---
title: "vanilla bone broth protein powder — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/vanilla-bone-broth-protein-powder"
last_updated: "2026-07-13T22:34:24.817Z"
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  description: "vanilla bone broth protein powder shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list."
  "og:description": "vanilla bone broth protein powder shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list."
  "og:title": "vanilla bone broth protein powder — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

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# **vanilla bone broth protein powder**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 33Growth 37Conversion 62Competition 55Returns 100Price range 95Avg price 93Brand share 5Review moat 29Quality gap 68

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Price range**

**Incredible****$19.77–$80.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$50.15**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+9.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$154K**

$154K/yr · 56K searches

**Review moat**

**Okay****3,576.12**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▲rising

**Sellers**

**558**

**Top-5 brand share**

**98%**

**Open market**

**1%**

- Ancient Nutrition74% - Paleovalley14% - Left Coast Performance5% - Zammex2% - Paradise Naturals2% - Carlyle1% - Open — no brand owns it (1 brand, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6K8%$12K12%$18K16%$25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Ancient Nutrition Multi Protein Animal Based Powder + Creatine 26g Protein Grass Fed Whey Bone Broth Collagen Peptides 5g Creatine Monohydrate Colostrum & Probiotics Dark Chocolate 15 Servings](https://m.media-amazon.com/images/I/41s7TLyENKL.jpg)**Ancient Nutrition Multi Protein Animal Based Powder + Creatine 26g Protein Grass Fed Whey Bone Broth Collagen Peptides 5g Creatine Monohydrate Colostrum & Probiotics Dark Chocolate 15 Servings**Ancient Nutrition**$58.38**4.4★68 rev](https://www.amazon.com/dp/B0FSN6FRWR) [2![Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Vanilla](https://m.media-amazon.com/images/I/41zte74gyBL.jpg)**Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Vanilla**Paleovalley**$64.47**4.4★488 rev](https://www.amazon.com/dp/B0BXZPZNNP) [3![Ancient Nutrition Grass Fed Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 15 Servings](https://m.media-amazon.com/images/I/41t2brbVoUL.jpg)**Ancient Nutrition Grass Fed Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 15 Servings**Ancient Nutrition**$37.67**4.4★6,108 rev](https://www.amazon.com/dp/B0G54F8JXS) [4![Ancient Nutrition Collagen Peptides Powder Multi Collagen Protein Women & Men Vitamin C Probiotics Hydrolyzed Collagen Supports Skin Joints Gut Health Unflavored (40 Servings)](https://m.media-amazon.com/images/I/41A3Ahr1VuL.jpg)**Ancient Nutrition Collagen Peptides Powder Multi Collagen Protein Women & Men Vitamin C Probiotics Hydrolyzed Collagen Supports Skin Joints Gut Health Unflavored (40 Servings)**Ancient Nutrition**$37.86**4.4★44,413 rev](https://www.amazon.com/dp/B0CT6NMTP9) [5![Ancient Nutrition Grass Fed Cage Free Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 20 Servings](https://m.media-amazon.com/images/I/41YrVhWxu+L.jpg)**Ancient Nutrition Grass Fed Cage Free Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 20 Servings**Ancient Nutrition**$42.35**4.4★6,108 rev](https://www.amazon.com/dp/B01DOD6T8Q)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Ancient Nutrition Grass Fed Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 15 Servings](https://m.media-amazon.com/images/I/41t2brbVoUL.jpg)**Ancient Nutrition Grass Fed Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 15 Servings**Ancient Nutrition**$37.67**6,108 rev7mo ago](https://www.amazon.com/dp/B0G54F8JXS) [![Ancient Nutrition Organic Multi Protein Plant Based Powder 25g Protein Hydrolyzed Pea Protein Digestive Enzymes & Probiotics Supports Muscle & Gut Health Vanilla 15 Servings](https://m.media-amazon.com/images/I/41RYLb4vi-L.jpg)**Ancient Nutrition Organic Multi Protein Plant Based Powder 25g Protein Hydrolyzed Pea Protein Digestive Enzymes & Probiotics Supports Muscle & Gut Health Vanilla 15 Servings**Ancient Nutrition**$50.48**36 rev8mo ago](https://www.amazon.com/dp/B0FX65JMP4) [![Ancient Nutrition Organic Multi Protein Plant Based Powder 25g Protein Hydrolyzed Pea Protein Digestive Enzymes & Probiotics Supports Muscle & Gut Health Chocolate 15 Servings](https://m.media-amazon.com/images/I/41vi9HgXeJL.jpg)**Ancient Nutrition Organic Multi Protein Plant Based Powder 25g Protein Hydrolyzed Pea Protein Digestive Enzymes & Probiotics Supports Muscle & Gut Health Chocolate 15 Servings**Ancient Nutrition**$49.78**36 rev8mo ago](https://www.amazon.com/dp/B0FX641S3Y) [![Ancient Nutrition Multi Protein Animal Based Powder + Creatine 26g Protein Grass Fed Whey Bone Broth Collagen Peptides 5g Creatine Monohydrate Colostrum & Probiotics Dark Chocolate 15 Servings](https://m.media-amazon.com/images/I/41s7TLyENKL.jpg)**Ancient Nutrition Multi Protein Animal Based Powder + Creatine 26g Protein Grass Fed Whey Bone Broth Collagen Peptides 5g Creatine Monohydrate Colostrum & Probiotics Dark Chocolate 15 Servings**Ancient Nutrition**$58.38**68 rev9mo ago](https://www.amazon.com/dp/B0FSN6FRWR) [![Ancient Nutrition Multi Protein Animal Based Powder 26g Protein Grass Fed Whey Bone Broth Collagen Peptides Colostrum & Probiotics Supports Joint & Gut Health Vanilla 15 Servings](https://m.media-amazon.com/images/I/41AyhYw-l8L.jpg)**Ancient Nutrition Multi Protein Animal Based Powder 26g Protein Grass Fed Whey Bone Broth Collagen Peptides Colostrum & Probiotics Supports Joint & Gut Health Vanilla 15 Servings**Ancient Nutrition**$55.62**48 rev9mo ago](https://www.amazon.com/dp/B0FSMD8NKS)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Ancient Nutrition Grass Fed Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 15 Servings](https://m.media-amazon.com/images/I/41t2brbVoUL.jpg)**Ancient Nutrition Grass Fed Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 15 Servings**Ancient Nutrition**$37.67**4.4★**▲ 157%**](https://www.amazon.com/dp/B0G54F8JXS) [![Ancient Nutrition Multi Protein Animal Based Powder + Creatine 26g Protein Grass Fed Whey Bone Broth Collagen Peptides 5g Creatine Monohydrate Colostrum & Probiotics Dark Chocolate 15 Servings](https://m.media-amazon.com/images/I/41s7TLyENKL.jpg)**Ancient Nutrition Multi Protein Animal Based Powder + Creatine 26g Protein Grass Fed Whey Bone Broth Collagen Peptides 5g Creatine Monohydrate Colostrum & Probiotics Dark Chocolate 15 Servings**Ancient Nutrition**$58.38**4.4★**▲ 148%**](https://www.amazon.com/dp/B0FSN6FRWR) [![16oz Vanilla Bone Broth Protein Powder From Grass Fed Beef - Non-GMO Ingredients Gut-Friendly Low Carb Dairy Free Protein Powder - Natural Collagen Source For Joint Support - Keto Friendly](https://m.media-amazon.com/images/I/41DjEjrnd-L.jpg)**16oz Vanilla Bone Broth Protein Powder From Grass Fed Beef - Non-GMO Ingredients Gut-Friendly Low Carb Dairy Free Protein Powder - Natural Collagen Source For Joint Support - Keto Friendly**Left Coast Performance**$33.23**4.3★**▲ 93%**](https://www.amazon.com/dp/B06XQZXC2V) [![Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Chocolate](https://m.media-amazon.com/images/I/41+L7hud8EL.jpg)**Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Chocolate**Paleovalley**$64.59**4.5★**▲ 77%**](https://www.amazon.com/dp/B0BXZ5LN34) [![Ancient Nutrition Organic Multi Protein Plant Based Powder 25g Protein Hydrolyzed Pea Protein Digestive Enzymes & Probiotics Supports Muscle & Gut Health Vanilla 15 Servings](https://m.media-amazon.com/images/I/41RYLb4vi-L.jpg)**Ancient Nutrition Organic Multi Protein Plant Based Powder 25g Protein Hydrolyzed Pea Protein Digestive Enzymes & Probiotics Supports Muscle & Gut Health Vanilla 15 Servings**Ancient Nutrition**$50.48**3.7★**▲ 73%**](https://www.amazon.com/dp/B0FX65JMP4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 102 weeks — +9.5% search growth over the last 90 days.

3K2KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**18%

*“Good taste”*

**Quality-Overall**12%

*“Excellent product”*

**Nutritional Content**11%

*“Best protein supplement ever”*

**Solubility**8%

*“It mixes well”*

**Flavor**5%

*“Its rich flavor”*

**Blend/Ratio**3%

*“Perfect Blend”*

**Joint Pain**3%

*“It helps my joints”*

**Value For Money**2%

*“Great deal”*

**Ingredients-Overall**2%

*“Clean ingredients”*

**Calcium**2%

*“Great nutrition supports collagen production”*

### **What buyers complain about **

**Taste-Overall**25%

*“gross taste”*

**Solubility**8%

*“Doesn't mix well”*

**Value For Money**6%

*“high price”*

**Flavor**5%

*“It is unflavored”*

**Smell**5%

*“Fishy Smell”*

**Nutritional Content**3%

*“need better proteins”*

**Sweetness**2%

*“And I don't like sugar in my coffee”*

**Artificial Sweeteners**2%

*“The stevia makes it nasty”*

**Texture/Consistency-Overall**1%

*“the texture is unacceptable”*

**Advertised Vs Actual Product**1%

*“Misleading advertising”*

### **Top return reasons **

**Taste-Overall**60%

**Leak-Proof**10%

**Flavor**10%

**Smell**10%

**Sour**10%