---
title: "vega — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/vega"
last_updated: "2026-07-14T03:18:58.634Z"
locale: en
meta:
  description: "vega shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:description": "vega shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:title": "vega — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **vega**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 50Growth 37Conversion 47Competition 52Returns 100Price range 93Avg price 95Brand share 0Review moat 25Quality gap 73

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$35.69**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.65–$71.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$273K**

$273K/yr · 204K searches

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+10.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,972.43**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**5 **▲rising

**Sellers**

**585**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Vega40% - Koia24% - Garden of Life18% - Orgain17% - OWYN Only What You Need1% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$14K10%$27K15%$41K20%$55K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Koia Plant Based Protein Elite Powder Vanilla 32g Protein 4g Sugar 6g Prebiotic Fiber Pre & Post Workout 21 Vitamins & Minerals Dairy-Free Gluten-Free Non-GMO 24 Servings 44.8 Oz](https://m.media-amazon.com/images/I/41joT3L9frL.jpg)**Koia Plant Based Protein Elite Powder Vanilla 32g Protein 4g Sugar 6g Prebiotic Fiber Pre & Post Workout 21 Vitamins & Minerals Dairy-Free Gluten-Free Non-GMO 24 Servings 44.8 Oz**Koia**$28.91**4.4★127 rev](https://www.amazon.com/dp/B0FWDC63JH) [2![Vega Protein + Recovery Vanilla 30g Vegan Protein Dairy & Gluten Free Probiotics NSF Certified 28.8 oz (20 Servings)](https://m.media-amazon.com/images/I/41vXSXJUB9L.jpg)**Vega Protein + Recovery Vanilla 30g Vegan Protein Dairy & Gluten Free Probiotics NSF Certified 28.8 oz (20 Servings)**Vega**$36.57**4.3★8,432 rev](https://www.amazon.com/dp/B016D9IGRA) [3![Garden of Life Sport Organic Vegan Protein Powder Vanilla Flavor 30g Plant-Based Protein with Probiotics for Digestive Health Immune Support and Muscle Recovery 19 Servings](https://m.media-amazon.com/images/I/41Txa4w1RXL.jpg)**Garden of Life Sport Organic Vegan Protein Powder Vanilla Flavor 30g Plant-Based Protein with Probiotics for Digestive Health Immune Support and Muscle Recovery 19 Servings**Garden of Life**$37.15**4.2★8,896 rev](https://www.amazon.com/dp/B01N7DTD98) [4![Orgain 30g High Protein Shake Dairy Isolate Milk Protein Chocolate Fudge 5g BCAAs 1g Sugar Per Serving Meal Replacement Ready to Drink Keto Friendly Gluten-Free 11 Fl Oz (Pack of 12)](https://m.media-amazon.com/images/I/518S4JIu61L.jpg)**Orgain 30g High Protein Shake Dairy Isolate Milk Protein Chocolate Fudge 5g BCAAs 1g Sugar Per Serving Meal Replacement Ready to Drink Keto Friendly Gluten-Free 11 Fl Oz (Pack of 12)**Orgain**$27.93**4.6★1,875 rev](https://www.amazon.com/dp/B0D27S9SYL) [5![Vega Protein + Recovery Chocolate 30g Vegan Protein Dairy & Gluten Free Probiotics NSF Certified 4.4 lbs (45 Servings)](https://m.media-amazon.com/images/I/412OTH2pOzL.jpg)**Vega Protein + Recovery Chocolate 30g Vegan Protein Dairy & Gluten Free Probiotics NSF Certified 4.4 lbs (45 Servings)**Vega**$71.53**4.3★7,072 rev](https://www.amazon.com/dp/B01LXZS18X)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Koia Plant Based Protein Elite Powder Vanilla 32g Protein 4g Sugar 6g Prebiotic Fiber Pre & Post Workout 21 Vitamins & Minerals Dairy-Free Gluten-Free Non-GMO 24 Servings 44.8 Oz](https://m.media-amazon.com/images/I/41joT3L9frL.jpg)**Koia Plant Based Protein Elite Powder Vanilla 32g Protein 4g Sugar 6g Prebiotic Fiber Pre & Post Workout 21 Vitamins & Minerals Dairy-Free Gluten-Free Non-GMO 24 Servings 44.8 Oz**Koia**$28.91**127 rev8mo ago](https://www.amazon.com/dp/B0FWDC63JH) [![Koia Plant Based Protein Powder Vanilla 20g Protein 3g Sugar 6g Prebiotic Fiber Pre & Post Workout 21 Vitamins & Minerals No Seed Oils Dairy-Free Gluten-Free Non-GMO 20 Servings 28.2 Oz](https://m.media-amazon.com/images/I/41pgsUT5fBL.jpg)**Koia Plant Based Protein Powder Vanilla 20g Protein 3g Sugar 6g Prebiotic Fiber Pre & Post Workout 21 Vitamins & Minerals No Seed Oils Dairy-Free Gluten-Free Non-GMO 20 Servings 28.2 Oz**Koia**$42.25**93 rev1y ago](https://www.amazon.com/dp/B0DX7Q3GFF) [![Koia Plant Based Protein Powder Chocolate 20g Protein 3g Sugar 6g Prebiotic Fiber Pre & Post Workout 21 Vitamins & Minerals No Seed Oils Dairy-Free Gluten-Free Non-GMO 20 Servings 30.3 Oz](https://m.media-amazon.com/images/I/41+gbpVPmUL.jpg)**Koia Plant Based Protein Powder Chocolate 20g Protein 3g Sugar 6g Prebiotic Fiber Pre & Post Workout 21 Vitamins & Minerals No Seed Oils Dairy-Free Gluten-Free Non-GMO 20 Servings 30.3 Oz**Koia**$42.66**102 rev1y ago](https://www.amazon.com/dp/B0DX7N7MY3) [![Vega Protein + Creatine 30g Plant Based Protein Powder + 3g Creatine So You Bounce Back Faster Low Carb Plant Protein Powder Post Workout Vegan Shake Chocolate 20 Servings 2.25 lb (Pack of 1)](https://m.media-amazon.com/images/I/41a0hBp4ElL.jpg)**Vega Protein + Creatine 30g Plant Based Protein Powder + 3g Creatine So You Bounce Back Faster Low Carb Plant Protein Powder Post Workout Vegan Shake Chocolate 20 Servings 2.25 lb (Pack of 1)**Vega**$32.54**281 rev1y ago](https://www.amazon.com/dp/B0DWVGWQ4R) [![Orgain 30g High Protein Shake Dairy Isolate Milk Protein Vanilla Bean 5g BCAAs 1g Sugar Per Serving Meal Replacement Ready to Drink Keto Friendly Gluten-Free 11 Fl Oz (Pack of 12)](https://m.media-amazon.com/images/I/51aD7Cfus9L.jpg)**Orgain 30g High Protein Shake Dairy Isolate Milk Protein Vanilla Bean 5g BCAAs 1g Sugar Per Serving Meal Replacement Ready to Drink Keto Friendly Gluten-Free 11 Fl Oz (Pack of 12)**Orgain**$29.41**797 rev1y ago](https://www.amazon.com/dp/B0DDTX5R17)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Orgain Organic 30g Vegan Protein Powder Chocolate 9g EAAs + BCAAs Plant Protein 6g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)](https://m.media-amazon.com/images/I/418HNnTE4LL.jpg)**Orgain Organic 30g Vegan Protein Powder Chocolate 9g EAAs + BCAAs Plant Protein 6g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)**Orgain**$30.01**4.4★**▲ 100%**](https://www.amazon.com/dp/B085B5F6GD) [![Koia Plant Based Protein Elite Powder Vanilla 32g Protein 4g Sugar 6g Prebiotic Fiber Pre & Post Workout 21 Vitamins & Minerals Dairy-Free Gluten-Free Non-GMO 24 Servings 44.8 Oz](https://m.media-amazon.com/images/I/41joT3L9frL.jpg)**Koia Plant Based Protein Elite Powder Vanilla 32g Protein 4g Sugar 6g Prebiotic Fiber Pre & Post Workout 21 Vitamins & Minerals Dairy-Free Gluten-Free Non-GMO 24 Servings 44.8 Oz**Koia**$28.91**4.4★**▲ 82%**](https://www.amazon.com/dp/B0FWDC63JH) [![Owyn Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Chocolate 12 Servings (1.32 LB)](https://m.media-amazon.com/images/I/4173hmN9WeL.jpg)**Owyn Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Chocolate 12 Servings (1.32 LB)**OWYN Only What You Need**$20.76**4.2★**▲ 77%**](https://www.amazon.com/dp/B0CV8PWXFM) [![Vega Protein + Creatine 30g Plant Based Protein Powder + 3g Creatine So You Bounce Back Faster Low Carb Plant Protein Powder Post Workout Vegan Shake Chocolate 20 Servings 2.25 lb (Pack of 1)](https://m.media-amazon.com/images/I/41a0hBp4ElL.jpg)**Vega Protein + Creatine 30g Plant Based Protein Powder + 3g Creatine So You Bounce Back Faster Low Carb Plant Protein Powder Post Workout Vegan Shake Chocolate 20 Servings 2.25 lb (Pack of 1)**Vega**$32.54**4.1★**▲ 30%**](https://www.amazon.com/dp/B0DWVGWQ4R) [![Orgain 30g High Protein Shake Dairy Isolate Milk Protein Vanilla Bean 5g BCAAs 1g Sugar Per Serving Meal Replacement Ready to Drink Keto Friendly Gluten-Free 11 Fl Oz (Pack of 12)](https://m.media-amazon.com/images/I/51aD7Cfus9L.jpg)**Orgain 30g High Protein Shake Dairy Isolate Milk Protein Vanilla Bean 5g BCAAs 1g Sugar Per Serving Meal Replacement Ready to Drink Keto Friendly Gluten-Free 11 Fl Oz (Pack of 12)**Orgain**$29.41**4.5★**▲ 27%**](https://www.amazon.com/dp/B0DDTX5R17)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 36 weeks — +10.0% search growth over the last 90 days.

15K10KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**26%

*“No weird after taste”*

**Nutritional Content**20%

*“Good amount of protein”*

**Flavor**9%

*“Great vanilla taste”*

**Quality-Overall**4%

*“Good quality”*

**Value For Money**3%

*“Great value”*

**Vegan/Organic**3%

*“Vegan protein”*

**Solubility**3%

*“This dissolves really well”*

**Texture/Consistency-Overall**3%

*“It also has a great texture”*

**Ingredients-Overall**2%

*“Very good ingredients, great flavor, high protein and blends well and makes a nice shake”*

**Blend/Ratio**2%

*“Blends with anything, blends easily, flavor is delicious and even my husband and son love it”*

### **What buyers complain about **

**Taste-Overall**30%

*“Artificial taste”*

**Flavor**8%

*“Really unpleasant flavor”*

**Texture/Consistency-Overall**5%

*“The texture is gritty”*

**Nutritional Content**5%

*“The worst protein I've ever tasted”*

**Value For Money**4%

*“Not worth the price”*

**Solubility**3%

*“Does not dissolve well”*

**Sweetness**3%

*“The sweetner is awful”*

**Artificial Sweeteners**2%

*“it tastes like artificial sweetener”*

**Acid Regulator/Stomach Ache Relief**2%

*“Day-long bloating and nausea and diarrhea and more”*

**Quality-Overall**1%

*“Garbage”*