRDSY6J) [![Handcraft Blends Frankincense Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance](https://m.media-amazon.com/images/I/41G9T4KZGBL.jpg)**Handcraft Blends Frankincense Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance**Handcraft Blends**$10.19**16,331 rev8y ago](https://www.amazon.com/dp/B076PMWTNM) [![Young Living Frankincense Essential Oil | 15 ml | Seed to Seal Premium Oil for Diffuser Aromatherapy & Skin Care | Grounding Calming Aroma | Travel-Friendly Bottle for Daily Self-Care](https://m.media-amazon.com/images/I/413q-O1G+3L.jpg)**Young Living Frankincense Essential Oil | 15 ml | Seed to Seal Premium Oil for Diffuser Aromatherapy & Skin Care | Grounding Calming Aroma | Travel-Friendly Bottle for Daily Self-Care**Young Living**$123.21**168 rev8y ago](https://www.amazon.com/dp/B07411X4NF)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Edens Garden Frankincense- Carterii Essential Oil- 100% Pure Premium Grade Undiluted Natural Therapeutic Aromatherapy The Best for Diffuser Face Candle Hair 10 ml (.33 fl oz)](https://m.media-amazon.com/images/I/31NGBQ0SD7L.jpg)**Edens Garden Frankincense- Carterii Essential Oil- 100% Pure Premium Grade Undiluted Natural Therapeutic Aromatherapy The Best for Diffuser Face Candle Hair 10 ml (.33 fl oz)**Edens Garden**$21.08**4.7★**▲ 115%**](https://www.amazon.com/dp/B002RTXEW8) [![doTERRA Frankincense Essential Oil 15 ml (2 Pack)](https://m.media-amazon.com/images/I/51Hiz3tQ-UL.jpg)**doTERRA Frankincense Essential Oil 15 ml (2 Pack)**doTERRA**$186.91**4.7★**▲ 28%**](https://www.amazon.com/dp/B00KU75L8Y) [![Young Living Frankincense Essential Oil | 5 ml | Seed to Seal Premium Oil for Diffuser Aromatherapy & Skin Care | Grounding Calming Aroma | Travel-Friendly Bottle for Daily Self-Care](https://m.media-amazon.com/images/I/31aNUqSYZJL.jpg)**Young Living Frankincense Essential Oil | 5 ml | Seed to Seal Premium Oil for Diffuser Aromatherapy & Skin Care | Grounding Calming Aroma | Travel-Friendly Bottle for Daily Self-Care**Young Living**$49.62**4.6★**▲ 19%**](https://www.amazon.com/dp/B00194GUZA) [![Handcraft Blends Frankincense Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance](https://m.media-amazon.com/images/I/41G9T4KZGBL.jpg)**Handcraft Blends Frankincense Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance**Handcraft Blends**$10.19**4.6★**— 9%**](https://www.amazon.com/dp/B076PMWTNM) [![Young Living Sacred Frankincense Essential Oil 5ml | Pure Boswellia Sacra Resin Oil | Aromatherapy for Meditation & Diffuser Use | Calming Woodsy Aroma](https://m.media-amazon.com/images/I/31COGEpOQ2L.jpg)**Young Living Sacred Frankincense Essential Oil 5ml | Pure Boswellia Sacra Resin Oil | Aromatherapy for Meditation & Diffuser Use | Calming Woodsy Aroma**Young Living**$72.19**4.7★**— 8%**](https://www.amazon.com/dp/B003VFC900)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 95 weeks — -24.4% search growth over the last 90 days.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**26%

*“The scent is pleasing”*

**Quality-Overall**23%

*“When you're trying to find a balance between affordable and high quality, this is exactly where you want to be”*

**Value For Money**10%

*“Good price”*

**Advertised Vs Actual Product**6%

*“As advertised”*

**Efficiency**5%

*“Effective”*

**Joint Pain**4%

*“Helps my joints”*

**Lubrication**2%

*“Great oil for a great price”*

**Ease Of Use**2%

*“easy to use”*

**Size-Overall**2%

*“Nice size”*

**Ingredients-Overall**1%

*“Love essential oils”*

### **What buyers complain about **

**Smell**59%

*“Doesnt smell really good”*

**Leak-Proof**4%

*“the bottle stopper leaks”*

**Value For Money**3%

*“a bit expensive though”*

**Advertised Vs Actual Product**3%

*“Deceiving”*

**Quality-Overall**3%

*“Low Quality”*

**Strength**2%

*“not as strong as other products”*

**Functionality-Overall**2%

*“Didn't work for me”*

**Dilute/Watery**2%

*“Diluted”*

**Allergies**2%

*“Itchy”*

**Pain Relief-Overall**2%

*“But this didnt help relieve her pain”*

### **Top return reasons **

**Smell**63%

**Advertised Vs Actual Product**10%

**Leak-Proof**7%

**Oily/Greasy**2%

**Functionality-Overall**2%

**Size-Overall**2%

**Quality-Overall**2%

**Value For Money**1%

**Dilute/Watery**1%

**Ingredients-Overall**1%