---
title: "unflavored protein powder — Niche Verdict: Launch it (63/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/unflavored-protein-powder"
last_updated: "2026-07-13T22:18:14.862Z"
locale: en
meta:
  description: "unflavored protein powder clears our launch bar: a $8.8M/yr market growing +3.8% this quarter with returns at 0.0%."
  "og:description": "unflavored protein powder clears our launch bar: a $8.8M/yr market growing +3.8% this quarter with returns at 0.0%."
  "og:title": "unflavored protein powder — Niche Verdict: Launch it (63/100) | Amazon United States - Flapen"
---

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# **unflavored protein powder**

**Launch it**

A $8.8M/yr market growing +3.8% this quarter with returns at 0.0% — clears our launch bar.

Market size 100Growth 30Conversion 74Competition 41Returns 100Price range 95Avg price 94Brand share 16Review moat 23Quality gap 76

**Market size**

**Incredible****$8.8M**

$8.8M/yr · 2.7M searches

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Price range**

**Incredible****$20.84–$98.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$46.71**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+3.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,055.1**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▼falling

**Sellers**

**35**

**Top-5 brand share**

**94%**

**Open market**

**4%**

- NAKED68% - Isopure11% - Nutricost7% - Orgain4% - BulkSupplements4% - Levels Nutrition2% - Open — no brand owns it (2 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$878K20%$1.8M30%$2.6M40%$3.5M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives](https://m.media-amazon.com/images/I/31T6eTg13PL.jpg)**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**4.3★10,286 rev](https://www.amazon.com/dp/B00XIKPUK4) [2![Isopure Zero Carb 100% Pure Whey Isolate Protein Powder Gluten Free with Vitamins Unflavored 25g Protein Per Serving 1 Lb 16 Servings (Packaging May Vary)](https://m.media-amazon.com/images/I/41gdcCDZ13L.jpg)**Isopure Zero Carb 100% Pure Whey Isolate Protein Powder Gluten Free with Vitamins Unflavored 25g Protein Per Serving 1 Lb 16 Servings (Packaging May Vary)**Isopure**$25.86**4.4★40,202 rev](https://www.amazon.com/dp/B00SCO8AA8) [3![NAKED Whey Vanilla Protein Powder - Only 3 Ingredients - Grass Fed Whey Protein Powder Vanilla Flavor and Organic Coconut Sugar NSF Certified No GMO No Soy and Gluten Free - 24 Servings](https://m.media-amazon.com/images/I/31S1dSn3fFL.jpg)**NAKED Whey Vanilla Protein Powder - Only 3 Ingredients - Grass Fed Whey Protein Powder Vanilla Flavor and Organic Coconut Sugar NSF Certified No GMO No Soy and Gluten Free - 24 Servings**NAKED**$44.27**4.2★8,125 rev](https://www.amazon.com/dp/B0D2PFN3NX) [4![NAKED Whey Isolate Protein - Only 2 Ingredients 30g Grass-Fed Protein Zero Carb Unflavored Undenatured Non-GMO No Soy Gluten-Free No Preservatives - 28 Servings](https://m.media-amazon.com/images/I/41oqkKisT7L.jpg)**NAKED Whey Isolate Protein - Only 2 Ingredients 30g Grass-Fed Protein Zero Carb Unflavored Undenatured Non-GMO No Soy Gluten-Free No Preservatives - 28 Servings**NAKED**$54.58**4.4★1,566 rev](https://www.amazon.com/dp/B0DJ3KYNQ5) [5![NAKED Whey 5LB 100% Grass Fed Unflavored Whey Protein Powder - Only 1 Ingredient NSF Certified Undenatured Gluten Free Soy Free Promote Muscle Growth and Recovery - 76 Servings](https://m.media-amazon.com/images/I/31fy1iRxgJL.jpg)**NAKED Whey 5LB 100% Grass Fed Unflavored Whey Protein Powder - Only 1 Ingredient NSF Certified Undenatured Gluten Free Soy Free Promote Muscle Growth and Recovery - 76 Servings**NAKED**$98.30**4.3★10,286 rev](https://www.amazon.com/dp/B00NBDMN8U)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Isopure Essentials 100% Whey Protein Powder with Vitamins 20g Protein Per Serving Unflavored 13 Servings (Pack of 1)](https://m.media-amazon.com/images/I/41fiXrWs9JL.jpg)**Isopure Essentials 100% Whey Protein Powder with Vitamins 20g Protein Per Serving Unflavored 13 Servings (Pack of 1)**Isopure**$20.84**117 rev8mo ago](https://www.amazon.com/dp/B0G17W4JRN) [![NAKED Chocolate Whey Isolate Protein - Only 6 Ingredients 30g Grass-Fed Protein Undenatured No GMO No Soy Gluten-Free No Preservatives - 24 Servings](https://m.media-amazon.com/images/I/41q9BWGyZ4L.jpg)**NAKED Chocolate Whey Isolate Protein - Only 6 Ingredients 30g Grass-Fed Protein Undenatured No GMO No Soy Gluten-Free No Preservatives - 24 Servings**NAKED**$55.91**234 rev11mo ago](https://www.amazon.com/dp/B0FJJ3WZ4D) [![NAKED Whey Isolate Protein - Only 2 Ingredients 30g Grass-Fed Protein Zero Carb Unflavored Undenatured Non-GMO No Soy Gluten-Free No Preservatives - 28 Servings](https://m.media-amazon.com/images/I/41oqkKisT7L.jpg)**NAKED Whey Isolate Protein - Only 2 Ingredients 30g Grass-Fed Protein Zero Carb Unflavored Undenatured Non-GMO No Soy Gluten-Free No Preservatives - 28 Servings**NAKED**$54.58**1,566 rev1y ago](https://www.amazon.com/dp/B0DJ3KYNQ5) [![NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives](https://m.media-amazon.com/images/I/31T6eTg13PL.jpg)**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**10,286 rev2y ago](https://www.amazon.com/dp/B00XIKPUK4) [![NAKED Whey Vanilla Protein Powder - Only 3 Ingredients - Grass Fed Whey Protein Powder Vanilla Flavor and Organic Coconut Sugar NSF Certified No GMO No Soy and Gluten Free - 24 Servings](https://m.media-amazon.com/images/I/31S1dSn3fFL.jpg)**NAKED Whey Vanilla Protein Powder - Only 3 Ingredients - Grass Fed Whey Protein Powder Vanilla Flavor and Organic Coconut Sugar NSF Certified No GMO No Soy and Gluten Free - 24 Servings**NAKED**$44.27**8,125 rev2y ago](https://www.amazon.com/dp/B0D2PFN3NX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Carlyle Grass Fed Whey Protein Powder | 2lb | 33g of Protein Per Serving | Unflavored | Sugar and Hormone Free | Non-GMO and Gluten Free Supplement | By Herbage Farmstead](https://m.media-amazon.com/images/I/41h1rxoiRLL.jpg)**Carlyle Grass Fed Whey Protein Powder | 2lb | 33g of Protein Per Serving | Unflavored | Sugar and Hormone Free | Non-GMO and Gluten Free Supplement | By Herbage Farmstead**Carlyle**$34.15**4.4★**▲ 121%**](https://www.amazon.com/dp/B0BSR9B7J9) [![Isopure Essentials 100% Whey Protein Powder with Vitamins 20g Protein Per Serving Unflavored 13 Servings (Pack of 1)](https://m.media-amazon.com/images/I/41fiXrWs9JL.jpg)**Isopure Essentials 100% Whey Protein Powder with Vitamins 20g Protein Per Serving Unflavored 13 Servings (Pack of 1)**Isopure**$20.84**4.2★**▲ 108%**](https://www.amazon.com/dp/B0G17W4JRN) [![BulkSupplements.com Grass Fed Whey Protein Powder - Whey Protein Concentrate Powder - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)](https://m.media-amazon.com/images/I/41ySKDJ5mdL.jpg)**BulkSupplements.com Grass Fed Whey Protein Powder - Whey Protein Concentrate Powder - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)**BulkSupplements**$36.89**4.4★**▲ 97%**](https://www.amazon.com/dp/B0128RSQLC) [![NAKED Whey 1Lb - Only 1 Ingredient Grass Fed Whey Protein Powder NSF Certified Undenatured No Gmos No Soy Gluten Free Stimulate Growth Enhance Recovery - 15 Servings](https://m.media-amazon.com/images/I/4178V9JZaJL.jpg)**NAKED Whey 1Lb - Only 1 Ingredient Grass Fed Whey Protein Powder NSF Certified Undenatured No Gmos No Soy Gluten Free Stimulate Growth Enhance Recovery - 15 Servings**NAKED**$26.96**4.3★**▲ 68%**](https://www.amazon.com/dp/B071ZDDNBY) [![NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives](https://m.media-amazon.com/images/I/31T6eTg13PL.jpg)**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**4.3★**▲ 36%**](https://www.amazon.com/dp/B00XIKPUK4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.

150K100KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Nutritional Content**21%

*“Excellent protein supplement”*

**Taste-Overall**13%

*“No weird taste”*

**Quality-Overall**8%

*“well reviewed product”*

**Flavor**8%

*“Good flavor”*

**Solubility**6%

*“Easy to mix”*

**Ingredients-Overall**4%

*“Clean ingredients”*

**Blend/Ratio**4%

*“it blends very well”*

**Value For Money**3%

*“Reasonable price”*

**Advertised Vs Actual Product**2%

*“As described”*

**Sweetness**1%

*“Slightly sweet”*

### **What buyers complain about **

**Taste-Overall**21%

*“Metallic taste”*

**Flavor**10%

*“Inconsistent flavor”*

**Solubility**7%

*“Dissolves Poorly”*

**Nutritional Content**6%

*“The protein and nutritional content of the product, we have an issue”*

**Value For Money**5%

*“High price”*

**Artificial Sweeteners**2%

*“Contains Sucralose, possibly the worst artificial sweetener”*

**Texture/Consistency-Overall**2%

*“gritty texture”*

**Smell**2%

*“Chemical smell and taste”*

**Quality-Overall**2%

*“Horrible quality control”*

**Ingredients-Overall**1%

*“Limited ingredients”*

### **Top return reasons **

**Value For Money**100%