---
title: "ylang-ylang essential oil — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/ylang-ylang-essential-oil"
last_updated: "2026-07-14T04:33:46.011Z"
locale: en
meta:
  description: "ylang-ylang essential oil shows low returns (1.5%), but soft demand (-6.4% this quarter) keeps it on the watch list."
  "og:description": "ylang-ylang essential oil shows low returns (1.5%), but soft demand (-6.4% this quarter) keeps it on the watch list."
  "og:title": "ylang-ylang essential oil — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **ylang-ylang essential oil**

**Worth a look**

Shows low returns (1.5%), but soft demand (-6.4% this quarter) keeps it on the watch list.

Market size 43Growth 22Conversion 83Competition 45Returns 84Price range 47Avg price 40Brand share 70Review moat 58Quality gap 52

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,184.96**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$4.10–$24.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$228K**

$228K/yr · 233K searches

**Avg price**

**Okay****$10.74**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-6.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**20 **▲rising

**Sellers**

**521**

**Top-5 brand share**

**63%**

**Open market**

**30%**

- Cliganic16% - Majestic Pure16% - SU JUABA11% - HIQILI11% - Wuvezrub10% - EVOKE OCCU7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$9K8%$18K12%$27K16%$36K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Cliganic Organic Ylang Ylang Essential Oil 100% Pure Natural for Aromatherapy | Non-GMO Verified](https://m.media-amazon.com/images/I/51d1BGvj8OL.jpg)**Cliganic Organic Ylang Ylang Essential Oil 100% Pure Natural for Aromatherapy | Non-GMO Verified**Cliganic**$9.85**4.4★1,059 rev](https://www.amazon.com/dp/B08PG5QXW8) [2![Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Ylang Ylang Essential Oil Ylang Ylang Oil 1 Fl Oz](https://m.media-amazon.com/images/I/31YgLxI3ncL.jpg)**Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Ylang Ylang Essential Oil Ylang Ylang Oil 1 Fl Oz**Majestic Pure**$9.43**4.4★1,693 rev](https://www.amazon.com/dp/B09P25LZNV) [3![SU JUABA Ylang-Ylang Essential Oil for Perfume & Hair Making Skin Care](https://m.media-amazon.com/images/I/51AYarFAoQL.jpg)**SU JUABA Ylang-Ylang Essential Oil for Perfume & Hair Making Skin Care**SU JUABA**$9.66**4.4★139 rev](https://www.amazon.com/dp/B0FBWHWMTV) [4![HIQILI Ylang-Ylang Essential Oil for Diffuser Perfumes Aromatherapy](https://m.media-amazon.com/images/I/51v0K8Cck9L.jpg)**HIQILI Ylang-Ylang Essential Oil for Diffuser Perfumes Aromatherapy**HIQILI**$9.66**4.4★1,461 rev](https://www.amazon.com/dp/B08ZLM946H) [5![EVOKE OCCU Ylang Ylang Essential Oil 4 Oz Pure Ylang Ylang Oil for Skin Hair Aromatherapy Diffuser Fragrance DIY- 4 FL Oz](https://m.media-amazon.com/images/I/41HzabFAFQL.jpg)**EVOKE OCCU Ylang Ylang Essential Oil 4 Oz Pure Ylang Ylang Oil for Skin Hair Aromatherapy Diffuser Fragrance DIY- 4 FL Oz**EVOKE OCCU**$11.76**4.5★669 rev](https://www.amazon.com/dp/B09M8818LX)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Wuvezrub Ylang-Ylang Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Ylang-Ylang](https://m.media-amazon.com/images/I/41DTtAOlNDL.jpg)**Wuvezrub Ylang-Ylang Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Ylang-Ylang**Wuvezrub**$5.28**49 rev11mo ago](https://www.amazon.com/dp/B0FHWQW916) [![wusiyork Ylang-Ylang Essential Oil 10ML - 100% Pure and Natural Therapeutic Grade Oils for Aromatherapy Diffuser - 0.34 Fl Oz/Ylang-Ylang](https://m.media-amazon.com/images/I/41kOEG4CWGL.jpg)**wusiyork Ylang-Ylang Essential Oil 10ML - 100% Pure and Natural Therapeutic Grade Oils for Aromatherapy Diffuser - 0.34 Fl Oz/Ylang-Ylang**wusiyork**$4.10**12 rev1y ago](https://www.amazon.com/dp/B0FFBG8GTL) [![SU JUABA Ylang-Ylang Essential Oil for Perfume & Hair Making Skin Care](https://m.media-amazon.com/images/I/51AYarFAoQL.jpg)**SU JUABA Ylang-Ylang Essential Oil for Perfume & Hair Making Skin Care**SU JUABA**$9.66**139 rev1y ago](https://www.amazon.com/dp/B0FBWHWMTV) [![Wuvezrub Ylang-Ylang Essential Oils 60ML Pure Ylang-Ylang Essential Oil for Aromatherapy Diffuser - 2 Fl Oz](https://m.media-amazon.com/images/I/41UJtjz4aNL.jpg)**Wuvezrub Ylang-Ylang Essential Oils 60ML Pure Ylang-Ylang Essential Oil for Aromatherapy Diffuser - 2 Fl Oz**Wuvezrub**$8.05**14 rev1y ago](https://www.amazon.com/dp/B0F5MQ7L1T) [![GuruNanda Ylang Ylang Essential Oil (10 ml) - 100% Pure Natural and Undiluted Diffuser Oil for Aromatherapy Massages & DIY Recipes](https://m.media-amazon.com/images/I/41pbHGsUH0L.jpg)**GuruNanda Ylang Ylang Essential Oil (10 ml) - 100% Pure Natural and Undiluted Diffuser Oil for Aromatherapy Massages & DIY Recipes**GuruNanda**$5.65**98 rev1y ago](https://www.amazon.com/dp/B0DW954W29)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Ylang Ylang Essential Oil Ylang Ylang Oils for Diffuser Massage Humidifier DIY Candles Soap Yoga Home Gift Essential Oil GV77ZF Ylang Ylang Fragrance Oil - 4 fl oz (120 ml)](https://m.media-amazon.com/images/I/41s9LADVeML.jpg)**Ylang Ylang Essential Oil Ylang Ylang Oils for Diffuser Massage Humidifier DIY Candles Soap Yoga Home Gift Essential Oil GV77ZF Ylang Ylang Fragrance Oil - 4 fl oz (120 ml)**GV77ZF**$9.51**4.3★**▲ 193%**](https://www.amazon.com/dp/B0FQHYWR7G) [![HIQILI Ylang-Ylang Essential Oil for Diffuser Aromatherapy Perfumes](https://m.media-amazon.com/images/I/41p6PAsKX1L.jpg)**HIQILI Ylang-Ylang Essential Oil for Diffuser Aromatherapy Perfumes**HIQILI**$6.77**4.4★**▲ 131%**](https://www.amazon.com/dp/B08YKH6L6Z) [![SU JUABA Ylang-Ylang Essential Oil for Perfume & Hair Making Skin Care](https://m.media-amazon.com/images/I/51AYarFAoQL.jpg)**SU JUABA Ylang-Ylang Essential Oil for Perfume & Hair Making Skin Care**SU JUABA**$9.66**4.4★**▲ 89%**](https://www.amazon.com/dp/B0FBWHWMTV) [![Wuvezrub Ylang-Ylang Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Ylang-Ylang](https://m.media-amazon.com/images/I/41DTtAOlNDL.jpg)**Wuvezrub Ylang-Ylang Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Ylang-Ylang**Wuvezrub**$5.28**4.5★**▲ 76%**](https://www.amazon.com/dp/B0FHWQW916) [![wusiyork Ylang-Ylang Essential Oil 10ML - 100% Pure and Natural Therapeutic Grade Oils for Aromatherapy Diffuser - 0.34 Fl Oz/Ylang-Ylang](https://m.media-amazon.com/images/I/41kOEG4CWGL.jpg)**wusiyork Ylang-Ylang Essential Oil 10ML - 100% Pure and Natural Therapeutic Grade Oils for Aromatherapy Diffuser - 0.34 Fl Oz/Ylang-Ylang**wusiyork**$4.10**4.4★**▲ 48%**](https://www.amazon.com/dp/B0FFBG8GTL)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.

6K4KSpike '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**62%

*“The fragrance is great”*

**Quality-Overall**13%

*“The Best Quality Essential Oil”*

**Value For Money**4%

*“Great value”*

**Advertised Vs Actual Product**3%

*“Product as described”*

**Lubrication**2%

*“Nice oil”*

**Soothing Effect**1%

*“Calm”*

**Durability**1%

*“it's very long-lasting”*

**Ingredients-Overall**1%

*“My favorite of the essential oils”*

**Functionality-Overall**1%

*“Great items they work”*

**Suitability Combination Skin**1%

*“This has very good properties for the skin”*

### **What buyers complain about **

**Smell**59%

*“Scent doesn't last very long”*

**Quality-Overall**4%

*“They are cheap/low quality oils at best”*

**Product Condition**4%

*“It was clearly used and returned”*

**Durability**4%

*“doesn't last long at all”*

**Dilute/Watery**2%

*“Also very watery”*

**Oily/Greasy**2%

*“This oil is adulterated”*

**Dispensing Mechanism**2%

*“The dispenser came broken”*

**Leak-Proof**2%

*“Leaky bottles”*

**Advertised Vs Actual Product**2%

*“Not what I am use to from other brands”*

**Bitter**1%

*“I bought another brand that smelt like a bitter version of Ylangylang”*

### **Top return reasons **

**Smell**78%

**Advertised Vs Actual Product**8%

**Leak-Proof**3%

**Size-Overall**2%

**Oily/Greasy**1%

**Product Condition**1%

**Value For Money**1%

**Vegan/Organic**1%

**Quality-Overall**1%

**Strength**1%