--- title: "trubar protein bars — Niche Verdict: Launch it (64/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/health-household/trubar-protein-bars" last_updated: "2026-07-09T23:02:51.705Z" locale: en meta: description: "trubar protein bars clears our launch bar: a $2.3M/yr market growing +182.8% with returns at 0.0%." "og:description": "trubar protein bars clears our launch bar: a $2.3M/yr market growing +182.8% with returns at 0.0%." "og:title": "trubar protein bars — Niche Verdict: Launch it (64/100) | Amazon United States - Flapen" --- Back to Flapen home # **trubar protein bars** **Launch it****64/100 ** trubar protein bars clears our launch bar: a $2.3M/yr market growing +182.8% with returns at 0.0%. **Market/yr** **$2.3M** **Growth (1y)** **+182.8%** **Products** **21** **Brands** **3** was 3 a year ago **Sellers** **589** **Price range** **$2.24–$37.74** **Returns** **0.0%** **Rating** **4.4★** **Launch it** Scored 64/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **51** ×0.30 Growth **75** ×0.30 Competition **56** ×0.20 Quality gap **50** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 103 weeks — +182.8% year over year. 33K16KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jun · busiest ÷ quietest = 2.5× ## **Competition** - TRUBAR84% - TRUWOMEN13% - Alani Nu3% The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them. 3 brands and 589 sellers compete here. **Brands** **3 **—flat was 3 a year ago **Sellers** **589** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![TRUBAR Vegan Protein Bar Variety Pack Assorted Flavors Peanut Butter Macchiato Cookie Dough Gluten Free Vegan Protein Snacks 12G Plant-Based Protein High Fiber Healthy Protein Bars 12 CT](https://m.media-amazon.com/images/I/51cT3ikxVCL.jpg) [**TRUBAR Vegan Protein Bar Variety Pack Assorted Flavors Peanut Butter Macchiato Cookie Dough Gluten Free Vegan Protein Snacks 12G Plant-Based Protein High Fiber Healthy Protein Bars 12 CT**](https://www.amazon.com/dp/B0F493NXS7) TRUBAR$30.054.6★31926%▲rising 2 ![TRUBAR Vegan Protein Bars 12 Count Founder Favorites Variety Pack (2 Each OOCD DAD SFPB PBJ SSGC & CoCo) Gluten Free Plant Based Dairy Free High Fiber Healthy On-the-Go Snack Bars](https://m.media-amazon.com/images/I/51fnNYmLXLL.jpg) [**TRUBAR Vegan Protein Bars 12 Count Founder Favorites Variety Pack (2 Each OOCD DAD SFPB PBJ SSGC & CoCo) Gluten Free Plant Based Dairy Free High Fiber Healthy On-the-Go Snack Bars**](https://www.amazon.com/dp/B0FVHBKW6N) TRUBAR$37.744.3★659%▲rising 3 ![TRUBAR Vegan Protein Bar Cocoa For Coconuts Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb On the Go Snack Bars 12ct](https://m.media-amazon.com/images/I/41J99NZWDZL.jpg) [**TRUBAR Vegan Protein Bar Cocoa For Coconuts Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb On the Go Snack Bars 12ct**](https://www.amazon.com/dp/B0FKZQ44KN) TRUBAR$29.604.8★1348%▲rising 4 ![TRUBAR Vegan Protein Bar Oh Oh Cookie Dough Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 13G Fiber Healthy on the Go Snack Bars 12 CT](https://m.media-amazon.com/images/I/41AZMjvbd3L.jpg) [**TRUBAR Vegan Protein Bar Oh Oh Cookie Dough Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 13G Fiber Healthy on the Go Snack Bars 12 CT**](https://www.amazon.com/dp/B078WDTY8N) TRUBAR$25.194.3★8065%▼falling 5 ![TRUBAR Vegan Protein Bar Cocoa For Coconuts and Cookies and Creamy 16 ct](https://m.media-amazon.com/images/I/41TLwMebBPL.jpg) [**TRUBAR Vegan Protein Bar Cocoa For Coconuts and Cookies and Creamy 16 ct**](https://www.amazon.com/dp/B0FH7HZLPQ) TRUBAR$29.384.7★765%▼falling 6 ![TRUBAR Vegan Protein Bars Chocolate Covered Cravings Variety Pack Peanut Butter Cookies & Cream & Cookie Dough Gluten Free Plant Based High Fiber Dairy Free On the Go Healthy Snacks 12 Count](https://m.media-amazon.com/images/I/51tm99f59SL.jpg) [**TRUBAR Vegan Protein Bars Chocolate Covered Cravings Variety Pack Peanut Butter Cookies & Cream & Cookie Dough Gluten Free Plant Based High Fiber Dairy Free On the Go Healthy Snacks 12 Count**](https://www.amazon.com/dp/B0FVGM8ZWL) TRUBAR$29.564.6★1155%▲rising 7 ![TRUBAR Vegan Protein Bar Get In My Belly Pb & Jelly Gluten Free Plant Based High Fiber Dairy Free Low Fat Non GMO No Sugar Alcohols 12G Lean Protein 13G Fiber Healthy Snack Bars 12 CT](https://m.media-amazon.com/images/I/41ywAGBXLFL.jpg) [**TRUBAR Vegan Protein Bar Get In My Belly Pb & Jelly Gluten Free Plant Based High Fiber Dairy Free Low Fat Non GMO No Sugar Alcohols 12G Lean Protein 13G Fiber Healthy Snack Bars 12 CT**](https://www.amazon.com/dp/B0CB4MDD2S) TRUBAR$29.044.3★7145%▼falling 8 ![TRUBAR Kids Protein Bars Snack Pack Variety Box Plant Based Protein Gluten Free School-Friendly Snacks for Lunchboxes Tree Nut and Peanut Free Low Sugar Healthy On the Go Snack Bars 15 Count](https://m.media-amazon.com/images/I/51EbbTUTmRL.jpg) [**TRUBAR Kids Protein Bars Snack Pack Variety Box Plant Based Protein Gluten Free School-Friendly Snacks for Lunchboxes Tree Nut and Peanut Free Low Sugar Healthy On the Go Snack Bars 15 Count**](https://www.amazon.com/dp/B0FVGMM5YY) TRUBAR$29.594.3★774%▲rising 9 ![TRUBAR Vegan Protein Bar Oh Oh Cookie Dough Gluten Free Plant Based High Fiber Dairy Free Low Fat Non GMO No Sugar Alcohols 12G Lean Protein 13G Fiber Healthy Snack Bars 1 CT](https://m.media-amazon.com/images/I/41IpCvZ2qJL.jpg) [**TRUBAR Vegan Protein Bar Oh Oh Cookie Dough Gluten Free Plant Based High Fiber Dairy Free Low Fat Non GMO No Sugar Alcohols 12G Lean Protein 13G Fiber Healthy Snack Bars 1 CT**](https://www.amazon.com/dp/B07QL5F4XX) TRUWOMEN$2.274.4★1474%▼falling 10 ![TRUBAR Vegan Protein Bars 15 Count Variety Pack Oh Oh Cookie Dough Daydreaming About Donuts & Smother Fudger Peanut Butter Gluten Free Plant Based Dairy Free High Fiber On-the-Go Healthy Snack Bars](https://m.media-amazon.com/images/I/51xL77WuEQL.jpg) [**TRUBAR Vegan Protein Bars 15 Count Variety Pack Oh Oh Cookie Dough Daydreaming About Donuts & Smother Fudger Peanut Butter Gluten Free Plant Based Dairy Free High Fiber On-the-Go Healthy Snack Bars**](https://www.amazon.com/dp/B0FVGKGSCP) TRUBAR$34.014.5★754%▲rising 11 ![TRUBAR Vegan Protein Bar Smother Fudger Peanut Butter Gluten Free Plant Based High Fiber Dairy Free Low Fat Non GMO No Sugar Alcohols 12G Lean Protein 13G Fiber Healthy Snack Bars 1 CT](https://m.media-amazon.com/images/I/41GUrPzn3cL.jpg) [**TRUBAR Vegan Protein Bar Smother Fudger Peanut Butter Gluten Free Plant Based High Fiber Dairy Free Low Fat Non GMO No Sugar Alcohols 12G Lean Protein 13G Fiber Healthy Snack Bars 1 CT**](https://www.amazon.com/dp/B07QP5QYYX) TRUWOMEN$2.254.2★1453%▼falling 12 ![TRUBAR Vegan Protein Bars Frosted & Fabulous Variety Pack Donuts Strawberry Shortcake & Birthday Cake Gluten Free Plant Based High Fiber Dairy Free On the Go Healthy Snacks 12 Count](https://m.media-amazon.com/images/I/51tgSHazZCL.jpg) [**TRUBAR Vegan Protein Bars Frosted & Fabulous Variety Pack Donuts Strawberry Shortcake & Birthday Cake Gluten Free Plant Based High Fiber Dairy Free On the Go Healthy Snacks 12 Count**](https://www.amazon.com/dp/B0FVH83YNC) TRUBAR$28.774.3★1273%▲rising 13 ![TRUBAR Vegan Protein Bar Daydreaming About Donuts Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb On the Go Snack Bars 1 CT](https://m.media-amazon.com/images/I/41aZmYBftFL.jpg) [**TRUBAR Vegan Protein Bar Daydreaming About Donuts Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb On the Go Snack Bars 1 CT**](https://www.amazon.com/dp/B07QRGXY23) TRUWOMEN$2.264.0★1423%▼falling 14 ![TRUBAR Vegan Protein Bar Saltylicious Almond Love Gluten Free Plant Based High Fiber Dairy Free Low Fat Non GMO No Sugar Alcohols 12G Lean Protein 13G Fiber Healthy Snack Bars 1 CT](https://m.media-amazon.com/images/I/41BA9BisfaL.jpg) [**TRUBAR Vegan Protein Bar Saltylicious Almond Love Gluten Free Plant Based High Fiber Dairy Free Low Fat Non GMO No Sugar Alcohols 12G Lean Protein 13G Fiber Healthy Snack Bars 1 CT**](https://www.amazon.com/dp/B07QPCN3Y6) TRUBAR$2.244.3★833%▼falling 15 ![TRUBAR Vegan Protein Bar Whole Lotta Macchiato Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb On the Go Snack Bars 1 CT](https://m.media-amazon.com/images/I/41Fyt2NnE4L.jpg) [**TRUBAR Vegan Protein Bar Whole Lotta Macchiato Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb On the Go Snack Bars 1 CT**](https://www.amazon.com/dp/B0D47VTP9X) TRUWOMEN$2.244.4★993%▼falling **~~Showing 15 of 21 — show all ~~** ## **Product shelf** All 21 tracked products in this niche. Top sellersNewestTrending [![TRUBAR Vegan Protein Bar Variety Pack Assorted Flavors Peanut Butter Macchiato Cookie Dough Gluten Free Vegan Protein Snacks 12G Plant-Based Protein High Fiber Healthy Protein Bars 12 CT](https://m.media-amazon.com/images/I/51cT3ikxVCL.jpg)**TRUBAR Vegan Protein Bar Variety Pack Assorted Flavors Peanut Butter Macchiato Cookie Dough Gluten Free Vegan Protein Snacks 12G Plant-Based Protein High Fiber Healthy Protein Bars 12 CT** TRUBAR**$30.05**4.6★319 reviews](https://www.amazon.com/dp/B0F493NXS7) [![TRUBAR Vegan Protein Bars 12 Count Founder Favorites Variety Pack (2 Each OOCD DAD SFPB PBJ SSGC & CoCo) Gluten Free Plant Based Dairy Free High Fiber Healthy On-the-Go Snack Bars](https://m.media-amazon.com/images/I/51fnNYmLXLL.jpg)**TRUBAR Vegan Protein Bars 12 Count Founder Favorites Variety Pack (2 Each OOCD DAD SFPB PBJ SSGC & CoCo) Gluten Free Plant Based Dairy Free High Fiber Healthy On-the-Go Snack Bars** TRUBAR**$37.74**4.3★65 reviews](https://www.amazon.com/dp/B0FVHBKW6N) [![TRUBAR Vegan Protein Bar Cocoa For Coconuts Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb On the Go Snack Bars 12ct](https://m.media-amazon.com/images/I/41J99NZWDZL.jpg)**TRUBAR Vegan Protein Bar Cocoa For Coconuts Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb On the Go Snack Bars 12ct** TRUBAR**$29.60**4.8★134 reviews](https://www.amazon.com/dp/B0FKZQ44KN) [![TRUBAR Vegan Protein Bar Oh Oh Cookie Dough Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 13G Fiber Healthy on the Go Snack Bars 12 CT](https://m.media-amazon.com/images/I/41AZMjvbd3L.jpg)**TRUBAR Vegan Protein Bar Oh Oh Cookie Dough Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 13G Fiber Healthy on the Go Snack Bars 12 CT** TRUBAR**$25.19**4.3★806 reviews](https://www.amazon.com/dp/B078WDTY8N) [![TRUBAR Vegan Protein Bar Cocoa For Coconuts and Cookies and Creamy 16 ct](https://m.media-amazon.com/images/I/41TLwMebBPL.jpg)**TRUBAR Vegan Protein Bar Cocoa For Coconuts and Cookies and Creamy 16 ct** TRUBAR**$29.38**4.7★76 reviews](https://www.amazon.com/dp/B0FH7HZLPQ) [![TRUBAR Vegan Protein Bars Chocolate Covered Cravings Variety Pack Peanut Butter Cookies & Cream & Cookie Dough Gluten Free Plant Based High Fiber Dairy Free On the Go Healthy Snacks 12 Count](https://m.media-amazon.com/images/I/51tm99f59SL.jpg)**TRUBAR Vegan Protein Bars Chocolate Covered Cravings Variety Pack Peanut Butter Cookies & Cream & Cookie Dough Gluten Free Plant Based High Fiber Dairy Free On the Go Healthy Snacks 12 Count** TRUBAR**$29.56**4.6★115 reviews](https://www.amazon.com/dp/B0FVGM8ZWL) [![TRUBAR Vegan Protein Bar Get In My Belly Pb & Jelly Gluten Free Plant Based High Fiber Dairy Free Low Fat Non GMO No Sugar Alcohols 12G Lean Protein 13G Fiber Healthy Snack Bars 12 CT](https://m.media-amazon.com/images/I/41ywAGBXLFL.jpg)**TRUBAR Vegan Protein Bar Get In My Belly Pb & Jelly Gluten Free Plant Based High Fiber Dairy Free Low Fat Non GMO No Sugar Alcohols 12G Lean Protein 13G Fiber Healthy Snack Bars 12 CT** TRUBAR**$29.04**4.3★714 reviews](https://www.amazon.com/dp/B0CB4MDD2S) [![TRUBAR Kids Protein Bars Snack Pack Variety Box Plant Based Protein Gluten Free School-Friendly Snacks for Lunchboxes Tree Nut and Peanut Free Low Sugar Healthy On the Go Snack Bars 15 Count](https://m.media-amazon.com/images/I/51EbbTUTmRL.jpg)**TRUBAR Kids Protein Bars Snack Pack Variety Box Plant Based Protein Gluten Free School-Friendly Snacks for Lunchboxes Tree Nut and Peanut Free Low Sugar Healthy On the Go Snack Bars 15 Count** TRUBAR**$29.59**4.3★77 reviews](https://www.amazon.com/dp/B0FVGMM5YY) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Taste-Overall**30% *“Delicious Bars”* **Nutritional Content**17% *“Gluten free”* **Flavor**12% *“Best flavor”* **Vegan/Organic**4% *“So good and vegan”* **Quality-Overall**3% *“The Variety was great”* **Sweetness**3% *“The cookies and creamy flavor is sweet”* **Texture/Consistency-Overall**2% *“with good consistency”* **Health Benefits-Overall**2% *“Healthy and good'tasting”* **Ingredients-Overall**2% *“Great ingredients”* **Value For Money**2% *“Good value for money”* ### **What buyers complain about ** **Taste-Overall**8% *“Not tasty”* **Value For Money**8% *“overpriced”* **Nutritional Content**5% *“low on the protein”* **Texture/Consistency-Overall**5% *“the texture was pretty awful”* **Sweetness**4% *“too sweet”* **Flavor**4% *“Inconsistent flavor”* **Hard Feel**3% *“Hard as a rock”* **Ease Of Chewing/Swallowing**2% *“These bars are *VERY* chewy”* **Artificial Sweeteners**2% *“Just gooey artificially sweetened garbage”* **Stale/Rotten/Spoiled**2% *“are covered in mold”* #### **Top return reasons**- Taste-Overall35% - Stale/Rotten/Spoiled12% - Smell10% - Value For Money8% - Flavor8% - Storage Temperature4% - Comfort-Overall3% - Burnt/Roasted/Overbaked3% - Contamination3% - Hard Feel2%