---
title: "urn vault — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/urn-vault"
last_updated: "2026-07-14T02:51:03.252Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 95% of clicks) — urn vault doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 95% of clicks) — urn vault doesn't clear our bar today."
  "og:title": "urn vault — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
---

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# **urn vault**

**Skip it**

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 50Conversion 13Competition 52Returns 43Price range 25Avg price 67Brand share 12Review moat 84Quality gap 23

**Review moat**

**Great****324.65**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$125.36**

avg listing price — sweet spot $15–$100

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+19.8%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****3.8%**

return rate — above 6% kills the launch gate

**Market size**

**Okay****$102K**

$102K/yr · 81K searches

**Price range**

**Okay****$58.86–$224.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▼falling

**Sellers**

**12**

**Top-5 brand share**

**95%**

**Open market**

**3%**

- Crowne Vault48% - Silverlight Urns21% - Mainely Urns13% - Rsobl9% - Momentful Life5% - Gregspol Ltd2% - Open — no brand owns it (2 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$20K30%$31K40%$41K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Crowne Vault Recycled Urn Vault for Underground Burial | Fortified Urn Vaults to Hold Cremation Urns for Cemetery and Ground Burials | Made in The USA and Responsibly Manufactured (Coronet Carbon)](https://m.media-amazon.com/images/I/316A5F1WYYL.jpg)**Crowne Vault Recycled Urn Vault for Underground Burial | Fortified Urn Vaults to Hold Cremation Urns for Cemetery and Ground Burials | Made in The USA and Responsibly Manufactured (Coronet Carbon)**Crowne Vault**$88.71**4.8★1,441 rev](https://www.amazon.com/dp/B0BTQ3611P) [2![Crowne Vault Urn Vault for Underground Burial | Fortified Container to Hold Adult Human Ashes and Cremation Urns for Cemetery and Ground Burial | Made in the USA (Regent Granite Grey)](https://m.media-amazon.com/images/I/31cAlq4dGQL.jpg)**Crowne Vault Urn Vault for Underground Burial | Fortified Container to Hold Adult Human Ashes and Cremation Urns for Cemetery and Ground Burial | Made in the USA (Regent Granite Grey)**Crowne Vault**$107.61**4.8★1,441 rev](https://www.amazon.com/dp/B082XNWKKD) [3![LegacyGuard Durable Polymer Burial Urn Vault - Vault for Ground Burial of One Cremation Urn - White Granite - Made in the U.S.A. - Mainely Urns](https://m.media-amazon.com/images/I/41bCSPw6XUL.jpg)**LegacyGuard Durable Polymer Burial Urn Vault - Vault for Ground Burial of One Cremation Urn - White Granite - Made in the U.S.A. - Mainely Urns**Mainely Urns**$98.13**4.4★97 rev](https://www.amazon.com/dp/B09GQLRDK9) [4![Crowne Vault | Double Urn Vaults for Underground Burial | Holds Two Adult Cremation Urns for Cemetery and Ground Burials | Made in The USA (Marquis Granite Grey)](https://m.media-amazon.com/images/I/21nGzzqqvoL.jpg)**Crowne Vault | Double Urn Vaults for Underground Burial | Holds Two Adult Cremation Urns for Cemetery and Ground Burials | Made in The USA (Marquis Granite Grey)**Crowne Vault**$167.60**4.8★1,441 rev](https://www.amazon.com/dp/B082XNB8SK) [5![Custom Engraved Mackenzie Urn Vault - Up to Three Line of Custom Engraving Included. Six Different Custom Fonts to Choose from. Cultured Marble Adult Full Size urn. Carrera Color](https://m.media-amazon.com/images/I/41KhjRcia2L.jpg)**Custom Engraved Mackenzie Urn Vault - Up to Three Line of Custom Engraving Included. Six Different Custom Fonts to Choose from. Cultured Marble Adult Full Size urn. Carrera Color**Momentful Life**$209.91**4.9★191 rev](https://www.amazon.com/dp/B0B52FFKP7)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![GetUrns Urn Vault for Burial Durable Cremation Urn Container for Ground Burial | Weather-Resistant ABS Plastic | Secure Vault for Cemetery Use Made in USA (White Granite)](https://m.media-amazon.com/images/I/31DOhlFs5jL.jpg)**GetUrns Urn Vault for Burial Durable Cremation Urn Container for Ground Burial | Weather-Resistant ABS Plastic | Secure Vault for Cemetery Use Made in USA (White Granite)**GetUrns**$99.75**0 rev1y ago](https://www.amazon.com/dp/B0FW58KBBB) [![Crowne Vault Castlegard Cremation Niche Marker | Durable Mausoleum & Columbarium Memorial Plaque | Fits Standard Crematory Container | Made in USA (Granite Grey)](https://m.media-amazon.com/images/I/317XF6H6nmL.jpg)**Crowne Vault Castlegard Cremation Niche Marker | Durable Mausoleum & Columbarium Memorial Plaque | Fits Standard Crematory Container | Made in USA (Granite Grey)**Crowne Vault**$58.86**13 rev2y ago](https://www.amazon.com/dp/B0D5DTBZDN) [![Fortress Urn Vault Double in White Urn Vault for Two Companion Urn Vault for Ground Burial Holds Two Adult Cremation Urns for Human Ashes Durable Cremation Urn Vault for Cemetery Burial](https://m.media-amazon.com/images/I/31VNSQgSokL.jpg)**Fortress Urn Vault Double in White Urn Vault for Two Companion Urn Vault for Ground Burial Holds Two Adult Cremation Urns for Human Ashes Durable Cremation Urn Vault for Cemetery Burial**Silverlight Urns**$195.31**28 rev2y ago](https://www.amazon.com/dp/B0CF61VWDV) [![Custom Silverlight Engraved Safeguard Urn Vault for Ground Burial - Gold Holds One Urn](https://m.media-amazon.com/images/I/314oDj6LvHL.jpg)**Custom Silverlight Engraved Safeguard Urn Vault for Ground Burial - Gold Holds One Urn**Silverlight Urns**$169.40**7 rev2y ago](https://www.amazon.com/dp/B0CN1NJ8NH) [![Custom Silverlight Engraved Safeguard Urn Vault for Ground Burial - White Holds One Urn](https://m.media-amazon.com/images/I/31l6AGhnitL.jpg)**Custom Silverlight Engraved Safeguard Urn Vault for Ground Burial - White Holds One Urn**Silverlight Urns**$169.92**7 rev2y ago](https://www.amazon.com/dp/B0FP74C2XR)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![GetUrns Urn Vault for Burial Durable Cremation Urn Container for Ground Burial | Weather-Resistant ABS Plastic | Secure Vault for Cemetery Use Made in USA (White Granite)](https://m.media-amazon.com/images/I/31DOhlFs5jL.jpg)**GetUrns Urn Vault for Burial Durable Cremation Urn Container for Ground Burial | Weather-Resistant ABS Plastic | Secure Vault for Cemetery Use Made in USA (White Granite)**GetUrns**$99.75**0.0★**▲ 131%**](https://www.amazon.com/dp/B0FW58KBBB) [![Custom Silverlight Engraved Safeguard Urn Vault for Ground Burial - Granite Gray Holds One Urn](https://m.media-amazon.com/images/I/31rrsxCso0L.jpg)**Custom Silverlight Engraved Safeguard Urn Vault for Ground Burial - Granite Gray Holds One Urn**Silverlight Urns**$114.97**4.2★**▲ 82%**](https://www.amazon.com/dp/B0FX37QN7M) [![Custom Silverlight Engraved Safeguard Urn Vault for Ground Burial - Navy Blue Holds One Urn](https://m.media-amazon.com/images/I/31C-9JgAYqL.jpg)**Custom Silverlight Engraved Safeguard Urn Vault for Ground Burial - Navy Blue Holds One Urn**Silverlight Urns**$130.17**4.2★**▲ 61%**](https://www.amazon.com/dp/B0FX3CXKHF) [![LegacyGuard Durable Polymer Burial Urn Vault - Vault for Ground Burial of One Cremation Urn - Navy Blue - Made in the U.S.A. - Mainely Urns](https://m.media-amazon.com/images/I/41DqMCyZN2L.jpg)**LegacyGuard Durable Polymer Burial Urn Vault - Vault for Ground Burial of One Cremation Urn - Navy Blue - Made in the U.S.A. - Mainely Urns**Mainely Urns**$103.06**4.6★**▲ 54%**](https://www.amazon.com/dp/B09GQPJS9H) [![Silverlight Fortress Urn Vault in Gold Single Urn Vault for One Ground Burial Urn Vault Holds One Adult Cremation Urn for Human Ashes Durable Cremation Urn Vault for Cemetery Burial](https://m.media-amazon.com/images/I/31uo2Gi1jML.jpg)**Silverlight Fortress Urn Vault in Gold Single Urn Vault for One Ground Burial Urn Vault Holds One Adult Cremation Urn for Human Ashes Durable Cremation Urn Vault for Cemetery Burial**Silverlight Urns**$125.59**4.6★**▲ 53%**](https://www.amazon.com/dp/B016RUPK2O)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +19.8% search growth over the last 90 days.

2K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**20%

*“Good quality construction”*

**Advertised Vs Actual Product**19%

*“The product is as advertised”*

**Value For Money**13%

*“It's worth it buy it”*

**Size-Overall**9%

*“Perfect size”*

**Strength**8%

*“Well built”*

**Weight Light**5%

*“Not too heavy”*

**Weight Heavy**4%

*“HEAVY”*

**Design-Overall**3%

*“Well constructed”*

**Color**3%

*“The color”*

**Locally Manufactured**3%

*“Made in the USA”*

### **What buyers complain about **

**Strength**11%

*“flimsy especially for 100 dollars”*

**Size-Overall**11%

*“I didn't realize how big it was”*

**Thickness**11%

*“we were expecting something twice as thick as it is”*

**Quality-Overall**11%

*“Looks cheap”*

**Value For Money**11%

*“way overpriced for what it is”*

**Color**11%

*“Not a true color”*

**Material Quality**6%

*“Its plastic”*

**Durability**4%

*“It wasn't as durable as I'd hoped”*

### **Top return reasons **

**Size-Overall**67%

**Advertised Vs Actual Product**10%

**Material Quality**5%

**Value For Money**3%

**Quality-Overall**3%

**Strength**2%

**Certifications**2%

**Bin Capacity**1%

**Color**1%

**Weight Light**1%