---
title: "vicks essential oil — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/vicks-essential-oil"
last_updated: "2026-07-14T01:48:00.832Z"
locale: en
meta:
  description: "soft demand (-61.2% this quarter) — vicks essential oil doesn't clear our bar today."
  "og:description": "soft demand (-61.2% this quarter) — vicks essential oil doesn't clear our bar today."
  "og:title": "vicks essential oil — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **vicks essential oil**

**Skip it**

Soft demand (-61.2% this quarter) — this niche doesn't clear our bar today.

Market size 68Growth 0Conversion 85Competition 14Returns 77Price range 81Avg price 84Brand share 0Review moat 18Quality gap 32

**Conversion**

**Great****9.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$18.59**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.58–$40.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.9%**

return rate — above 6% kills the launch gate

**Market size**

**Good****$682K**

$682K/yr · 387K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****17,329.4**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****84%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-61.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **▼falling

**Sellers**

**46**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Vicks93% - Nexon Botanics4% - Frida3% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$102K30%$205K45%$307K60%$409K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Vicks VapoSteam Medicated Liquid Camphor Cough Suppressant VapoSteam Liquid for Humidifiers Helps Relieve Coughing Compatible Humidifiers & Vaporizers 8 Oz](https://m.media-amazon.com/images/I/51Qp+AWUsJL.jpg)**Vicks VapoSteam Medicated Liquid Camphor Cough Suppressant VapoSteam Liquid for Humidifiers Helps Relieve Coughing Compatible Humidifiers & Vaporizers 8 Oz**Vicks**$9.95**4.7★20,218 rev](https://www.amazon.com/dp/B01MSIJSMD) [2![Vicks VapoSteam Lavender Medicated Liquid Camphor Cough Suppressant Vapor Steam Helps with Cough Relief Relaxation and Comfortable Sleep Compatible Humidifiers & Vaporizers 8 Oz](https://m.media-amazon.com/images/I/41TA-5eI0gL.jpg)**Vicks VapoSteam Lavender Medicated Liquid Camphor Cough Suppressant Vapor Steam Helps with Cough Relief Relaxation and Comfortable Sleep Compatible Humidifiers & Vaporizers 8 Oz**Vicks**$9.58**4.7★20,218 rev](https://www.amazon.com/dp/B0DPXL2G8C) [3![Vicks VapoPads with Original Menthol Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary](https://m.media-amazon.com/images/I/5149SAYnbBL.jpg)**Vicks VapoPads with Original Menthol Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary**Vicks**$15.76**4.7★20,833 rev](https://www.amazon.com/dp/B017ANUPN6) [4![Vicks VapoSteam Medicated Liquid with Camphor a Cough Suppressant 8 Oz VapoSteam Liquid Helps Relieve Coughing for Use in Vaporizers and Humidifiers (Pack of 2)](https://m.media-amazon.com/images/I/51hdOk8FZtL.jpg)**Vicks VapoSteam Medicated Liquid with Camphor a Cough Suppressant 8 Oz VapoSteam Liquid Helps Relieve Coughing for Use in Vaporizers and Humidifiers (Pack of 2)**Vicks**$23.20**4.7★20,218 rev](https://www.amazon.com/dp/B0CH1Q5CV4) [5![Vicks Warm Steam Vaporizer & Humidifier 1.5 Gallon Tank for Small and Medium Rooms Night Light Works with VapoPads and VapoSteam](https://m.media-amazon.com/images/I/417PPCmWQrL.jpg)**Vicks Warm Steam Vaporizer & Humidifier 1.5 Gallon Tank for Small and Medium Rooms Night Light Works with VapoPads and VapoSteam**Vicks**$19.10**4.2★14,292 rev](https://www.amazon.com/dp/B0000TN7ME)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Vicks VapoSteam Lavender Medicated Liquid Camphor Cough Suppressant Vapor Steam Helps with Cough Relief Relaxation and Comfortable Sleep Compatible Humidifiers & Vaporizers 8 Oz](https://m.media-amazon.com/images/I/41TA-5eI0gL.jpg)**Vicks VapoSteam Lavender Medicated Liquid Camphor Cough Suppressant Vapor Steam Helps with Cough Relief Relaxation and Comfortable Sleep Compatible Humidifiers & Vaporizers 8 Oz**Vicks**$9.58**20,218 rev1y ago](https://www.amazon.com/dp/B0DPXL2G8C) [![Vicks VapoSteam Medicated Liquid with Camphor a Cough Suppressant 8 Oz VapoSteam Liquid Helps Relieve Coughing for Use in Vaporizers and Humidifiers (Pack of 2)](https://m.media-amazon.com/images/I/51hdOk8FZtL.jpg)**Vicks VapoSteam Medicated Liquid with Camphor a Cough Suppressant 8 Oz VapoSteam Liquid Helps Relieve Coughing for Use in Vaporizers and Humidifiers (Pack of 2)**Vicks**$23.20**20,218 rev2y ago](https://www.amazon.com/dp/B0CH1Q5CV4) [![Vicks VapoPads Plus with Sinus Relief Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary](https://m.media-amazon.com/images/I/51y78k1MMyL.jpg)**Vicks VapoPads Plus with Sinus Relief Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary**Vicks**$23.48**1,825 rev3y ago](https://www.amazon.com/dp/B0C7LJGCDH) [![Vicks VapoShower Plus Shower Steamers Eucalyptus Shower Steamer & Menthol Scent Clean Dissolving Vapor Shower Tablets Aromatherapy Shower Steamer & Shower Bombs 12 count](https://m.media-amazon.com/images/I/41dorL3T60L.jpg)**Vicks VapoShower Plus Shower Steamers Eucalyptus Shower Steamer & Menthol Scent Clean Dissolving Vapor Shower Tablets Aromatherapy Shower Steamer & Shower Bombs 12 count**Vicks**$23.00**21,474 rev5y ago](https://www.amazon.com/dp/B08QTZBK5Y) [![Frida Baby Breathefrida Vapor Bath Drops Baby Congestion Relief with Eucalyptus Essential Oil for Humidifier Aromatherapy Oil Help Baby Breathe Easy](https://m.media-amazon.com/images/I/41aUXF-KPWL.jpg)**Frida Baby Breathefrida Vapor Bath Drops Baby Congestion Relief with Eucalyptus Essential Oil for Humidifier Aromatherapy Oil Help Baby Breathe Easy**Frida**$9.67**15,219 rev6y ago](https://www.amazon.com/dp/B07XTVKCHR)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Vicks VapoSteam Lavender Medicated Liquid Camphor Cough Suppressant Vapor Steam Helps with Cough Relief Relaxation and Comfortable Sleep Compatible Humidifiers & Vaporizers 8 Oz](https://m.media-amazon.com/images/I/41TA-5eI0gL.jpg)**Vicks VapoSteam Lavender Medicated Liquid Camphor Cough Suppressant Vapor Steam Helps with Cough Relief Relaxation and Comfortable Sleep Compatible Humidifiers & Vaporizers 8 Oz**Vicks**$9.58**4.7★**▲ 58%**](https://www.amazon.com/dp/B0DPXL2G8C) [![Vicks VapoPads Plus with Sinus Relief Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary](https://m.media-amazon.com/images/I/51y78k1MMyL.jpg)**Vicks VapoPads Plus with Sinus Relief Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary**Vicks**$23.48**4.6★**— 1%**](https://www.amazon.com/dp/B0C7LJGCDH) [![Frida Baby Breathefrida Vapor Bath Drops Baby Congestion Relief with Eucalyptus Essential Oil for Humidifier Aromatherapy Oil Help Baby Breathe Easy](https://m.media-amazon.com/images/I/41aUXF-KPWL.jpg)**Frida Baby Breathefrida Vapor Bath Drops Baby Congestion Relief with Eucalyptus Essential Oil for Humidifier Aromatherapy Oil Help Baby Breathe Easy**Frida**$9.67**4.8★**— 3%**](https://www.amazon.com/dp/B07XTVKCHR) [![Vicks VapoSteam Medicated Liquid with Camphor a Cough Suppressant 8 Oz VapoSteam Liquid Helps Relieve Coughing for Use in Vaporizers and Humidifiers (Pack of 2)](https://m.media-amazon.com/images/I/51hdOk8FZtL.jpg)**Vicks VapoSteam Medicated Liquid with Camphor a Cough Suppressant 8 Oz VapoSteam Liquid Helps Relieve Coughing for Use in Vaporizers and Humidifiers (Pack of 2)**Vicks**$23.20**4.7★**— 4%**](https://www.amazon.com/dp/B0CH1Q5CV4) [![Vicks Sinus Inhaler Plug-in Non-Medicated Steam Inhaler for Sinus Relief Allergies Congestion & Colds Vocal Steamer Soothes Nasal & Throat Passages Works with VapoPads (1 Included)](https://m.media-amazon.com/images/I/51N0Nja0tGL.jpg)**Vicks Sinus Inhaler Plug-in Non-Medicated Steam Inhaler for Sinus Relief Allergies Congestion & Colds Vocal Steamer Soothes Nasal & Throat Passages Works with VapoPads (1 Included)**Vicks**$40.93**4.2★**— 4%**](https://www.amazon.com/dp/B075FYVVFH)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -61.2% search growth over the last 90 days.

20K15KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**13%

*“great fragrance”*

**Quality-Overall**10%

*“Good performance”*

**Breathability**8%

*“it helped me breath”*

**Sinus Relief**8%

*“Great for sinus”*

**Efficiency**7%

*“Works well”*

**Ease Of Use**5%

*“I think it will come in very handy”*

**Value For Money**5%

*“Good for the price”*

**Cold Relief**5%

*“Great for colds”*

**Advertised Vs Actual Product**5%

*“Came as advertised”*

**Sleep Quality**3%

*“Helped to sleep”*

### **What buyers complain about **

**Functionality-Overall**15%

*“Poor Performance”*

**Smell**12%

*“has that weird plastic smell”*

**Durability**7%

*“Stopped working after first time using”*

**Heating**6%

*“The heating element doesnt work”*

**Value For Money**5%

*“Not worth it”*

**Quality-Overall**5%

*“The build quality overall is terrible”*

**Product Condition**4%

*“Product was used”*

**Size-Overall**3%

*“To small”*

**Leak-Proof**2%

*“a lot of it leaking-of”*

**Salt Content**2%

*“Don't believe the pinch of salt bull, absolutely useless”*

### **Top return reasons **

**Functionality-Overall**31%

**Size-Overall**13%

**Product Condition**10%

**Heating**8%

**Advertised Vs Actual Product**7%

**Smell**5%

**Leak-Proof**3%

**Value For Money**2%

**Durability**2%

**Breathability**2%