---
title: "umzu — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/umzu"
last_updated: "2026-07-10T02:43:02.026Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 100% of clicks) — umzu doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 100% of clicks) — umzu doesn't clear our bar today."
  "og:title": "umzu — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **umzu**

**Skip it****36/100 **

a concentrated shelf (top 5 take 100% of clicks) — umzu doesn't clear our bar today.

**Market/yr**

**$85K**

**Growth (1y)**

**+141.8%**

**Products**

**5**

**Brands**

**3**

was 6 a year ago

**Sellers**

**10**

**Price range**

**$17.96–$38.17**

**Returns**

**0.0%**

**Rating**

**4.5★**

**Skip it**

Scored 36/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**4**

 ×0.30

Growth

**70**

 ×0.30

Competition

**0**

 ×0.20

Quality gap

**38**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +141.8% year over year.

1K742Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Competition**

- HumanN75% - Force Factor17% - Nautical Elements8%

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack. 3 brands and 10 sellers compete here.

**Brands**

**3 **▼falling

was 6 a year ago

**Sellers**

**10**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Humann SuperBeets Beet Root Capsules Quick Release 1000mg Helps Support Nitric Oxide Production Blood Pressure Support Heart Health Contains Non-GMO Beetroot Powder Studied Antioxidants 90 Count](https://m.media-amazon.com/images/I/41VvErGSSML.jpg) [**Humann SuperBeets Beet Root Capsules Quick Release 1000mg Helps Support Nitric Oxide Production Blood Pressure Support Heart Health Contains Non-GMO Beetroot Powder Studied Antioxidants 90 Count**](https://www.amazon.com/dp/B0BMPR69TW)

HumanN$24.104.5★10,00858%▼falling

2
![Humann SuperBeets Beet Root Capsules Quick Release 1000mg Helps Support Nitric Oxide Production Blood Pressure Support Heart Health Contains Non-GMO Beetroot Powder Studied Antioxidants 180 Count](https://m.media-amazon.com/images/I/415FHlkyPyL.jpg) [**Humann SuperBeets Beet Root Capsules Quick Release 1000mg Helps Support Nitric Oxide Production Blood Pressure Support Heart Health Contains Non-GMO Beetroot Powder Studied Antioxidants 180 Count**](https://www.amazon.com/dp/B0DJ3NL9PH)

HumanN$38.174.5★10,00817%▲rising

3
![Force Factor Total Beets Heart Health Capsules 90 Count](https://m.media-amazon.com/images/I/41+8XCRW7bL.jpg) [**Force Factor Total Beets Heart Health Capsules 90 Count**](https://www.amazon.com/dp/B0G28MKNF9)

Force Factor$30.854.5★3389%▲rising

4
![Force Factor Total Beets Blood Pressure Support Capsules 90 Count](https://m.media-amazon.com/images/I/41yG5EL9CkL.jpg) [**Force Factor Total Beets Blood Pressure Support Capsules 90 Count**](https://www.amazon.com/dp/B0DJMK755W)

Force Factor$17.964.5★3,3179%▼falling

5
![Beet Root Capsules - 1200mg Per Serving - 200 Beet Root Powder Capsules - Beetroot Powder Supports Blood Pressure Athletic Performance Digestive Immune System (Pure Non-GMO & Gluten Free](https://m.media-amazon.com/images/I/41GIsNNQfOL.jpg) [**Beet Root Capsules - 1200mg Per Serving - 200 Beet Root Powder Capsules - Beetroot Powder Supports Blood Pressure Athletic Performance Digestive Immune System (Pure Non-GMO & Gluten Free**](https://www.amazon.com/dp/B084C35HGS)

Nautical Elements$20.394.6★16,5698%▲rising

## **Product shelf**

All 5 tracked products in this niche.

Top sellersNewestTrending

[![Humann SuperBeets Beet Root Capsules Quick Release 1000mg Helps Support Nitric Oxide Production Blood Pressure Support Heart Health Contains Non-GMO Beetroot Powder Studied Antioxidants 90 Count](https://m.media-amazon.com/images/I/41VvErGSSML.jpg)**Humann SuperBeets Beet Root Capsules Quick Release 1000mg Helps Support Nitric Oxide Production Blood Pressure Support Heart Health Contains Non-GMO Beetroot Powder Studied Antioxidants 90 Count** HumanN**$24.10**4.5★10,008 reviews](https://www.amazon.com/dp/B0BMPR69TW) [![Humann SuperBeets Beet Root Capsules Quick Release 1000mg Helps Support Nitric Oxide Production Blood Pressure Support Heart Health Contains Non-GMO Beetroot Powder Studied Antioxidants 180 Count](https://m.media-amazon.com/images/I/415FHlkyPyL.jpg)**Humann SuperBeets Beet Root Capsules Quick Release 1000mg Helps Support Nitric Oxide Production Blood Pressure Support Heart Health Contains Non-GMO Beetroot Powder Studied Antioxidants 180 Count** HumanN**$38.17**4.5★10,008 reviews](https://www.amazon.com/dp/B0DJ3NL9PH) [![Force Factor Total Beets Heart Health Capsules 90 Count](https://m.media-amazon.com/images/I/41+8XCRW7bL.jpg)**Force Factor Total Beets Heart Health Capsules 90 Count** Force Factor**$30.85**4.5★338 reviews](https://www.amazon.com/dp/B0G28MKNF9) [![Force Factor Total Beets Blood Pressure Support Capsules 90 Count](https://m.media-amazon.com/images/I/41yG5EL9CkL.jpg)**Force Factor Total Beets Blood Pressure Support Capsules 90 Count** Force Factor**$17.96**4.5★3,317 reviews](https://www.amazon.com/dp/B0DJMK755W) [![Beet Root Capsules - 1200mg Per Serving - 200 Beet Root Powder Capsules - Beetroot Powder Supports Blood Pressure Athletic Performance Digestive Immune System (Pure Non-GMO & Gluten Free](https://m.media-amazon.com/images/I/41GIsNNQfOL.jpg)**Beet Root Capsules - 1200mg Per Serving - 200 Beet Root Powder Capsules - Beetroot Powder Supports Blood Pressure Athletic Performance Digestive Immune System (Pure Non-GMO & Gluten Free** Nautical Elements**$20.39**4.6★16,569 reviews](https://www.amazon.com/dp/B084C35HGS)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“Quality, easy to take”*

**Blood Pressure**15%

*“GOOD FOR HIGH BLOOD PRESSURE”*

**Advertised Vs Actual Product**9%

*“Exactly as described”*

**Heart Health**8%

*“They work great to lower cholesterol”*

**Value For Money**8%

*“Reasonably priced”*

**Vitamin**6%

*“Good vitamin”*

**Efficiency**5%

*“Works well”*

**Ease Of Chewing/Swallowing**3%

*“Easy to chew and good flavor”*

**Energy Level**3%

*“Energy boost”*

**Dosage**2%

*“the bottle fits in my medicine cabinet”*

### **What buyers complain about **

**Taste-Overall**13%

*“The capsules taste horrible”*

**Blood Pressure**12%

*“my blood pressure increased”*

**Functionality-Overall**7%

*“Does NOT help”*

**Dosage**7%

*“Not 1000mg”*

**Side Effects**6%

*“Made me sick”*

**Value For Money**5%

*“pricey”*

**Smell**4%

*“They smell like raw beets cooking”*

**Acid Regulator/Stomach Ache Relief**4%

*“I had intense stomach pain later in the day that lasted most of the evening”*

**Size-Overall**3%

*“The capsules are small”*

**Allergies**3%

*“Allergic reaction”*

#### **Top return reasons**- Functionality-Overall67% - Smell33%