---
title: "vape — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/vape"
last_updated: "2026-07-13T22:25:51.134Z"
locale: en
meta:
  description: "vape shows beatable incumbent ratings (3.3★), but weak search conversion (0.3%) keeps it on the watch list."
  "og:description": "vape shows beatable incumbent ratings (3.3★), but weak search conversion (0.3%) keeps it on the watch list."
  "og:title": "vape — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **vape**

**Worth a look**

Shows beatable incumbent ratings (3.3★), but weak search conversion (0.3%) keeps it on the watch list.

Market size 53Growth 23Conversion 4Competition 38Returns 88Price range 83Avg price 90Brand share 48Review moat 66Quality gap 100

**Quality gap**

**Incredible****3.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$21.02**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$10.44–$39.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****847.9**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$333K**

$333K/yr · 5.3M searches

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-4.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▲rising

**Sellers**

**18**

**Top-5 brand share**

**76%**

**Open market**

**17%**

- VAPE VAC31% - VCase20% - Honeyrose10% - cigtrus8% - Quitz7% - MOXE6% - Open — no brand owns it (8 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$33K20%$67K30%$100K40%$133K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (3-Pack)](https://m.media-amazon.com/images/I/51AhgTpYdlL.jpg)**VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (3-Pack)**VAPE VAC**$15.33**3.5★325 rev](https://www.amazon.com/dp/B0FBSR19SV) [2![VCASE Leather Vape Holder Comfortable Design for E Cigarette High-Strength Elastic (Brown Holder/Black Lanyard XL)](https://m.media-amazon.com/images/I/41oGxXPIe2L.jpg)**VCASE Leather Vape Holder Comfortable Design for E Cigarette High-Strength Elastic (Brown Holder/Black Lanyard XL)**VCase**$20.08**3.5★77 rev](https://www.amazon.com/dp/B01MQOD0W6) [3![Honeyrose Herbal Cigarettes VANILLA Flavor 100% Tobacco & Nicotine FREE 100% Natural Herbal Smokes Quit Smoking Made In England](https://m.media-amazon.com/images/I/41FNLTjTnWL.jpg)**Honeyrose Herbal Cigarettes VANILLA Flavor 100% Tobacco & Nicotine FREE 100% Natural Herbal Smokes Quit Smoking Made In England**Honeyrose**$14.49**3.2★1,096 rev](https://www.amazon.com/dp/B00VXWZWJS) [4![Cigtrus Smokeless Inhaler Quit Smoking Aid - Variety Pack - 4 Flavors Set of 4](https://m.media-amazon.com/images/I/41c6HVzTJgL.jpg)**Cigtrus Smokeless Inhaler Quit Smoking Aid - Variety Pack - 4 Flavors Set of 4**cigtrus**$26.80**2.9★3,990 rev](https://www.amazon.com/dp/B0CXX5J8H5) [5![MOXE Natural Variety 5 Pack | Non-Electric Air Inhalers - Oral Fixation | Aromatherapy Scents for Relaxation & Focus | Menthol Cinnamint Peppermint Mocha Wintermint](https://m.media-amazon.com/images/I/51KCztRCd1L.jpg)**MOXE Natural Variety 5 Pack | Non-Electric Air Inhalers - Oral Fixation | Aromatherapy Scents for Relaxation & Focus | Menthol Cinnamint Peppermint Mocha Wintermint**MOXE**$39.71**3.2★2,371 rev](https://www.amazon.com/dp/B0DLF1SWVZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Quitz Peppermint Smokeless Inhaler | Nicotine-Free Flavored Air Inhaler | Non-Electric Oral Fixation Habit Aid | Break the Smoking & Vaping Habit | Fresh Peppermint](https://m.media-amazon.com/images/I/412CZ3K4yaL.jpg)**Quitz Peppermint Smokeless Inhaler | Nicotine-Free Flavored Air Inhaler | Non-Electric Oral Fixation Habit Aid | Break the Smoking & Vaping Habit | Fresh Peppermint**Quitz**$17.17**37 rev1mo ago](https://www.amazon.com/dp/B0G275WK61) [![VapeVac(Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses](https://m.media-amazon.com/images/I/51U30XRkLgL.jpg)**VapeVac(Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses**VAPE VAC**$10.82**325 rev5mo ago](https://www.amazon.com/dp/B0GLL4X4ZX) [![Sensory Fidget Stick Mix 4 Pack Wellness Oral Fixation Tool Stress Relief Silicone Chewer Accessory](https://m.media-amazon.com/images/I/41joSf3llZL.jpg)**Sensory Fidget Stick Mix 4 Pack Wellness Oral Fixation Tool Stress Relief Silicone Chewer Accessory**Health Chews**$23.57**97 rev9mo ago](https://www.amazon.com/dp/B0FY7WL85B) [![FM Zero Flavored Air Device | Fresh Pocket-Sized Habit Support Tool | Weighted Portable & Refreshing Air Inhaler Alternative](https://m.media-amazon.com/images/I/41kqGxsZJAL.jpg)**FM Zero Flavored Air Device | Fresh Pocket-Sized Habit Support Tool | Weighted Portable & Refreshing Air Inhaler Alternative**FÜM**$23.63**251 rev10mo ago](https://www.amazon.com/dp/B0FQDS69XK) [![Natural Herbal Air Stick Non Electric Long-Lasting Flavored Air Diffuser Refreshing Support Smokeless Inhaler 4Pack](https://m.media-amazon.com/images/I/419TrUCP5tL.jpg)**Natural Herbal Air Stick Non Electric Long-Lasting Flavored Air Diffuser Refreshing Support Smokeless Inhaler 4Pack**Haaikara**$28.62**308 rev11mo ago](https://www.amazon.com/dp/B0FKTKP66N)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Quitz Peppermint Smokeless Inhaler | Nicotine-Free Flavored Air Inhaler | Non-Electric Oral Fixation Habit Aid | Break the Smoking & Vaping Habit | Fresh Peppermint](https://m.media-amazon.com/images/I/412CZ3K4yaL.jpg)**Quitz Peppermint Smokeless Inhaler | Nicotine-Free Flavored Air Inhaler | Non-Electric Oral Fixation Habit Aid | Break the Smoking & Vaping Habit | Fresh Peppermint**Quitz**$17.17**3.6★**▲ 301%**](https://www.amazon.com/dp/B0G275WK61) [![VapeVac(Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses](https://m.media-amazon.com/images/I/51U30XRkLgL.jpg)**VapeVac(Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses**VAPE VAC**$10.82**3.5★**▲ 300%**](https://www.amazon.com/dp/B0GLL4X4ZX) [![Sensory Fidget Stick Mix 4 Pack Wellness Oral Fixation Tool Stress Relief Silicone Chewer Accessory](https://m.media-amazon.com/images/I/41joSf3llZL.jpg)**Sensory Fidget Stick Mix 4 Pack Wellness Oral Fixation Tool Stress Relief Silicone Chewer Accessory**Health Chews**$23.57**3.6★**▲ 297%**](https://www.amazon.com/dp/B0FY7WL85B) [![VCASE Leather Vape Holder Comfortable Design for E Cigarette High-Strength Elastic (Brown Holder/Black Lanyard XL)](https://m.media-amazon.com/images/I/41oGxXPIe2L.jpg)**VCASE Leather Vape Holder Comfortable Design for E Cigarette High-Strength Elastic (Brown Holder/Black Lanyard XL)**VCase**$20.08**3.5★**▲ 267%**](https://www.amazon.com/dp/B01MQOD0W6) [![FM Zero Flavored Air Device | Fresh Pocket-Sized Habit Support Tool | Weighted Portable & Refreshing Air Inhaler Alternative](https://m.media-amazon.com/images/I/41kqGxsZJAL.jpg)**FM Zero Flavored Air Device | Fresh Pocket-Sized Habit Support Tool | Weighted Portable & Refreshing Air Inhaler Alternative**FÜM**$23.63**2.6★**▲ 130%**](https://www.amazon.com/dp/B0FQDS69XK)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.

125K75KHoliday '24Spike '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Use**10%

*“like to have one handy”*

**Smell**8%

*“Smells good”*

**Taste-Overall**8%

*“The taste was surprisingly smooth”*

**Quality-Overall**8%

*“the build quality is solid”*

**Value For Money**7%

*“it has a good value for money”*

**Flavor**7%

*“a mild flavor”*

**Efficiency**5%

*“They do the job”*

**Strength**4%

*“not flimsy at all which is great”*

**Portability**3%

*“easy to carry”*

**Advertised Vs Actual Product**3%

*“Works as advertised”*

### **What buyers complain about **

**Taste-Overall**16%

*“Strong taste”*

**Value For Money**15%

*“Not worth the price”*

**Flavor**8%

*“Not a fan of the raspberry flavor”*

**Smell**8%

*“not so great for smell”*

**Functionality-Overall**5%

*“This device didn't help”*

**Quality-Overall**4%

*“Garbage”*

**Durability**4%

*“Do not last”*

**Advertised Vs Actual Product**3%

*“NOT AS ADVERTISED”*

**Jamming/Clogging**2%

*“then it's clogged”*

**Strength**2%

*“So weak”*

### **Top return reasons **

**Advertised Vs Actual Product**18%

**Functionality-Overall**14%

**Flavor**13%

**Smell**12%

**Taste-Overall**9%

**Breathability**6%

**Ingredients-Overall**3%

**Quality-Overall**2%

**Size-Overall**2%

**Filtration**2%