---
title: "vicks formula 44 cough syrup — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/vicks-formula-44-cough-syrup"
last_updated: "2026-07-13T22:34:30.001Z"
locale: en
meta:
  description: "vicks formula 44 cough syrup shows low returns (0.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list."
  "og:description": "vicks formula 44 cough syrup shows low returns (0.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list."
  "og:title": "vicks formula 44 cough syrup — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

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# **vicks formula 44 cough syrup**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 99Growth 5Conversion 99Competition 60Returns 100Price range 65Avg price 71Brand share 2Review moat 25Quality gap 16

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$6.4M**

$6.4M/yr · 2.4M searches

**Conversion**

**Incredible****18.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.48**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.83–$34.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,270.52**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-40.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**6 **▼falling

**Sellers**

**96**

**Top-5 brand share**

**99%**

**Open market**

**0%**

- Vicks58% - Amazon Basic Care28% - Amazon Basics9% - AXIV3% - P Puregen Labs1% - ZzzQuil1%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$254K8%$509K12%$763K16%$1.0M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz](https://m.media-amazon.com/images/I/41QDHCu+EJL.jpg)**Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz**Amazon Basic Care**$6.08**4.7★2,259 rev](https://www.amazon.com/dp/B09HJTM8DK) [2![Vicks NyQuil SEVERE Cold & Flu Liquid Twin Pack Nighttime Relief Medicine for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sneezing Runny Nose Cough Berry Flavor 2x12 OZ](https://m.media-amazon.com/images/I/51GlMDbN3RL.jpg)**Vicks NyQuil SEVERE Cold & Flu Liquid Twin Pack Nighttime Relief Medicine for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sneezing Runny Nose Cough Berry Flavor 2x12 OZ**Vicks**$20.38**4.8★13,175 rev](https://www.amazon.com/dp/B00EQA35XE) [3![Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)](https://m.media-amazon.com/images/I/31WaGjrQ39L.jpg)**Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)**Amazon Basics**$6.61**4.7★3,790 rev](https://www.amazon.com/dp/B00ASEO13A) [4![Vicks NyQuil Severe Cold Flu & Congestion Medicine 24 Liquicaps Maximum Strength 24Count](https://m.media-amazon.com/images/I/41wPzmp2MNL.jpg)**Vicks NyQuil Severe Cold Flu & Congestion Medicine 24 Liquicaps Maximum Strength 24Count**Vicks**$11.82**4.8★1,306 rev](https://www.amazon.com/dp/B07GXFHBJ8) [5![Vicks NyQuil Cold & Flu Relief Over-the-Counter Medicine Powerful Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Aches Sneezing Runny Nose & Cough 48 LiquiCaps](https://m.media-amazon.com/images/I/41ObxRuNAPL.jpg)**Vicks NyQuil Cold & Flu Relief Over-the-Counter Medicine Powerful Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Aches Sneezing Runny Nose & Cough 48 LiquiCaps**Vicks**$19.24**4.8★5,219 rev](https://www.amazon.com/dp/B005ZD6GTQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![AXIV Day & Night Cold & Flu Medicine Combo Pack Softgels Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 48 Softgels](https://m.media-amazon.com/images/I/51PEMw6bYVL.jpg)**AXIV Day & Night Cold & Flu Medicine Combo Pack Softgels Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 48 Softgels**AXIV**$13.06**756 rev1y ago](https://www.amazon.com/dp/B0DBZTN96G) [![AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count](https://m.media-amazon.com/images/I/41S+d3nCQSL.jpg)**AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count**AXIV**$6.94**344 rev1y ago](https://www.amazon.com/dp/B0DBVS8FGZ) [![Puregen Labs Nighttime Cold and Flu Relief Medicine | 50 Softgel Liquid Capsules | Helps Relieve Sore Throat Cough Fever Headaches Runny Nose Congestion and Aches | Value Pack](https://m.media-amazon.com/images/I/41-UVvlasLL.jpg)**Puregen Labs Nighttime Cold and Flu Relief Medicine | 50 Softgel Liquid Capsules | Helps Relieve Sore Throat Cough Fever Headaches Runny Nose Congestion and Aches | Value Pack**P Puregen Labs**$9.97**978 rev2y ago](https://www.amazon.com/dp/B0CP6FK5PW) [![Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)](https://m.media-amazon.com/images/I/41C8o31jAhL.jpg)**Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)**Amazon Basic Care**$5.60**664 rev3y ago](https://www.amazon.com/dp/B09XDJY7CM) [![NyQuil Ultra Concentrated Cold and Flu Medicine Nighttime Relief for Cough Sore Throat Fever Congestion Easy to Swallow Easy to Open Bottle 48 LiquiCaps](https://m.media-amazon.com/images/I/41WgFL3aiTL.jpg)**NyQuil Ultra Concentrated Cold and Flu Medicine Nighttime Relief for Cough Sore Throat Fever Congestion Easy to Swallow Easy to Open Bottle 48 LiquiCaps**Vicks**$22.42**385 rev3y ago](https://www.amazon.com/dp/B0C883QVB9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Amazon Basic Care Nighttime Cold & Flu Relief Maximum Strength Multi-Symptom Sore Throat Cough Fever Reducer Pain Reliever & Antihistamine Liquid Original Flavor 8 fl oz (1-Pack)](https://m.media-amazon.com/images/I/41AaxhE3gRS.jpg)**Amazon Basic Care Nighttime Cold & Flu Relief Maximum Strength Multi-Symptom Sore Throat Cough Fever Reducer Pain Reliever & Antihistamine Liquid Original Flavor 8 fl oz (1-Pack)**Amazon Basic Care**$5.10**4.7★**▲ 164%**](https://www.amazon.com/dp/B08ZF54Q3Q) [![Amazon Basic Care Nighttime Cold & Flu Relief Syrup Cherry 8 fl oz (1-Pack)](https://m.media-amazon.com/images/I/41FPfH5y-4S.jpg)**Amazon Basic Care Nighttime Cold & Flu Relief Syrup Cherry 8 fl oz (1-Pack)**Amazon Basic Care**$4.83**4.7★**▲ 147%**](https://www.amazon.com/dp/B08ZDX967T) [![Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)](https://m.media-amazon.com/images/I/41C8o31jAhL.jpg)**Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)**Amazon Basic Care**$5.60**4.5★**▲ 86%**](https://www.amazon.com/dp/B09XDJY7CM) [![Vicks NyQuil Cough DM+ Congestion Relief Liquid Medicine Maximum Strength Multi-Symptom Nighttime Relief for Cough Nasal Congestion Sneezing and Runny Nose Cherry Flavor 12 FL OZ](https://m.media-amazon.com/images/I/41BIVlqk2XL.jpg)**Vicks NyQuil Cough DM+ Congestion Relief Liquid Medicine Maximum Strength Multi-Symptom Nighttime Relief for Cough Nasal Congestion Sneezing and Runny Nose Cherry Flavor 12 FL OZ**Vicks**$14.39**4.7★**▲ 79%**](https://www.amazon.com/dp/B08SXPHZLJ) [![AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count](https://m.media-amazon.com/images/I/41S+d3nCQSL.jpg)**AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count**AXIV**$6.94**4.7★**▲ 70%**](https://www.amazon.com/dp/B0DBVS8FGZ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 66 weeks — -40.0% search growth over the last 90 days.

90K70KBlack Friday '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**17%

*“Great Deal”*

**Cold Relief**13%

*“Perfect for Colds”*

**Efficiency**13%

*“WORKS WELL”*

**Sleep Quality**12%

*“Sleep like a baby”*

**Quality-Overall**10%

*“Just as good as name brand”*

**Advertised Vs Actual Product**8%

*“Works great gets da job done”*

**Cough Relief**5%

*“Helps the coughing”*

**Taste-Overall**3%

*“I also like that it doesnt leave a terrible aftertaste”*

**Ease Of Use**2%

*“Very handy”*

**Strength**2%

*“Strong stuff”*

### **What buyers complain about **

**Taste-Overall**14%

*“It tastes truly awful”*

**Sleep Quality**13%

*“No sleep”*

**Functionality-Overall**11%

*“Did not work”*

**Cough Relief**6%

*“If you get coughing”*

**Value For Money**4%

*“Waste of money”*

**Size-Overall**4%

*“8oz bottle is VERY small”*

**Flavor**3%

*“unfortunately the flavor is rather off-putting”*

**Ease Of Use**2%

*“caps hard to get out”*

**Quality-Overall**2%

*“This will be my last month for lesser quality”*

**Smell**2%

*“Honey smells and tastes horrible”*

### **Top return reasons **

**Sleep Quality**15%

**Functionality-Overall**14%

**Advertised Vs Actual Product**10%

**Leak-Proof**7%

**Taste-Overall**7%

**Dilute/Watery**6%

**Joint Pain**5%

**Flavor**5%

**Value For Money**4%

**Side Effects**3%