---
title: "white petroleum jelly — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/white-petroleum-jelly"
last_updated: "2026-07-14T02:12:12.268Z"
locale: en
meta:
  description: "soft demand (-19.9% this quarter) — white petroleum jelly doesn't clear our bar today."
  "og:description": "soft demand (-19.9% this quarter) — white petroleum jelly doesn't clear our bar today."
  "og:title": "white petroleum jelly — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **white petroleum jelly**

**Skip it**

Soft demand (-19.9% this quarter) — this niche doesn't clear our bar today.

Market size 18Growth 15Conversion 80Competition 54Returns 98Price range 70Avg price 49Brand share 47Review moat 21Quality gap 19

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$3.43–$42.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$11.85**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****10,490.96**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$73K**

$73K/yr · 75K searches

**Growth**

**Bad****-19.9%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▼falling

**Sellers**

**136**

**Top-5 brand share**

**77%**

**Open market**

**16%**

- Dynarex26% - Amazon Basics20% - Kendall16% - Vaseline8% - MED PRIDE8% - Vive Care7% - Open — no brand owns it (6 brands, 16%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$7K15%$11K20%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Amazon Basics Petroleum Jelly White Petrolatum Skin Protectant Moisturizer for Chapped Lips and Irritated Skin Unscented 3.75 oz 1-Pack (Previously Solimo)](https://m.media-amazon.com/images/I/31vfhh0o+rL.jpg)**Amazon Basics Petroleum Jelly White Petrolatum Skin Protectant Moisturizer for Chapped Lips and Irritated Skin Unscented 3.75 oz 1-Pack (Previously Solimo)**Amazon Basics**$3.43**4.7★10,953 rev](https://www.amazon.com/dp/B09HHBYQXY) [2![Dynarex White Petrolatum Petroleum Jelly for Dry Damaged or Cracked Skin Soothing White Petroleum Jelly for Minor Skin Irritations 1 oz. Tubes 6 Pack of Petroleum Jelly Tubes](https://m.media-amazon.com/images/I/51SwbfRB5SL.jpg)**Dynarex White Petrolatum Petroleum Jelly for Dry Damaged or Cracked Skin Soothing White Petroleum Jelly for Minor Skin Irritations 1 oz. Tubes 6 Pack of Petroleum Jelly Tubes**Dynarex**$7.98**4.7★316 rev](https://www.amazon.com/dp/B00CPPPE86) [3![Vaseline Pure Ultra White Petroleum Jelly Kendall 3-Pack 3.25 oz. Each](https://m.media-amazon.com/images/I/31hDS2GtfFL.jpg)**Vaseline Pure Ultra White Petroleum Jelly Kendall 3-Pack 3.25 oz. Each**Kendall**$8.54**4.8★3,969 rev](https://www.amazon.com/dp/B074JGJDMY) [4![ViveCare White Petroleum Jelly (15 oz) - 100% Pure White Petrolatum Skin Protectant Ointment Hypoallergenic Fragrance-Free Moisturizer for Dry Sensitive Skin Body Lips Cuts Burns & Wound Healing](https://m.media-amazon.com/images/I/41qlXu9EfNL.jpg)**ViveCare White Petroleum Jelly (15 oz) - 100% Pure White Petrolatum Skin Protectant Ointment Hypoallergenic Fragrance-Free Moisturizer for Dry Sensitive Skin Body Lips Cuts Burns & Wound Healing**Vive Care**$9.02**4.7★49 rev](https://www.amazon.com/dp/B0G7KKCRJ8) [5![Dynarex 45 White Petroleum Flip Top Tube Each 4 Ounce 1 Count](https://m.media-amazon.com/images/I/31oL7vBNJfL.jpg)**Dynarex 45 White Petroleum Flip Top Tube Each 4 Ounce 1 Count**Dynarex**$4.97**4.6★645 rev](https://www.amazon.com/dp/B004UVX3Y0)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ](https://m.media-amazon.com/images/I/61+GhJ+teaL.jpg)**Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ**Vaseline**$8.15**259 rev6mo ago](https://www.amazon.com/dp/B0FWKW898Q) [![ViveCare White Petroleum Jelly (15 oz) - 100% Pure White Petrolatum Skin Protectant Ointment Hypoallergenic Fragrance-Free Moisturizer for Dry Sensitive Skin Body Lips Cuts Burns & Wound Healing](https://m.media-amazon.com/images/I/41qlXu9EfNL.jpg)**ViveCare White Petroleum Jelly (15 oz) - 100% Pure White Petrolatum Skin Protectant Ointment Hypoallergenic Fragrance-Free Moisturizer for Dry Sensitive Skin Body Lips Cuts Burns & Wound Healing**Vive Care**$9.02**49 rev6mo ago](https://www.amazon.com/dp/B0G7KKCRJ8) [![Vaseline Petroleum Jelly Original 3 Count Provides Dry Skin Relief And Protects Minor Cuts Dermatologist Recommended And Locks In Moisture 13oz](https://m.media-amazon.com/images/I/61i2-AY4hBL.jpg)**Vaseline Petroleum Jelly Original 3 Count Provides Dry Skin Relief And Protects Minor Cuts Dermatologist Recommended And Locks In Moisture 13oz**Vaseline**$13.79**20,158 rev7mo ago](https://www.amazon.com/dp/B001ECQ4L2) [![White Petroleum Jelly for Baby and Adults - 4 oz of Petrolatum Ointment Skin Protectant - Good for Dry and Cracked Skin and Minor Scrapes Cuts and Burns](https://m.media-amazon.com/images/I/31s7wYXLYVL.jpg)**White Petroleum Jelly for Baby and Adults - 4 oz of Petrolatum Ointment Skin Protectant - Good for Dry and Cracked Skin and Minor Scrapes Cuts and Burns**TenderGentle**$9.13**41 rev1y ago](https://www.amazon.com/dp/B0F44JYSXZ) [![American Natural 100% Pure Ultra White Petroleum Jelly (12 Oz) - Travel Size Petrolatum Skin Protectant for Minor Cuts Burns Eczema & Diaper Rash Multi-Use Organic Moisturizer for All skin type](https://m.media-amazon.com/images/I/31PCfBxRZaL.jpg)**American Natural 100% Pure Ultra White Petroleum Jelly (12 Oz) - Travel Size Petrolatum Skin Protectant for Minor Cuts Burns Eczema & Diaper Rash Multi-Use Organic Moisturizer for All skin type**American Natural Blend**$10.00**38 rev1y ago](https://www.amazon.com/dp/B0DMTTNYTC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ](https://m.media-amazon.com/images/I/61+GhJ+teaL.jpg)**Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ**Vaseline**$8.15**4.6★**▲ 345%**](https://www.amazon.com/dp/B0FWKW898Q) [![ViveCare White Petroleum Jelly (15 oz) - 100% Pure White Petrolatum Skin Protectant Ointment Hypoallergenic Fragrance-Free Moisturizer for Dry Sensitive Skin Body Lips Cuts Burns & Wound Healing](https://m.media-amazon.com/images/I/41qlXu9EfNL.jpg)**ViveCare White Petroleum Jelly (15 oz) - 100% Pure White Petrolatum Skin Protectant Ointment Hypoallergenic Fragrance-Free Moisturizer for Dry Sensitive Skin Body Lips Cuts Burns & Wound Healing**Vive Care**$9.02**4.7★**▲ 199%**](https://www.amazon.com/dp/B0G7KKCRJ8) [![Dynarex White Petrolatum Petroleum Jelly for Dry Damaged or Cracked Skin Soothing White Petroleum Jelly for Minor Skin Irritations 4 oz. Tubes 1 Box of 6 Petroleum Jelly Tubes](https://m.media-amazon.com/images/I/41J5B8LqHSL.jpg)**Dynarex White Petrolatum Petroleum Jelly for Dry Damaged or Cracked Skin Soothing White Petroleum Jelly for Minor Skin Irritations 4 oz. Tubes 1 Box of 6 Petroleum Jelly Tubes**Dynarex**$14.09**4.6★**▲ 92%**](https://www.amazon.com/dp/B00CPPPF76) [![White Petroleum Jelly for Baby and Adults - 4 oz of Petrolatum Ointment Skin Protectant - Good for Dry and Cracked Skin and Minor Scrapes Cuts and Burns](https://m.media-amazon.com/images/I/31s7wYXLYVL.jpg)**White Petroleum Jelly for Baby and Adults - 4 oz of Petrolatum Ointment Skin Protectant - Good for Dry and Cracked Skin and Minor Scrapes Cuts and Burns**TenderGentle**$9.13**4.7★**▲ 85%**](https://www.amazon.com/dp/B0F44JYSXZ) [![Aquaphor Healing Ointment Advanced Therapy Skin Protectant Multi-Purpose Healing Ointment and Body Moisturizer For Dry Cracked Skin Minor Cuts and Burns 14 Oz Jar](https://m.media-amazon.com/images/I/41BzwtDPSKL.jpg)**Aquaphor Healing Ointment Advanced Therapy Skin Protectant Multi-Purpose Healing Ointment and Body Moisturizer For Dry Cracked Skin Minor Cuts and Burns 14 Oz Jar**Aquaphor**$16.80**4.8★**▲ 30%**](https://www.amazon.com/dp/B006IB5T4W)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.

100K60KSpike '24Holiday '24Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 52.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Moist/Dry**17%

*“Super hydrating”*

**Quality-Overall**16%

*“Always reliable quality”*

**Value For Money**12%

*“Fairly priced”*

**Suitability Dry Skin**7%

*“Really helps with dry skin”*

**Soft Feel**5%

*“Super soft”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Ease Of Use**4%

*“Application is easy”*

**Efficiency**4%

*“Effective”*

**Size-Overall**3%

*“The size is nice”*

**Allergies**2%

*“Helps with irritation”*

### **What buyers complain about **

**Size-Overall**7%

*“Smaller than expected”*

**Moist/Dry**7%

*“They were so dry”*

**Allergies**6%

*“Rash”*

**Thickness**6%

*“is not as thick as it”*

**Oily/Greasy**5%

*“Too greasy”*

**Value For Money**5%

*“Very expensive,”*

**Ease Of Use**5%

*“A bit hard to squeeze”*

**Quality-Overall**5%

*“Slightly less quality than name brand”*

**Smell**4%

*“It doesnt have a strong scent at all”*

**Adhesion/Stickiness**3%

*“Sticky even”*

### **Top return reasons **

**Size-Overall**45%

**Advertised Vs Actual Product**9%

**Value For Money**6%

**Product Condition**6%

**Leak-Proof**5%

**Oily/Greasy**5%

**Texture/Consistency-Overall**4%

**Functionality-Overall**3%

**Defective Material/Parts**2%

**Smell**2%