---
title: "voltaren patch — Niche Verdict: Launch it (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/voltaren-patch"
last_updated: "2026-07-13T20:03:00.525Z"
locale: en
meta:
  description: "voltaren patch clears our launch bar: a $2.1M/yr market growing +30.1% this quarter with returns at 0.1%."
  "og:description": "voltaren patch clears our launch bar: a $2.1M/yr market growing +30.1% this quarter with returns at 0.1%."
  "og:title": "voltaren patch — Niche Verdict: Launch it (58/100) | Amazon United States - Flapen"
---

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# **voltaren patch**

**Launch it**

A $2.1M/yr market growing +30.1% this quarter with returns at 0.1% — clears our launch bar.

Market size 95Growth 56Conversion 99Competition 7Returns 100Price range 77Avg price 87Brand share 0Review moat 23Quality gap 47

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****18.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****$2.1M**

$2.1M/yr · 593K searches

**Avg price**

**Great****$19.82**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.52–$46.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+30.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****8,021.86**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****92%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **▼falling

**Sellers**

**91**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Salonpas91% - Amazon Basic Care6% - Sumifun3% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$215K20%$430K30%$644K40%$859K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Salonpas Lidocaine 4% Pain Relieving Gel-Patch 6 Count for Back Neck Shoulder Knee & Elbow Pain](https://m.media-amazon.com/images/I/41n6vkYIIKL.jpg)**Salonpas Lidocaine 4% Pain Relieving Gel-Patch 6 Count for Back Neck Shoulder Knee & Elbow Pain**Salonpas**$9.63**4.5★13,740 rev](https://www.amazon.com/dp/B01MF68INT) [2![Salonpas Maximum OTC Strength Lidocaine 4% Pain Relieving Apply for Up to 8 Hours Unscented Thin Flexible Lightweight Stays in Place 7 Patches](https://m.media-amazon.com/images/I/51p58XGuINL.jpg)**Salonpas Maximum OTC Strength Lidocaine 4% Pain Relieving Apply for Up to 8 Hours Unscented Thin Flexible Lightweight Stays in Place 7 Patches**Salonpas**$12.84**4.4★4,935 rev](https://www.amazon.com/dp/B0BN4JMRZM) [3![Salonpas Pain Relieving Patch Large 6 Count for Back Neck Shoulder Knee Pain and Muscle Soreness 8 Hour Pain Relief](https://m.media-amazon.com/images/I/4102-lj-N8L.jpg)**Salonpas Pain Relieving Patch Large 6 Count for Back Neck Shoulder Knee Pain and Muscle Soreness 8 Hour Pain Relief**Salonpas**$5.52**4.6★19,478 rev](https://www.amazon.com/dp/B01ITWHT7C) [4![Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises](https://m.media-amazon.com/images/I/51ignHL9RBL.jpg)**Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises**Salonpas**$16.72**4.6★2,014 rev](https://www.amazon.com/dp/B08YN3NVBS) [5![Amazon Basic Care Maximum Strength OTC Pain Relief  4% Lidocaine Patch 3.9 x 5.5 15-Count Box (Previously HealthWise)](https://m.media-amazon.com/images/I/51l9D+ZAFJL.jpg)**Amazon Basic Care Maximum Strength OTC Pain Relief 4% Lidocaine Patch 3.9 x 5.5 15-Count Box (Previously HealthWise)**Amazon Basic Care**$14.92**4.3★9,172 rev](https://www.amazon.com/dp/B0B6HC56GY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sumifun 4% Lidocaine Pain Relief Patches 30 Count Maximum Strength Numbing Gel Patch for Back Knee Neck Joint Ache Muscle Soreness Topical Analgesic](https://m.media-amazon.com/images/I/51be1gm0R5L.jpg)**Sumifun 4% Lidocaine Pain Relief Patches 30 Count Maximum Strength Numbing Gel Patch for Back Knee Neck Joint Ache Muscle Soreness Topical Analgesic**Sumifun**$32.18**5,116 rev2y ago](https://www.amazon.com/dp/B0CDVW1LPW) [![Amazon Basic Care Maximum Strength OTC Pain Relief  4% Lidocaine Patch 3.9 x 5.5 15-Count Box (Previously HealthWise)](https://m.media-amazon.com/images/I/51l9D+ZAFJL.jpg)**Amazon Basic Care Maximum Strength OTC Pain Relief 4% Lidocaine Patch 3.9 x 5.5 15-Count Box (Previously HealthWise)**Amazon Basic Care**$14.92**9,172 rev3y ago](https://www.amazon.com/dp/B0B6HC56GY) [![Salonpas Maximum OTC Strength Lidocaine 4% Pain Relieving Apply for Up to 8 Hours Unscented Thin Flexible Lightweight Stays in Place 7 Patches](https://m.media-amazon.com/images/I/51p58XGuINL.jpg)**Salonpas Maximum OTC Strength Lidocaine 4% Pain Relieving Apply for Up to 8 Hours Unscented Thin Flexible Lightweight Stays in Place 7 Patches**Salonpas**$12.84**4,935 rev3y ago](https://www.amazon.com/dp/B0BN4JMRZM) [![Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises](https://m.media-amazon.com/images/I/51ignHL9RBL.jpg)**Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises**Salonpas**$16.72**2,014 rev5y ago](https://www.amazon.com/dp/B08YN3NVBS) [![Salonpas LIDOCAINE (5 Pack Bundle) Pain Relieving Maximum Strength Gel Patch!](https://m.media-amazon.com/images/I/51Rgc3ciX5L.jpg)**Salonpas LIDOCAINE (5 Pack Bundle) Pain Relieving Maximum Strength Gel Patch!**Salonpas**$46.91**1,698 rev8y ago](https://www.amazon.com/dp/B074ZLYTXF)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Amazon Basic Care Maximum Strength OTC Pain Relief  4% Lidocaine Patch 3.9 x 5.5 15-Count Box (Previously HealthWise)](https://m.media-amazon.com/images/I/51l9D+ZAFJL.jpg)**Amazon Basic Care Maximum Strength OTC Pain Relief 4% Lidocaine Patch 3.9 x 5.5 15-Count Box (Previously HealthWise)**Amazon Basic Care**$14.92**4.3★**▲ 39%**](https://www.amazon.com/dp/B0B6HC56GY) [![Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises](https://m.media-amazon.com/images/I/51ignHL9RBL.jpg)**Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises**Salonpas**$16.72**4.6★**▲ 36%**](https://www.amazon.com/dp/B08YN3NVBS) [![Salonpas Pain Relieving Patch Large 6 Count for Back Neck Shoulder Knee Pain and Muscle Soreness 8 Hour Pain Relief](https://m.media-amazon.com/images/I/4102-lj-N8L.jpg)**Salonpas Pain Relieving Patch Large 6 Count for Back Neck Shoulder Knee Pain and Muscle Soreness 8 Hour Pain Relief**Salonpas**$5.52**4.6★**▲ 23%**](https://www.amazon.com/dp/B01ITWHT7C) [![Salonpas Maximum OTC Strength Lidocaine 4% Pain Relieving Apply for Up to 8 Hours Unscented Thin Flexible Lightweight Stays in Place 7 Patches](https://m.media-amazon.com/images/I/51p58XGuINL.jpg)**Salonpas Maximum OTC Strength Lidocaine 4% Pain Relieving Apply for Up to 8 Hours Unscented Thin Flexible Lightweight Stays in Place 7 Patches**Salonpas**$12.84**4.4★**▲ 23%**](https://www.amazon.com/dp/B0BN4JMRZM) [![Salonpas LIDOCAINE (5 Pack Bundle) Pain Relieving Maximum Strength Gel Patch!](https://m.media-amazon.com/images/I/51Rgc3ciX5L.jpg)**Salonpas LIDOCAINE (5 Pack Bundle) Pain Relieving Maximum Strength Gel Patch!**Salonpas**$46.91**4.6★**▼ 17%**](https://www.amazon.com/dp/B074ZLYTXF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +30.1% search growth over the last 90 days.

18K13KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Efficiency**17%

*“Does work”*

**Quality-Overall**10%

*“EXCELLENT PRODUCT”*

**Joint Pain**9%

*“Knee pain relief”*

**Value For Money**8%

*“They are affordable”*

**Adhesion/Stickiness**7%

*“Good adhesive”*

**Advertised Vs Actual Product**6%

*“ITEM AS DESCRIBED”*

**Muscle Pain Relief**5%

*“Muscle Relief”*

**Ease Of Use**5%

*“EASE OF USE”*

**Ease Of Application**4%

*“They are cool upon application”*

**Size-Overall**3%

*“fits”*

### **What buyers complain about **

**Adhesion/Stickiness**25%

*“Adhesive is not very good”*

**Pain Relief-Overall**14%

*“did not help pain”*

**Functionality-Overall**11%

*“Not effective”*

**Value For Money**6%

*“To expensive”*

**Smell**6%

*“Strong odor”*

**Ease Of Use**3%

*“hard to open”*

**Quality-Overall**3%

*“Not good quality”*

**Durability**2%

*“dont last”*

**Size-Overall**2%

*“Patches are smaller than I expected”*

**Strength**2%

*“Flimsy”*

### **Top return reasons **

**Size-Overall**28%

**Functionality-Overall**20%

**Adhesion/Stickiness**13%

**Joint Pain**12%

**Advertised Vs Actual Product**7%

**Pain Relief-Overall**6%

**Value For Money**5%

**Product Condition**3%

**Strength**2%

**Skin Health**2%