---
title: "vitex — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/vitex"
last_updated: "2026-07-14T00:30:00.322Z"
locale: en
meta:
  description: "vitex shows low returns (0.0%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list."
  "og:description": "vitex shows low returns (0.0%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list."
  "og:title": "vitex — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **vitex**

**Worth a look**

Shows low returns (0.0%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.

Market size 76Growth 22Conversion 65Competition 18Returns 100Price range 76Avg price 85Brand share 35Review moat 46Quality gap 25

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$19.06**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$933K**

$933K/yr · 844K searches

**Price range**

**Great****$7.73–$37.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,864.64**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-6.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**10 **▼falling

**Sellers**

**21**

**Top-5 brand share**

**84%**

**Open market**

**12%**

- Gaia Herbs52% - Zazzee12% - Carlyle8% - PURE CO7% - Nature's Way6% - Pure Encapsulations4% - Open — no brand owns it (4 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$140K30%$280K45%$420K60%$560K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Gaia Herbs Vitex Berry - 1000 mg Organic Chaste Tree - Traditionally Used to Support Hormone Balance for Women & a Healthy Menstrual Cycle* - 60 Vegan Liquid Phyto-Caps (30 Servings)](https://m.media-amazon.com/images/I/41GRAjw19eL.jpg)**Gaia Herbs Vitex Berry - 1000 mg Organic Chaste Tree - Traditionally Used to Support Hormone Balance for Women & a Healthy Menstrual Cycle* - 60 Vegan Liquid Phyto-Caps (30 Servings)**Gaia Herbs**$19.18**4.5★4,434 rev](https://www.amazon.com/dp/B003VT3YP0) [2![Zazzee USDA Organic Vitex 4:1 Extract 120 Vegan Capsules 4 Month Supply Chaste Berry Hormonal Balance & Cycle Support for Women Certified Kosher Vitex Agnus-Castus Non-GMO Made in the USA](https://m.media-amazon.com/images/I/41amzB-WSQL.jpg)**Zazzee USDA Organic Vitex 4:1 Extract 120 Vegan Capsules 4 Month Supply Chaste Berry Hormonal Balance & Cycle Support for Women Certified Kosher Vitex Agnus-Castus Non-GMO Made in the USA**Zazzee**$24.06**4.6★1,969 rev](https://www.amazon.com/dp/B07HMPSTJ1) [3![Gaia Herbs Vitex Berry - 1000 mg Organic Chaste Tree - Traditionally Used to Support Hormone Balance for Women & a Healthy Menstrual Cycle* - 120 Vegan Liquid Phyto-Caps (60 Servings)](https://m.media-amazon.com/images/I/41fPYm4x8JL.jpg)**Gaia Herbs Vitex Berry - 1000 mg Organic Chaste Tree - Traditionally Used to Support Hormone Balance for Women & a Healthy Menstrual Cycle* - 120 Vegan Liquid Phyto-Caps (60 Servings)**Gaia Herbs**$37.98**4.5★4,434 rev](https://www.amazon.com/dp/B07YLKKSGX) [4![Carlyle Vitex Chasteberry Supplement | 150 Capsules | Vitex Agnus-Castus Fruit for Women | Non-GMO Gluten Free](https://m.media-amazon.com/images/I/41EfOLkTn2L.jpg)**Carlyle Vitex Chasteberry Supplement | 150 Capsules | Vitex Agnus-Castus Fruit for Women | Non-GMO Gluten Free**Carlyle**$10.04**4.6★763 rev](https://www.amazon.com/dp/B09Z78M9JR) [5![Organic Vitex Chasteberry Supplement for Women - High Strength Chaste Tree Berry Extract Supports Hormone Balance for Women from PMS to Menopause - Filler Free Vegan & Non-GMO (2 Month Supply)](https://m.media-amazon.com/images/I/41QovcxiXqL.jpg)**Organic Vitex Chasteberry Supplement for Women - High Strength Chaste Tree Berry Extract Supports Hormone Balance for Women from PMS to Menopause - Filler Free Vegan & Non-GMO (2 Month Supply)**PURE CO**$16.57**4.8★68 rev](https://www.amazon.com/dp/B0GDMPWSR9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Organic Vitex Chasteberry Supplement for Women - High Strength Chaste Tree Berry Extract Supports Hormone Balance for Women from PMS to Menopause - Filler Free Vegan & Non-GMO (2 Month Supply)](https://m.media-amazon.com/images/I/41QovcxiXqL.jpg)**Organic Vitex Chasteberry Supplement for Women - High Strength Chaste Tree Berry Extract Supports Hormone Balance for Women from PMS to Menopause - Filler Free Vegan & Non-GMO (2 Month Supply)**PURE CO**$16.57**68 rev6mo ago](https://www.amazon.com/dp/B0GDMPWSR9) [![Horbach Vitex Berry | 110 Capsules | Chasteberry Supplement for Women | Agnus-Castus Fruit | Non-GMO Gluten Free](https://m.media-amazon.com/images/I/41el+B5UpaL.jpg)**Horbach Vitex Berry | 110 Capsules | Chasteberry Supplement for Women | Agnus-Castus Fruit | Non-GMO Gluten Free**Horbäach**$7.73**220 rev2y ago](https://www.amazon.com/dp/B0D165M1KD) [![Carlyle Vitex Chasteberry Supplement | 150 Capsules | Vitex Agnus-Castus Fruit for Women | Non-GMO Gluten Free](https://m.media-amazon.com/images/I/41EfOLkTn2L.jpg)**Carlyle Vitex Chasteberry Supplement | 150 Capsules | Vitex Agnus-Castus Fruit for Women | Non-GMO Gluten Free**Carlyle**$10.04**763 rev4y ago](https://www.amazon.com/dp/B09Z78M9JR) [![Wholesome Story Organic Vitex Chasteberry Supplement for Women | Hormone Balance Fertility Support & Period Regulation | Vitex Berry Agnus Castus Extract | 120 Capsules | Chaste Tree Berry](https://m.media-amazon.com/images/I/315Y-JlCiyL.jpg)**Wholesome Story Organic Vitex Chasteberry Supplement for Women | Hormone Balance Fertility Support & Period Regulation | Vitex Berry Agnus Castus Extract | 120 Capsules | Chaste Tree Berry**Wholesome Story**$24.95**389 rev6y ago](https://www.amazon.com/dp/B083Z54R6D) [![Gaia Herbs Vitex Berry - 1000 mg Organic Chaste Tree - Traditionally Used to Support Hormone Balance for Women & a Healthy Menstrual Cycle* - 120 Vegan Liquid Phyto-Caps (60 Servings)](https://m.media-amazon.com/images/I/41fPYm4x8JL.jpg)**Gaia Herbs Vitex Berry - 1000 mg Organic Chaste Tree - Traditionally Used to Support Hormone Balance for Women & a Healthy Menstrual Cycle* - 120 Vegan Liquid Phyto-Caps (60 Servings)**Gaia Herbs**$37.98**4,434 rev6y ago](https://www.amazon.com/dp/B07YLKKSGX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Organic Vitex Chasteberry Supplement for Women - High Strength Chaste Tree Berry Extract Supports Hormone Balance for Women from PMS to Menopause - Filler Free Vegan & Non-GMO (2 Month Supply)](https://m.media-amazon.com/images/I/41QovcxiXqL.jpg)**Organic Vitex Chasteberry Supplement for Women - High Strength Chaste Tree Berry Extract Supports Hormone Balance for Women from PMS to Menopause - Filler Free Vegan & Non-GMO (2 Month Supply)**PURE CO**$16.57**4.8★**▲ 258%**](https://www.amazon.com/dp/B0GDMPWSR9) [![Gaia Herbs Vitex Berry - 1000 mg Organic Chaste Tree - Traditionally Used to Support Hormone Balance for Women & a Healthy Menstrual Cycle* - 60 Vegan Liquid Phyto-Caps (30 Servings)](https://m.media-amazon.com/images/I/41GRAjw19eL.jpg)**Gaia Herbs Vitex Berry - 1000 mg Organic Chaste Tree - Traditionally Used to Support Hormone Balance for Women & a Healthy Menstrual Cycle* - 60 Vegan Liquid Phyto-Caps (30 Servings)**Gaia Herbs**$19.18**4.5★**▲ 21%**](https://www.amazon.com/dp/B003VT3YP0) [![Pure Encapsulations Chaste Tree (Vitex) - Supports Menstrual Cycle Regularity - for Breast Comfort* - Womens Supplement - Hormonal Balance Support - Non-GMO & Vegan - 120 Capsules](https://m.media-amazon.com/images/I/41lIWjXfV3L.jpg)**Pure Encapsulations Chaste Tree (Vitex) - Supports Menstrual Cycle Regularity - for Breast Comfort* - Womens Supplement - Hormonal Balance Support - Non-GMO & Vegan - 120 Capsules**Pure Encapsulations**$30.02**4.6★**— 3%**](https://www.amazon.com/dp/B0017T8X16) [![SOLARAY Vitex Berry 400mg | Womens Healthy Hormone Balance Formula | Menstruation & Menopause Support 100ct](https://m.media-amazon.com/images/I/41ZguWfygkL.jpg)**SOLARAY Vitex Berry 400mg | Womens Healthy Hormone Balance Formula | Menstruation & Menopause Support 100ct**SOLARAY**$10.02**4.6★**— 4%**](https://www.amazon.com/dp/B000I48PJ6) [![Gaia Herbs Vitex Berry - 1000 mg Organic Chaste Tree - Traditionally Used to Support Hormone Balance for Women & a Healthy Menstrual Cycle* - 120 Vegan Liquid Phyto-Caps (60 Servings)](https://m.media-amazon.com/images/I/41fPYm4x8JL.jpg)**Gaia Herbs Vitex Berry - 1000 mg Organic Chaste Tree - Traditionally Used to Support Hormone Balance for Women & a Healthy Menstrual Cycle* - 120 Vegan Liquid Phyto-Caps (60 Servings)**Gaia Herbs**$37.98**4.5★**▼ 16%**](https://www.amazon.com/dp/B07YLKKSGX)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.

25K15KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Hormonal Balance**19%

*“it has got my hormones in check”*

**Menstrual Issues**11%

*“It helps me a lot with my menstrual cycle”*

**Quality-Overall**9%

*“Comparatively, I would say that this is a great price and value for a 2 month supply”*

**Value For Money**4%

*“Really good value”*

**Ease Of Chewing/Swallowing**3%

*“easy to swallow”*

**Strength**3%

*“Effective”*

**Stress/Anxiety**3%

*“Im so much calmer”*

**Vegan/Organic**3%

*“This bottle gives me two months of high quality organic support thats easy to swallow”*

**Natural Ingredients**3%

*“Natural, safe and effective”*

**Efficiency**3%

*“It definitely works”*

### **What buyers complain about **

**Side Effects**16%

*“Made me sick as crap”*

**Functionality-Overall**8%

*“Didn't work for me”*

**Dosage**8%

*“then telling you that you need to take 3-5 capsules or something absurd just to get that daily dosage that was advertised”*

**Smell**6%

*“Capsule smells really bad”*

**Allergies**4%

*“Acne”*

**Taste-Overall**4%

*“The only real downside is that they don't have the best aftertaste”*

**Regulates Digestion**3%

*“I wish they used a gelatin capsule - it's far better for digestion”*

**Joint Pain**3%

*“Joint Pain”*

**Burnt/Roasted/Overbaked**3%

*“This arrived rancid”*

**Quality-Overall**2%

*“it's just junk”*

### **Top return reasons **

**Value For Money**40%

**Functionality-Overall**20%

**Ease Of Chewing/Swallowing**20%

**Leak-Proof**20%