---
title: "white sponge — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/white-sponge"
last_updated: "2026-07-13T19:49:01.033Z"
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meta:
  description: "white sponge shows low returns (0.2%), but a deep review moat (7,319 avg reviews) keeps it on the watch list."
  "og:description": "white sponge shows low returns (0.2%), but a deep review moat (7,319 avg reviews) keeps it on the watch list."
  "og:title": "white sponge — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **white sponge**

**Worth a look**

Shows low returns (0.2%), but a deep review moat (7,319 avg reviews) keeps it on the watch list.

Market size 28Growth 27Conversion 98Competition 55Returns 99Price range 53Avg price 38Brand share 53Review moat 23Quality gap 40

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****16.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$3.47–$27.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$10.52**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$124K**

$124K/yr · 70K searches

**Growth**

**Okay****+1.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,319.04**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▼falling

**Sellers**

**567**

**Top-5 brand share**

**73%**

**Open market**

**21%**

- Scotch-Brite35% - Mr. Clean12% - AIDEA12% - YoleShy9% - SmilePowo6% - Vilphel5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$12K20%$25K30%$37K40%$49K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Scotch-Brite Greener Clean Non-Scratch Scrub Sponge 6 Pack 6 Units per Case](https://m.media-amazon.com/images/I/41o7eXSJOXL.jpg)**Scotch-Brite Greener Clean Non-Scratch Scrub Sponge 6 Pack 6 Units per Case**Scotch-Brite**$7.10**4.7★763 rev](https://www.amazon.com/dp/B0BT3PFPJH) [2![Scotch-Brite Greener Clean Non-Scratch Scrub Sponge Sponge for Washing Dishes Cleaning Kitchen Superior Performance and Made with Sustainable Materials Dishwasher Safe 3 Scrub Sponges](https://m.media-amazon.com/images/I/41dHdb8B5FL.jpg)**Scotch-Brite Greener Clean Non-Scratch Scrub Sponge Sponge for Washing Dishes Cleaning Kitchen Superior Performance and Made with Sustainable Materials Dishwasher Safe 3 Scrub Sponges**Scotch-Brite**$4.25**4.6★435 rev](https://www.amazon.com/dp/B0BT3VCC7B) [3![YoleShy White Sponges Kitchen 10 Pack Natural Compressed Cellulose Sponges for Dishes Non Scratch for Household Cookware Bathroom Cars Soft Super Absorbent Reusable](https://m.media-amazon.com/images/I/31N7-3S00KL.jpg)**YoleShy White Sponges Kitchen 10 Pack Natural Compressed Cellulose Sponges for Dishes Non Scratch for Household Cookware Bathroom Cars Soft Super Absorbent Reusable**YoleShy**$7.87**4.3★62 rev](https://www.amazon.com/dp/B0FDKM444P) [4![Mr. Clean Magic Eraser Original Cleaning Pads Multi Purpose Cleaner Bathroom Cleaning Supplies All Purpose Cleaner White 6 Count](https://m.media-amazon.com/images/I/618fr9vF+VL.jpg)**Mr. Clean Magic Eraser Original Cleaning Pads Multi Purpose Cleaner Bathroom Cleaning Supplies All Purpose Cleaner White 6 Count**Mr. Clean**$5.30**4.7★34,604 rev](https://www.amazon.com/dp/B07MF3DY3C) [5![Vilphel 12 Pack Dishwashing Sponges Natural Cellulose Sponges Plant Based Resilient and Reusable Soft Dish Sponges for Washing Dishes DIY Craft Sponge for Fun](https://m.media-amazon.com/images/I/41JKkB1hg5L.jpg)**Vilphel 12 Pack Dishwashing Sponges Natural Cellulose Sponges Plant Based Resilient and Reusable Soft Dish Sponges for Washing Dishes DIY Craft Sponge for Fun**Vilphel**$9.11**4.7★698 rev](https://www.amazon.com/dp/B0BRL29HH9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Mr. Clean Magic Eraser Sponge All Purpose Cleaner Cleaning Scrubber Wall Sneaker Kitchen Bathroom Shower Cleaning Supplies Melamine Sponge Cleaning Pads Whole Home Extra Durable 12ct](https://m.media-amazon.com/images/I/51-pRntICIL.jpg)**Mr. Clean Magic Eraser Sponge All Purpose Cleaner Cleaning Scrubber Wall Sneaker Kitchen Bathroom Shower Cleaning Supplies Melamine Sponge Cleaning Pads Whole Home Extra Durable 12ct**Mr. Clean**$11.65**733 rev8mo ago](https://www.amazon.com/dp/B0FX5LB87M) [![YoleShy White Sponges Kitchen 10 Pack Natural Compressed Cellulose Sponges for Dishes Non Scratch for Household Cookware Bathroom Cars Soft Super Absorbent Reusable](https://m.media-amazon.com/images/I/31N7-3S00KL.jpg)**YoleShy White Sponges Kitchen 10 Pack Natural Compressed Cellulose Sponges for Dishes Non Scratch for Household Cookware Bathroom Cars Soft Super Absorbent Reusable**YoleShy**$7.87**62 rev1y ago](https://www.amazon.com/dp/B0FDKM444P) [![(50 Pack) Eraser Sponge SmilePowo Maigc Cleaning Sponge Eraser Melamine Sponges in Bulk Boat Eraser Multi Surface Scrubber Foam Cleaning Pads - Bathtub Floor Baseboard Bathroom Wall Cleaner](https://m.media-amazon.com/images/I/31Uhm5dpfSL.jpg)**(50 Pack) Eraser Sponge SmilePowo Maigc Cleaning Sponge Eraser Melamine Sponges in Bulk Boat Eraser Multi Surface Scrubber Foam Cleaning Pads - Bathtub Floor Baseboard Bathroom Wall Cleaner**SmilePowo**$11.18**2,765 rev1y ago](https://www.amazon.com/dp/B0F65YGCVT) [![Magic Melamine Sponge Eraser GRS Certified 12 Pack Magic Cleaning Erasers in Bulk No Scratch & Super Absorbent Multi-Functional Melamine Foam Sponges for Bathroom Window Shoes Kitchen](https://m.media-amazon.com/images/I/3168gVTgkEL.jpg)**Magic Melamine Sponge Eraser GRS Certified 12 Pack Magic Cleaning Erasers in Bulk No Scratch & Super Absorbent Multi-Functional Melamine Foam Sponges for Bathroom Window Shoes Kitchen**ISDGER**$6.76**721 rev1y ago](https://www.amazon.com/dp/B0DS7WGXX5) [![6 - Pack Non-Scratch Scrub Sponges - Sponges for Dishes and Washing Dishes Cleaning Sponges for Kitchen Home Office Magical 3D DIY Art and Craft SuppliersWhite](https://m.media-amazon.com/images/I/41u3VFA4khL.jpg)**6 - Pack Non-Scratch Scrub Sponges - Sponges for Dishes and Washing Dishes Cleaning Sponges for Kitchen Home Office Magical 3D DIY Art and Craft SuppliersWhite**Spunspon**$4.78**452 rev1y ago](https://www.amazon.com/dp/B0DGF6KCXC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Mr. Clean Magic Eraser Sponge All Purpose Cleaner Cleaning Scrubber Wall Sneaker Kitchen Bathroom Shower Cleaning Supplies Melamine Sponge Cleaning Pads Whole Home Extra Durable 12ct](https://m.media-amazon.com/images/I/51-pRntICIL.jpg)**Mr. Clean Magic Eraser Sponge All Purpose Cleaner Cleaning Scrubber Wall Sneaker Kitchen Bathroom Shower Cleaning Supplies Melamine Sponge Cleaning Pads Whole Home Extra Durable 12ct**Mr. Clean**$11.65**4.6★**▲ 287%**](https://www.amazon.com/dp/B0FX5LB87M) [![Amazon Basics Non-Scratch Dual-Sided Sponges for Nonstick Pots and Pans Dish Scrubber All-Purpose 6-Pack Packaging May Vary](https://m.media-amazon.com/images/I/41LXVZE5GXL.jpg)**Amazon Basics Non-Scratch Dual-Sided Sponges for Nonstick Pots and Pans Dish Scrubber All-Purpose 6-Pack Packaging May Vary**Amazon Basics**$3.47**4.5★**▲ 232%**](https://www.amazon.com/dp/B08RFC3VH7) [![Magic Melamine Sponge Eraser GRS Certified 12 Pack Magic Cleaning Erasers in Bulk No Scratch & Super Absorbent Multi-Functional Melamine Foam Sponges for Bathroom Window Shoes Kitchen](https://m.media-amazon.com/images/I/3168gVTgkEL.jpg)**Magic Melamine Sponge Eraser GRS Certified 12 Pack Magic Cleaning Erasers in Bulk No Scratch & Super Absorbent Multi-Functional Melamine Foam Sponges for Bathroom Window Shoes Kitchen**ISDGER**$6.76**4.1★**▲ 200%**](https://www.amazon.com/dp/B0DS7WGXX5) [![6 - Pack Non-Scratch Scrub Sponges - Sponges for Dishes and Washing Dishes Cleaning Sponges for Kitchen Home Office Magical 3D DIY Art and Craft SuppliersWhite](https://m.media-amazon.com/images/I/41u3VFA4khL.jpg)**6 - Pack Non-Scratch Scrub Sponges - Sponges for Dishes and Washing Dishes Cleaning Sponges for Kitchen Home Office Magical 3D DIY Art and Craft SuppliersWhite**Spunspon**$4.78**4.5★**▲ 99%**](https://www.amazon.com/dp/B0DGF6KCXC) [![10 Pack Biodegradable Natural Kitchen Sponge - Compostable Cellulose and Coconut Walnut Scrubber Sponge - Eco Friendly Sponges for Dishes](https://m.media-amazon.com/images/I/51wPw+FWzkL.jpg)**10 Pack Biodegradable Natural Kitchen Sponge - Compostable Cellulose and Coconut Walnut Scrubber Sponge - Eco Friendly Sponges for Dishes**AIRNEX**$14.45**4.6★**▲ 41%**](https://www.amazon.com/dp/B0B18QY87T)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.

2K1KHoliday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Cleaning**22%

*“Cleans well”*

**Value For Money**15%

*“Great Deal”*

**Quality-Overall**11%

*“Good quality sponges”*

**Advertised Vs Actual Product**6%

*“As advertised”*

**Efficiency**5%

*“Effective”*

**Durability**5%

*“It is durable within the time frame”*

**Eco Friendliness**4%

*“Good for the environment”*

**Ease Of Use**3%

*“EASY TO USE”*

**Smell**2%

*“Doesnt have any weird smell too it”*

**Scratch Resistance**2%

*“Scratch Free, Great Product”*

### **What buyers complain about **

**Durability**26%

*“Immediately falls apart”*

**Quality-Overall**10%

*“Bad quality”*

**Ease Of Cleaning**9%

*“Does not clean very well”*

**Size-Overall**6%

*“Too big”*

**Thickness**4%

*“The scrubby pad is too thick”*

**Value For Money**4%

*“which was expensive”*

**Advertised Vs Actual Product**4%

*“This is deceiving”*

**Smell**3%

*“Strong smell”*

**Strength**3%

*“Kind of flimsy”*

**Functionality-Overall**2%

*“Didnt work”*

### **Top return reasons **

**Size-Overall**12%

**Advertised Vs Actual Product**11%

**Value For Money**10%

**Functionality-Overall**8%

**Quality-Overall**7%

**Material Quality**6%

**Durability**5%

**Thin**5%

**Wet Cleaning**5%

**Ease Of Cleaning**4%