---
title: "vicks vapopads refill pads — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/vicks-vapopads-refill-pads"
last_updated: "2026-07-13T22:34:29.507Z"
locale: en
meta:
  description: "soft demand (-53.9% this quarter) — vicks vapopads refill pads doesn't clear our bar today."
  "og:description": "soft demand (-53.9% this quarter) — vicks vapopads refill pads doesn't clear our bar today."
  "og:title": "vicks vapopads refill pads — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

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# **vicks vapopads refill pads**

**Skip it**

Soft demand (-53.9% this quarter) — this niche doesn't clear our bar today.

Market size 74Growth 0Conversion 77Competition 10Returns 99Price range 58Avg price 78Brand share 0Review moat 24Quality gap 37

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$16.11**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$827K**

$827K/yr · 683K searches

**Price range**

**Good****$7.69–$24.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,376.78**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****88%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-53.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **—flat

**Sellers**

**34**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Vicks87% - Berkland7% - Crane3% - Vaporeze3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$124K30%$248K45%$372K60%$496K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Vicks VapoPads with Original Menthol Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary](https://m.media-amazon.com/images/I/5149SAYnbBL.jpg)**Vicks VapoPads with Original Menthol Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary**Vicks**$15.76**4.7★20,833 rev](https://www.amazon.com/dp/B017ANUPN6) [2![Vicks VapoPads Plus with Sinus Relief Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary](https://m.media-amazon.com/images/I/51y78k1MMyL.jpg)**Vicks VapoPads Plus with Sinus Relief Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary**Vicks**$23.48**4.6★1,825 rev](https://www.amazon.com/dp/B0C7LJGCDH) [3![Vicks VapoPads Sleepy Time Comfort - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers - Rosemary Lavender and Eucalyptus 20-Pack Box Color May Vary](https://m.media-amazon.com/images/I/41rc1qLsUiL.jpg)**Vicks VapoPads Sleepy Time Comfort - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers - Rosemary Lavender and Eucalyptus 20-Pack Box Color May Vary**Vicks**$19.18**4.7★922 rev](https://www.amazon.com/dp/B0C7LDWFJG) [4![Vicks VapoPads Soothing Menthol Vapor Pads for Vicks Humidifiers Vaporizers Waterless Vaporizers and Plug-Ins VSP-19 6 Count (Pack of 1)](https://m.media-amazon.com/images/I/41KBGd1C0eL.jpg)**Vicks VapoPads Soothing Menthol Vapor Pads for Vicks Humidifiers Vaporizers Waterless Vaporizers and Plug-Ins VSP-19 6 Count (Pack of 1)**Vicks**$24.92**4.6★26,164 rev](https://www.amazon.com/dp/B003UBTYNA) [5![Extra Strength Menthol Vapor Pads for Humidifier 20-Pack VapoPads Refill Pads Stronger Soothing Scent for Vaporizers & Waterless Plug-In Devices Non-Medicated Humidifier Pads 8 Hours per Pad](https://m.media-amazon.com/images/I/41mzAaKCVWL.jpg)**Extra Strength Menthol Vapor Pads for Humidifier 20-Pack VapoPads Refill Pads Stronger Soothing Scent for Vaporizers & Waterless Plug-In Devices Non-Medicated Humidifier Pads 8 Hours per Pad**Berkland**$13.99**4.4★609 rev](https://www.amazon.com/dp/B0CPNCSWFY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Extra Strength Menthol Vapor Pads for Humidifier 20-Pack VapoPads Refill Pads Stronger Soothing Scent for Vaporizers & Waterless Plug-In Devices Non-Medicated Humidifier Pads 8 Hours per Pad](https://m.media-amazon.com/images/I/41mzAaKCVWL.jpg)**Extra Strength Menthol Vapor Pads for Humidifier 20-Pack VapoPads Refill Pads Stronger Soothing Scent for Vaporizers & Waterless Plug-In Devices Non-Medicated Humidifier Pads 8 Hours per Pad**Berkland**$13.99**609 rev2y ago](https://www.amazon.com/dp/B0CPNCSWFY) [![Vaporeze Vapor Pads Soothing All Natural Eucalyptus + Menthol Scent Universal Refill Pad for Humidifiers Vaporizers and Plug-Ins 8 Hour of Vapors for Congestion Relief Non Medicated (8)](https://m.media-amazon.com/images/I/41tKPP2MlGL.jpg)**Vaporeze Vapor Pads Soothing All Natural Eucalyptus + Menthol Scent Universal Refill Pad for Humidifiers Vaporizers and Plug-Ins 8 Hour of Vapors for Congestion Relief Non Medicated (8)**Vaporeze**$8.71**264 rev2y ago](https://www.amazon.com/dp/B0CKM2W1L8) [![Menthol Vapor Pads for Humidifier 20-Pack VapoPads Refill Pads Soothing Menthol Scent for Vaporizers & Waterless Plug-In Devices Non-Medicated Humidifier Pads Up to 8 Hours of Soothing Vapors](https://m.media-amazon.com/images/I/41m1Ii8tryL.jpg)**Menthol Vapor Pads for Humidifier 20-Pack VapoPads Refill Pads Soothing Menthol Scent for Vaporizers & Waterless Plug-In Devices Non-Medicated Humidifier Pads Up to 8 Hours of Soothing Vapors**Berkland**$13.01**991 rev2y ago](https://www.amazon.com/dp/B0CC3TVJTV) [![Crane Halls Scented Vapor Pads 12 Count Mentho-Lyptus Blue Mint Scent Vapor Pads for Humidifier 8 Hours of Soothing Vapor Use with Humidifiers Steam Inhalers & Vaporizers Humidifier Scents](https://m.media-amazon.com/images/I/41yp5zG+ADL.jpg)**Crane Halls Scented Vapor Pads 12 Count Mentho-Lyptus Blue Mint Scent Vapor Pads for Humidifier 8 Hours of Soothing Vapor Use with Humidifiers Steam Inhalers & Vaporizers Humidifier Scents**Crane**$7.69**745 rev2y ago](https://www.amazon.com/dp/B0CBT2RKK9) [![Vicks VapoPads Plus with Sinus Relief Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary](https://m.media-amazon.com/images/I/51y78k1MMyL.jpg)**Vicks VapoPads Plus with Sinus Relief Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary**Vicks**$23.48**1,825 rev3y ago](https://www.amazon.com/dp/B0C7LJGCDH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Vaporeze Vapor Pads Soothing All Natural Eucalyptus + Menthol Scent Universal Refill Pad for Humidifiers Vaporizers and Plug-Ins 8 Hour of Vapors for Congestion Relief Non Medicated (8)](https://m.media-amazon.com/images/I/41tKPP2MlGL.jpg)**Vaporeze Vapor Pads Soothing All Natural Eucalyptus + Menthol Scent Universal Refill Pad for Humidifiers Vaporizers and Plug-Ins 8 Hour of Vapors for Congestion Relief Non Medicated (8)**Vaporeze**$8.71**4.4★**▲ 327%**](https://www.amazon.com/dp/B0CKM2W1L8) [![Vicks VapoPads Soothing Menthol Vapor Pads for Vicks Humidifiers Vaporizers Waterless Vaporizers and Plug-Ins VSP-19 6 Count (Pack of 1)](https://m.media-amazon.com/images/I/41KBGd1C0eL.jpg)**Vicks VapoPads Soothing Menthol Vapor Pads for Vicks Humidifiers Vaporizers Waterless Vaporizers and Plug-Ins VSP-19 6 Count (Pack of 1)**Vicks**$24.92**4.6★**▲ 54%**](https://www.amazon.com/dp/B003UBTYNA) [![Extra Strength Menthol Vapor Pads for Humidifier 20-Pack VapoPads Refill Pads Stronger Soothing Scent for Vaporizers & Waterless Plug-In Devices Non-Medicated Humidifier Pads 8 Hours per Pad](https://m.media-amazon.com/images/I/41mzAaKCVWL.jpg)**Extra Strength Menthol Vapor Pads for Humidifier 20-Pack VapoPads Refill Pads Stronger Soothing Scent for Vaporizers & Waterless Plug-In Devices Non-Medicated Humidifier Pads 8 Hours per Pad**Berkland**$13.99**4.4★**▲ 29%**](https://www.amazon.com/dp/B0CPNCSWFY) [![Vicks VapoPatch Wearable Mess-Free Aroma Patch Soothing & Comforting Non-Medicated Vicks Vapors For Adults & Children Ages 6+ 5ct (2 pack)](https://m.media-amazon.com/images/I/51cKHDfaChL.jpg)**Vicks VapoPatch Wearable Mess-Free Aroma Patch Soothing & Comforting Non-Medicated Vicks Vapors For Adults & Children Ages 6+ 5ct (2 pack)**Vicks**$18.23**4.4★**▲ 26%**](https://www.amazon.com/dp/B07RJFPFRP) [![Vicks VapoPads Plus with Sinus Relief Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary](https://m.media-amazon.com/images/I/51y78k1MMyL.jpg)**Vicks VapoPads Plus with Sinus Relief Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary**Vicks**$23.48**4.6★**— 9%**](https://www.amazon.com/dp/B0C7LJGCDH)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 84 weeks — -53.9% search growth over the last 90 days.

35K25KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**15%

*“I like the strong scent”*

**Quality-Overall**10%

*“These are as good as the name brands”*

**Breathability**10%

*“Helps you breathe easier”*

**Efficiency**9%

*“Effective”*

**Ease Of Use**8%

*“Easy to use”*

**Sinus Relief**6%

*“Good for Sinus issues”*

**Sleep Quality**5%

*“Sleep well”*

**Value For Money**5%

*“Worth every penny”*

**Cough Relief**5%

*“Helps quiet the cough”*

**Advertised Vs Actual Product**4%

*“As advertised”*

### **What buyers complain about **

**Smell**35%

*“The smell is odd”*

**Strength**9%

*“Not strong enough”*

**Value For Money**9%

*“cheaper”*

**Durability**9%

*“it broke in less than one month”*

**Moist/Dry**6%

*“The pads were dried out”*

**Size-Overall**4%

*“Wrong fit”*

**Functionality-Overall**4%

*“Didn't work”*

**Advertised Vs Actual Product**3%

*“Different Box from listing photo”*

**Allergies**2%

*“allergy-filled nights”*

**Sinus Relief**1%

*“I could not distinguish a strong smell on the sinus relief ones”*

### **Top return reasons **

**Smell**30%

**Functionality-Overall**20%

**Size-Overall**13%

**Advertised Vs Actual Product**12%

**Adhesion/Stickiness**5%

**Compatibility-Overall**5%

**Certifications**2%

**Moist/Dry**2%

**Strength**1%

**Value For Money**1%