---
title: "toto cookies — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/toto-cookies"
last_updated: "2026-07-10T00:13:12.380Z"
locale: en
meta:
  description: "a small market ($97K/yr) — toto cookies doesn't clear our bar today."
  "og:description": "a small market ($97K/yr) — toto cookies doesn't clear our bar today."
  "og:title": "toto cookies — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

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# **toto cookies**

**Skip it****42/100 **

a small market ($97K/yr) — toto cookies doesn't clear our bar today.

**Market/yr**

**$97K**

**Growth (1y)**

**+134.3%**

**Products**

**8**

**Brands**

**3**

was 4 a year ago

**Sellers**

**17**

**Price range**

**$7.13–$32.86**

**Returns**

**0.0%**

**Rating**

**3.9★**

**Skip it**

Scored 42/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**5**

 ×0.30

Growth

**69**

 ×0.30

Competition

**7**

 ×0.20

Quality gap

**89**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 23 weeks — +134.3% year over year.

2K944Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

## **Competition**

- Toto87% - TOTO FOODS8% - My Cookie Dealer5% - Other0%

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack. 3 brands and 17 sellers compete here.

**Brands**

**3 **▼falling

was 4 a year ago

**Sellers**

**17**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Toto Soft-Baked Protein Cookies Sea Salt Chocolate Chip 8g Protein 10-ct](https://m.media-amazon.com/images/I/51hwHi9yupL.jpg) [**Toto Soft-Baked Protein Cookies Sea Salt Chocolate Chip 8g Protein 10-ct**](https://www.amazon.com/dp/B0BT86RSC1)

Toto$32.674.4★11745%▼falling

2
![Toto Soft-Baked Protein Cookies Birthday Cake Cookie 8g Protein 10-ct](https://m.media-amazon.com/images/I/51nErKxDeHL.jpg) [**Toto Soft-Baked Protein Cookies Birthday Cake Cookie 8g Protein 10-ct**](https://www.amazon.com/dp/B0BT88H7GS)

Toto$32.864.1★6814%▲rising

3
![Toto Soft-Baked Protein Cookies Smores 8g Protein 10-ct](https://m.media-amazon.com/images/I/61-10GHxFWL.jpg) [**Toto Soft-Baked Protein Cookies Smores 8g Protein 10-ct**](https://www.amazon.com/dp/B0DYK8HGZH)

Toto$32.664.6★2310%▲rising

4
![Toto Soft-Baked Protein Cookie Peanut Butter Choco Chip 9g Protein 10-ct](https://m.media-amazon.com/images/I/51RdFlCxHpL.jpg) [**Toto Soft-Baked Protein Cookie Peanut Butter Choco Chip 9g Protein 10-ct**](https://www.amazon.com/dp/B0BT883ZG5)

Toto$32.824.3★598%—flat

5
![COOKIE PBC HOCOLATE CHIP](https://m.media-amazon.com/images/I/51wGNJTXg9L.jpg) [**COOKIE PBC HOCOLATE CHIP**](https://www.amazon.com/dp/B0D7ZCH35Z)

TOTO FOODS$9.063.0★28%▲rising

6
![Toto Soft-Baked Protein Cookies Cinnamon Roll 7g Protein 10-ct](https://m.media-amazon.com/images/I/51iM6Jk3lmL.jpg) [**Toto Soft-Baked Protein Cookies Cinnamon Roll 7g Protein 10-ct**](https://www.amazon.com/dp/B0F4L1QXBQ)

Toto$32.514.0★175%▼falling

7
![My Cookie Dealer Protein Cookies Variety Pack (5-Pack 2.2oz Each) - 15-17g of Protein per Cookie - Individually Wrapped Travel Snacks](https://m.media-amazon.com/images/I/51As402fN3L.jpg) [**My Cookie Dealer Protein Cookies Variety Pack (5-Pack 2.2oz Each) - 15-17g of Protein per Cookie - Individually Wrapped Travel Snacks**](https://www.amazon.com/dp/B0F6WJK7XS)

My Cookie Dealer$22.543.7★4535%▲rising

8
![COOKIE BIRTHDAY CAKE](https://m.media-amazon.com/images/I/41nWcCOvHvL.jpg) [**COOKIE BIRTHDAY CAKE**](https://www.amazon.com/dp/B0D82DKMNT)

Toto$7.132.9★24%▲rising

## **Product shelf**

All 8 tracked products in this niche.

Top sellersNewestTrending

[![Toto Soft-Baked Protein Cookies Sea Salt Chocolate Chip 8g Protein 10-ct](https://m.media-amazon.com/images/I/51hwHi9yupL.jpg)**Toto Soft-Baked Protein Cookies Sea Salt Chocolate Chip 8g Protein 10-ct** Toto**$32.67**4.4★117 reviews](https://www.amazon.com/dp/B0BT86RSC1) [![Toto Soft-Baked Protein Cookies Birthday Cake Cookie 8g Protein 10-ct](https://m.media-amazon.com/images/I/51nErKxDeHL.jpg)**Toto Soft-Baked Protein Cookies Birthday Cake Cookie 8g Protein 10-ct** Toto**$32.86**4.1★68 reviews](https://www.amazon.com/dp/B0BT88H7GS) [![Toto Soft-Baked Protein Cookies Smores 8g Protein 10-ct](https://m.media-amazon.com/images/I/61-10GHxFWL.jpg)**Toto Soft-Baked Protein Cookies Smores 8g Protein 10-ct** Toto**$32.66**4.6★23 reviews](https://www.amazon.com/dp/B0DYK8HGZH) [![Toto Soft-Baked Protein Cookie Peanut Butter Choco Chip 9g Protein 10-ct](https://m.media-amazon.com/images/I/51RdFlCxHpL.jpg)**Toto Soft-Baked Protein Cookie Peanut Butter Choco Chip 9g Protein 10-ct** Toto**$32.82**4.3★59 reviews](https://www.amazon.com/dp/B0BT883ZG5) [![COOKIE PBC HOCOLATE CHIP](https://m.media-amazon.com/images/I/51wGNJTXg9L.jpg)**COOKIE PBC HOCOLATE CHIP** TOTO FOODS**$9.06**3.0★2 reviews](https://www.amazon.com/dp/B0D7ZCH35Z) [![Toto Soft-Baked Protein Cookies Cinnamon Roll 7g Protein 10-ct](https://m.media-amazon.com/images/I/51iM6Jk3lmL.jpg)**Toto Soft-Baked Protein Cookies Cinnamon Roll 7g Protein 10-ct** Toto**$32.51**4.0★17 reviews](https://www.amazon.com/dp/B0F4L1QXBQ) [![My Cookie Dealer Protein Cookies Variety Pack (5-Pack 2.2oz Each) - 15-17g of Protein per Cookie - Individually Wrapped Travel Snacks](https://m.media-amazon.com/images/I/51As402fN3L.jpg)**My Cookie Dealer Protein Cookies Variety Pack (5-Pack 2.2oz Each) - 15-17g of Protein per Cookie - Individually Wrapped Travel Snacks** My Cookie Dealer**$22.54**3.7★453 reviews](https://www.amazon.com/dp/B0F6WJK7XS) [![COOKIE BIRTHDAY CAKE](https://m.media-amazon.com/images/I/41nWcCOvHvL.jpg)**COOKIE BIRTHDAY CAKE** Toto**$7.13**2.9★2 reviews](https://www.amazon.com/dp/B0D82DKMNT)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**27%

*“These cookies are delicious”*

**Baking**16%

*“For a clean cookie these are amazing”*

**Ingredients-Overall**11%

*“The clean ingredient list is a huge plus”*

**Nutritional Content**9%

*“Best protein cookies on the MARKET”*

**Flavor**8%

*“Flavor is top notch”*

**Sweetness**5%

*“My new even sweet treat go-to :”*

**Texture/Consistency-Overall**3%

*“The texture is okay”*

**Health Benefits-Overall**2%

*“this is a perfect healthy treat”*

**Moist/Dry**2%

*“Moist Cookies”*

**Vegan/Organic**1%

*“Delicious Plant Based Protein Cookie”*

### **What buyers complain about **

**Taste-Overall**23%

*“tastes like chemicals”*

**Value For Money**12%

*“10 dollars for one cookie”*

**Durability**6%

*“This box isnt going to last long”*

**Nutritional Content**6%

*“have me a boost of protein, this isn't it”*

**Smell**4%

*“Horrible smell, flavor, and texture”*

**Flavor**4%

*“The flavors taste dirty”*

**Artificial Sweeteners**4%

*“do not buy this expecting a healthy sweet treat”*

**Sweetness**4%

*“These are so high in sugar”*

**Moist/Dry**3%

*“These cookies are dry af”*

**Texture/Consistency-Overall**3%

*“the texture is like a cookie that just came out of the oven”*

#### **Top return reasons**- Moist/Dry50% - Flavor50%