---
title: "vegan protein powder unflavored — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
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last_updated: "2026-07-13T22:22:00.531Z"
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  description: "a concentrated shelf (top 5 take 80% of clicks) — vegan protein powder unflavored doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 80% of clicks) — vegan protein powder unflavored doesn't clear our bar today."
  "og:title": "vegan protein powder unflavored — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **vegan protein powder unflavored**

**Skip it**

A concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 36Conversion 37Competition 16Returns 100Price range 91Avg price 95Brand share 31Review moat 22Quality gap 78

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$29.79**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.49–$57.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+8.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$137K**

$137K/yr · 156K searches

**Review moat**

**Bad****9,892.09**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**9 **—flat

**Sellers**

**582**

**Top-5 brand share**

**86%**

**Open market**

**9%**

- Orgain51% - Garden of Life12% - Anthony's11% - NAKED8% - BetterBody Foods5% - Truvani4% - Open — no brand owns it (3 brands, 9%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$21K30%$41K45%$62K60%$82K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Orgain Organic Vegan Protein Powder Natural Unsweetened - 21g of Unflavored Plant Protein 4g Prebiotic Fiber Low Net Carbs No Added Sugar Non-GMO for Shakes & Recipes 1.59 lb](https://m.media-amazon.com/images/I/41tdl4xp7DL.jpg)**Orgain Organic Vegan Protein Powder Natural Unsweetened - 21g of Unflavored Plant Protein 4g Prebiotic Fiber Low Net Carbs No Added Sugar Non-GMO for Shakes & Recipes 1.59 lb**Orgain**$25.78**4.3★7,715 rev](https://www.amazon.com/dp/B01FNVHGHK) [2![Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Unflavored 20 Servings](https://m.media-amazon.com/images/I/41fMvk6x29L.jpg)**Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Unflavored 20 Servings**Garden of Life**$32.37**4.1★7,135 rev](https://www.amazon.com/dp/B0031JK96C) [3![Anthonys Premium Pea Protein 2 lb Plant Based Gluten Free Unflavored Vegan Keto Friendly Made from Peas](https://m.media-amazon.com/images/I/41MoYSk1u4L.jpg)**Anthonys Premium Pea Protein 2 lb Plant Based Gluten Free Unflavored Vegan Keto Friendly Made from Peas**Anthony's**$22.33**4.4★8,178 rev](https://www.amazon.com/dp/B01COARRFE) [4![BetterBody Foods Vegan Protein Powder Unflavored Organic Plant Protein Isolate 12.7 OZ](https://m.media-amazon.com/images/I/51CeJ6fCaHL.jpg)**BetterBody Foods Vegan Protein Powder Unflavored Organic Plant Protein Isolate 12.7 OZ**BetterBody Foods**$12.49**4.3★1,193 rev](https://www.amazon.com/dp/B06X92NGVM) [5![NAKED Pea - 5LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified Plant Protein Powder Easy to Digest - 76 Servings](https://m.media-amazon.com/images/I/41R0TuYtBLL.jpg)**NAKED Pea - 5LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified Plant Protein Powder Easy to Digest - 76 Servings**NAKED**$57.62**4.2★10,373 rev](https://www.amazon.com/dp/B00NBIUGA2)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![NATURE TARGET Plant Based Protein Powder Unflavored - Vegan Pea Protein Powder with Digestive Enzymes 22g Protein 4g BCAAs 0 Sugar Dairy Free 1.1 Lbs (16 Servings)](https://m.media-amazon.com/images/I/41da0bkiLZL.jpg)**NATURE TARGET Plant Based Protein Powder Unflavored - Vegan Pea Protein Powder with Digestive Enzymes 22g Protein 4g BCAAs 0 Sugar Dairy Free 1.1 Lbs (16 Servings)**NATURE TARGET**$18.48**44 rev11mo ago](https://www.amazon.com/dp/B0FLXFGGSD) [![Complement Vegan Unflavored Protein Powder - Organic Protein Low Carb Low Calorie Sugar Free Soy Free Non-GMO Gluten Free - 15g Yellow Pea Pumpkin Seed Plant-Based Protein (15 Servings)](https://m.media-amazon.com/images/I/41D5eYRfRzL.jpg)**Complement Vegan Unflavored Protein Powder - Organic Protein Low Carb Low Calorie Sugar Free Soy Free Non-GMO Gluten Free - 15g Yellow Pea Pumpkin Seed Plant-Based Protein (15 Servings)**Complement**$29.37**266 rev3y ago](https://www.amazon.com/dp/B0BS1T9G2X) [![Truvani Pea Protein Powder | Unflavored | 20g Organic Vegan Plant Based Protein | 20 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar](https://m.media-amazon.com/images/I/41UsuC8bhbL.jpg)**Truvani Pea Protein Powder | Unflavored | 20g Organic Vegan Plant Based Protein | 20 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$46.28**239 rev3y ago](https://www.amazon.com/dp/B0BFBVKKBY) [![SOLO Organic Pea Protein Isolate Low in Sodium Canada Grown Peas 100% Vegan Non-GMO Unflavored Plant Based Protein Powder with BCAA Keto & Paleo Friendly Easy to Digest No Additives (2.7 lbs)](https://m.media-amazon.com/images/I/4152UDrU0zL.jpg)**SOLO Organic Pea Protein Isolate Low in Sodium Canada Grown Peas 100% Vegan Non-GMO Unflavored Plant Based Protein Powder with BCAA Keto & Paleo Friendly Easy to Digest No Additives (2.7 lbs)**FOLONA**$35.77**1,455 rev5y ago](https://www.amazon.com/dp/B08H8FZHJ4) [![NAKED Pea - Pea Protein Isolate - Plant Based Vegetarian & Vegan Protein. NSF Certified Easy to Digest Non-GMO No Lactose No Soy and Gluten Free - 15 Servings](https://m.media-amazon.com/images/I/31iXd520ZRL.jpg)**NAKED Pea - Pea Protein Isolate - Plant Based Vegetarian & Vegan Protein. NSF Certified Easy to Digest Non-GMO No Lactose No Soy and Gluten Free - 15 Servings**NAKED**$20.02**10,373 rev8y ago](https://www.amazon.com/dp/B0787RBSF8)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![NATURE TARGET Plant Based Protein Powder Unflavored - Vegan Pea Protein Powder with Digestive Enzymes 22g Protein 4g BCAAs 0 Sugar Dairy Free 1.1 Lbs (16 Servings)](https://m.media-amazon.com/images/I/41da0bkiLZL.jpg)**NATURE TARGET Plant Based Protein Powder Unflavored - Vegan Pea Protein Powder with Digestive Enzymes 22g Protein 4g BCAAs 0 Sugar Dairy Free 1.1 Lbs (16 Servings)**NATURE TARGET**$18.48**4.0★**▲ 262%**](https://www.amazon.com/dp/B0FLXFGGSD) [![NAKED Pea - Pea Protein Isolate - Plant Based Vegetarian & Vegan Protein. NSF Certified Easy to Digest Non-GMO No Lactose No Soy and Gluten Free - 15 Servings](https://m.media-amazon.com/images/I/31iXd520ZRL.jpg)**NAKED Pea - Pea Protein Isolate - Plant Based Vegetarian & Vegan Protein. NSF Certified Easy to Digest Non-GMO No Lactose No Soy and Gluten Free - 15 Servings**NAKED**$20.02**4.2★**▲ 150%**](https://www.amazon.com/dp/B0787RBSF8) [![Complement Vegan Unflavored Protein Powder - Organic Protein Low Carb Low Calorie Sugar Free Soy Free Non-GMO Gluten Free - 15g Yellow Pea Pumpkin Seed Plant-Based Protein (15 Servings)](https://m.media-amazon.com/images/I/41D5eYRfRzL.jpg)**Complement Vegan Unflavored Protein Powder - Organic Protein Low Carb Low Calorie Sugar Free Soy Free Non-GMO Gluten Free - 15g Yellow Pea Pumpkin Seed Plant-Based Protein (15 Servings)**Complement**$29.37**4.0★**▲ 123%**](https://www.amazon.com/dp/B0BS1T9G2X) [![Truvani Pea Protein Powder | Unflavored | 20g Organic Vegan Plant Based Protein | 20 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar](https://m.media-amazon.com/images/I/41UsuC8bhbL.jpg)**Truvani Pea Protein Powder | Unflavored | 20g Organic Vegan Plant Based Protein | 20 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$46.28**4.4★**▲ 60%**](https://www.amazon.com/dp/B0BFBVKKBY) [![NAKED Pea - 5LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified Plant Protein Powder Easy to Digest - 76 Servings](https://m.media-amazon.com/images/I/41R0TuYtBLL.jpg)**NAKED Pea - 5LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified Plant Protein Powder Easy to Digest - 76 Servings**NAKED**$57.62**4.2★**▲ 45%**](https://www.amazon.com/dp/B00NBIUGA2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.

18K13KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 4.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Nutritional Content**23%

*“excellent amount of protein”*

**Taste-Overall**14%

*“Amazing taste”*

**Quality-Overall**9%

*“Best quality”*

**Flavor**7%

*“Excellent flavor”*

**Vegan/Organic**6%

*“Great vegan protein”*

**Blend/Ratio**4%

*“Blends well”*

**Value For Money**4%

*“Great buy”*

**Solubility**4%

*“It mixes great”*

**Ingredients-Overall**2%

*“has clean ingredients”*

**Advertised Vs Actual Product**2%

*“As advertised”*

### **What buyers complain about **

**Taste-Overall**28%

*“Gross taste”*

**Flavor**8%

*“Neutral flavor”*

**Nutritional Content**6%

*“doesnt even have lots of protein”*

**Texture/Consistency-Overall**6%

*“very grainy texture”*

**Sweetness**3%

*“an odd chemical like sweetness too”*

**Solubility**3%

*“Does not disolve”*

**Value For Money**3%

*“Waste of money”*

**Artificial Sweeteners**2%

*“Very chalky and artificial sweetener tasting”*

**Dilute/Watery**1%

*“its so watery”*

**Bitter**1%

*“chalky and bitter”*