---
title: "tongue retaining device — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/tongue-retaining-device"
last_updated: "2026-07-14T04:07:25.836Z"
locale: en
meta:
  description: "tongue retaining device shows beatable incumbent ratings (3.6★), but soft demand (-44.9% this quarter) keeps it on the watch list."
  "og:description": "tongue retaining device shows beatable incumbent ratings (3.6★), but soft demand (-44.9% this quarter) keeps it on the watch list."
  "og:title": "tongue retaining device — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **tongue retaining device**

**Worth a look**

Shows beatable incumbent ratings (3.6★), but soft demand (-44.9% this quarter) keeps it on the watch list.

Market size 49Growth 3Conversion 53Competition 54Returns 79Price range 62Avg price 95Brand share 52Review moat 51Quality gap 99

**Quality gap**

**Incredible****3.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Incredible****$36.49**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$7.07–$143.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,474.52**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$269K**

$269K/yr · 168K searches

**Growth**

**Bad****-44.9%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▲rising

**Sellers**

**51**

**Top-5 brand share**

**74%**

**Open market**

**22%**

- MFANBLAS31% - Good Morning Snore Solution13% - IFGZQU11% - Leaxluv11% - SnoreLessNow8% - Awiaub4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$11K8%$22K12%$32K16%$43K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Tongue Stabilizing Device Mouthpiece - Anti-Snore Device Reusable Snore Solution Stopper for Men/Women - MF88](https://m.media-amazon.com/images/I/31kzkq2k7qL.jpg)**Tongue Stabilizing Device Mouthpiece - Anti-Snore Device Reusable Snore Solution Stopper for Men/Women - MF88**MFANBLAS**$29.73**2.8★14 rev](https://www.amazon.com/dp/B0GS567W4L) [2![IFGZQU Tongue Stabilizing Device Mouthpiece Reusable BPA-Free Tongue Retainer for Quiet Restful Sleep Soft Silicone Anti-Snoring Device Custom-Fit for Men & Women Includes Travel Case (Clear)](https://m.media-amazon.com/images/I/41Y7b0YGshL.jpg)**IFGZQU Tongue Stabilizing Device Mouthpiece Reusable BPA-Free Tongue Retainer for Quiet Restful Sleep Soft Silicone Anti-Snoring Device Custom-Fit for Men & Women Includes Travel Case (Clear)**IFGZQU**$39.90**5.0★5 rev](https://www.amazon.com/dp/B0H33126GK) [3![Anti-Snoring Devices Comfortable Snore Mouthipece Stopper for Men and Women Snore Tongue Retaining Anti Snoring Devices Stopper - LS22](https://m.media-amazon.com/images/I/41imhVS3gPL.jpg)**Anti-Snoring Devices Comfortable Snore Mouthipece Stopper for Men and Women Snore Tongue Retaining Anti Snoring Devices Stopper - LS22**Leaxluv**$29.80**2.3★8 rev](https://www.amazon.com/dp/B0G7FHB8RN) [4![Good Morning Snore Solution Mouth Guard Anti Snoring Devices Regular](https://m.media-amazon.com/images/I/41QOdlJOGpL.jpg)**Good Morning Snore Solution Mouth Guard Anti Snoring Devices Regular**Good Morning Snore Solution**$76.88**3.2★376 rev](https://www.amazon.com/dp/B0924ZTRBN) [5![Somnofit-S Anti-Snore Mouth Guard by SnoreLessNow | Made in Switzerland | FDA Cleared | Most Comfortable Anti Snoring Mouthpiece | Sleep Tight Mouth Guard | Adjustable Snoring Solution for Men & Women](https://m.media-amazon.com/images/I/41ytPOhZyXL.jpg)**Somnofit-S Anti-Snore Mouth Guard by SnoreLessNow | Made in Switzerland | FDA Cleared | Most Comfortable Anti Snoring Mouthpiece | Sleep Tight Mouth Guard | Adjustable Snoring Solution for Men & Women**SnoreLessNow**$143.89**4.0★1,222 rev](https://www.amazon.com/dp/B0D47W3PGH)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![IFGZQU Tongue Stabilizing Device Mouthpiece Reusable BPA-Free Tongue Retainer for Quiet Restful Sleep Soft Silicone Anti-Snoring Device Custom-Fit for Men & Women Includes Travel Case (Clear)](https://m.media-amazon.com/images/I/41Y7b0YGshL.jpg)**IFGZQU Tongue Stabilizing Device Mouthpiece Reusable BPA-Free Tongue Retainer for Quiet Restful Sleep Soft Silicone Anti-Snoring Device Custom-Fit for Men & Women Includes Travel Case (Clear)**IFGZQU**$39.90**5 rev1mo ago](https://www.amazon.com/dp/B0H33126GK) [![Tongue Stabilizing Device Mouthpiece - Anti-Snore Device Reusable Snoring Solution Stopper for Men/Women - MF69](https://m.media-amazon.com/images/I/41ZbG2v+5RL.jpg)**Tongue Stabilizing Device Mouthpiece - Anti-Snore Device Reusable Snoring Solution Stopper for Men/Women - MF69**MFANBLAS**$29.57**2 rev1mo ago](https://www.amazon.com/dp/B0GYJK4ZY6) [![Snoring Solution - Anti-Snoring Devices 2Pack Snore Device Stopper for Men and Women - H89](https://m.media-amazon.com/images/I/41oiMYdKIBL.jpg)**Snoring Solution - Anti-Snoring Devices 2Pack Snore Device Stopper for Men and Women - H89**Awiaub**$28.02**9 rev1mo ago](https://www.amazon.com/dp/B0GWD6MQ9B) [![Douzino Tongue Stabilizing Device Mouthpiece - FDA-Cleared Reusable BPA-Free Anti Snore Solution & Comfortable Tongue Retainer to Reduce Snoring for Better Sleep Fits Men & Women(2 Pack)](https://m.media-amazon.com/images/I/41jz7aKNumL.jpg)**Douzino Tongue Stabilizing Device Mouthpiece - FDA-Cleared Reusable BPA-Free Anti Snore Solution & Comfortable Tongue Retainer to Reduce Snoring for Better Sleep Fits Men & Women(2 Pack)**Douzino**$49.92**2 rev2mo ago](https://www.amazon.com/dp/B0GVJCC37N) [![Tongue Stabilizing Device Mouthpiece - Anti-Snore Device Reusable Snore Solution Stopper for Men/Women - MF84](https://m.media-amazon.com/images/I/41FxLAMmS+L.jpg)**Tongue Stabilizing Device Mouthpiece - Anti-Snore Device Reusable Snore Solution Stopper for Men/Women - MF84**MFANBLAS**$27.57**5 rev2mo ago](https://www.amazon.com/dp/B0GS5G1J38)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Douzino Tongue Stabilizing Device Mouthpiece - FDA-Cleared Reusable BPA-Free Anti Snore Solution & Comfortable Tongue Retainer to Reduce Snoring for Better Sleep Fits Men & Women(2 Pack)](https://m.media-amazon.com/images/I/41jz7aKNumL.jpg)**Douzino Tongue Stabilizing Device Mouthpiece - FDA-Cleared Reusable BPA-Free Anti Snore Solution & Comfortable Tongue Retainer to Reduce Snoring for Better Sleep Fits Men & Women(2 Pack)**Douzino**$49.92**5.0★**▲ 126%**](https://www.amazon.com/dp/B0GVJCC37N) [![Ocptiy 14G Clear Plasic Tongue Ring Nipple Piercing Pregnancy Belly Button Navel Ring Maternity Flexible Acrylic Long Silicone Industrial Barbell Earring Retainer Piercing Jewelry Surgery Sport Women](https://m.media-amazon.com/images/I/31BLbYuBoyL.jpg)**Ocptiy 14G Clear Plasic Tongue Ring Nipple Piercing Pregnancy Belly Button Navel Ring Maternity Flexible Acrylic Long Silicone Industrial Barbell Earring Retainer Piercing Jewelry Surgery Sport Women**Ocptiy**$12.09**4.3★**▲ 126%**](https://www.amazon.com/dp/B0F5B49XC2) [![Tongue Stabilizing Device Mouthpiece - Anti-Snore Device Reusable Snoring Solution Stopper for Men/Women - MF69](https://m.media-amazon.com/images/I/41ZbG2v+5RL.jpg)**Tongue Stabilizing Device Mouthpiece - Anti-Snore Device Reusable Snoring Solution Stopper for Men/Women - MF69**MFANBLAS**$29.57**1.0★**▲ 125%**](https://www.amazon.com/dp/B0GYJK4ZY6) [![Anti Snoring Device - Snoring Solution Mouth Guard for Men and Women -VV10](https://m.media-amazon.com/images/I/41hVZdodYKL.jpg)**Anti Snoring Device - Snoring Solution Mouth Guard for Men and Women -VV10**RSHUYIN**$27.51**3.8★**▲ 125%**](https://www.amazon.com/dp/B0G4L78NTL) [![IFGZQU Tongue Stabilizing Device Mouthpiece Reusable BPA-Free Tongue Retainer for Quiet Restful Sleep Soft Silicone Anti-Snoring Device Custom-Fit for Men & Women Includes Travel Case (Clear)](https://m.media-amazon.com/images/I/41Y7b0YGshL.jpg)**IFGZQU Tongue Stabilizing Device Mouthpiece Reusable BPA-Free Tongue Retainer for Quiet Restful Sleep Soft Silicone Anti-Snoring Device Custom-Fit for Men & Women Includes Travel Case (Clear)**IFGZQU**$39.90**5.0★**▲ 125%**](https://www.amazon.com/dp/B0H33126GK)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -44.9% search growth over the last 90 days.

13K8KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Snore Relief**11%

*“Helps my snoring”*

**Quality-Overall**9%

*“the build quality was excellent”*

**Comfort-Overall**9%

*“Comfortable to wear”*

**Sleep Quality**8%

*“Restful sleep”*

**Size-Overall**7%

*“Comfortable fit”*

**Ease Of Use**6%

*“Easy to take”*

**Value For Money**5%

*“Worth every penny”*

**Instructions/User Manual/Troubleshooting**4%

*“clear instructions”*

**Efficiency**4%

*“This product is effective”*

**Oral Hygiene**4%

*“My dentist was great”*

### **What buyers complain about **

**Size-Overall**14%

*“Did not fit”*

**Functionality-Overall**10%

*“Never worked”*

**Comfort-Overall**7%

*“Gets uncomfy at times”*

**Value For Money**5%

*“Expensive and ineffective”*

**Sleep Quality**5%

*“which made it hard to go back to sleep”*

**Durability**4%

*“broke after about 2 weeks”*

**Oral Hygiene**4%

*“Falls out of mouth”*

**Quality-Overall**4%

*“Poor Quality”*

**Pain Relief-Overall**3%

*“Painful”*

**Ease Of Use**2%

*“Impossible to Use”*

### **Top return reasons **

**Size-Overall**37%

**Functionality-Overall**14%

**Advertised Vs Actual Product**10%

**Comfort-Overall**9%

**Product Condition**5%

**Material Quality**4%

**Defective Material/Parts**4%

**Shape/Style**2%

**Instructions/User Manual/Troubleshooting**2%

**Durability**1%