---
title: "vegan protein shake — Niche Verdict: Worth a look (63/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/vegan-protein-shake"
last_updated: "2026-07-14T05:20:12.161Z"
locale: en
meta:
  description: "vegan protein shake shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "vegan protein shake shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "vegan protein shake — Niche Verdict: Worth a look (63/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **vegan protein shake**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 70Growth 44Conversion 57Competition 70Returns 100Price range 80Avg price 95Brand share 25Review moat 26Quality gap 70

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$26.73**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.89–$46.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$732K**

$732K/yr · 568K searches

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+14.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,895.21**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

## **Competition**

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **—flat

**Sellers**

**618**

**Top-5 brand share**

**90%**

**Open market**

**8%**

- Orgain40% - OWYN Only What You Need27% - Premier Protein11% - Evolve10% - Ensure2% - Koia2% - Open — no brand owns it (7 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$29K8%$59K12%$88K16%$117K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Orgain Organic Vegan Protein Shake Creamy Chocolate - 20g Plant Based Protein Ready to Drink Fruits & Vegetables Gluten Free Kosher No Soy or Dairy Ingredients 11 Fl Oz (Pack of 12)](https://m.media-amazon.com/images/I/51t+pTs651L.jpg)**Orgain Organic Vegan Protein Shake Creamy Chocolate - 20g Plant Based Protein Ready to Drink Fruits & Vegetables Gluten Free Kosher No Soy or Dairy Ingredients 11 Fl Oz (Pack of 12)**Orgain**$33.17**4.3★3,695 rev](https://www.amazon.com/dp/B087XSL57C) [2![Orgain Organic Nutritional Vegan Protein Shake Smooth Chocolate - 16g Plant Based Protein Meal Replacement 22 Vitamins & Minerals Fruits & Vegetables Gluten Free Non-GMO 11 Fl Oz (Pack of 12)](https://m.media-amazon.com/images/I/51bDRFoHSoL.jpg)**Orgain Organic Nutritional Vegan Protein Shake Smooth Chocolate - 16g Plant Based Protein Meal Replacement 22 Vitamins & Minerals Fruits & Vegetables Gluten Free Non-GMO 11 Fl Oz (Pack of 12)**Orgain**$31.03**4.4★6,642 rev](https://www.amazon.com/dp/B00JTX7SH2) [3![Orgain Organic Nutritional Vegan Protein Shake Vanilla Bean - 16g Plant Based Protein Meal Replacement 21 Vitamins & Minerals Fruits & Vegetables Gluten Free Non-GMO 11 Fl Oz (Pack of 12)](https://m.media-amazon.com/images/I/51ZqciXY8uL.jpg)**Orgain Organic Nutritional Vegan Protein Shake Vanilla Bean - 16g Plant Based Protein Meal Replacement 21 Vitamins & Minerals Fruits & Vegetables Gluten Free Non-GMO 11 Fl Oz (Pack of 12)**Orgain**$28.82**4.3★6,320 rev](https://www.amazon.com/dp/B00JTX7SHC) [4![Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar Gluten-Free 11.5 Fl oz (12 Pack)](https://m.media-amazon.com/images/I/513iGUGUaVL.jpg)**Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar Gluten-Free 11.5 Fl oz (12 Pack)**Premier Protein**$26.91**4.5★896 rev](https://www.amazon.com/dp/B0F7BCY1J5) [5![OWYN Only What You Need Pro Elite Vanilla Flavored Protein Shake 32g Protein 0g Sugar High Protein Dairy Free Gluten Free Plant Based Protein Drink 12 Count](https://m.media-amazon.com/images/I/512pKllHDHL.jpg)**OWYN Only What You Need Pro Elite Vanilla Flavored Protein Shake 32g Protein 0g Sugar High Protein Dairy Free Gluten Free Plant Based Protein Drink 12 Count**OWYN Only What You Need**$34.69**3.9★1,638 rev](https://www.amazon.com/dp/B08B7B3CF8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Muscle Milk Pro High Protein Shake Vanilla 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors](https://m.media-amazon.com/images/I/41w5kEbN74L.jpg)**Muscle Milk Pro High Protein Shake Vanilla 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors**Muscle Milk**$25.43**112 rev2mo ago](https://www.amazon.com/dp/B0GVL9GB1P) [![KATE FARMS Organic High Protein Vanilla Nutrition Shake 25g Protein 6g Fiber 27 Vitamins and Minerals 0g Sugar Protein Drink 11 oz (6 Pack)](https://m.media-amazon.com/images/I/41C7V2uStZL.jpg)**KATE FARMS Organic High Protein Vanilla Nutrition Shake 25g Protein 6g Fiber 27 Vitamins and Minerals 0g Sugar Protein Drink 11 oz (6 Pack)**Kate Farms**$18.81**65 rev3mo ago](https://www.amazon.com/dp/B0GV56RZZD) [![Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar 11 fl oz 4 Pack](https://m.media-amazon.com/images/I/41zYuLGBOxL.jpg)**Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar 11 fl oz 4 Pack**Premier Protein**$8.95**71 rev4mo ago](https://www.amazon.com/dp/B0GQY5SCV1) [![Vega Ready to Drink Vegan Protein Shake Creamy Chocolate 21g Plant Protein Non Dairy & Lactose Free Protein Shake for Men & Women Gluten Free 330ml (12 Pack)](https://m.media-amazon.com/images/I/41NVgzpMsEL.jpg)**Vega Ready to Drink Vegan Protein Shake Creamy Chocolate 21g Plant Protein Non Dairy & Lactose Free Protein Shake for Men & Women Gluten Free 330ml (12 Pack)**Vega**$29.05**81 rev5mo ago](https://www.amazon.com/dp/B0GKK6T2M7) [![Orgain Vegan Protein Shake Creamy Chocolate-20g Plant Protein Ready to Drink 50 Superfoods 0g Sugar Gluten Free No Artificial Sweeteners No Soy or Dairy Ingredients 11 Fl Oz (Pack of 12) Bottle](https://m.media-amazon.com/images/I/51r8kBtAqDL.jpg)**Orgain Vegan Protein Shake Creamy Chocolate-20g Plant Protein Ready to Drink 50 Superfoods 0g Sugar Gluten Free No Artificial Sweeteners No Soy or Dairy Ingredients 11 Fl Oz (Pack of 12) Bottle**Orgain**$31.73**96 rev5mo ago](https://www.amazon.com/dp/B0GJ7853YQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar 11 fl oz 4 Pack](https://m.media-amazon.com/images/I/41zYuLGBOxL.jpg)**Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar 11 fl oz 4 Pack**Premier Protein**$8.95**4.5★**▲ 215%**](https://www.amazon.com/dp/B0GQY5SCV1) [![KATE FARMS Organic High Protein Vanilla Nutrition Shake 25g Protein 6g Fiber 27 Vitamins and Minerals 0g Sugar Protein Drink 11 oz (6 Pack)](https://m.media-amazon.com/images/I/41C7V2uStZL.jpg)**KATE FARMS Organic High Protein Vanilla Nutrition Shake 25g Protein 6g Fiber 27 Vitamins and Minerals 0g Sugar Protein Drink 11 oz (6 Pack)**Kate Farms**$18.81**3.7★**▲ 214%**](https://www.amazon.com/dp/B0GV56RZZD) [![Orgain Vegan Protein Shake Creamy Chocolate-20g Plant Protein Ready to Drink 50 Superfoods 0g Sugar Gluten Free No Artificial Sweeteners No Soy or Dairy Ingredients 11 Fl Oz (Pack of 12) Bottle](https://m.media-amazon.com/images/I/51r8kBtAqDL.jpg)**Orgain Vegan Protein Shake Creamy Chocolate-20g Plant Protein Ready to Drink 50 Superfoods 0g Sugar Gluten Free No Artificial Sweeteners No Soy or Dairy Ingredients 11 Fl Oz (Pack of 12) Bottle**Orgain**$31.73**4.6★**▲ 211%**](https://www.amazon.com/dp/B0GJ7853YQ) [![Muscle Milk Pro High Protein Shake Vanilla 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors](https://m.media-amazon.com/images/I/41w5kEbN74L.jpg)**Muscle Milk Pro High Protein Shake Vanilla 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors**Muscle Milk**$25.43**4.0★**▲ 211%**](https://www.amazon.com/dp/B0GVL9GB1P) [![Vega Ready to Drink Vegan Protein Shake Creamy Chocolate 21g Plant Protein Non Dairy & Lactose Free Protein Shake for Men & Women Gluten Free 330ml (12 Pack)](https://m.media-amazon.com/images/I/41NVgzpMsEL.jpg)**Vega Ready to Drink Vegan Protein Shake Creamy Chocolate 21g Plant Protein Non Dairy & Lactose Free Protein Shake for Men & Women Gluten Free 330ml (12 Pack)**Vega**$29.05**4.4★**▲ 185%**](https://www.amazon.com/dp/B0GKK6T2M7)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +14.9% search growth over the last 90 days.

100K60KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**30%

*“Smooth taste”*

**Nutritional Content**21%

*“Great amount of protein”*

**Flavor**8%

*“Best flavor”*

**Quality-Overall**4%

*“Excellent Product”*

**Vegan/Organic**4%

*“made with organic ingredients”*

**Value For Money**3%

*“Great value for the money”*

**Texture/Consistency-Overall**2%

*“Good texture”*

**Sweetness**2%

*“extremely sweet”*

**Ingredients-Overall**2%

*“Quality ingredients”*

**Ease Of Use**1%

*“easy to take”*

### **What buyers complain about **

**Taste-Overall**29%

*“Chalky tasting”*

**Value For Money**7%

*“Too expensive”*

**Nutritional Content**6%

*“Not to mention absolutely zero nutrition”*

**Flavor**5%

*“Flavor is NOT good”*

**Sweetness**4%

*“Flavor not sicky sweet”*

**Artificial Sweeteners**3%

*“Its sweetened with Stevia”*

**Texture/Consistency-Overall**2%

*“awful texture”*

**Dilute/Watery**2%

*“Very watery”*

**Allergies**2%

*“which is something Im allergic to”*

**Quality-Overall**2%

*“Quality has gone down”*

### **Top return reasons **

**Taste-Overall**51%

**Flavor**21%

**Leak-Proof**10%

**Scratch Resistance**4%

**Moist/Dry**4%

**Ingredients-Overall**4%

**Smell**2%

**Quality-Overall**1%

**Nutritional Content**1%