---
title: "uber numb — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/uber-numb"
last_updated: "2026-07-14T02:02:03.412Z"
locale: en
meta:
  description: "a small market ($18K/yr) — uber numb doesn't clear our bar today."
  "og:description": "a small market ($18K/yr) — uber numb doesn't clear our bar today."
  "og:title": "uber numb — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **uber numb**

**Skip it**

A small market ($18K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 14Conversion 71Competition 20Returns 100Price range 61Avg price 83Brand share 42Review moat 21Quality gap 80

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$18.15**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$4.00–$31.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****10,843.71**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-22.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$18K**

$18K/yr · 15K searches

## **Competition**

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**11 **—flat

**Sellers**

**56**

**Top-5 brand share**

**80%**

**Open market**

**14%**

- Ebanel34% - Curist30% - Treatonic7% - --6% - WELMATE5% - Adiva Intimates3% - Open — no brand owns it (5 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$5K40%$7K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Ebanel 5% Lidocaine Numbing Cream Pain Relief Burn Itch Numb Cream Maximum Strength Topical Anesthetic with Allantoin Vitamin E for Local and Anorectal Uses Hemorrhoid Treatment 1.35 Oz](https://m.media-amazon.com/images/I/41demYew4+L.jpg)**Ebanel 5% Lidocaine Numbing Cream Pain Relief Burn Itch Numb Cream Maximum Strength Topical Anesthetic with Allantoin Vitamin E for Local and Anorectal Uses Hemorrhoid Treatment 1.35 Oz**Ebanel**$17.82**4.1★78,231 rev](https://www.amazon.com/dp/B019D7MQMK) [2![Curist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)](https://m.media-amazon.com/images/I/411RKAVEm2L.jpg)**Curist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)**Curist**$12.04**4.3★1,210 rev](https://www.amazon.com/dp/B0BXVGW87Z) [3![Treatonic 5% Lidocaine Numbing Cream: Lidocaine Cream Maximum Strength for Pain Relief Itching Burning Soreness Hemorrhoid Treatment - Fast Acting & Long Lasting Numbing - 2.1 oz](https://m.media-amazon.com/images/I/51eG5uctycL.jpg)**Treatonic 5% Lidocaine Numbing Cream: Lidocaine Cream Maximum Strength for Pain Relief Itching Burning Soreness Hemorrhoid Treatment - Fast Acting & Long Lasting Numbing - 2.1 oz**Treatonic**$21.30**4.3★2,953 rev](https://www.amazon.com/dp/B0F88MMJ7D) [4![Ebanel 5% Lidocaine Numbing Cream Pain Relief Burn Itch Numb Cream Maximum Strength Numb25 Topical Anesthetic with Allantoin Vitamin E for Local and Anorectal Uses Hemorrhoid Treatment 1.35 Oz](https://m.media-amazon.com/images/I/41jjLgdCQ0L.jpg)**Ebanel 5% Lidocaine Numbing Cream Pain Relief Burn Itch Numb Cream Maximum Strength Numb25 Topical Anesthetic with Allantoin Vitamin E for Local and Anorectal Uses Hemorrhoid Treatment 1.35 Oz**--**$16.98**4.2★6,810 rev](https://www.amazon.com/dp/B07KRMC5XQ) [5![WELMATE 5% Lidocaine Cream for Hemorrhoids 6 oz Jar Fast-Acting Lidocaine Numbing Cream & Topical Analgesic Cream for Anorectal Itch Relief](https://m.media-amazon.com/images/I/41ld2Lh99LL.jpg)**WELMATE 5% Lidocaine Cream for Hemorrhoids 6 oz Jar Fast-Acting Lidocaine Numbing Cream & Topical Analgesic Cream for Anorectal Itch Relief**WELMATE**$21.91**4.4★2,298 rev](https://www.amazon.com/dp/B0CX3CC4WF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Numbing Cream Maximum Strength: Extra Strength Numbing Cream - Up to 6 Hours Numbness for Multi-Purpose Use](https://m.media-amazon.com/images/I/41f8-LGkb4L.jpg)**Numbing Cream Maximum Strength: Extra Strength Numbing Cream - Up to 6 Hours Numbness for Multi-Purpose Use**Aemerry**$19.43**175 rev8mo ago](https://www.amazon.com/dp/B0FYQZLF6Y) [![Treatonic 5% Lidocaine Numbing Cream: Lidocaine Cream Maximum Strength for Pain Relief Itching Burning Soreness Hemorrhoid Treatment - Fast Acting & Long Lasting Numbing - 2.1 oz](https://m.media-amazon.com/images/I/51eG5uctycL.jpg)**Treatonic 5% Lidocaine Numbing Cream: Lidocaine Cream Maximum Strength for Pain Relief Itching Burning Soreness Hemorrhoid Treatment - Fast Acting & Long Lasting Numbing - 2.1 oz**Treatonic**$21.30**2,953 rev1y ago](https://www.amazon.com/dp/B0F88MMJ7D) [![WELMATE 5% Lidocaine Cream for Hemorrhoids 6 oz Jar Fast-Acting Lidocaine Numbing Cream & Topical Analgesic Cream for Anorectal Itch Relief](https://m.media-amazon.com/images/I/41ld2Lh99LL.jpg)**WELMATE 5% Lidocaine Cream for Hemorrhoids 6 oz Jar Fast-Acting Lidocaine Numbing Cream & Topical Analgesic Cream for Anorectal Itch Relief**WELMATE**$21.91**2,298 rev2y ago](https://www.amazon.com/dp/B0CX3CC4WF) [![Hempvana Lidocaine 5% Relief Cream Maximum Strength Targeted Long-Lasting Relief Strong Cream Numbs Irritated Nerves for Fast Anorectal Relief Non-Greasy.](https://m.media-amazon.com/images/I/41CfsWX5UdL.jpg)**Hempvana Lidocaine 5% Relief Cream Maximum Strength Targeted Long-Lasting Relief Strong Cream Numbs Irritated Nerves for Fast Anorectal Relief Non-Greasy.**Hempvana**$20.00**6,013 rev2y ago](https://www.amazon.com/dp/B0CCZTPLTX) [![Curist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)](https://m.media-amazon.com/images/I/411RKAVEm2L.jpg)**Curist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)**Curist**$12.04**1,210 rev3y ago](https://www.amazon.com/dp/B0BXVGW87Z)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Numbing Cream Maximum Strength: Extra Strength Numbing Cream - Up to 6 Hours Numbness for Multi-Purpose Use](https://m.media-amazon.com/images/I/41f8-LGkb4L.jpg)**Numbing Cream Maximum Strength: Extra Strength Numbing Cream - Up to 6 Hours Numbness for Multi-Purpose Use**Aemerry**$19.43**4.1★**▲ 184%**](https://www.amazon.com/dp/B0FYQZLF6Y) [![Hempvana Lidocaine 5% Relief Cream Maximum Strength Targeted Long-Lasting Relief Strong Cream Numbs Irritated Nerves for Fast Anorectal Relief Non-Greasy.](https://m.media-amazon.com/images/I/41CfsWX5UdL.jpg)**Hempvana Lidocaine 5% Relief Cream Maximum Strength Targeted Long-Lasting Relief Strong Cream Numbs Irritated Nerves for Fast Anorectal Relief Non-Greasy.**Hempvana**$20.00**4.3★**▲ 143%**](https://www.amazon.com/dp/B0CCZTPLTX) [![Curist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)](https://m.media-amazon.com/images/I/411RKAVEm2L.jpg)**Curist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)**Curist**$12.04**4.3★**▲ 119%**](https://www.amazon.com/dp/B0BXVGW87Z) [![Aspercreme Lidocaine Dry Spray Soothes Aggravated Nerves Numbing Topical Pain Relief Spray with Max-Strength 4% Lidocaine Sprays at Any Angle 4 Oz.](https://m.media-amazon.com/images/I/31yCejU9iEL.jpg)**Aspercreme Lidocaine Dry Spray Soothes Aggravated Nerves Numbing Topical Pain Relief Spray with Max-Strength 4% Lidocaine Sprays at Any Angle 4 Oz.**Aspercreme**$10.48**4.4★**▲ 84%**](https://www.amazon.com/dp/B07L4YQ4JQ) [![Numb AF Anal numbing Cream 1.5 fl oz Spearmint Flavored](https://m.media-amazon.com/images/I/31tuffZLgUL.jpg)**Numb AF Anal numbing Cream 1.5 fl oz Spearmint Flavored**Adiva Intimates**$12.25**4.0★**▲ 43%**](https://www.amazon.com/dp/B0B5FRKXWM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.

450350Spike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Efficiency**18%

*“Works perfectly”*

**Pain Relief-Overall**13%

*“Good pain relieving cream”*

**Quality-Overall**11%

*“Excellent product”*

**Advertised Vs Actual Product**8%

*“As advertised”*

**Value For Money**6%

*“Great value for the money”*

**Smell**4%

*“Doesnt stink”*

**Joint Pain**3%

*“Help in knee pain”*

**Ease Of Use**3%

*“Easy to use”*

**Ease Of Application**2%

*“It was smooth to apply”*

**Durability**2%

*“It's works within minutes and lasts”*

### **What buyers complain about **

**Functionality-Overall**31%

*“No results so far”*

**Pain Relief-Overall**12%

*“No Pain Relief”*

**Value For Money**6%

*“Too expensive”*

**Smell**4%

*“the smell is quite offensive”*

**Sensitivity-Overall**4%

*“the spot was numb for a while”*

**Durability**3%

*“wore off really fast”*

**Size-Overall**3%

*“The bottle is small”*

**Ease Of Use**3%

*“Difficult to use”*

**Allergies**2%

*“had the same reaction”*

**Advertised Vs Actual Product**2%

*“Not as advertised”*

### **Top return reasons **

**Functionality-Overall**52%

**Advertised Vs Actual Product**15%

**Leak-Proof**6%

**Pain Relief-Overall**5%

**Smell**4%

**Defective Material/Parts**2%

**Product Condition**2%

**Ingredients-Overall**2%

**Size-Overall**2%

**Strength**2%