---
title: "vicks inhaler — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/vicks-inhaler"
last_updated: "2026-07-14T00:23:09.442Z"
locale: en
meta:
  description: "soft demand (-45.1% this quarter) — vicks inhaler doesn't clear our bar today."
  "og:description": "soft demand (-45.1% this quarter) — vicks inhaler doesn't clear our bar today."
  "og:title": "vicks inhaler — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **vicks inhaler**

**Skip it**

Soft demand (-45.1% this quarter) — this niche doesn't clear our bar today.

Market size 95Growth 2Conversion 89Competition 21Returns 97Price range 75Avg price 80Brand share 6Review moat 20Quality gap 30

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$2.5M**

$2.5M/yr · 1.4M searches

**Conversion**

**Great****10.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$17.14**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.14–$40.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****12,352.54**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-45.1%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **▲rising

**Sellers**

**88**

**Top-5 brand share**

**98%**

**Open market**

**0%**

- Vicks60% - SinuCleanse24% - BoomBoom6% - Mentholatum5% - Ruduwu3% - TAM Creatio2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$254K20%$508K30%$762K40%$1.0M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Vicks VapoInhaler On-the-Go Portable Nasal Inhaler Non-Medicated With Refreshing Vicks Vapors Menthol Scent  2 Scented Sticks](https://m.media-amazon.com/images/I/51VWldRJV8L.jpg)**Vicks VapoInhaler On-the-Go Portable Nasal Inhaler Non-Medicated With Refreshing Vicks Vapors Menthol Scent 2 Scented Sticks**Vicks**$11.15**4.7★19,033 rev](https://www.amazon.com/dp/B073WMG99X) [2![SinuCleanse Vapor Inhaler Made in USA Portable On-The-Go Non-Medicated Refreshing Vapors Pack of 3 Vapor Sticks](https://m.media-amazon.com/images/I/51zGMdgaTUL.jpg)**SinuCleanse Vapor Inhaler Made in USA Portable On-The-Go Non-Medicated Refreshing Vapors Pack of 3 Vapor Sticks**SinuCleanse**$10.73**4.6★5,206 rev](https://www.amazon.com/dp/B0CH462KB5) [3![Vicks VapoStick Solid Balm No Mess Soothing Non-Medicated Vicks Vapors Easy-To-Use No-Touch Applicator Quick Dry Lightweight Skin Feel 1.25oz x 2](https://m.media-amazon.com/images/I/41ZQuvcfBBL.jpg)**Vicks VapoStick Solid Balm No Mess Soothing Non-Medicated Vicks Vapors Easy-To-Use No-Touch Applicator Quick Dry Lightweight Skin Feel 1.25oz x 2**Vicks**$16.22**4.6★8,581 rev](https://www.amazon.com/dp/B09LRFF7Q8) [4![Vicks Sinus Inhaler Plug-in Non-Medicated Steam Inhaler for Sinus Relief Allergies Congestion & Colds Vocal Steamer Soothes Nasal & Throat Passages Works with VapoPads (1 Included)](https://m.media-amazon.com/images/I/51N0Nja0tGL.jpg)**Vicks Sinus Inhaler Plug-in Non-Medicated Steam Inhaler for Sinus Relief Allergies Congestion & Colds Vocal Steamer Soothes Nasal & Throat Passages Works with VapoPads (1 Included)**Vicks**$40.93**4.2★21,493 rev](https://www.amazon.com/dp/B075FYVVFH) [5![Vicks VapoInhaler Portable Nasal Inhaler Non-Medicated Soothing Vapors Menthol Scent 1 Count](https://m.media-amazon.com/images/I/41Pwt+x5R8L.jpg)**Vicks VapoInhaler Portable Nasal Inhaler Non-Medicated Soothing Vapors Menthol Scent 1 Count**Vicks**$6.41**4.7★585 rev](https://www.amazon.com/dp/B01HCX4346)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![TAM Creatio Inhaler Stick for Stuffy Nose and Nasal Congestion Relief Portable Menthol Vapor Decongestant Easy-to-Use Sinus Inhaler Value Pack of 24](https://m.media-amazon.com/images/I/51iQMOQG9JL.jpg)**TAM Creatio Inhaler Stick for Stuffy Nose and Nasal Congestion Relief Portable Menthol Vapor Decongestant Easy-to-Use Sinus Inhaler Value Pack of 24**TAM Creatio**$37.67**17 rev4mo ago](https://www.amazon.com/dp/B0GS3JMRVS) [![BoomBoom Nasal Stick | Vapor Flow Technology | Cool Refreshing Sensation | Natural Mood Boost | Simple Ingredients | Essential Oils + Menthol Inhaler (Mint Wintermint Tropical Spearmint)](https://m.media-amazon.com/images/I/41q-DRh01tL.jpg)**BoomBoom Nasal Stick | Vapor Flow Technology | Cool Refreshing Sensation | Natural Mood Boost | Simple Ingredients | Essential Oils + Menthol Inhaler (Mint Wintermint Tropical Spearmint)**BoomBoom**$24.51**45,625 rev1y ago](https://www.amazon.com/dp/B0F7ZVFNRK) [![4 Pack Nasal Stick Nasal Inhaler Stick Nose Inhaler Boost Energy Set Inhaler Sinus & Congestion Relief Daily Relaxation Stress Relief Pure Natural Ingredients](https://m.media-amazon.com/images/I/51X06sfRUHL.jpg)**4 Pack Nasal Stick Nasal Inhaler Stick Nose Inhaler Boost Energy Set Inhaler Sinus & Congestion Relief Daily Relaxation Stress Relief Pure Natural Ingredients**Ruduwu**$7.70**1,151 rev1y ago](https://www.amazon.com/dp/B0DPFY24QF) [![Vicks VapoStick Kids Solid Balm No Mess for Kids Ages 4+ Soothing Non-Medicated Vicks Vapors Easy-to-Use No-Touch Applicator Lightweight Feel 1.25oz x 2](https://m.media-amazon.com/images/I/51yKVL19kqL.jpg)**Vicks VapoStick Kids Solid Balm No Mess for Kids Ages 4+ Soothing Non-Medicated Vicks Vapors Easy-to-Use No-Touch Applicator Lightweight Feel 1.25oz x 2**Vicks**$18.78**641 rev1y ago](https://www.amazon.com/dp/B0DHF4NX3B) [![SinuCleanse Vapor Inhaler Made in USA Portable On-The-Go Non-Medicated Refreshing Vapors Pack of 3 Vapor Sticks](https://m.media-amazon.com/images/I/51zGMdgaTUL.jpg)**SinuCleanse Vapor Inhaler Made in USA Portable On-The-Go Non-Medicated Refreshing Vapors Pack of 3 Vapor Sticks**SinuCleanse**$10.73**5,206 rev2y ago](https://www.amazon.com/dp/B0CH462KB5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![TAM Creatio Inhaler Stick for Stuffy Nose and Nasal Congestion Relief Portable Menthol Vapor Decongestant Easy-to-Use Sinus Inhaler Value Pack of 24](https://m.media-amazon.com/images/I/51iQMOQG9JL.jpg)**TAM Creatio Inhaler Stick for Stuffy Nose and Nasal Congestion Relief Portable Menthol Vapor Decongestant Easy-to-Use Sinus Inhaler Value Pack of 24**TAM Creatio**$37.67**5.0★**▲ 455%**](https://www.amazon.com/dp/B0GS3JMRVS) [![BoomBoom Nasal Stick | Vapor Flow Technology | Cool Refreshing Sensation | Natural Mood Boost | Simple Ingredients | Essential Oils + Menthol Inhaler (Wintermint)](https://m.media-amazon.com/images/I/41NHRUk86KL.jpg)**BoomBoom Nasal Stick | Vapor Flow Technology | Cool Refreshing Sensation | Natural Mood Boost | Simple Ingredients | Essential Oils + Menthol Inhaler (Wintermint)**BoomBoom**$18.68**4.3★**▲ 263%**](https://www.amazon.com/dp/B07531FNG1) [![Vicks VapoInhaler On-the-Go Portable Nasal Inhaler Non-Medicated With Refreshing Vicks Vapors Menthol Scent  4 Scented Sticks](https://m.media-amazon.com/images/I/41OkNhIphaL.jpg)**Vicks VapoInhaler On-the-Go Portable Nasal Inhaler Non-Medicated With Refreshing Vicks Vapors Menthol Scent 4 Scented Sticks**Vicks**$17.26**4.7★**▲ 43%**](https://www.amazon.com/dp/B09R12ML26) [![BoomBoom Nasal Stick | Vapor Flow Technology | Cool Refreshing Sensation | Natural Mood Boost | Simple Ingredients | Essential Oils + Menthol Inhaler (Mint Wintermint Tropical Spearmint)](https://m.media-amazon.com/images/I/41q-DRh01tL.jpg)**BoomBoom Nasal Stick | Vapor Flow Technology | Cool Refreshing Sensation | Natural Mood Boost | Simple Ingredients | Essential Oils + Menthol Inhaler (Mint Wintermint Tropical Spearmint)**BoomBoom**$24.51**4.3★**▲ 25%**](https://www.amazon.com/dp/B0F7ZVFNRK) [![4 Pack Nasal Stick Nasal Inhaler Stick Nose Inhaler Boost Energy Set Inhaler Sinus & Congestion Relief Daily Relaxation Stress Relief Pure Natural Ingredients](https://m.media-amazon.com/images/I/51X06sfRUHL.jpg)**4 Pack Nasal Stick Nasal Inhaler Stick Nose Inhaler Boost Energy Set Inhaler Sinus & Congestion Relief Daily Relaxation Stress Relief Pure Natural Ingredients**Ruduwu**$7.70**4.2★**▲ 21%**](https://www.amazon.com/dp/B0DPFY24QF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -45.1% search growth over the last 90 days.

50K30KPrime Day '24Spike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Sinus Relief**17%

*“Sinus relief”*

**Quality-Overall**11%

*“Great quality, arrive on time”*

**Smell**8%

*“Smells good and so refreshing”*

**Efficiency**8%

*“effective”*

**Breathability**8%

*“it helped me breath”*

**Ease Of Use**5%

*“Very handy item”*

**Value For Money**4%

*“Great value”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Cold Relief**3%

*“Very good helped me with my cold”*

**Strength**2%

*“It's powerful”*

### **What buyers complain about **

**Smell**13%

*“Horrible Smell”*

**Value For Money**11%

*“Not worth it”*

**Functionality-Overall**9%

*“Didn't work for me”*

**Sinus Relief**6%

*“does absolutely nothing to relieve sinus issues”*

**Strength**5%

*“These sticks are weak”*

**Durability**4%

*“Broke after two uses”*

**Advertised Vs Actual Product**4%

*“False advertising”*

**Product Condition**3%

*“Product was used”*

**Size-Overall**3%

*“Small jar,”*

**Quality-Overall**3%

*“The build quality overall is terrible”*

### **Top return reasons **

**Functionality-Overall**23%

**Product Condition**17%

**Size-Overall**10%

**Heating**9%

**Advertised Vs Actual Product**9%

**Smell**4%

**Leak-Proof**3%

**Breathability**3%

**Value For Money**2%

**Comfort-Overall**2%