---
title: "voltaren roll on — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/voltaren-roll-on"
last_updated: "2026-07-14T01:58:44.153Z"
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meta:
  description: "voltaren roll on shows a $12.2M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:description": "voltaren roll on shows a $12.2M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:title": "voltaren roll on — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

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# **voltaren roll on**

**Worth a look**

Shows a $12.2M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 100Growth 37Conversion 100Competition 4Returns 100Price range 79Avg price 83Brand share 0Review moat 17Quality gap 30

**Market size**

**Incredible****$12.2M**

$12.2M/yr · 3.4M searches

**Conversion**

**Incredible****20.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$18.13**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.10–$31.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+9.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****19,574**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****95%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **—flat

**Sellers**

**53**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Voltaren86% - Amazon Basic Care11% - HealthCareAisle3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1.2M20%$2.4M30%$3.7M40%$4.9M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac No Prescription Needed - 50 g Tube](https://m.media-amazon.com/images/I/41R7ZtElcUS.jpg)**Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac No Prescription Needed - 50 g Tube**Voltaren**$11.10**4.5★11,315 rev](https://www.amazon.com/dp/B086Q3ZMZJ) [2![Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - New Easy Open Cap - 100 g x 2](https://m.media-amazon.com/images/I/51BDDg0BO6L.jpg)**Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - New Easy Open Cap - 100 g x 2**Voltaren**$31.10**4.6★61,493 rev](https://www.amazon.com/dp/B084ZMMVQS) [3![Voltaren Arthritis Pain Relief Gel Diclofenac Sodium 1% (NSAID) Clinically Proven Powerful Pain Reliever with Easy Open Flip Top Cap No Prescription Needed 150 g](https://m.media-amazon.com/images/I/41miKfqFe4L.jpg)**Voltaren Arthritis Pain Relief Gel Diclofenac Sodium 1% (NSAID) Clinically Proven Powerful Pain Reliever with Easy Open Flip Top Cap No Prescription Needed 150 g**Voltaren**$22.18**4.6★15,924 rev](https://www.amazon.com/dp/B08H4M2SD6) [4![Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)](https://m.media-amazon.com/images/I/41a-iunfKEL.jpg)**Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)**Amazon Basic Care**$12.77**4.6★6,920 rev](https://www.amazon.com/dp/B08ZF5LVWQ) [5![Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - NEW Easy Open Cap - 100 g Tube And 20 g Travel Size Tube](https://m.media-amazon.com/images/I/41sRwVOduNL.jpg)**Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - NEW Easy Open Cap - 100 g Tube And 20 g Travel Size Tube**Voltaren**$20.44**4.5★21,551 rev](https://www.amazon.com/dp/B084ZN7TVV)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)](https://m.media-amazon.com/images/I/41a-iunfKEL.jpg)**Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)**Amazon Basic Care**$12.77**6,920 rev4y ago](https://www.amazon.com/dp/B08ZF5LVWQ) [![HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 100 g tube - Original Prescription Strength (NSAID)](https://m.media-amazon.com/images/I/41+CwZy7OEL.jpg)**HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 100 g tube - Original Prescription Strength (NSAID)**HealthCareAisle**$11.15**18,353 rev5y ago](https://www.amazon.com/dp/B08G5SHMYY) [![VOLTAREN Topical 1% Arthritis Gel 3.52 Ounce](https://m.media-amazon.com/images/I/41R8i7h3VuL.jpg)**VOLTAREN Topical 1% Arthritis Gel 3.52 Ounce**Voltaren**$18.16**1,462 rev5y ago](https://www.amazon.com/dp/B08H4KGW26) [![Voltaren Arthritis Pain Relief Gel Diclofenac Sodium 1% (NSAID) Clinically Proven Powerful Pain Reliever with Easy Open Flip Top Cap No Prescription Needed 150 g](https://m.media-amazon.com/images/I/41miKfqFe4L.jpg)**Voltaren Arthritis Pain Relief Gel Diclofenac Sodium 1% (NSAID) Clinically Proven Powerful Pain Reliever with Easy Open Flip Top Cap No Prescription Needed 150 g**Voltaren**$22.18**15,924 rev6y ago](https://www.amazon.com/dp/B08H4M2SD6) [![Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - New Easy Open Cap - 100 g x 2](https://m.media-amazon.com/images/I/51BDDg0BO6L.jpg)**Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - New Easy Open Cap - 100 g x 2**Voltaren**$31.10**61,493 rev6y ago](https://www.amazon.com/dp/B084ZMMVQS)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)](https://m.media-amazon.com/images/I/41a-iunfKEL.jpg)**Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)**Amazon Basic Care**$12.77**4.6★**▲ 97%**](https://www.amazon.com/dp/B08ZF5LVWQ) [![Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac No Prescription Needed - 50 g Tube](https://m.media-amazon.com/images/I/41R7ZtElcUS.jpg)**Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac No Prescription Needed - 50 g Tube**Voltaren**$11.10**4.5★**▲ 13%**](https://www.amazon.com/dp/B086Q3ZMZJ) [![VOLTAREN Topical 1% Arthritis Gel 3.52 Ounce](https://m.media-amazon.com/images/I/41R8i7h3VuL.jpg)**VOLTAREN Topical 1% Arthritis Gel 3.52 Ounce**Voltaren**$18.16**4.6★**— 8%**](https://www.amazon.com/dp/B08H4KGW26) [![HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 100 g tube - Original Prescription Strength (NSAID)](https://m.media-amazon.com/images/I/41+CwZy7OEL.jpg)**HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 100 g tube - Original Prescription Strength (NSAID)**HealthCareAisle**$11.15**4.6★**— 4%**](https://www.amazon.com/dp/B08G5SHMYY) [![Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - New Easy Open Cap - 100 g x 2](https://m.media-amazon.com/images/I/51BDDg0BO6L.jpg)**Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - New Easy Open Cap - 100 g x 2**Voltaren**$31.10**4.6★**— 3%**](https://www.amazon.com/dp/B084ZMMVQS)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 44 weeks — +9.7% search growth over the last 90 days.

80K60KSep '25Oct '25Dec '25Feb '26Mar '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Joint Pain**20%

*“Helps joint pain”*

**Efficiency**16%

*“Works perfectly”*

**Value For Money**14%

*“Affordable Price”*

**Quality-Overall**14%

*“Excellent Product”*

**Advertised Vs Actual Product**7%

*“Exactly as advertised”*

**Smell**3%

*“Very light scent and no unpleasant”*

**Ease Of Use**3%

*“Easy to use”*

**Muscle Pain Relief**2%

*“Great for muscle pain”*

**Ease Of Application**2%

*“it feels cool when applied”*

**Inflammation**1%

*“Anti-inflammatory cream”*

### **What buyers complain about **

**Pain Relief-Overall**19%

*“No pain relief for me”*

**Functionality-Overall**16%

*“Didn't work for me”*

**Value For Money**7%

*“Crazy expensive”*

**Joint Pain**7%

*“This didn't really help with the arthritis in my knee”*

**Smell**5%

*“Terrible smell”*

**Size-Overall**4%

*“the tube is too big”*

**Side Effects**3%

*“Too much side effects”*

**Advertised Vs Actual Product**3%

*“False advertising”*

**Dosage**2%

*“The NSAID is not for me”*

**Ease Of Use**2%

*“Can't anything be easy”*

### **Top return reasons **

**Joint Pain**50%

**Value For Money**50%