---
title: "ultrathon insect repellent 12 hours — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
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  description: "a small market ($20K/yr) — ultrathon insect repellent 12 hours doesn't clear our bar today."
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  "og:title": "ultrathon insect repellent 12 hours — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **ultrathon insect repellent 12 hours**

**Skip it**

A small market ($20K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 92Conversion 51Competition 27Returns 93Price range 65Avg price 67Brand share 15Review moat 21Quality gap 27

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Growth**

**Great****+102.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Good****$14.06**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.40–$31.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****11,324.64**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$20K**

$20K/yr · 34K searches

## **Competition**

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▼falling

**Sellers**

**50**

**Top-5 brand share**

**94%**

**Open market**

**2%**

- Sawyer43% - Ben's19% - Repel17% - Proven11% - Boogie4% - SC Johnson4% - Open — no brand owns it (1 brand, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$6K40%$8K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce](https://m.media-amazon.com/images/I/41+Ge9xXDTL.jpg)**Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce**Sawyer**$10.48**4.6★24,580 rev](https://www.amazon.com/dp/B00VV5KRD8) [2![Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)](https://m.media-amazon.com/images/I/41wotX5Kp-L.jpg)**Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)**Ben's**$22.02**4.5★5,136 rev](https://www.amazon.com/dp/B0738NCJMH) [3![Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas](https://m.media-amazon.com/images/I/41GFtwjZC8L.jpg)**Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas**Repel**$7.43**4.6★16,223 rev](https://www.amazon.com/dp/B004H89KFC) [4![Proven Insect Repellent Lotion for Mosquitoes Ticks & Black Flies - (2 Pack) 2 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Travel Size for Camping or Hiking - Odorless](https://m.media-amazon.com/images/I/41qs3+e63zL.jpg)**Proven Insect Repellent Lotion for Mosquitoes Ticks & Black Flies - (2 Pack) 2 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Travel Size for Camping or Hiking - Odorless**Proven**$15.62**4.6★2,134 rev](https://www.amazon.com/dp/B0CWPK5RPX) [5![Repel OZ Insect Block](https://m.media-amazon.com/images/I/41y4sHxQPgL.jpg)**Repel OZ Insect Block**Repel**$8.06**4.6★5,174 rev](https://www.amazon.com/dp/B000LGN3Z2)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sawyer Products SP563 20% Picaridin Insect Repellent Lotion 3-Ounce](https://m.media-amazon.com/images/I/31cr7l8gQTL.jpg)**Sawyer Products SP563 20% Picaridin Insect Repellent Lotion 3-Ounce**Sawyer**$9.82**24,580 rev5mo ago](https://www.amazon.com/dp/B0GMT57C9M) [![OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz](https://m.media-amazon.com/images/I/41snKceQV2L.jpg)**OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz**OFF!**$6.66**1,549 rev1y ago](https://www.amazon.com/dp/B0DD5C3FLD) [![Proven Insect Repellent Lotion for Mosquitoes Ticks & Black Flies - (2 Pack) 2 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Travel Size for Camping or Hiking - Odorless](https://m.media-amazon.com/images/I/41qs3+e63zL.jpg)**Proven Insect Repellent Lotion for Mosquitoes Ticks & Black Flies - (2 Pack) 2 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Travel Size for Camping or Hiking - Odorless**Proven**$15.62**2,134 rev2y ago](https://www.amazon.com/dp/B0CWPK5RPX) [![Boogie Insect Repellent Lotion for Mosquitoes Ticks & Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Fragrance-Free](https://m.media-amazon.com/images/I/31SGM-GcxsL.jpg)**Boogie Insect Repellent Lotion for Mosquitoes Ticks & Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Fragrance-Free**Boogie**$11.49**2,690 rev3y ago](https://www.amazon.com/dp/B0BTR2DTWM) [![Bens Tick & Insect Repellent Eco Spray - Bug Spray with 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Fragrance-Free - 6 oz (2 Pack)](https://m.media-amazon.com/images/I/41RInI4-w4L.jpg)**Bens Tick & Insect Repellent Eco Spray - Bug Spray with 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Fragrance-Free - 6 oz (2 Pack)**Ben's**$17.97**2,338 rev7y ago](https://www.amazon.com/dp/B07Z5LFSV5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sawyer Products SP563 20% Picaridin Insect Repellent Lotion 3-Ounce](https://m.media-amazon.com/images/I/31cr7l8gQTL.jpg)**Sawyer Products SP563 20% Picaridin Insect Repellent Lotion 3-Ounce**Sawyer**$9.82**4.6★**▲ 184%**](https://www.amazon.com/dp/B0GMT57C9M) [![Sawyer Products SP657 Premium Permethrin Insect Repellent for Clothing Gear & Tents Trigger Spray 24-Ounce](https://m.media-amazon.com/images/I/41pVZYqoMXL.jpg)**Sawyer Products SP657 Premium Permethrin Insect Repellent for Clothing Gear & Tents Trigger Spray 24-Ounce**Sawyer**$17.59**4.6★**▲ 31%**](https://www.amazon.com/dp/B001ANQVYU) [![Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)](https://m.media-amazon.com/images/I/41wotX5Kp-L.jpg)**Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)**Ben's**$22.02**4.5★**▲ 25%**](https://www.amazon.com/dp/B0738NCJMH) [![Bens Tick & Insect Repellent Eco Spray - Bug Spray with 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Fragrance-Free - 6 oz (2 Pack)](https://m.media-amazon.com/images/I/41RInI4-w4L.jpg)**Bens Tick & Insect Repellent Eco Spray - Bug Spray with 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Fragrance-Free - 6 oz (2 Pack)**Ben's**$17.97**4.3★**▲ 23%**](https://www.amazon.com/dp/B07Z5LFSV5) [![Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce](https://m.media-amazon.com/images/I/41+Ge9xXDTL.jpg)**Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce**Sawyer**$10.48**4.6★**— 2%**](https://www.amazon.com/dp/B00VV5KRD8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +102.3% search growth over the last 90 days.

2K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pest/Insect Control**35%

*“Best Insect Repellent”*

**Quality-Overall**11%

*“There are so many good products in this world”*

**Smell**8%

*“Love the smell”*

**Ease Of Use**6%

*“Its easy to apply”*

**Spray/Flow**5%

*“Best tick spray out there”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Value For Money**3%

*“Definitely worth the money”*

**Efficiency**3%

*“Was very effective”*

**Portability**3%

*“Perfect for travel”*

**Strength**2%

*“Strong -- and effective”*

### **What buyers complain about **

**Pest/Insect Control**20%

*“I was really disappointed with this insect repellent spray”*

**Leak-Proof**16%

*“Leaks everywhere”*

**Spray/Flow**9%

*“Leaks all over when you try to spray it”*

**Functionality-Overall**6%

*“Did not work”*

**Smell**5%

*“the smell isn't very pleasant”*

**Size-Overall**4%

*“Too small for me”*

**Ease Of Use**3%

*“Hard to use”*

**Quality-Overall**3%

*“not a good product at all”*

**Advertised Vs Actual Product**2%

*“Product Does Not Cover 5 Outfits As It Claims”*

**Oily/Greasy**2%

*“Oily”*

### **Top return reasons **

**Size-Overall**21%

**Leak-Proof**14%

**Value For Money**14%

**Advertised Vs Actual Product**12%

**Functionality-Overall**8%

**Pest/Insect Control**7%

**Spray/Flow**4%

**Smell**4%

**Defective Material/Parts**3%

**Strength**1%