---
title: "yankee candle 3 wick — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/yankee-candle-3-wick"
last_updated: "2026-07-14T04:30:34.052Z"
locale: en
meta:
  description: "soft demand (-47.5% this quarter) — yankee candle 3 wick doesn't clear our bar today."
  "og:description": "soft demand (-47.5% this quarter) — yankee candle 3 wick doesn't clear our bar today."
  "og:title": "yankee candle 3 wick — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **yankee candle 3 wick**

**Skip it**

Soft demand (-47.5% this quarter) — this niche doesn't clear our bar today.

Market size 4Growth 1Conversion 29Competition 82Returns 96Price range 60Avg price 82Brand share 50Review moat 24Quality gap 50

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Avg price**

**Great****$17.87**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.94–$25.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****5,835.78**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$17K**

$17K/yr · 41K searches

**Growth**

**Bad****-47.5%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

**Brands**

**15 **▲rising

**Sellers**

**178**

**Top-5 brand share**

**75%**

**Open market**

**20%**

- Yankee Candle40% - Chesapeake Bay Candle13% - Bath & Body Works12% - YMing5% - Inspireyes5% - AOOVOO5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5066%$1K9%$2K12%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 32 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Chesapeake Bay Candle Scented Candle Peace + Tranquility (cashmere jasmine) 3-Wick Coffee Table Jar](https://m.media-amazon.com/images/I/31rAk86oEpL.jpg)**Chesapeake Bay Candle Scented Candle Peace + Tranquility (cashmere jasmine) 3-Wick Coffee Table Jar**Chesapeake Bay Candle**$11.69**4.5★45,591 rev](https://www.amazon.com/dp/B075KJ6XN3) [2![Bath & Body Works Sun-Drenched Linen 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend](https://m.media-amazon.com/images/I/41AU1G3T5pL.jpg)**Bath & Body Works Sun-Drenched Linen 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend**Bath & Body Works**$22.38**4.6★447 rev](https://www.amazon.com/dp/B09G3HHBBC) [3![Yankee Candle 3-Wick Candle Jar Lilac Blossoms Scented Candle 14.5 oz Plant Wax Blend Up to 40 Hours Burn Time Gift](https://m.media-amazon.com/images/I/31aJzdB+BuL.jpg)**Yankee Candle 3-Wick Candle Jar Lilac Blossoms Scented Candle 14.5 oz Plant Wax Blend Up to 40 Hours Burn Time Gift**Yankee Candle**$14.40**4.5★637 rev](https://www.amazon.com/dp/B0F3DP62JP) [4![YMing 3-Wick Candle Gift Set 3 Pack 14 oz Each Scented Candles for Home White Tea & Sage Vanilla & Amber Cashmere Cedar](https://m.media-amazon.com/images/I/51FczSdJvIL.jpg)**YMing 3-Wick Candle Gift Set 3 Pack 14 oz Each Scented Candles for Home White Tea & Sage Vanilla & Amber Cashmere Cedar**YMing**$22.00**4.5★3,568 rev](https://www.amazon.com/dp/B08Z2SDP88) [5![Inspireyes Scented Candles Set with Crystal 3 Wick Candle 19 oz Soy Wax Aromatherapy Meditation Candles Large Manifestation Candle with Large Energy Stones Birthday Gifts for Women](https://m.media-amazon.com/images/I/51xz25vYeUL.jpg)**Inspireyes Scented Candles Set with Crystal 3 Wick Candle 19 oz Soy Wax Aromatherapy Meditation Candles Large Manifestation Candle with Large Energy Stones Birthday Gifts for Women**Inspireyes**$20.36**4.3★476 rev](https://www.amazon.com/dp/B0B3153V3K)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Colonial Candle Spring Meadows Scented Jar Candle Easter Collection 3 Wick 14 oz - Up to 60 Hours Burn Easter Candle Made in the USA](https://m.media-amazon.com/images/I/41CKArwUb6L.jpg)**Colonial Candle Spring Meadows Scented Jar Candle Easter Collection 3 Wick 14 oz - Up to 60 Hours Burn Easter Candle Made in the USA**Colonial Candle**$11.42**93 rev4mo ago](https://www.amazon.com/dp/B0GP6T8MV8) [![Yankee Candle x Reeses Book Club A Fresh Chapter Spring Scented Candle Bright Pomelo Scent Blooming Rose Scent 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable](https://m.media-amazon.com/images/I/41tOVBgX4vL.jpg)**Yankee Candle x Reeses Book Club A Fresh Chapter Spring Scented Candle Bright Pomelo Scent Blooming Rose Scent 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable**Yankee Candle**$25.56**119 rev5mo ago](https://www.amazon.com/dp/B0GGT23SBQ) [![AOOVOO Mahogany Teakwood Candles for Men - 3 Wick 12oz Large Scented Candle Long Lasting Soy Candles for Home Scented Strong Fragranced Masculine Black Candle Gift for Father Day Women & Men](https://m.media-amazon.com/images/I/411UjoXzg6L.jpg)**AOOVOO Mahogany Teakwood Candles for Men - 3 Wick 12oz Large Scented Candle Long Lasting Soy Candles for Home Scented Strong Fragranced Masculine Black Candle Gift for Father Day Women & Men**AOOVOO**$16.53**220 rev6mo ago](https://www.amazon.com/dp/B0GCJ3SSLQ) [![AOOVOO Crystal Energy Candles Set for Women - 4 Pack 26 oz Soy Wax Candles for Home Scented 200 Hour Long Lasting Candle Laughter Red Crystal/Love Rose Quartz/Joy Citrine/Passion Red Quartz](https://m.media-amazon.com/images/I/51RkpjzulFL.jpg)**AOOVOO Crystal Energy Candles Set for Women - 4 Pack 26 oz Soy Wax Candles for Home Scented 200 Hour Long Lasting Candle Laughter Red Crystal/Love Rose Quartz/Joy Citrine/Passion Red Quartz**AOOVOO**$25.09**154 rev11mo ago](https://www.amazon.com/dp/B0FL7SZ5M1) [![Yankee Candle 3-Wick Candle Jar Lilac Blossoms Scented Candle 14.5 oz Plant Wax Blend Up to 40 Hours Burn Time Gift](https://m.media-amazon.com/images/I/31aJzdB+BuL.jpg)**Yankee Candle 3-Wick Candle Jar Lilac Blossoms Scented Candle 14.5 oz Plant Wax Blend Up to 40 Hours Burn Time Gift**Yankee Candle**$14.40**637 rev1y ago](https://www.amazon.com/dp/B0F3DP62JP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![AOOVOO Mahogany Teakwood Candles for Men - 3 Wick 12oz Large Scented Candle Long Lasting Soy Candles for Home Scented Strong Fragranced Masculine Black Candle Gift for Father Day Women & Men](https://m.media-amazon.com/images/I/411UjoXzg6L.jpg)**AOOVOO Mahogany Teakwood Candles for Men - 3 Wick 12oz Large Scented Candle Long Lasting Soy Candles for Home Scented Strong Fragranced Masculine Black Candle Gift for Father Day Women & Men**AOOVOO**$16.53**4.2★**▲ 594%**](https://www.amazon.com/dp/B0GCJ3SSLQ) [![Vanilla Bean Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend](https://m.media-amazon.com/images/I/41HZVGpk+LL.jpg)**Vanilla Bean Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend**Dianne's Custom Candles**$14.80**4.5★**▲ 513%**](https://www.amazon.com/dp/B07QCQN4B9) [![Threlaco 1 Pack 10 Inch Wood Dough Bowl Candles Home Rustic Dough Bowl Soy Candle 3 Wick Scented Candles Gifts for Men Women Farmhouse Table Centerpiece Home Decor for Christmas(Jasmine Gardenia)](https://m.media-amazon.com/images/I/414BgNJO5JL.jpg)**Threlaco 1 Pack 10 Inch Wood Dough Bowl Candles Home Rustic Dough Bowl Soy Candle 3 Wick Scented Candles Gifts for Men Women Farmhouse Table Centerpiece Home Decor for Christmas(Jasmine Gardenia)**Threlaco**$24.61**4.1★**▲ 446%**](https://www.amazon.com/dp/B0DR8X1M2Z) [![WoodWick Caf Sweets Trilogy Holiday Candle Gifts for Women and Men 9.7 oz Medium Hourglass Trilogy Candle with Crackling Wick](https://m.media-amazon.com/images/I/31weyOC-lEL.jpg)**WoodWick Caf Sweets Trilogy Holiday Candle Gifts for Women and Men 9.7 oz Medium Hourglass Trilogy Candle with Crackling Wick**WoodWick**$16.26**4.6★**▲ 376%**](https://www.amazon.com/dp/B003B6BQOY) [![Colonial Candle Spring Meadows Scented Jar Candle Easter Collection 3 Wick 14 oz - Up to 60 Hours Burn Easter Candle Made in the USA](https://m.media-amazon.com/images/I/41CKArwUb6L.jpg)**Colonial Candle Spring Meadows Scented Jar Candle Easter Collection 3 Wick 14 oz - Up to 60 Hours Burn Easter Candle Made in the USA**Colonial Candle**$11.42**4.2★**▲ 338%**](https://www.amazon.com/dp/B0GP6T8MV8)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 27 weeks — -47.5% search growth over the last 90 days.

2K1KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**67%

*“Great fragrance”*

**Brightness/Shine/Glow**6%

*“Great candles”*

**Quality-Overall**4%

*“Good quality”*

**Value For Money**4%

*“Good deal”*

**Gifting Purpose**4%

*“Great Gift”*

**Durability**2%

*“its lasted well over a month”*

**Advertised Vs Actual Product**1%

*“works as stated”*

**Size-Overall**1%

*“it fits perfectly”*

**Color**1%

*“Lovely purple color, crystals, sparkles”*

**Warmth**1%

*“good hot or cold”*

### **What buyers complain about **

**Smell**48%

*“Unpleasant smell”*

**Value For Money**6%

*“for the price was not worth it”*

**Quality-Overall**5%

*“Bad quality control”*

**Strength**4%

*“Not that strong”*

**Flammable**3%

*“Burns even”*

**Advertised Vs Actual Product**3%

*“Looks are deceiving”*

**Durability**3%

*“broke after about 25% usage”*

**Size-Overall**3%

*“The crystals are tiny”*

**Brightness/Shine/Glow**1%

*“Kinda hard to light with light any wicks”*

**Product Condition**1%

*“Looks like its been used”*

### **Top return reasons **

**Smell**65%

**Advertised Vs Actual Product**7%

**Size-Overall**7%

**Defective Material/Parts**6%

**Value For Money**4%

**Product Condition**2%

**Functionality-Overall**2%

**Quality-Overall**1%

**Flammable**1%

**Leak-Proof**1%