---
title: "women wipes for personal care — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/women-wipes-for-personal-care"
last_updated: "2026-07-14T02:31:21.915Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — women wipes for personal care doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — women wipes for personal care doesn't clear our bar today."
  "og:title": "women wipes for personal care — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **women wipes for personal care**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 77Growth 21Conversion 100Competition 49Returns 99Price range 41Avg price 22Brand share 0Review moat 21Quality gap 21

**Conversion**

**Incredible****20.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$951K**

$951K/yr · 585K searches

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$1.94–$23.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****$8.00**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-8.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****11,362.29**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**2 **▼falling

**Sellers**

**77**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Summer's Eve81% - Charmin19% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$95K20%$190K30%$285K40%$381K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Individually Wrapped Wipes 12 Count](https://m.media-amazon.com/images/I/41XrehF0p2L.jpg)**Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Individually Wrapped Wipes 12 Count**Summer's Eve**$1.94**4.8★6,409 rev](https://www.amazon.com/dp/B0D96NZPSM) [2![Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Resealable Pack 32 Wipes Pack of 4](https://m.media-amazon.com/images/I/41Lnbees5gL.jpg)**Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Resealable Pack 32 Wipes Pack of 4**Summer's Eve**$14.27**4.8★8,288 rev](https://www.amazon.com/dp/B076HFFX3J) [3![Charmin Flushable Wipes 160 Total Wipes (4 Packs of 40)](https://m.media-amazon.com/images/I/51m-hobgS9L.jpg)**Charmin Flushable Wipes 160 Total Wipes (4 Packs of 40)**Charmin**$8.02**4.4★32,969 rev](https://www.amazon.com/dp/B07DVY2PDZ) [4![Summers Eve Amber Nights Feminine Wipes with Gentle pH-Balanced Formula Designed to Remove Odor Individually Wrapped Wipes 12 Count](https://m.media-amazon.com/images/I/51WqcEL6RzL.jpg)**Summers Eve Amber Nights Feminine Wipes with Gentle pH-Balanced Formula Designed to Remove Odor Individually Wrapped Wipes 12 Count**Summer's Eve**$1.94**4.8★6,409 rev](https://www.amazon.com/dp/B0D96P81ZX) [5![Charmin Flushable Wipes 480 Total Wipes (12 Packs of 40)](https://m.media-amazon.com/images/I/517N1m8k88L.jpg)**Charmin Flushable Wipes 480 Total Wipes (12 Packs of 40)**Charmin**$23.98**4.4★32,969 rev](https://www.amazon.com/dp/B003WJ9GPQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Summers Eve Amber Nights Daily Refreshing Feminine Wipes Removes Odor pH Balanced 32 count](https://m.media-amazon.com/images/I/41lhnjIc0lL.jpg)**Summers Eve Amber Nights Daily Refreshing Feminine Wipes Removes Odor pH Balanced 32 count**Summer's Eve**$4.06**67 rev5mo ago](https://www.amazon.com/dp/B0GGF4F41F) [![Charmin Flushable Wipes 320 Total Wipes (8 Packs of 40)](https://m.media-amazon.com/images/I/51fSNY2Nu1L.jpg)**Charmin Flushable Wipes 320 Total Wipes (8 Packs of 40)**Charmin**$15.48**32,969 rev8mo ago](https://www.amazon.com/dp/B0FS6Y7ZTV) [![Summers Eve Ultimate Odor Protection Daily Feminine Wipes Gentle pH-Balanced Formula with Boric Acid Cleanses & Removes Vaginal Odor Resealable Pack 32 Body Wipes](https://m.media-amazon.com/images/I/41wmZddDUXL.jpg)**Summers Eve Ultimate Odor Protection Daily Feminine Wipes Gentle pH-Balanced Formula with Boric Acid Cleanses & Removes Vaginal Odor Resealable Pack 32 Body Wipes**Summer's Eve**$4.71**8,543 rev1y ago](https://www.amazon.com/dp/B0DSLZWGDN) [![Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Individually Wrapped Wipes 12 Count](https://m.media-amazon.com/images/I/41XrehF0p2L.jpg)**Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Individually Wrapped Wipes 12 Count**Summer's Eve**$1.94**6,409 rev2y ago](https://www.amazon.com/dp/B0D96NZPSM) [![Summers Eve Amber Nights Feminine Wipes with Gentle pH-Balanced Formula Designed to Remove Odor Individually Wrapped Wipes 12 Count](https://m.media-amazon.com/images/I/51WqcEL6RzL.jpg)**Summers Eve Amber Nights Feminine Wipes with Gentle pH-Balanced Formula Designed to Remove Odor Individually Wrapped Wipes 12 Count**Summer's Eve**$1.94**6,409 rev2y ago](https://www.amazon.com/dp/B0D96P81ZX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Summers Eve Amber Nights Daily Refreshing Feminine Wipes Removes Odor pH Balanced 32 count](https://m.media-amazon.com/images/I/41lhnjIc0lL.jpg)**Summers Eve Amber Nights Daily Refreshing Feminine Wipes Removes Odor pH Balanced 32 count**Summer's Eve**$4.06**4.6★**▲ 166%**](https://www.amazon.com/dp/B0GGF4F41F) [![Summers Eve Simply Sensitive Daily Gentle Feminine Wipes Removes Odor pH Balanced 32 count](https://m.media-amazon.com/images/I/41Z7HW7tbiL.jpg)**Summers Eve Simply Sensitive Daily Gentle Feminine Wipes Removes Odor pH Balanced 32 count**Summer's Eve**$3.37**4.7★**▲ 73%**](https://www.amazon.com/dp/B00J2LBHIC) [![Charmin Flushable Wipes 320 Total Wipes (8 Packs of 40)](https://m.media-amazon.com/images/I/51fSNY2Nu1L.jpg)**Charmin Flushable Wipes 320 Total Wipes (8 Packs of 40)**Charmin**$15.48**4.4★**▲ 36%**](https://www.amazon.com/dp/B0FS6Y7ZTV) [![Summers Eve Feminine Wipes Fragrance Free Vaginal Wipes with Gentle pH-Balanced Micellar Water Formula Feminine Care to Help Remove Vaginal Odor Gynecologist Tested 32 Wipes 4 Pack](https://m.media-amazon.com/images/I/410FX6n0c6L.jpg)**Summers Eve Feminine Wipes Fragrance Free Vaginal Wipes with Gentle pH-Balanced Micellar Water Formula Feminine Care to Help Remove Vaginal Odor Gynecologist Tested 32 Wipes 4 Pack**Summer's Eve**$12.82**4.7★**▲ 12%**](https://www.amazon.com/dp/B07TYQKJFL) [![Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Individually Wrapped Wipes 12 Count](https://m.media-amazon.com/images/I/41XrehF0p2L.jpg)**Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Individually Wrapped Wipes 12 Count**Summer's Eve**$1.94**4.8★**▲ 11%**](https://www.amazon.com/dp/B0D96NZPSM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.

13K8KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 5.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**20%

*“Fresh scent”*

**Quality-Overall**9%

*“Excellent product”*

**Ease Of Cleaning**9%

*“useful for quick clean”*

**Freshness**7%

*“keeps you fresh”*

**Cleansing**5%

*“Great Wipes”*

**Soft Feel**4%

*“Extremely soft”*

**Advertised Vs Actual Product**4%

*“as advertised”*

**Value For Money**4%

*“Excellent value for money”*

**Ease Of Use**4%

*“Easy to use”*

**Efficiency**3%

*“Effective”*

### **What buyers complain about **

**Size-Overall**13%

*“Wipes are small”*

**Ease Of Cleaning**12%

*“Horrible by wipes”*

**Ease Of Use**10%

*“Not easy to use at all”*

**Thickness**7%

*“They thick”*

**Smell**5%

*“Very scented”*

**Moist/Dry**5%

*“super wet”*

**Value For Money**5%

*“Not a good value”*

**Quality-Overall**5%

*“cheap”*

**Durability**3%

*“Fell apart just coming out of container”*

**Strength**2%

*“material is fragile so you need to layer 2 wipes”*

### **Top return reasons **

**Smell**25%

**Size-Overall**19%

**Advertised Vs Actual Product**9%

**Value For Money**6%

**Moist/Dry**5%

**Functionality-Overall**4%

**Ease Of Cleaning**4%

**Leak-Proof**3%

**Thin**2%

**Ingredients-Overall**2%