---
title: "vegan protein powder chocolate — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/vegan-protein-powder-chocolate"
last_updated: "2026-07-14T04:29:31.986Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — vegan protein powder chocolate doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — vegan protein powder chocolate doesn't clear our bar today."
  "og:title": "vegan protein powder chocolate — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **vegan protein powder chocolate**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 59Growth 23Conversion 77Competition 18Returns 100Price range 95Avg price 95Brand share 0Review moat 21Quality gap 62

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$25.44**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$17.97–$39.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$472K**

$472K/yr · 250K searches

**Growth**

**Bad****-4.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****10,597.18**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **—flat

**Sellers**

**592**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Orgain74% - Purely Inspired12% - Vega8% - OWYN Only What You Need3% - EarthChimp3% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$71K30%$142K45%$213K60%$283K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Orgain Organic Vegan Protein Powder Creamy Chocolate Fudge - 21g Plant Protein 6g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb](https://m.media-amazon.com/images/I/41OXNFK0zjL.jpg)**Orgain Organic Vegan Protein Powder Creamy Chocolate Fudge - 21g Plant Protein 6g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb**Orgain**$27.69**4.5★64,742 rev](https://www.amazon.com/dp/B00J074W94) [2![Orgain Organic Vegan Protein + 50 Superfoods Powder Creamy Chocolate Fudge - 21g Plant Based Protein 9g Prebiotic Fiber No Lactose Gluten Free No Added Sugar 2.02 lb (Packaging May Vary)](https://m.media-amazon.com/images/I/41m-U7oPM7L.jpg)**Orgain Organic Vegan Protein + 50 Superfoods Powder Creamy Chocolate Fudge - 21g Plant Based Protein 9g Prebiotic Fiber No Lactose Gluten Free No Added Sugar 2.02 lb (Packaging May Vary)**Orgain**$29.01**4.6★9,688 rev](https://www.amazon.com/dp/B07PVKBGV3) [3![Orgain Organic Vegan Protein Powder Creamy Chocolate Fudge - 21g Plant Protein 7g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 1.02 lb](https://m.media-amazon.com/images/I/410jK4n57IL.jpg)**Orgain Organic Vegan Protein Powder Creamy Chocolate Fudge - 21g Plant Protein 7g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 1.02 lb**Orgain**$18.31**4.5★3,171 rev](https://www.amazon.com/dp/B01BGQ1HF8) [4![Purely Inspired Plant-Based Protein Powder for Men & Women Creamy French Vanilla (16 Servings) - Vegan & Organic - 20g of Pea Protein Powder for Smoothies & Shakes - Dairy-Free & Gluten-Free](https://m.media-amazon.com/images/I/41OEJang8YL.jpg)**Purely Inspired Plant-Based Protein Powder for Men & Women Creamy French Vanilla (16 Servings) - Vegan & Organic - 20g of Pea Protein Powder for Smoothies & Shakes - Dairy-Free & Gluten-Free**Purely Inspired**$17.97**4.2★13,375 rev](https://www.amazon.com/dp/B00K0FTJ1Q) [5![Vega Essential Protein 25g Vegan Protein Powder Rich Chocolate for a High Protein Zero Sugar Shake Large Tub 32.5oz (20 Servings)](https://m.media-amazon.com/images/I/410oQCbzJiL.jpg)**Vega Essential Protein 25g Vegan Protein Powder Rich Chocolate for a High Protein Zero Sugar Shake Large Tub 32.5oz (20 Servings)**Vega**$21.32**4.3★920 rev](https://www.amazon.com/dp/B0BRMHJK9R)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Vega Essential Protein 25g Vegan Protein Powder Rich Chocolate for a High Protein Zero Sugar Shake Large Tub 32.5oz (20 Servings)](https://m.media-amazon.com/images/I/410oQCbzJiL.jpg)**Vega Essential Protein 25g Vegan Protein Powder Rich Chocolate for a High Protein Zero Sugar Shake Large Tub 32.5oz (20 Servings)**Vega**$21.32**920 rev3y ago](https://www.amazon.com/dp/B0BRMHJK9R) [![Orgain Organic Simple Vegan Protein Powder Chocolate - 20g Plant Based Protein Made with less Ingredients No Artificial Sweeteners Gluten Free No Dairy or Lactose 1.25 lb (Packaging May Vary)](https://m.media-amazon.com/images/I/41TZgXyWKPL.jpg)**Orgain Organic Simple Vegan Protein Powder Chocolate - 20g Plant Based Protein Made with less Ingredients No Artificial Sweeteners Gluten Free No Dairy or Lactose 1.25 lb (Packaging May Vary)**Orgain**$23.21**2,432 rev6y ago](https://www.amazon.com/dp/B088STMCYJ) [![Orgain Organic 30g Vegan Protein Powder Chocolate 9g EAAs + BCAAs Plant Protein 6g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)](https://m.media-amazon.com/images/I/418HNnTE4LL.jpg)**Orgain Organic 30g Vegan Protein Powder Chocolate 9g EAAs + BCAAs Plant Protein 6g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)**Orgain**$30.01**1,415 rev6y ago](https://www.amazon.com/dp/B085B5F6GD) [![Orgain Organic Vegan Protein + 50 Superfoods Powder Creamy Chocolate Fudge - 21g Plant Based Protein 9g Prebiotic Fiber No Lactose Gluten Free No Added Sugar 2.02 lb (Packaging May Vary)](https://m.media-amazon.com/images/I/41m-U7oPM7L.jpg)**Orgain Organic Vegan Protein + 50 Superfoods Powder Creamy Chocolate Fudge - 21g Plant Based Protein 9g Prebiotic Fiber No Lactose Gluten Free No Added Sugar 2.02 lb (Packaging May Vary)**Orgain**$29.01**9,688 rev7y ago](https://www.amazon.com/dp/B07PVKBGV3) [![EarthChimp Organic Vegan Protein Powder - with Probiotics - Non GMO Dairy Free Non Whey Plant Based Protein Powder for Women and Men Gluten Free - 26 Servings 32 Oz (Chocolate)](https://m.media-amazon.com/images/I/51PsPrFbL3L.jpg)**EarthChimp Organic Vegan Protein Powder - with Probiotics - Non GMO Dairy Free Non Whey Plant Based Protein Powder for Women and Men Gluten Free - 26 Servings 32 Oz (Chocolate)**EarthChimp**$39.88**3,572 rev7y ago](https://www.amazon.com/dp/B07BBTQ7T9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![OWYN Only What You Need Chocolate Flavored Protein Powder 20g Protein 4g Sugar 3g Fiber Dairy Free Plant Based Protein Powder 1.1LB](https://m.media-amazon.com/images/I/41yrwuAcRzL.jpg)**OWYN Only What You Need Chocolate Flavored Protein Powder 20g Protein 4g Sugar 3g Fiber Dairy Free Plant Based Protein Powder 1.1LB**OWYN Only What You Need**$18.78**4.4★**▲ 114%**](https://www.amazon.com/dp/B0787GY484) [![Orgain Organic 30g Vegan Protein Powder Chocolate 9g EAAs + BCAAs Plant Protein 6g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)](https://m.media-amazon.com/images/I/418HNnTE4LL.jpg)**Orgain Organic 30g Vegan Protein Powder Chocolate 9g EAAs + BCAAs Plant Protein 6g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)**Orgain**$30.01**4.4★**▲ 71%**](https://www.amazon.com/dp/B085B5F6GD) [![EarthChimp Organic Vegan Protein Powder - with Probiotics - Non GMO Dairy Free Non Whey Plant Based Protein Powder for Women and Men Gluten Free - 26 Servings 32 Oz (Chocolate)](https://m.media-amazon.com/images/I/51PsPrFbL3L.jpg)**EarthChimp Organic Vegan Protein Powder - with Probiotics - Non GMO Dairy Free Non Whey Plant Based Protein Powder for Women and Men Gluten Free - 26 Servings 32 Oz (Chocolate)**EarthChimp**$39.88**4.5★**▲ 55%**](https://www.amazon.com/dp/B07BBTQ7T9) [![Purely Inspired Plant-Based Protein Powder for Men & Women Creamy French Vanilla (16 Servings) - Vegan & Organic - 20g of Pea Protein Powder for Smoothies & Shakes - Dairy-Free & Gluten-Free](https://m.media-amazon.com/images/I/41OEJang8YL.jpg)**Purely Inspired Plant-Based Protein Powder for Men & Women Creamy French Vanilla (16 Servings) - Vegan & Organic - 20g of Pea Protein Powder for Smoothies & Shakes - Dairy-Free & Gluten-Free**Purely Inspired**$17.97**4.2★**▲ 23%**](https://www.amazon.com/dp/B00K0FTJ1Q) [![Orgain Organic Vegan Protein Powder Creamy Chocolate Fudge - 21g Plant Protein 7g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 1.02 lb](https://m.media-amazon.com/images/I/410jK4n57IL.jpg)**Orgain Organic Vegan Protein Powder Creamy Chocolate Fudge - 21g Plant Protein 7g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 1.02 lb**Orgain**$18.31**4.5★**▲ 16%**](https://www.amazon.com/dp/B01BGQ1HF8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.

8K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**28%

*“No funny taste”*

**Nutritional Content**19%

*“Very good protein”*

**Flavor**9%

*“Rich flavor”*

**Vegan/Organic**5%

*“its organic”*

**Quality-Overall**5%

*“it turns out a quality shake every time”*

**Solubility**4%

*“Its easy to mix”*

**Value For Money**3%

*“awesome price”*

**Ingredients-Overall**3%

*“Clean Ingredients, Great Taste”*

**Blend/Ratio**2%

*“Blended easily”*

**Sweetness**2%

*“The taste is sweet”*

### **What buyers complain about **

**Taste-Overall**28%

*“Bad tasting”*

**Flavor**7%

*“Bad flavor”*

**Texture/Consistency-Overall**6%

*“The texture is also very gritty”*

**Nutritional Content**5%

*“It also has too many calories for the smount of protein compared to other products”*

**Sweetness**4%

*“Undrinkable--too sweet”*

**Artificial Sweeteners**3%

*“I taste artificial sweetener more than anything else”*

**Value For Money**3%

*“a waste of money”*

**Ingredients-Overall**2%

*“Ingredients on the chocolate listing are not complete”*

**Size-Overall**1%

*“I 2as a bit surprised of how small the container is”*

**Advertised Vs Actual Product**1%

*“Amount of product not as advertised”*

### **Top return reasons **

**Product Condition**100%